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市场调查报告书
商品编码
1754118
健康旅游市场报告,按旅行者类型(主要、次要)、服务类型(交通、住宿、餐饮、购物、活动和游览及其他)、地点(国内、国际)和地区划分,2025 年至 2033 年Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2025-2033 |
2024年,全球健康旅游市场规模达1万045亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到1万6,828亿美元,2025-2033年期间的复合年增长率(CAGR)为5.61%。人们健康意识的不断增强、酒店和度假村对健康设施的日益整合以及快速的城市化是推动市场发展的主要因素。
健康旅游是指个人前往目的地,主要目的是透过促进身心健康的活动来提升整体健康水准。这种旅行形式涵盖了一系列体验,从水疗度假、健身假期到冥想静修和生态旅游探险。健康游客寻求恢復活力、放鬆身心并改善健康,同时沉浸在一个提供健康美食、健身活动、放鬆技巧和个人成长机会的支持性环境中。健康旅游业满足了人们对整体健康体验日益增长的需求,为旅客提供摆脱日常压力、参与滋养身心活动的机会。
随着人们越来越意识到整体健康和自我保健在现代生活方式中的重要性,越来越多的人寻求以健康为中心的旅行体验,以此来恢復活力并保持健康,这将在预测期内刺激市场成长。此外,压力相关疾病的日益普及以及人们渴望摆脱城市压力的愿望,也增加了对提供放鬆、正念和恢復活力的目的地的需求。此外,饭店和度假村广泛整合了从水疗中心、瑜珈馆到健康餐饮等各种健康设施,加速了产品的采用率。此外,众多技术进步和便利的资讯取得方式使旅客更容易发现和预订以健康为中心的旅行,也催化了市场的成长。此外,个人化体验的转变趋势带来了多样化的产品,以满足不同的健康偏好和兴趣,从而推动了市场的成长。此外,健康旅游与生态旅游和永续实践的结合,加速了其在具有环保意识的旅客中的普及,从而促进了市场的成长。
民众健康意识不断提高
人们日益意识到幸福感与高品质生活之间的重要联繫,这是推动康体旅游市场发展的核心驱动力。现代生活方式往往充满压力和久坐不动的习惯,人们正在寻求有效的方式来改善身心健康。这种意识的提升导致了旅行偏好的转变,人们积极寻找有助于整体健康的目的地和体验。从提供疗癒护理的水疗中心到提供健身课程和正念工作坊的康体度假村,如今的旅客将假期视为投资健康的机会。这种驱动力源自于对长期益处的渴望,康体旅游已成为维持平衡健康生活方式的积极策略。
越来越多的城市压力逃避主义
现代都市生活充满层出不穷的需求和压力,人们渴望获得片刻的宁静。这种逃离都市压力的渴望已成为康体旅游市场的主要驱动力。越来越多的人被那些能够远离城市喧嚣、提供宁静祥和、令人身心焕发的休憩场所所吸引。以康体为重点的旅行让他们远离数位噪音,重新融入自然,并参与促进放鬆和正念的活动。因此,那些拥有宁静景观、康体休憩场所和全方位体验的目的地,正吸引着那些寻求暂时逃离都市生活喧嚣的旅行者。
以健康为中心的旅馆业需求日益增长
众多健康设施融入旅馆业,已成为塑造健康旅游市场的变革性因素。饭店和度假村逐渐意识到满足旅客健康需求的价值,并推出了一系列以健康为中心的服务。从专业的水疗设施和健身中心,到专注于营养价值的美食选择,这些服务提升了目的地的吸引力。这项驱动力体现了这样一种理念:健康不仅限于特定的活动,而是渗透到旅客住宿的各个层面。因此,以健康为中心的饭店服务成为旅客选择特定住宿的有力理由,提升了他们的整体体验,并促进了健康旅游业的发展。
The global wellness tourism market size reached USD 1,004.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,682.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.61% during 2025-2033. The rising health consciousness among people, increasing integration of wellness amenities by hotels and resorts, and rapid urbanization are some of the major factors propelling the market.
Wellness tourism involves individuals traveling to destinations with the primary purpose of enhancing their overall well-being through activities that promote physical, mental, and spiritual health. This form of travel encompasses a range of experiences, from spa retreats and fitness vacations to meditation retreats and eco-tourism adventures. Wellness tourists seek to rejuvenate, relax, and improve their health while immersing themselves in a supportive environment that offers healthy cuisine, fitness activities, relaxation techniques, and opportunities for personal growth. The wellness tourism industry caters to the growing demand for holistic wellness experiences, providing travelers with opportunities to disconnect from daily stressors and engage in activities that nurture their mind, body, and soul.
The rising number of individuals seeking wellness-focused travel experiences as a means to rejuvenate and maintain health due to the increasing awareness of the importance of holistic well-being and self-care in modern lifestyles, will stimulate the market growth during the forecast period. Additionally, the growing prevalence of stress-related disorders and the desire to escape urban pressures have augmented the demand for destinations offering relaxation, mindfulness, and rejuvenation. Apart from this, the widespread integration of wellness amenities by hotels and resorts, ranging from spas and yoga studios to healthy dining options, has accelerated the product adoption rate. Moreover, numerous technological advancements and easy access to information that make it simpler for travelers to discover and book wellness-focused trips, has catalyzed the market growth. Besides this, the shifting trend toward personalized experiences has led to diverse offerings, catering to different wellness preferences and interests, thus propelling the market growth. Furthermore, the alignment of wellness tourism with eco-tourism and sustainable practices has accelerated its adoption among environmentally conscious travelers, thereby contributing to market growth.
Rising Health Awareness Among the Masses
The escalating awareness of the vital link between well-being and a high-quality life is a central driver propelling the wellness tourism market. With modern lifestyles often characterized by stress and sedentary habits, individuals are seeking meaningful ways to address their physical and mental health. This heightened awareness has led to a shift in travel preferences, as people actively seek out destinations and experiences that contribute to their overall wellness. From spa retreats that offer therapeutic treatments to wellness resorts that provide fitness programs and mindfulness workshops, travelers are now considering their vacations as opportunities to invest in their health. This driver is underpinned by a desire for long-term benefits, where wellness travel becomes a proactive strategy for maintaining a balanced and healthy lifestyle.
Increasing Urban Stress Escapism
The modern urban landscape is marked by incessant demands and pressures, leading to a growing desire for respite. This elevating need to escape urban stress has become a major driver of the wellness tourism market. Individuals are increasingly drawn to destinations that offer a break from the hustle and bustle of city life, providing serene and rejuvenating environments. Wellness-focused travel allows them to disconnect from the digital noise, reconnect with nature, and engage in activities that promote relaxation and mindfulness. As a result, destinations that offer peaceful landscapes, wellness retreats, and holistic experiences are becoming magnets for travelers seeking temporary escape from the demands of urban life.
Growing demand for wellness-focused hospitality
The integration of numerous wellness amenities into the hospitality sector has emerged as a transformative factor shaping the wellness tourism market. Hotels and resorts are recognizing the value of catering to travelers' well-being needs, offering a range of wellness-focused features. From dedicated spa facilities and fitness centers to gourmet dining options that emphasize nutritional value, these offerings enhance the appeal of a destination. This driver taps into the notion that wellness is not limited to specific activities and permeates every aspect of a traveler's stay. Consequently, wellness-focused hospitality becomes a compelling reason for travelers to choose specific accommodations, elevating their overall experience and contributing to the growth of the wellness tourism industry.
