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市场调查报告书
商品编码
1798026
2032 年互动式二维码包装市场预测:按材料类型、包装类型、功能、二维码技术、最终用户和地区进行的全球分析Interactive QR Packaging Market Forecasts to 2032 - Global Analysis By Material Type (Paper & paperboard, Plastics, Glass, Metal and Other Material Types), Packaging Type, Functionality, QR Technology, End User and By Geography |
根据 Stratistics MRC 的数据,全球互动式二维码包装市场预计在 2025 年达到 56.5 亿美元,预计到 2032 年将达到 102.1 亿美元,预测期内的复合年增长率为 8.8%。
带有快速回应 (QR) 码的产品包装,允许顾客与其进行数位交互,这种包装被称为互动式二维码包装。使用智慧型手机或其他装置扫描QR码,即可呈现产品资料、使用说明、忠诚度计画、促销优惠、游戏化体验和扩增实境(AR) 功能等动态内容。这项技术弥合了数位互动与实体包装之间的差距,提升了消费者体验、透明度和品牌传播。除了增强消费者信任和提高行销效果外,互动式二维码包装还支援身份验证、防伪措施和追踪解决方案,使其在食品、饮料、化妆品和药品等领域大有裨益。
根据国际贸易管理局(ITA)的数据,中国是全球最大的汽车市场,无论按年销售量或产量计算。
消费者对参与度和透明度的需求不断增加
消费者越来越注重在购买前验证真伪、追溯产地和了解成分。QR码QR码这一切成为可能,让他们能够快速获得全面的资讯、认证和永续性统计数据。此外,互动元素让负责人能够透过游戏化体验、忠诚度计画和客製化优惠与消费者互动。这能够提升復购率、消费者忠诚度和品牌信任度。因此,越来越多的公司正在投资互动包装,以满足不断变化的客户需求。
实施成本高且复杂
客製化二维码包装需要先进的印刷技术和设计专业知识,因此生产成本高。这些成本通常对中小企业来说难以负担。将QR码与用于分析和资料追踪的后端系统整合时,还会出现更多技术挑战。此外,还需要合格的专业人员监督和更新互动式讯息,这使得推广应用更加困难。这些因素阻碍了市场扩张,尤其是在高成本地区。
经济实惠的数位科技进步
随着智慧包装和高解析度印刷价格越来越实惠,即使是中小型企业也能轻鬆获得互动式解决方案。更快的网路存取和更先进的智慧型手机镜头,使得消费者与二维码包装的互动更加频繁。云端基础的数据分析平台可协助品牌即时监控和评估客户互动。结合QR码,价格实惠的扩增实境/虚拟实境 (AR/VR) 工具能够创造身临其境型体验,从而提升客户忠诚度。这些发展正在提升各行业互动式包装的有效性、可扩展性和可近性。
资料隐私和安全问题
由于担心追踪和资料被利用,消费者可能会犹豫是否扫描QR码。确保资料收集和储存的安全对企业构成挑战。个人资料的滥用或外洩会损害消费者对品牌的信任。由于这些担忧,参与互动元素的人数减少,减缓了市场成长和普及率。
新冠疫情加速了数位化互动解决方案的采用,显着影响了互动式二维码包装市场。随着实体互动受限以及卫生问题日益凸显,QR码成为提供非接触式产品资讯、真伪验证和促销讯息的重要工具。在疫情封锁期间,品牌利用互动式包装来提升消费者信任度和参与度。电子商务的蓬勃发展进一步刺激了此类包装的需求,使品牌能够直接沟通。然而,供应链中断暂时影响了生产和分销,削弱了市场的成长动能。
预计预测期内纸张和纸板市场将占最大份额
预计在预测期内,纸张和纸板领域将占据最大的市场占有率,这得益于其环保且可回收的材料,满足了消费者对永续包装日益增长的需求。清晰美观的QR码整合得益于其与高品质印刷的兼容性,从而提升了品牌参与度。纸质包装因其成本效益而成为大众市场中融合互动功能的产品的首选。越来越多的立法禁止使用塑料,进一步推动了纸张和纸板解决方案的普及。此外,二维码包装在食品饮料、化妆品和零售业的广泛应用也推动了其广泛应用。
预计动态QR码部分将在预测期内实现最高的复合年增长率
预计动态QR码领域将在预测期内呈现最高成长率。这是因为它允许品牌在不重新印製包装的情况下更新内容,从而提供更大的灵活性并节省成本。QR码支援即时行销宣传活动、促销和个人化消费者体验,进而提升参与度。企业可以追踪扫描资料和使用者行为,为有针对性的策略提供宝贵的洞察。这种适应性透过减少包装废弃物来支持永续性。因此,动态QR码正在推动互动式包装领域的创新和品牌竞争。
在预测期内,北美预计将占据最大的市场占有率,这得益于其先进的零售基础设施和消费者对互动购物体验的偏好。各大品牌正在利用QR码进行忠诚度计画、永续性资讯和产品验证。高智慧型手机普及率、全通路零售策略以及对数据主导行销的重视,正在推动该地区的成长。虽然采用率很高,但创新主要集中在二维码与AR/VR的整合以及个人化宣传活动。监管部门对透明度和可追溯性的支持,进一步支持了主要消费品领域的市场稳步扩张。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这得益于智慧型手机普及率的提高、电子商务的成长以及消费者对产品透明度的需求。中国、日本、印度和韩国等国家凭藉着精通科技的人口和强大的零售创新能力,引领着二维码的应用。二维码包装广泛应用于快速消费品、食品饮料和化妆品,提升了消费者参与度并防止了假冒伪劣产品。政府支持数位支付和可追溯性的措施也将推动市场成长。都市化加快、互联网普及率的提高以及数位转型的快速发展,使亚太地区成为该领域成长最快的地区。
According to Stratistics MRC, the Global Interactive QR Packaging Market is accounted for $5.65 billion in 2025 and is expected to reach $10.21 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Product packaging that has quick response (QR) codes that allow customers to interact digitally is referred to as interactive QR packaging. These QR codes deliver dynamic content, including product data, usage instructions, loyalty programs, promotional offers, gamified experiences, and augmented reality (AR) capabilities, when scanned