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市场调查报告书
商品编码
1721418

互动式二维码包装市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Interactive QR Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球互动式二维码包装市场价值为 52 亿美元，预计到 2034 年将以 6.8% 的复合年增长率成长，达到 98 亿美元。随着智慧包装迅速从新奇事物演变为必需品，二维码技术正在重塑消费者与品牌互动的方式。公司现在优先考虑能够推动品牌参与度和透明度的数位体验。这种转变是由消费者日益增长的期望所推动的，他们希望能够快速、非接触式地获取产品详细资讯、产地、成分和永续性实践。对数位内容、沉浸式扩增实境体验和即时互动的需求进一步扩大了人们对支援二维码的包装的兴趣。企业不仅将二维码用作行销工具，而且将其作为日益激烈的市场竞争中品牌忠诚度、可追溯性和信任建立的重要组成部分。在当今体验驱动的经济中，消费者想要的不仅仅是产品——他们希望与品牌故事联繫起来，而二维码提供了这样的途径。随着电子商务的蓬勃发展以及智慧型手机和非接触式支付的广泛使用，互动式二维码包装趋势正成为各行业产品策略不可或缺的一部分。

互动式二维码包装市场 - IMG1

市场分为初级包装、二级包装和三级包装，其中初级包装部分在 2023 年的市场规模为 21 亿美元。食品、製药和化妆品等行业在将二维码整合到其产品包装中方面处于领先地位，以提供即时透明度、满足监管标准并增强消费者信任。快速、轻鬆地存取与产品相关的内容的需求促使品牌充分利用二维码功能。到 2024 年，仅认证和防伪功能就将占据全球市场的 24.6%，为企业提供打击产品诈欺的有效工具，同时确保安全且透明的消费者互动。这些智慧解决方案在零售货架上越来越受欢迎，透过简单的扫描即可验证产品的真实性，从而决定购买决策。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 52亿美元
预测值 98亿美元
复合年增长率 6.8%

在美国，互动式二维码包装市场在 2024 年的估值达到了 11 亿美元，这得益于先进的技术基础设施、数位素养人口以及对产品真实性的日益增强的认识。随着网上购物的兴起以及对可追溯性和资料透明度要求的监管框架的不断发展，二维码在医疗保健、食品和零售行业的广泛应用进一步加速。

Berry Global Inc.、Amcor plc 和 Tetra Pak 等顶级公司正在积极塑造市场。利乐公司不断在可追溯性和二维码整合方面进行创新，以增强消费者信心。 Berry Global Inc. 正在投资可持续、安全的包装解决方案，而 Amcor plc 则透过将二维码与 AR/VR 功能相结合来创造动态消费者体验，以满足不断增长的数位参与期望。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 消费者对智慧包装的需求不断增长
      • 电子商务和非接触式交易的扩展
      • 对产品透明度的严格监管要求
      • 扩增实境 (AR) 和人工智慧整合的进步
      • 永续性和智慧回收计划
    • 产业陷阱与挑战
      • 消费者采用率和数位素养有限
      • 资料隐私和安全问题
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按包装类型，2021 - 2034 年

  • 主要趋势
  • 初级包装
    • 瓶子
    • 罐头
    • 纸箱
    • 袋装
    • 小袋
  • 二次包装
    • 盒子
    • 托盘
    • 裹麵
  • 三级包装
    • 托盘包装
    • 瓦楞纸散装容器

第六章：市场估计与预测：依二维码功能，2021 - 2034 年

  • 主要趋势
  • 认证与防伪
  • 产品资讯和透明度
  • 消费者参与和游戏化
  • 会员计划和折扣
  • 追踪解决方案
  • 整合 AR/VR 的智慧包装

第七章：市场估计与预测：按材料类型，2021 - 2034 年

  • 主要趋势
  • 纸和纸板
  • 塑胶
  • 玻璃
  • 金属

第八章：市场估计与预测：依二维码技术，2021 - 2034 年

  • 主要趋势
  • 静态二维码
  • 动态二维码
  • 基于区块链的二维码

第九章：市场估计与预测：按最终用途产业，2021 - 2034 年

  • 主要趋势
  • 工业的
  • 汽车
  • 食品和饮料
  • 卫生保健
  • 电子产品
  • 其他的

第十章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：公司简介

  • 3M
  • Amcor plc
  • Avery Dennison Corporation
  • Ball Corporation
  • Berry Global Inc.
  • Constantia Flexibles
  • DingDoong
  • Emerson Electric Co.
  • Huhtamaki Oyj
  • International Paper
  • Mondi
  • Polymerall
  • RR Donnelley & Sons Company
  • Scantrust
  • Sealed Air
  • Tetra Pak
  • Toppan
  • WestRock Company
简介目录
Product Code: 13430

The Global Interactive QR Packaging Market was valued at USD 5.2 billion in 2024 and is estimated to grow at a CAGR of 6.8% to reach USD 9.8 billion by 2034. As smart packaging rapidly evolves from novelty to necessity, QR code technology is reshaping how consumers interact with brands. Companies are now prioritizing digital experiences that drive brand engagement and transparency. This shift is being fueled by growing consumer expectations for quick, contactless access to product details, origins, ingredients, and sustainability practices. The demand for digital content, immersive augmented reality experiences, and real-time interaction is further amplifying interest in QR-enabled packaging. Businesses are leveraging QR codes not just as a marketing tool but as a critical component of brand loyalty, traceability, and trust-building in increasingly competitive markets. In today's experience-driven economy, consumers want more than just a product-they want to connect with the brand story, and QR codes provide that gateway. With the e-commerce boom and the widespread use of smartphones and contactless payments, the interactive QR packaging trend is becoming integral to product strategy across industries.