Secondary represents the most popular travelers type
Secondary travelers often accompanying primary wellness tourists such as family members or companions, contribute to the growth of the market through their engagement in wellness-related activities and services. While the primary traveler may be the focus of the trip, secondary travelers also partake in wellness offerings, thus expanding the market's customer base. Their participation leads to higher bookings for wellness resorts, spa treatments, and wellness-focused excursions, benefiting the entire wellness ecosystem. Additionally, the positive experiences of secondary travelers can result in future independent wellness travel decisions, thereby propelling market growth. As these secondary travelers immerse themselves in wellness activities, their influence contributes to the market's expansion, reinforcing its position within the broader travel and tourism industry. Furthermore, secondary travelers' exposure to wellness experiences can serve as a catalyst for word-of-mouth recommendations, contributing to the market's visibility and attracting new wellness-focused travelers.
Lodging accounts for the majority of the share in the market
Lodging providers create enticing environments that align with travelers' well-being aspirations by incorporating tailored wellness amenities and services, such as dedicated spa facilities, wellness retreats, fitness centers, and mindfulness programs. These offerings enhance the overall travel experience, attracting wellness-conscious individuals seeking rejuvenation and relaxation, thereby accelerating the adoption of wellness toursim. Furthermore, the integration of healthy dining options and sustainable practices reinforces the commitment to holistic wellness. The lodging sector's adaptability to diverse wellness preferences and its role in creating serene and rejuvenating spaces make it a driving force, shaping the market's growth and becoming a pivotal factor for travelers choosing destinations that prioritize their physical, mental, and spiritual wellness. Moreover, lodging's strategic partnerships with wellness brands and experts amplify the range of wellness experiences available to travelers, fostering innovation and differentiation within the market.
Domestic holds the largest share in the market
The domestic segment significantly drives the wellness tourism market by tapping into the convenience, familiarity, and diverse offerings of local destinations. As travelers seek to balance their well-being with convenience, domestic locations provide accessible retreats without the complexities of international travel. With a growing preference for shorter getaways, domestic settings offer the perfect solution, enabling travelers to engage in wellness activities without long journeys. Moreover, familiarity with local culture and language can further enhance the overall experience, allowing for a deeper connection to wellness practices. Domestic destinations also promote sustainable travel, reducing carbon footprints associated with air travel. As governments and tourism boards increasingly promote domestic wellness offerings, travelers are exposed to a wide range of experiences, from serene nature retreats to urban spa getaways. This rising demand supports local economies and elevates the wellness tourism market, making it more inclusive, accessible, and aligned with evolving preferences of travelers.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest share in the market since the region boasts a diverse landscape, advanced wellness infrastructure, and burgeoning health-conscious culture. With an array of wellness-focused resorts, retreats, and facilities across the region, North America offers travelers a wide spectrum of experiences ranging from mountain retreats to beachfront yoga getaways. The rising emphasis on fitness, mindfulness, and healthy living in North America aligns with the growing global wellness trend.
Moreover, its accessibility via major transportation hubs makes it an attractive destination for both domestic and international wellness seekers. North America's innovative integration of technology, wellness programming, and customized offerings further enhances the wellness travel experience. As wellness becomes an integral part of modern lifestyles, North America's role in driving the market is fortified by its ability to provide a comprehensive range of wellness options that cater to various preferences, solidifying its position as a prime influencer in the wellness tourism landscape.
Key players in the market are driving innovation to meet evolving consumer demands. These advancements include the incorporation of immersive digital wellness experiences, where virtual reality and augmented reality technologies create immersive and rejuvenating environments for travelers even before they embark on their journeys. Additionally, the integration of personalized wellness concierge services, powered by AI and data analytics, allows travelers to customize their itineraries based on their individual health and wellness goals. Furthermore, eco-conscious innovations are gaining momentum, with some leading players offering sustainable wellness retreats that focus on eco-friendly practices and reconnecting with nature. These innovations collectively enhance the wellness tourism experience, providing travelers with tailored and technologically advanced opportunities for relaxation, personal growth, and rejuvenation. We also expect the market to witness new entrants, consolidation of product portfolios, and a rise in strategic partnerships and collaborations amongst key players to drive healthy competition within the domain during the forecast period.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: