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市场调查报告书
商品编码
1665336
积木玩具市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Building Blocks Toys Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球积木玩具市场价值为 88 亿美元，预计 2025 年至 2034 年的复合年增长率为 6%。
与热门娱乐特许经营的合作和许可协议继续重塑该行业，增强了积木套装对儿童和成人收藏家的吸引力。这些合作关係推动了对具有独特设计和可收藏元素的主题套装的需求，维持了长期兴趣并加强了市场的全球影响力。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 88亿美元 |
| 预测值 | 155亿美元 |
| 复合年增长率 | 6% |
市场按类型分为基本积木、主题套装、益智积木和其他积木，其中包括磁性和电子玩具。基本积木在 2024 年以 39 亿美元的估值引领市场，预计到 2034 年将以 5.5% 的复合年增长率增长。这些多功能产品适合广泛年龄层的人，是娱乐和发展活动的理想选择。
依年龄层划分，市场涵盖婴儿（0-2岁）、幼儿（3-5岁）、儿童（6-12岁）、青少年和成人。 2024 年，儿童市场占据 30.1% 的市场份额，预计在预测期内以 6.4% 的强劲复合年增长率成长。 6-12 岁的儿童是主要消费者，因为他们的发展阶段从参与促进认知技能、解决问题能力和创造力的活动中受益匪浅。专为这个年龄设计的高级建筑套装完全符合他们不断发展的兴趣和学习能力。
美国积木玩具市场价值 17 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 6%。此外，领先玩具製造商的稳固影响力和持续的产品创新确保了持续成长。对 STEM 教育的日益关注进一步促进了美国市场的扩张，并使其成为行业整体成长轨蹟的关键驱动力。
目录
第 1 章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测参数
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 零售商
- 供应商概况
- 利润率分析
- 重要新闻及倡议
- 监管格局
- 衝击力
- 成长动力
- STEM 教育日益普及。
- 扩大授权和品牌合作。
- 对教育和互动玩具的需求日益增加。
- 电子商务和线上零售通路的成长
- 产业陷阱与挑战
- 竞争激烈，价格敏感。
- 安全问题和监管挑战
- 成长动力
- 消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费者产品采用
- 首选配销通路
- 首选价格范围
- 成长潜力分析
- 波特的分析
- PESTEL 分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按类型，2021 年至 2034 年
- 主要趋势
- 基本区块
- 主题套装
- 教育模组
- 其他（磁力、电子积木玩具等）
第六章：市场估计与预测：按材料，2021 – 2034 年
- 主要趋势
- 合成的
- 自然的
第七章：市场估计与预测：依年龄组，2021 – 2034 年
- 主要趋势
- 婴儿（0-2 岁）
- 幼儿（3-5 岁）
- 儿童（6-12岁）
- 青少年
- 成年人
第 8 章：市场估计与预测：按价格，2021 年至 2034 年
- 主要趋势
- 低的
- 中等的
- 高的
第 9 章：市场估计与预测：按配销通路，2021 年至 2034 年
- 主要趋势
- 在线的
- 电子商务
- 公司网站
- 离线
- 玩具专卖店
- 百货公司
- 其他（教育商店等）
第 10 章：市场估计与预测：按地区，2021 年至 2034 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 日本
- 印度
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- 中东及非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋
第 11 章：公司简介
- Brio AB
- Clics Toys
- Geomagworld SA
- Guidecraft
- Haba
- Hasbro, Inc.
- K'NEX Industries
- LEGO Group
- Magna-Tiles
- Mattel, Inc.
- Mega Brands
- Melissa & Doug
- Playmobil
- Ravensburger AG
- Spin Master Corp.
The Global Building Blocks Toys Market, valued at USD 8.8 billion in 2024, is poised for significant growth, with a projected CAGR of 6% from 2025 to 2034. This growth is largely fueled by the increasing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, which prioritizes hands-on learning and skill development through interactive play.
Collaborations and licensing agreements with popular entertainment franchises continue to reshape the industry, enhancing the appeal of building block sets among children and adult collectors alike. These partnerships drive the demand for themed sets featuring unique designs and collectible elements, sustaining long-term interest and strengthening the market's global footprint.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $8.8 Billion |
| Forecast Value | $15.5 Billion |
| CAGR | 6% |
The market is categorized by type into basic blocks, themed sets, educational blocks, and others, which include magnetic and electronic toys. Basic blocks led the market with a valuation of USD 3.9 billion in 2024 and are expected to grow at a CAGR of 5.5% through 2034. Their timeless appeal lies in their simplicity, adaptability, and ability to foster creativity and imaginative play. These versatile products cater to a broad range of age groups, making them ideal for both entertainment and developmental activities.
When segmented by age group, the market spans infants (0-2 years), toddlers (3-5 years), children (6-12 years), teenagers, and adults. In 2024, the children segment held 30.1% of the market share and is projected to grow at a robust CAGR of 6.4% over the forecast period. Children aged 6-12 are the primary consumers, as their developmental stage benefits greatly from engaging activities that promote cognitive skills, problem-solving abilities, and creativity. Advanced building sets designed for this age group align perfectly with their evolving interests and learning capabilities.
The U.S. building blocks toys market, valued at USD 1.7 billion in 2024, is forecasted to grow at a CAGR of 6% between 2025 and 2034. Strong demand for educational toys and the region's high consumer spending power drive its prominence in the global market. Additionally, the well-established presence of leading toy manufacturers and ongoing product innovations ensure sustained growth. The increasing focus on STEM education further bolsters the market's expansion in the U.S., positioning it as a key driver of the industry's overall growth trajectory.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.5 Secondary
- 1.5.1.1 Paid sources
- 1.5.1.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021 - 2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Rising popularity of STEM education.
- 3.6.1.2 Expansion of licensing and brand collaborations.
- 3.6.1.3 Increasing demand for educational and interactive toys.
- 3.6.1.4 Growth in e-commerce and online retail channels
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Intense competition and price sensitivity.
- 3.6.2.2 Safety concerns and regulatory challenges
- 3.6.1 Growth drivers
- 3.7 Consumer buying behavior analysis
- 3.7.1 Demographic trends
- 3.7.2 Factors Affecting Buying Decision
- 3.7.3 Consumer Product Adoption
- 3.7.4 Preferred Distribution Channel
- 3.7.5 Preferred Price Range
- 3.8 Growth potential analysis
- 3.9 Porter’s analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Thousand units)
- 5.1 Key trends
- 5.2 Basic blocks
- 5.3 Themed sets
- 5.4 Educational blocks
- 5.5 Others (magnetic, electronic block toys, etc.)
Chapter 6 Market Estimates and Forecast, By Material, 2021 – 2034 (USD Billion) (Thousand units)
- 6.1 Key trends
- 6.2 Synthetic
- 6.3 Natural
Chapter 7 Market Estimates and Forecast, By Age Group, 2021 – 2034 (USD Billion) (Thousand units)
- 7.1 Key trends
- 7.2 Infants (0-2 years)
- 7.3 Toddlers (3-5 years)
- 7.4 Children (6-12 years)
- 7.5 Teenagers
- 7.6 Adults
Chapter 8 Market Estimates and Forecast, By Price, 2021 – 2034 (USD Billion) (Thousand units)
- 8.1 Key trends
- 8.2 Low
- 8.3 Medium
- 8.4 High
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Thousand units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company website
- 9.3 Offline
- 9.3.1 Specialty toy stores
- 9.3.2 Departmental stores
- 9.3.3 Others (educational shops, etc.)
Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Thousand units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Brio AB
- 11.2 Clics Toys
- 11.3 Geomagworld SA
- 11.4 Guidecraft
- 11.5 Haba
- 11.6 Hasbro, Inc.
- 11.7 K’NEX Industries
- 11.8 LEGO Group
- 11.9 Magna-Tiles
- 11.10 Mattel, Inc.
- 11.11 Mega Brands
- 11.12 Melissa & Doug
- 11.13 Playmobil
- 11.14 Ravensburger AG
- 11.15 Spin Master Corp.