with a smartphone or other device. By bridging the gap between digital engagement and physical packaging, this technology improves consumer experience, transparency, and brand communication. In addition to promoting consumer trust and increasing marketing efficacy, interactive QR packaging is useful for sectors including food, drinks, cosmetics, and medicines since it supports authentication, anti-counterfeiting measures, and track-and-trace solutions.
According to the International Trade Administration (ITA), China is the largest automobile market in the world in terms of both yearly sales and manufacturing output.
Growing consumer demand for engagement & transparency
Consumers are more interested in confirming authenticity, tracking down origins, and comprehending ingredients before making a purchase. This is made possible by QR codes, which provide quick access to comprehensive information, certifications, and sustainability statistics. Additionally, interactive elements enable marketers to interact with consumers through gamified experiences, loyalty plans, and customised offers. This increases repeat business, consumer loyalty, and brand trust. Because of this, more businesses are spending money on interactive packaging to satisfy changing customer demands.
High cost and complexity of implementation
Custom QR packaging involves sophisticated printing technology and design know-how, which raises manufacturing costs. These expenses are frequently too expensive for small and medium-sized businesses. There are additional technological difficulties when integrating QR codes with backend systems for analytics and data tracking. Adoption is made more difficult by the requirement for qualified experts to oversee and update interactive information. These elements hinder market expansion, particularly in areas where costs are high.
Advancements in affordable digital technologies
Smart packaging materials and high-resolution printing have become more affordable, making interactive solutions accessible to small and medium-sized firms. Faster internet access and better smartphone cameras increase consumer interaction with QR-enabled packaging. Platforms for cloud-based data analytics assist brands in monitoring and evaluating customer interactions in real time. When combined with QR codes, inexpensive AR/VR tools produce immersive experiences that boost customer loyalty. All things considered, these developments increase interactive packaging's effect across industries, scalability, and accessibility.
Data privacy and security concerns
Customers may be hesitant to scan QR codes because they are concerned about tracking or data exploitation. Ensuring secure data gathering and storage presents issues for businesses. Any misuse or violation of personal data can undermine consumer confidence in a brand. As a result of these worries, less people use interactive elements. Consequently, market expansion and acceptance slow down.
The COVID-19 pandemic significantly influenced the Interactive QR Packaging Market by accelerating the adoption of digital engagement solutions. With restrictions on physical interactions and heightened concerns over hygiene, QR codes became a key tool for providing contactless access to product information, authenticity verification, and promotions. Brands leveraged interactive packaging to enhance consumer trust and engagement during lockdowns. The surge in e-commerce further boosted demand for such packaging, enabling direct brand communication. However, supply chain disruptions temporarily affected production and distribution, impacting market growth momentum.
The paper & paperboard segment is expected to be the largest during the forecast period
The paper & paperboard segment is expected to account for the largest market share during the forecast period by offering eco-friendly and recyclable materials that align with rising consumer demand for sustainable packaging. Clear and appealing QR code integration is made possible by its compatibility with high-quality printing, which promotes brand engagement. Paper-based packaging is the favoured option for mass-market products incorporating interactive features due to its cost-effectiveness. The trend towards paper and paperboard solutions is further aided by growing laws prohibiting the use of plastic. Further, the broad use of QR-enabled packaging is also fuelled by its adaptability in the food, beverage, cosmetics, and retail industries.
The dynamic QR codes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dynamic QR codes segment is predicted to witness the highest growth rate by allowing brands to update content without reprinting packaging, offering greater flexibility and cost savings. They enable real-time marketing campaigns, promotions, and personalized consumer experiences, enhancing engagement. Businesses can track scan data and user behaviour, providing valuable insights for targeted strategies. This adaptability supports sustainability by reducing packaging waste. As a result, dynamic QR codes drive innovation and brand competitiveness in the interactive packaging space.
During the forecast period, the North America region is expected to hold the largest market share due to advanced retail infrastructure and consumer preference for interactive shopping experiences. Brands leverage QR codes for loyalty programs, sustainability information, and product verification. The region's growth is fuelled by high smartphone penetration, omnichannel retail strategies, and emphasis on data-driven marketing. While adoption rates are high, innovation focuses on integrating QR with AR/VR and personalized campaigns. Regulatory support for transparency and traceability further sustains steady market expansion across major consumer goods segments.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising smartphone penetration, e-commerce growth, and consumer demand for product transparency. Countries like China, Japan, India, and South Korea are leading adoption due to tech-savvy populations and strong retail innovation. QR-enabled packaging is widely used in FMCG, food and beverages, and cosmetics to boost engagement and anti-counterfeiting. Government initiatives supporting digital payments and traceability also accelerate market growth. Increasing urbanization, high internet access, and rapid digital transformation make Asia Pacific the fastest-growing region in this sector.
Key players in the market
Some of the key players in Interactive QR Packaging Market include Amcor plc, Avery Dennison Corporation, Ball Corporation, Berry Global Group, Inc., Constantia Flexibles Group GmbH, Digimarc Corporation, Huhtamaki Oyj, R.R. Donnelley & Sons Company, Scantrust SA, Sealed Air Corporation, SIG Group AG, Smartglyph Ltd., Tetra Pak International S.A., Thin Film Electronics ASA, Toppan Inc., WestRock Company, Stora Enso Oyj and EVRYTHNG Ltd.
In April 2025, Amcor introduced AmFiber(TM) paper-based packaging, including curbside-recyclable bar wraps and pouch formats, and commercially launched the AmSky(TM) blister system in U.S. retail. They also introduced the Moda Vac high speed rotary vacuum chamber for protein packaging, and piloted AI powered waste analytics via collaboration with Greyparrot.
In December 2024, Ball Corporation partnered with Dabur India Limited to launch Real Bites juice in fully recyclable aluminum cans in India. This collaboration marked Ball's entry into India's beverage packaging market, offering 360° branding possibilities while promoting sustainability, reducing plastic usage, and enhancing consumer engagement through premium, eco-conscious packaging.
In June 2023, Avery Dennison announced a collaboration with TEXAID in Europe to tackle textile waste recycling. The partnership integrates Avery Dennison's QR and RFID-enabled digital ID solutions to improve product traceability, enable accurate sorting, and provide consumers with transparent garment lifecycle information, supporting circular economy and sustainability goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.