Interactive QR Packaging Market - IMG1

The market is segmented into primary, secondary, and tertiary packaging, with the primary packaging segment accounting for USD 2.1 billion in 2023. Industries such as food, pharmaceuticals, and cosmetics are leading the way in integrating QR codes into their product packaging to offer real-time transparency, meet regulatory standards, and enhance consumer trust. The demand for quick, easy access to product-related content is steering brands to use QR functionalities to their full potential. Authentication and anti-counterfeiting features alone are set to comprise 24.6% of the global market in 2024, offering businesses effective tools to combat product fraud while ensuring secure and transparent consumer interactions. These smart solutions are gaining traction across retail shelves, where the ability to verify a product's authenticity through a simple scan can make or break a purchase decision.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$5.2 billion
Forecast Value$9.8 billion
CAGR6.8%

In the U.S., the Interactive QR Packaging Market reached a valuation of USD 1.1 billion in 2024, driven by advanced tech infrastructure, a digitally literate population, and growing awareness around product authenticity. Widespread QR code integration across healthcare, food, and retail industries is further accelerated by the rise of online shopping and evolving regulatory frameworks that demand traceability and data transparency.

Top players such as Berry Global Inc., Amcor plc, and Tetra Pak are actively shaping the market. Tetra Pak continues to innovate in traceability and QR integration to strengthen consumer confidence. Berry Global Inc. is investing in sustainable, secure packaging solutions, while Amcor plc is creating dynamic consumer experiences by combining QR codes with AR/VR features to meet rising digital engagement expectations.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Rising consumer demand for smart packaging
      • 3.6.1.2 Expansion of E-Commerce and contactless transactions
      • 3.6.1.3 Stringent regulatory requirements for product transparency
      • 3.6.1.4 Advancements in Augmented Reality (AR) and AI integration
      • 3.6.1.5 Sustainability and smart recycling initiatives
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited consumer adoption and digital literacy
      • 3.6.2.2 Data privacy and security concerns
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Packaging Type, 2021 - 2034 (USD Million & Unit)

  • 5.1 Key trends
  • 5.2 Primary packaging
    • 5.2.1 Bottles
    • 5.2.2 Cans
    • 5.2.3 Cartons
    • 5.2.4 Pouches
    • 5.2.5 Sachets
  • 5.3 Secondary packaging
    • 5.3.1 Boxes
    • 5.3.2 Trays
    • 5.3.3 Wraps
  • 5.4 Tertiary packaging
    • 5.4.1 Palletized packaging
    • 5.4.2 Corrugated bulk containers

Chapter 6 Market Estimates & Forecast, By QR Code Functionality, 2021 - 2034 (USD Million & Unit)

  • 6.1 Key trends
  • 6.2 Authentication & anti-counterfeiting
  • 6.3 Product information & transparency
  • 6.4 Consumer engagement & gamification
  • 6.5 Loyalty programs & discounts
  • 6.6 Track & trace solutions
  • 6.7 Smart packaging with AR/VR integration

Chapter 7 Market Estimates & Forecast, By Material Type, 2021 - 2034 (USD Million & Unit)

  • 7.1 Key trends
  • 7.2 Paper & paperboard
  • 7.3 Plastics
  • 7.4 Glass
  • 7.5 Metal

Chapter 8 Market Estimates & Forecast, By Technology in QR Codes, 2021 - 2034 (USD Million & Unit)

  • 8.1 Key trends
  • 8.2 Static QR codes
  • 8.3 Dynamic QR codes
  • 8.4 Blockchain-based QR codes

Chapter 9 Market Estimates & Forecast, By End Use Industry, 2021 - 2034 (USD Million & Unit)

  • 9.1 Key trends
  • 9.2 Industrial
  • 9.3 Automotive
  • 9.4 Food & beverages
  • 9.5 Healthcare
  • 9.6 Electronics
  • 9.7 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Million & Unit)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 3M
  • 11.2 Amcor plc
  • 11.3 Avery Dennison Corporation
  • 11.4 Ball Corporation
  • 11.5 Berry Global Inc.
  • 11.6 Constantia Flexibles
  • 11.7 DingDoong
  • 11.8 Emerson Electric Co.
  • 11.9 Huhtamaki Oyj
  • 11.10 International Paper
  • 11.11 Mondi
  • 11.12 Polymerall
  • 11.13 R.R. Donnelley & Sons Company
  • 11.14 Scantrust
  • 11.15 Sealed Air
  • 11.16 Tetra Pak
  • 11.17 Toppan
  • 11.18 WestRock Company