建筑玩具市场规模、份额和成长分析（按产品、材料、分销管道和地区）- 2025-2032 年行业预测

2023 年全球建筑玩具市场规模价值为 136.6 亿美元，预计将从 2024 年的 147.5 亿美元成长到 2032 年的 273.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.0%。

随着人们越来越意识到建筑玩具对儿童的认知益处，特别是在培养空间推理能力和创造力方面，建筑玩具产业已成为早期教育不可或缺的一部分。随着家长和教育工作者越来越意识到玩具中有毒物质带来的健康风险，对永续和安全选择的需求也日益增加。研究进一步支持了这一转变，强调了建筑玩具在增强认知灵活性、解决问题的能力以及团队合作等社交技能方面所发挥的作用。此外，全球减少碳排放的努力正在推动製造商转向可回收材料。将与物联网相关的智慧玩具纳入教育环境也反映了一种不断发展的趋势，即确保建筑玩具有助于儿童的全面发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

建筑玩具市场规模（依产品划分）

• 市场概况
• 砖块和砌块
• 叮当玩具
• 其他的

建筑玩具市场规模（依材料划分）

• 市场概况
• 木头
• 聚合物
• 金属
• 其他的

建筑玩具市场规模（依通路划分）

• 市场概况
• 超级市场和大卖场
• 便利商店
• 在线的

建筑玩具市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• LEGO Group（Denmark）
• Mattel, Inc.（USA）
• Hasbro, Inc.（USA）
• Mega Brands Inc.（Canada）
• Bandai Namco Holdings Inc.（Japan）
• Spin Master Corp.（Canada）
• VTech Holdings Ltd.（Hong Kong）
• Ravensburger AG（Germany）
• Playmobil（Germany）
• Melissa & Doug, LLC（USA）
• Learning Resources Ltd.（UK）
• Gigo Toys（Taiwan）
• Magformers LLC（USA）
• Geomagworld SA（Switzerland）
• Goldlok Toys Holdings Co., Ltd.（China）
• Clics Toys NV（Belgium）
• Brio AB（Sweden）
• Meccano（France）
• Tegu（Honduras）

结论和建议

Global Construction Toys Market size was valued at USD 13.66 billion in 2023 and is poised to grow from USD 14.75 billion in 2024 to USD 27.31 billion by 2032, growing at a CAGR of 8.0% during the forecast period (2025-2032).

The construction toy industry is poised for significant growth, driven by increasing awareness of their cognitive benefits for children, particularly in fostering spatial reasoning and creativity, making them essential in early education. As parents and educators become more aware of the health risks associated with toxic materials in toys, demand for sustainable and safe options rises. This shift is further supported by research emphasizing the role of construction toys in enhancing cognitive flexibility, problem-solving skills, and social competencies like teamwork. Additionally, global efforts to reduce carbon footprints are pushing manufacturers towards recyclable materials. Incorporating smart toys linked to the Internet of Things into educational settings also reflects evolving trends, ensuring that construction toys contribute positively to children's holistic development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Construction Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Construction Toys Market Segments Analysis

Global Construction Toys Market is segmented by Product, Material, Distribution Channel and region. Based on Product, the market is segmented into Bricks & Blocks, Tinker Toy and Other. Based on Material, the market is segmented into Wood, Polymer, Metal and Other. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Construction Toys Market

A significant factor propelling the expansion of the global construction toys market is the heightened awareness among parents and educational institutions regarding the advantages these toys provide for cognitive development in children. Construction toys are recognized for their ability to enhance problem-solving skills, improve fine motor development, foster spatial reasoning, boost cognitive flexibility, and promote social abilities. As the emphasis on cognitive growth in early childhood continues to rise, both parents and educators are progressively choosing construction toys that seamlessly blend entertainment with educational value. This trend is anticipated to significantly elevate the demand for construction toys in the marketplace in the years ahead.

Restraints in the Global Construction Toys Market

A significant challenge facing the global construction toys market is the health risks associated with plastic materials commonly used in toy manufacturing. Certain plasticizers, such as those containing PVC and Bisphenol A, along with phthalates and adipates, pose serious health threats to children. In response, regulatory bodies in various countries, including Germany, India, and Sweden, have enacted bans on these harmful substances in toys, pushing manufacturers to seek safer, sustainable alternatives. While this shift is essential for safeguarding children's health, it can lead to increased production costs, consequently driving up retail prices and potentially affecting market accessibility for consumers.

Market Trends of the Global Construction Toys Market

The Global Construction Toys market is witnessing a notable trend towards sustainability, driven by increasing consumer awareness regarding environmental issues. Parents and caregivers are prioritizing eco-friendly options, prompting manufacturers to innovate with materials like wood, bamboo, and organic cotton in their construction toy lines. As concerns over plastic waste and toxic materials grow, the appeal of sustainable toys is rising, leading to a shift in product offerings across the industry. This trend not only enhances child safety but also aligns with broader global initiatives aimed at reducing environmental impact, positioning sustainable construction toys as a key growth driver in the market for the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Construction Toys Market Size by Product & CAGR (2025-2032)

• Market Overview
• Bricks & Blocks
• Tinker Toy
• Other

Global Construction Toys Market Size by Material & CAGR (2025-2032)

• Market Overview
• Wood
• Polymer
• Metal
• Other

Global Construction Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Global Construction Toys Market Size & CAGR (2025-2032)

• North America (Product, Material, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mega Brands Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playmobil (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gigo Toys (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magformers LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geomagworld SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goldlok Toys Holdings Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clics Toys NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brio AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meccano (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tegu (Honduras)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations