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市场调查报告书
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1824149

全球健康旅游市场：2025-2030 年预测

Global Wellness Tourism Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 156 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

健康旅游市场预计将从 2025 年的 5,253.77 亿美元成长到 2030 年的 9,104.36 亿美元，复合年增长率为 11.62%。

受人们对健康和保健日益关注以及对提升身心健康旅游体验日益增长的需求推动，健康旅游市场正经历强劲增长。该旅游业面向初级和次级健康旅行者，专注于水疗度假、瑜伽假期、排毒计画和文化疗癒之旅。人均旅游支出的增加、新兴市场社会经济经济状况的改善以及社交媒体对健康旅游目的地的推广影响力，正在推动这一市场的发展。廉价航空公司的兴起以及飞往峇里岛和喀拉拉邦等健康中心的新直飞航班，使得这些体验更加触手可及。市场高度分散，主要企业包括四季酒店有限公司、峡谷牧场和雅高集团，他们都提供以健康为中心的度假村和项目。然而，新兴市场成本较高和基础设施差异等挑战可能会限制其发展。

市场驱动因素

增强健康意识

肥胖、糖尿病和心理健康问题等文明病的日益流行，是健康旅游市场发展的关键驱动力。非传染性疾病 (NCD) 与久坐不动的生活方式、不良饮食和压力有关，促使消费者寻求健康旅游作为一种积极主动的健康方式。融合健身、正念和营养的课程越来越受欢迎，尤其是在都市区专业人士和注重健康的千禧世代。世界卫生组织 (WHO) 指出，空气污染是主要的环境风险因素，每年造成 560 万人死于非传染性疾病，这进一步凸显了以健康为中心的解决方案的必要性。

增加投资

企业的大量投资正在推动市场成长。健康服务供应商正在扩大其基础设施，包括度假村和印度传统医学中心，以满足日益增长的需求。印度政府的「印度治愈」宣传活动等倡议正在透过推广整体健康目的地和改善交通方式来加强健康旅游，从而进一步刺激市场扩张。

年轻专业人士的兴趣日益浓厚

劳动力队伍的壮大，尤其是年轻专业的崛起，正在推动人们对健康旅游的需求，将其作为一种缓解压力、维持健康生活方式的方式。便利的线上预订平台加上可支配收入，让这些消费者能够探索健康度假胜地。企业鼓励员工利用假期进行健康旅行，进一步推动了市场的成长。

网路预订管道

线上预订因其便利性、个人化和可近性而日益普及。网路存取的增加、人工智慧推荐工具的出现以及Instagram和TripAdvisor等平台上用户生成的内容，正在推动消费者的参与度。印度铁路餐饮旅游公司（IRCTC）报告称，2023-24年电子票预订量达453万张，反映人们越来越依赖数位平台进行旅游规划。

地理视角

北美洲

北美，尤其是美国，是康体旅游的主要市场，这得益于高额的游客流入量和庞大的康体支出。不断增长的国内外游客数量以及有利的投资正在推动市场成长。美国拥有完善的康体基础设施，包括豪华水疗中心和休閒中心，可满足注重健康的旅客的需求。

主要进展

2024年，雅高酒店集团收购了一家知名的连锁健康度假村，拓展了其全球健康业务组合。 2025年初，PAUSE推出了全方位服务的Spa Sanctuaries，彻底革新了健康旅游体验。这些发展彰显了产业对创新和扩张的重视，以满足日益增长的消费者需求。

在健康意识增强、收入成长和数位预订平台的推动下，康体旅游市场有望迎来显着成长。北美凭藉强劲的旅游业和投资引领康体旅游市场，线上通路的普及也日益普及。儘管高成本等挑战依然存在，但策略投资和政府措施有望推动市场持续扩张，为参与者提供抓住整体康体体验需求的机会。

本报告的主要优点

  • 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业所采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来制定策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，既有利又划算。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 分析范围
  • 细分市场

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

5. 全球健康旅游市场（依旅行者类型）

  • 介绍
  • 初级健康旅行者
  • 二次性健康旅行者

6. 全球健康旅游市场（依目的地）

  • 介绍
  • 国内的
  • 国际的

7. 全球健康旅游市场（按服务）

  • 介绍
  • 住宿
  • 国内旅行
  • 饮食
  • 购物
  • 其他的

8. 全球健康旅游市场（依预订模式）

  • 介绍
  • 在线的
  • 离线

9. 全球健康旅游市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第十章竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪表板

第十一章 公司简介

  • Four Seasons Hotels Limited
  • Canyon Ranch
  • Rancho La Puerta Inc.
  • Accor SA
  • Hyatt Corporation
  • Red Carnation Hotels
  • InterContinental Hotels Group plc
  • Hilton Worldwide Holdings Inc.
  • Omni Hotels & Resorts
  • Marriott International, Inc.

第十二章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称

图表列表

表格列表

简介目录
Product Code: KSI061613763

The global wellness tourism market is expected to grow from USD 525.377 billion in 2025 to USD 910.436 billion in 2030, at a CAGR of 11.62%.

The global wellness tourism market is experiencing robust growth, driven by rising health consciousness and a growing desire for travel experiences that enhance physical, mental, and emotional well-being. This segment of the travel industry focuses on offerings such as spa retreats, yoga holidays, detox programs, and cultural healing journeys, catering to both primary and secondary wellness tourists. The market is propelled by increasing per capita spending on travel, improving socio-economic conditions in developing nations, and the influence of social media in promoting wellness-focused destinations. The rise of budget airlines and new direct routes to wellness hubs, such as Bali and Kerala, has made these experiences more accessible. The market is highly fragmented, with key players like Four Seasons Hotels Limited, Canyon Ranch, and Accor offering specialized wellness resorts and programs. However, challenges such as high costs and varying infrastructure in emerging markets may pose constraints.

Market Drivers

Rising Health Consciousness

The growing prevalence of lifestyle-related diseases, including obesity, diabetes, and mental health issues, is a significant driver of the wellness tourism market. Non-communicable diseases (NCDs), linked to sedentary lifestyles, poor diets, and stress, are prompting consumers to seek wellness travel as a proactive approach to health. Programs incorporating fitness, mindfulness, and nutrition are gaining traction, particularly among urban professionals and health-conscious millennials. The World Health Organization notes that air pollution, a key environmental risk factor, contributes to 5.6 million NCD-related deaths annually, further emphasizing the need for wellness-focused solutions.

Increasing Investments

Significant investments by companies are fueling market growth. Wellness providers are expanding infrastructure, such as resorts and AYUSH centers, to meet rising demand. Government initiatives, like India's "Heal in India" campaign, are enhancing wellness tourism by promoting holistic health destinations and improving accessibility, further driving market expansion.

Growing Interest Among Younger Professionals

The expanding workforce, particularly younger professionals, is driving demand for wellness tourism as a means to de-stress and maintain a healthy lifestyle. The ease of online booking platforms, combined with disposable income, enables these consumers to explore wellness retreats. Corporate encouragement for employees to use vacation time for wellness travel further supports market growth.

Online Booking Channels

The online booking segment is gaining popularity due to its convenience, personalization, and accessibility. Improved internet access, AI-powered recommendation tools, and user-generated content on platforms like Instagram and TripAdvisor are driving consumer engagement. The Indian Railway Catering and Tourism Corporation (IRCTC) reported 4,530 lakh e-tickets booked in 2023-24, reflecting the growing reliance on digital platforms for travel planning.

Geographical Outlook

North America

North America, particularly the United States, is a dominant market for wellness tourism, driven by high tourist inflows and significant wellness expenditure. The rise in both domestic and international tourism, coupled with favorable investments, enhances market growth. The U.S. benefits from a strong wellness infrastructure, including luxury spas and retreat centers, catering to health-conscious travelers.

Key Developments

In 2024, Accor Hotels acquired a prominent wellness resort chain, expanding its global wellness portfolio. In early 2025, Pause launched a spa sanctuary offering holistic services, revolutionizing the wellness tourism experience. These developments highlight the industry's focus on innovation and expansion to meet growing consumer demand.

The wellness tourism market is poised for significant growth, driven by health consciousness, rising incomes, and digital booking platforms. North America leads due to robust tourism and investment, while online channels enhance accessibility. Despite challenges like high costs, strategic investments and government initiatives position the market for sustained expansion, offering opportunities for players to capitalize on the demand for holistic wellness experiences.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Type of Traveller

  • Primary Wellness Traveler
  • Secondary Wellness Traveler

By Location

  • Domestic
  • International

By Service

  • Lodging
  • In-Country Transport
  • Food and Beverages
  • Shopping
  • Others

By Mode of Booking

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL WELLNESS TOURISM MARKET BY TYPE OF TRAVELLER

  • 5.1. Introduction
  • 5.2. Primary Wellness Traveler
  • 5.3. Secondary Wellness Traveler

6. GLOBAL WELLNESS TOURISM MARKET BY LOCATION

  • 6.1. Introduction
  • 6.2. Domestic
  • 6.3. International

7. GLOBAL WELLNESS TOURISM MARKET BY SERVICE

  • 7.1. Introduction
  • 7.2. Lodging
  • 7.3. In-Country Transport
  • 7.4. Food and Beverages
  • 7.5. Shopping
  • 7.6. Others

8. GLOBAL WELLNESS TOURISM MARKET BY MODE OF BOOKING

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. GLOBAL WELLNESS TOURISM MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Four Seasons Hotels Limited
  • 11.2. Canyon Ranch
  • 11.3. Rancho La Puerta Inc.
  • 11.4. Accor SA
  • 11.5. Hyatt Corporation
  • 11.6. Red Carnation Hotels
  • 11.7. InterContinental Hotels Group plc
  • 11.8. Hilton Worldwide Holdings Inc.
  • 11.9. Omni Hotels & Resorts
  • 11.10. Marriott International, Inc.

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES