户外玩具市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球户外玩具市场价值为 179 亿美元，预计将实现稳步增长，2025 年至 2034 年的复合年增长率预计为 4.8%。父母和照顾者更关注环保产品，这些产品不仅鼓励孩子积极进行户外活动，也符合他们为子孙后代保护地球的价值观。此外，注重健康的家庭数量的增加也推动了对促进身体活动和户外活动的产品的需求，特别是在数位设备已成为儿童日常生活的重要组成部分的时代。

这个市场满足了多样化的消费者需求，包括那些寻求创新、环保产品的消费者和那些优先考虑身体健康的消费者。随着城市生活空间变得越来越紧凑，人们明显倾向于多功能且节省空间的玩具，使其成为较小的院子和露台的理想选择。活跃的玩耍方式、永续性和紧凑的设计相结合，使户外玩具对家长越来越有吸引力。市场也受到人们对儿童发展的日益关注的支持，户外游戏被认为能够改善身体健康、培养社交技能和提高认知功能。

户外玩具市场依产品类型分类，包括骑乘玩具和车辆、游乐设施、水上玩具和泳池浮筒、运动器材等。其中，骑乘玩具及车辆在 2024 年占据市场主导地位，创造了 59 亿美元的收入。预计该部分在预测期内的复合年增长率为 5.1%。骑乘玩具的多功能性适合各个年龄层的人，确保了持续的需求。此外，电动乘坐玩具、蓝牙功能和可折迭设计等技术的进步不断增强它们的吸引力。主题设计等客製化选项进一步吸引了消费者并有助于保持该领域的主导地位。

市场也根据最终用途划分为个人和商业部分。 2024 年，个人部分占据了 68% 的市场份额，预计 2025 年至 2034 年期间的复合年增长率为 4.8%。 这种增长的动力来自于人们越来越认识到户外运动的好处，例如提高身体素质、心理健康和社交互动。父母正在寻找数位娱乐的替代品，户外玩具被视为一种让孩子活跃和娱乐的健康而有趣的方式。紧凑、可折迭、功能多样的玩具尤其受到户外空间有限的城市家庭的欢迎，进一步推动了市场的扩张。

北美占据户外玩具市场的最大份额，到 2024 年将贡献 54 亿美元。人们对儿童肥胖和久坐生活方式的担忧日益增加，促使家长投资购买鼓励户外活动的产品。季节性趋势在销售中也发挥着重要作用，假期和学校假期期间需求达到高峰。该地区强劲的市场表现反映出人们对更健康的生活方式的日益关注和对户外运动价值的日益认可。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算。
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素。
  • 利润率分析。
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析。
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 提高对儿童体能活动的认识
    • 都市化进程加速与游乐区发展
  • 产业陷阱与挑战
    • 季节依赖性
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2034 年

• 主要趋势
• 骑乘玩具和车辆
  • 自行车
  • 踏板车
  • 脚踏车
  • 其他（电动乘骑车等）
• 游乐设施
  • 秋韆
  • 攀爬架
  • 幻灯片
  • 剧院
• 水上玩具和泳池浮具
  • 泳池麵条
  • 充气筏
  • 水枪
• 运动器材
  • 球
  • 网
  • 其他（球拍等）
• 其他（弹翻床、季节性玩具等）

第六章：市场估计与预测：依价格范围，2021-2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第七章：市场估计与预测：依年龄组，2021-2034 年

• 主要趋势
• 1 岁以下
• 1- 3岁
• 3- 5岁
• 年龄 5- 12 岁
• 年龄 12 岁以上

第 8 章：市场估计与预测：按材料，2021 年至 2034 年

• 主要趋势
• 塑胶
• 木製的
• 金属
• 织物
• 可生物降解/有机材料

第 9 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 个人
• 商业的

第 10 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司自有网站
• 离线
  • 大卖场/超市
  • 百货公司
  • 专卖店
  • 其他零售店

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 12 章：公司简介

• Decathlon
• Hasbro, Inc.
• Jakks Pacific, Inc.
• Little Tikes
• Mattel, Inc.
• Mookie Toys
• Outdoor Toys
• Playmobil
• Ravensburger AG
• Simba Dickie Group GmbH
• Spin Master Corporation
• The Great Outdoor Toy Company
• The Walt Disney Company
• VTech Holdings Ltd.
• Vuly Property Pty Ltd

The Global Outdoor Toys Market, valued at USD 17.9 billion in 2024, is set to experience steady growth, with a projected CAGR of 4.8% from 2025 to 2034. The demand for outdoor toys has risen significantly, driven by the increasing awareness surrounding environmental sustainability and stricter regulations on plastic waste. Parents and caregivers are more focused on eco-friendly products that not only encourage active outdoor play but also align with their values of protecting the planet for future generations. Additionally, the rise in health-conscious families has boosted the demand for products that promote physical activity and outdoor engagement, especially in an era where digital devices have become a significant part of children's daily routines.

