健康旅游市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球健康旅游市场规模将达到 9,953 亿美元，预计在 2025 年至 2034 年期间将达到 13.2% 的复合年增长率。从温泉度假到瑜珈度假村，游客正在寻求促进放鬆、恢復活力和正念的变革性体验。这一趋势源于人们渴望摆脱日常生活的压力，找到一种更平衡的身体、心理和情绪健康方法。健康旅游的兴起也可以归因于人们对心理健康重要性的认识不断提高、社交媒体的影响力以及不断发展的健康文化。如今，越来越多的人将健康视为生活方式的重要组成部分，而非奢侈品。随着健康旅游的发展，对于更加多样化、注重整体健康的旅行体验的需求将持续上升。

根据旅游类型，市场分为两个主要部分：国际旅游和国内旅游。 2024 年，国际健康旅游市场规模达到 5,672 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 12.8%。这些体验通常发生在旨在促进放鬆和康復的田园诗般的地方。然而，国内健康旅游也正在获得显着的发展。随着全球旅行成本的上升，许多人选择较短的当地疗养度假。这种转变使旅行者可以放鬆身心、缓解压力，而无需承担国际旅行的经济负担或时间投入。

在按性别分析市场份额时，女性在 2024 年占据了令人印象深刻的 78% 的份额。这些健康之旅通常包含果汁断食、卡路里限制和其他以健康为中心的活动，旨在改善整体健康状况和促进体重管理。女性健康旅游的激增证明人们越来越意识到自我保健和心理健康的重要性。

在北美，健康旅游市场在 2024 年创造了 2,292 亿美元的产值，预计在 2025 年至 2034 年期间将以 13.1% 的复合年增长率稳步增长。此外，旅游基础设施的改善、永续旅游实践的推动以及虚拟健康服务的引入也促进了该地区市场的成长。美国正迅速成为健康旅游的中心，提供从沉浸式健康疗养胜地到尖端疗养度假村等各种服务。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
• 服务提供者
• 利润率分析。
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 越来越关注心理健康
    • 养生疗养中心的成长
  • 产业陷阱与挑战
    • 季节性需求和地理挑战
    • 来自传统旅游和廉价旅游的竞争
• 消费者服务偏好分析
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依旅游类型，2021-2034 年

• 主要趋势
• 国内的
• 国际的

第六章：市场估计与预测：依活动，2021-2034 年

• 主要趋势
• 水疗和医疗
• 健康与健身
• 瑜珈和冥想
• 精神和整体
• 治疗和健康
• 其他（减肥、排毒等）

第七章：市场估计与预测：依持续时间，2021-2034

• 主要趋势
• 持续时间短
• 持续时间更长

第 8 章：市场估计与预测：按客户偏好，2021 年至 2034 年

• 主要趋势
• 奢华体验
• 经济实惠的体验

第 9 章：市场估计与预测：按消费者群体，2021 年至 2034 年

• 主要趋势
• 男性
• 女性

第 10 章：市场估计与预测：按年龄组，2021-2034 年

• 主要趋势
• 18岁以下
• 19 至 35 岁
• 36 至 50
• 50 岁以上

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 12 章：公司简介

• Ananda Spa
• Bicester Hotel Golf & Spa
• Cabot Clinic
• Champneys
• Fawsley Hall Hotel & Spa
• Grayshott Health
• Health and Fitness Travel
• Kaliyoga Retreats
• Lifehouse Spa & Hotel
• Ragdale Hall
• The Cotswold House Hotel & Spa
• The Forest Side
• The Lake District Spa & Wellness Retreat
• The Organic Pharmacy
• The Zetter Townhouse

The Global Wellness Tourism Market reached USD 995.3 billion in 2024 and is on track to experience a remarkable growth rate of 13.2% CAGR between 2025 and 2034. As wellness tourism continues to gain momentum, this booming industry reflects an increasing global emphasis on health, self-care, and overall well-being. Travelers are seeking transformative experiences that promote relaxation, rejuvenation, and mindfulness, from spa retreats to yoga resorts. The trend is driven by a desire to disconnect from the stresses of everyday life and find a more balanced approach to physical, mental, and emotional health. This surge in wellness tourism can also be attributed to the growing awareness of the importance of mental health, the influence of social media, and an evolving wellness culture. More people now view wellness as an essential component of their lifestyle rather than a luxury. As wellness tourism evolves, the demand for a wider variety of travel experiences focused on overall well-being will only continue to rise.

The market is categorized into two main segments based on travel type: international and domestic tourism. In 2024, the international wellness tourism segment garnered USD 567.2 billion and is projected to grow at a CAGR of 12.8% between 2025 and 2034. International travelers are increasingly seeking wellness experiences that offer personalized yoga sessions, meditation, expert consultations on nutrition, and rejuvenating spa treatments. These experiences often take place in idyllic locations designed to promote relaxation and healing. However, domestic wellness tourism is also gaining significant traction. In the wake of rising global travel costs, many individuals are opting for shorter, local wellness retreats. This shift allows travelers to unwind and de-stress without the financial burden or time commitment of international travel.

When analyzing the market share by gender, women accounted for an impressive 78% share in 2024. The demand from women is expected to continue growing at a robust CAGR of 13.3% between 2025 and 2034. Women are increasingly embracing wellness tourism in all its forms, including detox retreats, yoga getaways, and mindfulness vacations. These wellness journeys often incorporate activities such as juice fasting, calorie restriction, and other health-focused practices aimed at improving overall well-being and promoting weight management. The surge in wellness tourism for women is a testament to the growing awareness of the importance of self-care and mental health.

In North America, the wellness tourism market generated USD 229.2 billion in 2024 and is forecasted to grow steadily at a rate of 13.1% CAGR between 2025 and 2034. The United States plays a key role in this market expansion, driven by a growing focus on health-conscious living, increasing demand for stress-relieving experiences, and the rise of wellness resorts and retreats. Moreover, improvements in travel infrastructure, a push for sustainable tourism practices, and the introduction of virtual wellness services are contributing to market growth in the region. The U.S. is quickly becoming a hub for wellness tourism, offering everything from immersive wellness retreats to cutting-edge health resorts.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
• 3.2 Service Providers
• 3.3 Profit margin analysis.
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising focus on mental well-being
    • 3.6.1.2 Growth of wellness retreats
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Seasonal demand and geographical challenges
    • 3.6.2.2 Competition from traditional and budget tourism
• 3.7 Consumer service preference analysis
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Travel Type, 2021-2034 (USD Billion)

• 5.1 Key trends
• 5.2 Domestic
• 5.3 International

Chapter 6 Market Estimates & Forecast, By Activity, 2021-2034 (USD Billion)

• 6.1 Key trends
• 6.2 Spa and medical
• 6.3 Health and fitness
• 6.4 Yoga and meditation
• 6.5 Spiritual and holistic
• 6.6 Healing and wellness
• 6.7 Others (weight loss and detox etc.)

Chapter 7 Market Estimates & Forecast, By Duration, 2021-2034 (USD Billion)

• 7.1 Key trends
• 7.2 Short duration
• 7.3 Longer duration

Chapter 8 Market Estimates & Forecast, By Customer Preference, 2021-2034 (USD Billion)

• 8.1 Key trends
• 8.2 Luxury experience
• 8.3 Budget-friendly experience

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women

Chapter 10 Market Estimates & Forecast, By Age Group, 2021-2034 (USD Billion)

• 10.1 Key trends
• 10.2 Below 18
• 10.3 19 to 35
• 10.4 36 to 50
• 10.5 Above 50

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Ananda Spa
• 12.2 Bicester Hotel Golf & Spa
• 12.3 Cabot Clinic
• 12.4 Champneys
• 12.5 Fawsley Hall Hotel & Spa
• 12.6 Grayshott Health
• 12.7 Health and Fitness Travel
• 12.8 Kaliyoga Retreats
• 12.9 Lifehouse Spa & Hotel
• 12.10 Ragdale Hall
• 12.11 The Cotswold House Hotel & Spa
• 12.12 The Forest Side
• 12.13 The Lake District Spa & Wellness Retreat
• 12.14 The Organic Pharmacy
• 12.15 The Zetter Townhouse