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市场调查报告书

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1666979

房车市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Motorhome Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月19日 | 出版商:

Global Market Insights Inc. | 英文 160 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球房车市场价值为 388 亿美元，预计在 2025 年至 2034 年期间的复合年增长率为 4%。房车的吸引力在于它们能够提供宾至如归的体验、现代化的设施和增强的机动性。

消费者越来越倾向于永续的出行解决方案，推动製造商透过整合先进技术和环保功能、提高车辆效率和减轻重量来降低碳排放进行创新。这种向环保旅游的转变符合当今具有环保意识的消费者日益增长的期望。随着对个人化和灵活旅行体验的需求不断增长，房车为那些在公路上寻求自主、舒适和冒险的人们提供了理想的解决方案。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	388亿美元
预测值	582亿美元
复合年增长率	4%

市场主要分为三个类别：A 类、B 类和 C 类房车。 A 级房车目前占据市场主导地位，到 2024 年将占据 55% 的份额，预计到 2034 年将创造 346 亿美元的市场价值。 A-Class 房车采用重型底盘，提供无与伦比的舒适性和如家般温馨的体验，对于那些追求奢华和便利的旅客来说尤其具有吸引力。

根据最终用户，市场分为 B2C（个人消费者）和 B2B（车队所有者）。由于休閒旅行、公路旅行和露营越来越受欢迎，B2C 领域在 2024 年占据领先地位，占据 85% 的份额。房车具有无与伦比的灵活性，使用者可以设计自己的旅行体验，参观偏远或人迹罕至的目的地，而无需传统的住宿。这种多功能性吸引了各种各样的受众，包括年轻的冒险家、退休人员和家庭。离网和国内旅游的趋势正在推动对房车的需求，房车可以提供自给自足和客製化的旅行体验。

2024 年，欧洲以 55% 的份额引领房车市场，这得益于强大的房车製造业、广泛的露营基础设施以及对户外旅行的文化热爱。人口更富裕，加上风景优美的旅游路线和便利的跨境连通，进一步推动了市场的发展。强劲的国内需求和房车跨国旅行的吸引力使得欧洲成为房车产业的主要推动力。非洲大陆根深蒂固的户外探险和探索传统继续支撑着该行业的强劲销售和成长。

产业生态系统分析
供应商概况
- 原物料供应商
- 零件供应商
- 製造商
- 技术提供者
- 经销商
- 最终用途
利润率分析
技术与创新格局
成本明细分析
专利分析
监管格局
定价分析
衝击力
- 成长动力
  - 亚太地区旅游业快速扩张
  - 对舒适旅行和住宿的需求日益增长
  - 电动房车的普及率不断提高
  - 房车公园和露营地的休閒活动越来越受到重视
  - 拉丁美洲出现了多家房车租赁公司
  - 汽车数位化和智慧家庭解决方案的采用日益增多
- 产业陷阱与挑战
  - 房车初期投资及维护成本高
成长潜力分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第五章：市场估计与预测：按类别，2021 - 2034 年

主要趋势
A 类
B 类
C 类

第六章：市场估计与预测：按价格，2021 - 2034 年

主要趋势
标准
奢华

第 7 章：市场估计与预测：按最终用途，2021 - 2034 年

主要趋势
B2C/个人
- A 类
- B 类
- C 类
B2B/车队车主
- A 类
- B 类
- C 类

第 8 章：市场估计与预测：按燃料，2021 - 2034 年

主要趋势
汽油
柴油引擎

第 9 章：市场估计与预测：按地区，2021 - 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 义大利
- 法国
- 西班牙
- 瑞典
- 荷兰
- 挪威
- 土耳其
- 希腊
- 匈牙利
- 乔治亚州
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
拉丁美洲和加勒比海地区
- 巴西
- 墨西哥
- 阿联酋
- 沙乌地阿拉伯
- 南非

第十章：公司简介

Airstream
Auto-Trail VR
Bürstner
Coachmen RV
Dethleffs
Entegra Coach
Fleetwood RV
Forest River
Hobby-Wohnwagenwerk
Hymer
Jayco
Knaus Tabbert
Monaco Coach
Newmar
Pilote Group
Rapido Group
Roadtrek
Thor Industries
Tiffin Motorhomes
Winnebago Industries

简介目录

Product Code: 5422

The Global Motorhome Market, valued at USD 38.8 billion in 2024, is set to expand at a 4% CAGR between 2025 and 2034. The increasing demand for comfortable, safe, and technologically advanced motorhomes is driving substantial growth, with a particular surge in interest across Europe. The appeal of motorhomes stems from their ability to offer a home-away-from-home experience, with modern amenities and enhanced mobility.

Consumers are increasingly drawn to sustainable travel solutions, pushing manufacturers to innovate by integrating advanced technology and eco-friendly features, improving vehicle efficiency, and reducing weight to lower carbon emissions. This shift towards environmentally conscious travel aligns with the growing expectations of today's eco-aware consumers. As the demand for personalized and flexible travel experiences rises, motorhomes provide an ideal solution for those seeking autonomy, comfort, and adventure on the open road.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$38.8 Billion
Forecast Value	$58.2 Billion
CAGR	4%

The market is divided into three key classes: Class A, Class B, and Class C motorhomes. Class A motorhomes currently dominate the market, accounting for 55% of the share in 2024, and are projected to generate USD 34.6 billion by 2034. These vehicles stand out for their spacious designs, high-end features like luxury kitchens, premium sleeping arrangements, and vast storage space, making them perfect for extended trips. Built on heavy-duty chassis, Class A motorhomes offer unmatched comfort and a home-like experience, making them particularly attractive to those seeking luxury and convenience while traveling.

By end-user, the market is segmented into B2C (individual consumers) and B2B (fleet owners). The B2C segment took the lead in 2024, capturing an 85% share, thanks to the growing popularity of recreational travel, road trips, and camping. Motorhomes offer unparalleled flexibility, allowing users to design their own travel experiences and visit remote or off-the-beaten-path destinations, all without the need for traditional accommodations. This versatility appeals to a diverse audience, including younger adventurers, retirees, and families. The trend towards off-grid and domestic tourism is fueling demand for motorhomes, which provide a self-sufficient and customized travel experience.

Europe led the motorhome market in 2024 with a 55% share, bolstered by a strong RV manufacturing industry, widespread camping infrastructure, and a cultural love for outdoor travel. A wealthier population, coupled with scenic travel routes and easy cross-border connectivity, further drives the market. The combination of strong domestic demand and the appeal of cross-country travel via motorhome makes Europe a key driver in the motorhome industry. The continent's deep-rooted tradition of outdoor adventure and exploration continues to support robust sales and growth in the sector.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates & calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market scope & definition

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Raw material suppliers
- 3.2.2 Component suppliers
- 3.2.3 Manufacturers
- 3.2.4 Technology providers
- 3.2.5 Distributors
- 3.2.6 End use
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Cost breakdown analysis
3.6 Patent analysis
3.7 Regulatory landscape
3.8 Pricing analysis
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Rapid expansion of tourism industry in Asia Pacific
  - 3.9.1.2 Growing demand for comfortable travel and accommodation
  - 3.9.1.3 Increasing adoption of electric-powered Motorhome
  - 3.9.1.4 Rising emphasis on leisure activities in motorhome parks and campgrounds
  - 3.9.1.5 Emergence of several RV rental companies in Latin America
  - 3.9.1.6 Growing adoption of automotive digitization and smart-home solutions
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 High initial investment and maintenance cost of motorhome
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Class, 2021 - 2034 ($Mn, Units)

5.1 Key trends
5.2 Class A
5.3 Class B
5.4 Class C

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Mn, Units)

6.1 Key trends
6.2 Standard
6.3 Luxury

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn, Units)

7.1 Key trends
7.2 B2C/Individual
- 7.2.1 Class A
- 7.2.2 Class B
- 7.2.3 Class C
7.3 B2B/Fleet Owner
- 7.3.1 Class A
- 7.3.2 Class B
- 7.3.3 Class C

Chapter 8 Market Estimates & Forecast, By Fuel, 2021 - 2034 ($Mn, Units)

8.1 Key trends
8.2 Gasoline
8.3 Diesel

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Sweden
- 9.3.7 Netherlands
- 9.3.8 Norway
- 9.3.9 Turkey
- 9.3.10 Greece
- 9.3.11 Hungary
- 9.3.12 Georgia
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 LAMEA
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 UAE
- 9.5.4 Saudi Arabia
- 9.5.5 South Africa