This market caters to diverse consumer needs, including those seeking innovative, environmentally responsible products and those prioritizing physical fitness. As urban living spaces become more compact, there is a notable shift toward multifunctional and space-saving toys, making them ideal for smaller yards and patios. The combination of active play, sustainability, and compact designs has made outdoor toys increasingly attractive to parents. The market is also supported by a growing focus on child development, with outdoor play recognized for its ability to improve physical health, foster social skills, and boost cognitive function.

The outdoor toys market is categorized based on product types, including ride-on toys and vehicles, play structures, water toys and pool floats, sporting equipment, and others. Among these, ride-on toys and vehicles led the market in 2024, generating USD 5.9 billion in revenue. This segment is anticipated to grow at a CAGR of 5.1% over the forecast timeframe. The versatility of ride-on toys, which cater to various age groups, ensures consistent demand. Moreover, advances in technology, such as electric ride-ons, Bluetooth-enabled features, and foldable designs, continue to enhance their appeal. The customization options, including themed designs, further attract consumers and help maintain the segment's dominance.

The market is also divided by end-use, with individual and commercial segments. In 2024, the individual segment accounted for 68% of the market share and is expected to grow at a CAGR of 4.8% between 2025 and 2034. This growth is driven by an increasing recognition of the benefits of outdoor play, such as improved physical fitness, mental well-being, and social interaction. Parents are seeking alternatives to digital entertainment, and outdoor toys are seen as a healthy and engaging way to keep children active and entertained. Compact, foldable, and multifunctional toys are especially popular among urban families with limited outdoor space, further boosting the market's expansion.

North America holds the largest share of the outdoor toys market, contributing USD 5.4 billion in 2024. The U.S. market is expected to grow at a CAGR of 5.1% during the forecast timeframe. Rising concerns over childhood obesity and sedentary lifestyles have led parents to invest in products that encourage outdoor activity. Seasonal trends also play a significant role in sales, with peak demand occurring during holidays and school breaks. The region's strong market performance reflects a growing focus on healthier lifestyles and the increasing recognition of the value of outdoor play.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations.
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis.
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising awareness of physical activity for children
    • 3.6.1.2 Rising urbanization and play area development
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Seasonal dependency
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Million Units)

• 5.1 Key trends
• 5.2 Ride-On toys & vehicles
  • 5.2.1 Bicycles
  • 5.2.2 Scooters
  • 5.2.3 Pedal cars
  • 5.2.4 Others (Electric ride-ons, Etc)
• 5.3 Play structures
  • 5.3.1 Swing sets
  • 5.3.2 Climbing frames
  • 5.3.3 Slides
  • 5.3.4 Playhouses
• 5.4 Water toys & pool floats
  • 5.4.1 Pool noodles
  • 5.4.2 Inflatable rafts
  • 5.4.3 Water pistols
• 5.5 Sporting equipment
  • 5.5.1 Balls
  • 5.5.2 Nets
  • 5.5.3 Others (rackets, etc.)
• 5.6 Others (trampolines, seasonal toys, etc.)

Chapter 6 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Million) (Million Units)

• 6.1 Key trends
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Market Estimates & Forecast, By Age Group, 2021-2034 (USD Million) (Million Units)

• 7.1 Key trends
• 7.2 Below 1 Yrs
• 7.3 Age 1- 3
• 7.4 Age 3- 5
• 7.5 Age 5- 12
• 7.6 Age 12+

Chapter 8 Market Estimates & Forecast, By Material, 2021-2034 (USD Million) (Million Units)

• 8.1 Key trends
• 8.2 Plastic
• 8.3 Wooden
• 8.4 Metal
• 8.5 Fabric
• 8.6 Biodegradable/organic materials

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2034 (USD Million) (Million Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce website
  • 10.2.2 Company owned website
• 10.3 Offline
  • 10.3.1 Hypermarket/supermarket
  • 10.3.2 Departmental stores
  • 10.3.3 Specialized stores
  • 10.3.4 Other retail stores

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Decathlon
• 12.2 Hasbro, Inc.
• 12.3 Jakks Pacific, Inc.
• 12.4 Little Tikes
• 12.5 Mattel, Inc.
• 12.6 Mookie Toys
• 12.7 Outdoor Toys
• 12.8 Playmobil
• 12.9 Ravensburger AG
• 12.10 Simba Dickie Group GmbH
• 12.11 Spin Master Corporation
• 12.12 The Great Outdoor Toy Company
• 12.13 The Walt Disney Company
• 12.14 VTech Holdings Ltd.
• 12.15 Vuly Property Pty Ltd