健康旅游市场规模、份额和成长分析（按服务、旅游目的、旅行类型和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，健康旅游市场规模将达到 12933 亿美元，从 2025 年的 11569.7 亿美元增长到 2033 年的 29474.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 12.4%。

健康旅游专注于以提升个人福祉为目标的旅行，其驱动力源于人们对更健康生活方式、缓解压力和获得有意义体验的渴望。这一领域鼓励旅客探索焕发活力和自我发现的另类途径，例如水疗中心、健身中心和整体疗养胜地。随着人们对身心健康的追求日益增长，他们也越来越积极地融入当地文化和环境，从而推动了健康旅游的蓬勃发展。电子素养的提升和对数位设备需求的增加正在改变人们的旅行规划方式。随着消费者从传统的预订方式转向线上平台，便利可靠的线上预订需求也日益增长。这种转变反映了社会对健康和福祉的普遍关注，并显着推动了整个健康旅游市场的成长。

健康旅游市场驱动因素

健康旅游市场的扩张主要源自于人们对个人健康和福祉意识的日益增强。随着人们意识到重视身心健康的重要性，他们越来越多地选择旅行，寻求能够促进放鬆和焕发活力的体验。这种向健康生活方式的转变，推动了对健康住宿设施、水疗服务和各种健康活动的需求。因此，旅行者不仅寻求舒适的环境，更渴望找到能够促进身心健康和生活平衡的目的地，从而为以健康为中心的服务创造了一个蓬勃发展的市场。

健康旅游市场的限制因素

由于经济不确定性，健康旅游市场面临严峻挑战。在经济不确定时期，消费者往往会优先考虑必需品支出，而非可自由支配的支出，例如与健康相关的体验式旅游。这种消费者行为的转变导致对健康旅游活动的需求下降，最终导致收入成长放缓，以及对健康相关产品和服务的投资减少。因此，经济环境在塑造消费行为发挥关键作用，影响整个健康旅游业的健康和发展。相关人员必须应对这些经济波动，才能维持经营模式并吸引客户。

健康旅游市场趋势

健康旅游市场正经历着蓬勃发展的趋势，其特征是整体健康体验的兴起，这反映出消费者对整体健康理念的转变。旅客寻求融合健康、健身和心理健康的综合套餐，由此催生了瑜伽静修、排毒疗程和正念研讨会等丰富多样的产品和服务。这一趋势表明，人们对注重身心平衡的旅行体验的需求日益增长，满足了他们对更高生活品质的追求。因此，目的地和营运商都在不断创新，提供能够引起注重健康的旅客共鸣的丰富体验，健康旅游也在全球旅游产业中占据了稳固的地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 一手和二手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球健康旅游市场规模（依服务类型划分）及复合年增长率（2026-2033 年）

• 国内运输
• 住宿设施
• 饮食
• 健康活动
• 购物
• 其他的

全球健康旅游市场规模：依旅游目的及复合年增长率划分（2026-2033 年）

• 基本的
• 次要

全球健康旅游市场规模（按旅行类型划分）及复合年增长率（2026-2033 年）

• 国内的
• 国际的

全球健康旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

  主要企业简介

  • MarrIoTt International, Inc.（美国）
  • 希尔顿全球控股有限公司（美国）
  • 凯悦酒店集团（美国）
  • 雅高集团（法国）
  • 洲际酒店集团有限公司（英国）
  • 温德姆酒店及度假村有限公司（美国）
  • Choice Hotels International, Inc.（美国）
  • 丽笙酒店集团（美国）
  • 四季酒店及度假村（加拿大）
  • 香港瑰丽酒店集团
  • 香港文华东方酒店集团
  • 香格里拉饭店及度假村（香港）
  • Minor International PCL（泰国）
  • 美利亚国际酒店 SA（西班牙）
  • NH饭店集团股份有限公司（西班牙）
  • 贝尔蒙有限公司（英国）
  • 科兹纳国际控股有限公司（阿拉伯联合大公国）
  • 新加坡安缦度假饭店
  • 云顶有限公司（马来西亚）

结论与建议

Wellness Tourism Market size was valued at USD 1029.33 Billion in 2024 and is poised to grow from USD 1156.97 Billion in 2025 to USD 2947.48 Billion by 2033, growing at a CAGR of 12.4% during the forecast period (2026-2033).

Wellness tourism focuses on travel aimed at enhancing personal well-being, driven by desires for a healthier lifestyle, stress reduction, and meaningful experiences. This sector encourages travelers to explore alternative approaches to rejuvenation and self-discovery, with destinations including wellness spas, fitness centers, and holistic retreats. As individuals seek better mental and physical health, there is a growing trend toward engaging with local cultures and environments, contributing to wellness tourism's expansion. The rise of e-literacy and the increasing popularity of digital devices have transformed travel planning, as consumers shift from traditional booking methods to online platforms. This transition, coupled with the demand for easily accessible and trustworthy online reservations, significantly boosts the overall wellness tourism market, reflecting a broader societal commitment to health and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wellness Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wellness Tourism Market Segments Analysis

Global Wellness Tourism Market is segmented by Service, Travel Purpose, Travel Type and region. Based on Service, the market is segmented into In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping and Others. Based on Travel Purpose, the market is segmented into Primary and Secondary. Based on Travel Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wellness Tourism Market

The expansion of the wellness tourism market is largely driven by an increased awareness of health and wellness among individuals. As people recognize the importance of prioritizing their physical and mental well-being, there is a growing inclination to travel for experiences that promote relaxation and rejuvenation. This shift towards a more health-focused lifestyle has resulted in a rising demand for wellness accommodations, spa services, and various wellness activities. Consequently, travelers are seeking out destinations that not only provide comfort but also facilitate their journey towards improved health and overall balance in life, fostering a robust market for wellness-centered offerings.

Restraints in the Wellness Tourism Market

The wellness tourism market faces considerable challenges due to economic uncertainty. During times of financial instability, consumers often prioritize essential needs over discretionary expenditures, such as travel for wellness-related experiences. This shift in spending habits can lead to decreased demand for wellness tourism activities, ultimately resulting in slower growth in revenue and a decline in investment in wellness-related products and services. Consequently, the economic environment plays a crucial role in shaping consumer behavior, impacting the overall health and expansion of the wellness tourism sector. As a result, stakeholders must navigate these economic fluctuations to sustain their business models and attract customers.

Market Trends of the Wellness Tourism Market

The wellness tourism market is increasingly characterized by the rise of holistic wellness experiences, reflecting a broader consumer shift towards comprehensive well-being. Travelers are seeking all-encompassing packages that integrate health, fitness, and mental well-being, leading to a surge in offerings such as yoga retreats, detox programs, and mindfulness workshops. This trend underscores the growing demand for travel experiences that prioritize physical health and psychological balance, catering to individuals' desires for improvement in their overall quality of life. As a result, destinations and operators are innovating to provide enriching practices that resonate with health-conscious travelers, solidifying wellness tourism's prominence in the global travel landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wellness Tourism Market Size by Service & CAGR (2026-2033)

• Market Overview
• In-country Transport
• Lodging
• Food & Beverage
• Wellness Activities
• Shopping
• Others

Global Wellness Tourism Market Size by Travel Purpose & CAGR (2026-2033)

• Market Overview
• Primary
• Secondary

Global Wellness Tourism Market Size by Travel Type & CAGR (2026-2033)

• Market Overview
• Domestic
• International

Global Wellness Tourism Market Size & CAGR (2026-2033)

• North America (Service, Travel Purpose, Travel Type)
  • US
  • Canada
• Europe (Service, Travel Purpose, Travel Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Travel Purpose, Travel Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Travel Purpose, Travel Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Travel Purpose, Travel Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radisson Hotel Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons Hotels and Resorts (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor International PCL (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melia Hotels International S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NH Hotel Group S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belmond Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerzner International Holdings Limited (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genting Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations