健康旅游市场规模、份额和成长分析（按服务、旅行目的、旅行类型和地区）—2025 年至 2032 年产业预测

2023 年健康旅游市场规模价值为 9,1577 亿美元，预计将从 2024 年的 1,2933 亿美元增长到 2032 年的 2,6223.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.4%。

健康旅游是指以提高个人健康为目的的旅行，由于人们对更健康的生活方式、减轻压力和真实体验的渴望日益增长，健康旅游正在经历显着的增长。消费者现在正在探索各种满足身心健康需求的目的地，包括健康度假村、健身和健身中心。这种转变反映了一种更广泛的趋势，即以健康为导向的旅行提供了自我发现和文化交流的机会。数位素养和线上预订系统的兴起正在改变整个行业，使旅行计划变得更加容易和便捷，同时也增强了消费者对线上交易的信心。因此，预计美国健康旅游市场将在预期期内以永续的复合年增长率增长，表明对以健康为重点的旅行体验的需求强劲。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

健康旅游市场规模（按服务划分）

• 市场概况
• 国内旅行
• 住宿
• 饮食
• 健康活动
• 购物
• 其他的

健康旅游市场规模（依旅游目的划分）

• 市场概况
• 基本的
• 次要

依旅游类型分類的健康旅游市场规模

• 市场概况
• 国内的
• 国际的

健康旅游市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Marriott International, Inc.（USA）
• Hilton Worldwide Holdings Inc.（USA）
• Hyatt Hotels Corporation（USA）
• Accor SA（France）
• InterContinental Hotels Group PLC（UK）
• Wyndham Hotels & Resorts, Inc.（USA）
• Choice Hotels International, Inc.（USA）
• Radisson Hotel Group（USA）
• Four Seasons Hotels and Resorts（Canada）
• Rosewood Hotel Group（Hong Kong）
• Mandarin Oriental Hotel Group（Hong Kong）
• Shangri-La Hotels and Resorts（Hong Kong）
• Minor International PCL（Thailand）
• Melia Hotels International SA（Spain）
• NH Hotel Group SA（Spain）
• Belmond Ltd.（UK）
• Kerzner International Holdings Limited（UAE）
• Aman Resorts（Singapore）
• Genting Berhad（Malaysia）

结论和建议

Wellness Tourism Market size was valued at USD 915.77 billion in 2023 and is poised to grow from USD 1029.33 billion in 2024 to USD 2622.31 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).

Wellness tourism, characterized by travel aimed at enhancing individual well-being, is witnessing significant growth, fueled by an increasing desire for healthy lifestyles, stress reduction, and authentic experiences. Consumers are now exploring diverse destinations, including wellness resorts, spas, and fitness centers, to cater to their mental and physical health needs. This shift reflects a broader trend toward wellness-oriented travel, offering opportunities for self-discovery and cultural engagement. The rise of digital literacy and online booking systems is transforming the industry, making travel planning more accessible and convenient, while bolstering consumer confidence in online transactions. Consequently, the US wellness tourism market is projected to grow at a sustainable CAGR in the coming forecast period, indicating a robust demand for health-focused travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wellness Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wellness Tourism Market Segments Analysis

Global Wellness Tourism Market is segmented by Service, Travel Purpose, Travel Type and region. Based on Service, the market is segmented into In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping and Others. Based on Travel Purpose, the market is segmented into Primary and Secondary. Based on Travel Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wellness Tourism Market

The global wellness tourism market is experiencing significant growth driven by a heightened awareness of health and wellness among individuals. As more people prioritize their physical and mental well-being, the demand for travel experiences that promote relaxation and rejuvenation has surged. This shift toward a more active and health-focused lifestyle has led to increased interest in wellness retreats, spa treatments, and various wellness activities. Consequently, there is a growing market for wellness-focused accommodations and experiences that cater to travelers seeking to restore their body and mind, fueling the overall expansion of the wellness tourism sector.

Restraints in the Wellness Tourism Market

The global wellness tourism market faces considerable constraints due to economic uncertainty. During times of financial instability, consumers tend to prioritize their spending on essential needs over discretionary expenses like wellness vacations. This shift in spending behavior can lead to a reduced demand for wellness tourism experiences, which negatively impacts revenue growth and investment in related wellness products and services. As a result, the industry's overall expansion may be hindered, emphasizing the importance of economic stability for the wellness travel sector to thrive and attract consumers seeking rejuvenation and relaxation through travel.

Market Trends of the Wellness Tourism Market

The Wellness Tourism market is witnessing a notable trend towards holistic wellness experiences, reflecting a global shift in traveler preferences. Increasingly, tourists are seeking comprehensive well-being packages that integrate physical, mental, and emotional health. This trend encompasses a range of services, including yoga retreats, detox programs, and mindfulness workshops, catering to individuals' desire for rejuvenation and personal growth. As awareness of the importance of overall well-being rises, destinations are adapting to this demand, enhancing their offerings to provide immersive and transformative experiences. Consequently, the wellness tourism sector is poised for robust growth, driven by this holistic approach to health and wellness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wellness Tourism Market Size by Service & CAGR (2025-2032)

• Market Overview
• In-country Transport
• Lodging
• Food & Beverage
• Wellness Activities
• Shopping
• Others

Global Wellness Tourism Market Size by Travel Purpose & CAGR (2025-2032)

• Market Overview
• Primary
• Secondary

Global Wellness Tourism Market Size by Travel Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Wellness Tourism Market Size & CAGR (2025-2032)

• North America (Service, Travel Purpose, Travel Type)
  • US
  • Canada
• Europe (Service, Travel Purpose, Travel Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Travel Purpose, Travel Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Travel Purpose, Travel Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Travel Purpose, Travel Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radisson Hotel Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons Hotels and Resorts (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor International PCL (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melia Hotels International S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NH Hotel Group S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belmond Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerzner International Holdings Limited (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genting Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations