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市场调查报告书
商品编码
1639311

互动式包装市场机会、成长驱动因素、产业趋势分析与 2024 - 2032 年预测

Interactive Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 450 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球互动包装市场价值为 298 亿美元，预计 2024 年至 2032 年复合年增长率为 6.1%。标籤和扩增实境(AR) 功能的广泛采用。

人们越来越喜欢与产品进行个人化和互动，这正在推动市场创新。企业正在利用互动式包装作为在竞争格局中实现品牌差异化的工具。电子商务和数位行销的激增也极大地促进了这些包装解决方案的采用，使品牌能够与精通技术的消费者建立更牢固的联繫。

软包装正在成为关键的成长领域，预计将以5% 的复合年增长率成长，预计到2032 年市场价值将达到300 亿美元。便利性。薄膜、袋子和层压板等材料使公司能够提供多功能、用户友好的包装解决方案，同时满足消费者对实用和永续选择的需求。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 298 亿美元
预测值 503 亿美元
复合年增长率 6.1%

市场按类型进一步细分，包括资讯、教育和促销包装。资讯包装在这一领域处于领先地位，到 2023 年将占据 40% 的份额。二维码、AR 和 NFC 技术等功能使用户能够存取详细的产品讯息，例如营养成分、采购详细资讯、使用说明和互动教程，从而提高消费者的参与度。

到 2023 年，北美将占据 30% 的份额，其中美国将推动显着成长。该地区的成功归功于消费者对吸引人的客製化体验的期望不断提高。互动式包装解决方案已广泛应用于食品、饮料和消费品等行业，可增强品牌传播和可及性。对二维码、AR 和 NFC 等创新技术的关注使该地区处于互动式包装进步的前沿。

总之，在技术进步、消费者行为变化以及品牌创造难忘体验的需求的支持下，互动式包装市场正处于上升轨道。凭藉跨地区和细分市场的强劲成长潜力，互动式包装有望彻底改变消费者与产品互动的方式。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 个性化需求不断成长
      • 越来越关注可追溯性和透明度
      • 增强消费者参与度
      • 增加电子商务和网上购物
      • 加大智慧包装投入
    • 产业陷阱与挑战
      • 开发成本高
      • 改变消费者偏好
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021-2032 年

  • 主要趋势
  • 资讯包装
  • 教育包装
  • 促销包装

第 6 章：市场估计与预测：依技术划分，2021-2032 年

  • 主要趋势
  • QR 图码
  • 条码
  • 射频识别/NFC
  • 扩增实境（AR）
  • 其他的

第 7 章：市场估计与预测：依包装类型，2021-2032 年

  • 软包装
  • 硬质包装

第 8 章：市场估计与预测：依最终用途产业，2021-2032 年

  • 主要趋势
  • 食品和饮料
  • 个人护理和化妆品
  • 卫生保健
  • 电子产品
  • 汽车
  • 其他的

第 9 章：市场估计与预测：按地区，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 10 章：公司简介

  • Amcor
  • Asteria Group
  • Ball
  • Constantia Flexibles
  • Crown
  • Gopsons
  • Graphic Packaging International
  • Multi-Color
  • Netpak
  • Nuprint
  • Polymerall
  • Tetra Pak
  • Toppan
  • WestRock
简介目录
Product Code: 12404

The Global Interactive Packaging Market was valued at USD 29.8 billion in 2023 and is anticipated to grow at a CAGR of 6.1% between 2024 and 2032. This growth is fueled by increasing consumer demand for immersive product experiences, rapid advancements in smart packaging technologies, and the widespread adoption of QR codes, NFC tags, and augmented reality (AR) features.

A growing preference for personalized and engaging interactions with products is driving innovation in the market. Businesses are leveraging interactive packaging as a tool for brand differentiation in a competitive landscape. The surge in e-commerce and digital marketing has also significantly contributed to the adoption of these packaging solutions, enabling brands to build stronger connections with tech-savvy consumers.

Flexible packaging is emerging as a key growth segment, projected to grow at a CAGR of 5%, with an estimated market value generating USD 30 billion by 2032. This segment's popularity stems from its lightweight, space-saving designs and convenience. Materials such as films, pouches, and laminates allow companies to offer versatile, user-friendly packaging solutions while addressing consumer demand for practical and sustainable options.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$29.8 Billion
Forecast Value$50.3 Billion
CAGR6.1%

The market is further segmented by type, including informational, educational, and promotional packaging. Informational packaging leads the segment, commanding 40% share in 2023. It addresses consumers' increasing need for transparency and detailed product knowledge. Features like QR codes, AR, and NFC technologies enable users to access detailed product information, such as nutritional content, sourcing details, usage instructions, and interactive tutorials, fostering greater consumer engagement.

North America held 30% share in 2023, with the U.S. driving significant growth. The region's success is attributed to rising consumer expectations for engaging and tailored experiences. Interactive packaging solutions have been widely adopted in sectors like food, beverages, and consumer goods, where they enhance brand communication and accessibility. The focus on innovative technologies such as QR codes, AR, and NFC has positioned the region at the forefront of interactive packaging advancements.

In summary, the interactive packaging market is on an upward trajectory, supported by advancements in technology, changing consumer behaviors, and the need for brands to create memorable experiences. With strong growth potential across regions and segments, interactive packaging is poised to revolutionize how consumers engage with products.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Disruptions
    • 3.1.3 Future outlook
    • 3.1.4 Manufacturers
    • 3.1.5 Distributors
  • 3.2 Profit margin analysis
  • 3.3 Key news & initiatives
  • 3.4 Regulatory landscape
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Rising demand for personalization
      • 3.5.1.2 Growing focus on traceability and transparency
      • 3.5.1.3 Enhanced consumer engagement
      • 3.5.1.4 Increasing e-commerce and online shopping
      • 3.5.1.5 Increased investment in smart packaging
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 High development costs
      • 3.5.2.2 Changing consumer preferences
  • 3.6 Growth potential analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion & Kilo Tons)

  • 5.1 Key trends
  • 5.2 Informational packaging
  • 5.3 Educational packaging
  • 5.4 Promotional packaging

Chapter 6 Market Estimates & Forecast, By Technology, 2021-2032 (USD Billion & Kilo Tons)

  • 6.1 Key trends
  • 6.2 QR code
  • 6.3 Barcode
  • 6.4 RFID/NFC
  • 6.5 Augmented reality (AR)
  • 6.6 Others

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2032 (USD Billion & Kilo Tons)

  • 7.1 Flexible packaging
  • 7.2 Rigid packaging

Chapter 8 Market Estimates & Forecast, By End Use Industry, 2021-2032 (USD Billion & Kilo Tons)

  • 8.1 Key trends
  • 8.2 Food & beverages
  • 8.3 Personal care & cosmetics
  • 8.4 Healthcare
  • 8.5 Electronics
  • 8.6 Automotive
  • 8.7 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion & Kilo Tons)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 Amcor
  • 10.2 Asteria Group
  • 10.3 Ball
  • 10.4 Constantia Flexibles
  • 10.5 Crown
  • 10.6 Gopsons
  • 10.7 Graphic Packaging International
  • 10.8 Multi-Color
  • 10.9 Netpak
  • 10.10 Nuprint
  • 10.11 Polymerall
  • 10.12 Tetra Pak
  • 10.13 Toppan
  • 10.14 WestRock