日本养生旅游市场规模、份额、趋势及预测（依游客类型、服务类型及地区划分，2026-2034年）

2025年，日本养生旅游市场规模达623亿美元。展望未来，IMARC集团预测，到2034年，该市场规模将达到979亿美元，2026年至2034年的复合年增长率（CAGR）为5.15% 。成长要素包括：日本悠久的疗癒传统、全球对正宗文化养生体验日益增长的需求、政府促进区域旅游的倡议、老龄化社会对预防医学的关注、森林浴的日益普及，以及与心理健康益处相关的自然疗养胜地的吸引力，所有这些因素都在促进日本养生旅游市场份额的扩大。

日本养生旅游市场的发展趋势：

在现代健康计划中復兴传统治疗方法

日本的健康旅游市场正在復兴，将灵气疗法、指压按摩和传统中医等古老疗癒方法融入现代健康计画中。度假村和健康中心越来越多地提供精心策划的体验，将传统疗法与现代水疗相结合，以实现身心焕发。这种融合对寻求真实、具有文化底蕴的健康体验的国际旅客极具吸引力。箱根、别府和京都等目的地引领潮流，推广温泉疗法，并结合源自神道教和禅宗传统的正念练习。日本能够在现代化的设施中体验传承数百年的健康理念，这在全球健康旅游业中独树一帜。这种发展既保留了传统知识，也满足了人们对整体健康体验日益增长的需求。例如，Book Retreats发布的《2025年假期放鬆报告》将日本评为亚洲第一、全球第二的健康旅游目的地。这次评选结果高度讚扬了日本的9,000多种养生体验，包括温泉、灵气疗癒和森林浴，以及其约67%的森林覆盖率。京都东山悦榕庄的私人温泉尤其引人注目。日本在全球放鬆度排名中排名第15，自然环境排名中排名第5，这充分展现了日本成功融合古代传统与现代养生理念的成果。

身临其境型大自然的健康度假胜地在城市以外地区蓬勃发展

越来越多的健康旅行者寻求远离日本主要都市区的自然静修之旅，这成为推动日本健康旅游市场成长的主要动力。长野、冲绳和北海道等地区正抓住这一趋势，推出以森林浴、海岸冥想漫步和温泉疗法为特色的健康项目，让游客在原始的自然环境中放鬆身心。这些机构精心设计了将身体放鬆与精神净化相结合的健康行程，包括健行、自然冥想和生态疗法。日本国家旅游局（JNTO）和地方政府正在大力推广这些地区性的健康旅游目的地，以促进旅游业摆脱拥挤的都市区，实现旅游目的地的多元化。这一趋势正在巩固日本将自然美景与健康养生相结合的声誉，为旅行者提供植根于宁静自然景观的深度疗癒体验，而这些宁静的自然景观正是日本文化认同的基石。例如，野泽温泉观光协会计划从2024年开始推广中长期养生旅游。游客可以透过健行、骑车、山地自行车车、瑜珈和滑雪等活动来体验身心健康，同时还可以享受100%纯天然温泉和当地美食。此外，游客还可以透过与当地居民的互动来促进心理健康，这体现在百年纪念限量版贺卡中。野泽温泉坐拥葱郁的自然环境，透过与自然和当地社区的联结，为游客提供身心平衡的整体疗癒体验。

本报告解答的关键问题

• 日本的健康旅游市场至今发展状况如何？您认为未来几年它将如何发展？
• 日本养生旅游市场依游客类型分類的组成是怎样的？
• 日本的健康旅游市场按服务类型划分是怎样的？
• 日本养生旅游市场的区域分布如何？
• 日本的健康旅游市场按地区划分情况如何？
• 请介绍日本养生旅游市场价值链的各个环节。
• 日本养生旅游市场的主要驱动因素和挑战是什么？
• 日本养生旅游市场的结构是怎么样的？主要参与者有哪些？
• 日本养生旅游市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

• 调查目标
• 相关利益者
• 数据来源
• 市场估值
• 调查方法

第三章执行摘要

第四章：日本养生旅游市场：简介

• 概述
• 市场动态
• 产业趋势
• 竞争资讯

第五章：日本养生旅游市场：市场现状

• 过去和当前的市场趋势（2020-2025）
• 市场预测（2026-2034）

第六章 日本养生旅游市集－依游客类型划分

• 基本的
• 次要

第七章 日本养生旅游市场－依服务类型细分

• 运输
• 住宿
• 饮食
• 购物
• 活动和观光
• 其他的

第八章：日本养生旅游市场－按地区划分

• 国内的
• 国际的

第九章：日本养生旅游市场：依地区划分

• 关东地区
• 关西、近畿地区
• 中部地区
• 九州和冲绳地区
• 东北部地区
• 中国地区
• 北海道地区
• 四国地区

第十章：日本养生旅游市场：竞争格局

• 概述
• 市场结构
• 市场公司定位
• 关键成功策略
• 竞争对手仪錶板
• 企业估值象限

第十一章主要企业概况

第十二章 日本养生旅游市场：产业分析

• 驱动因素、限制因素和机会
• 波特五力分析
• 价值链分析

第十三章附录

The Japan wellness tourism market size reached USD 62.3 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 97.9 Billion by 2034, exhibiting a growth rate (CAGR) of 5.15 % during 2026-2034 . The market is driven by the country's rich tradition of therapeutic practices, growing global demand for authentic cultural wellness experiences, government initiatives promoting regional tourism, an aging population's focus on preventive healthcare, increasing forest bathing popularity, and the appeal of nature-based retreats linked to mental health benefits, all contributing to the expansion of the Japan wellness tourism market share.

JAPAN WELLNESS TOURISM MARKET TRENDS:

Revival of Traditional Healing Practices in Modern Wellness Programs

Japan's wellness tourism market is witnessing a revival of ancient healing practices such as reiki, shiatsu, and kampo medicine, now integrated into contemporary wellness programs. Resorts and wellness centers increasingly offer guests curated experiences that combine traditional therapies with modern spa treatments, providing both spiritual and physical rejuvenation. This blending appeals strongly to international travelers seeking authentic, culturally rooted health experiences. Destinations like Hakone, Beppu, and Kyoto are leading this trend by promoting hot spring therapies alongside mindfulness practices rooted in Shinto and Zen traditions. The ability to experience centuries-old wellness philosophies within modern facilities gives Japan a unique positioning in the global wellness tourism sector. This evolution preserves traditional knowledge while catering to a growing demand for holistic health journeys. For instance, Japan has been named the No. 1 wellness destination in Asia and the second-best globally by Book Retreats' Holiday Relaxation Report 2025. The country earned high marks for its 9,000 wellness experiences, including onsens, reiki healing, and forest bathing, supported by nearly 67% forest coverage. Highlights include private onsens at Banyan Tree Higashiyama in Kyoto. Japan ranks 15th globally for relaxation and fifth for nature, reflecting its strong blend of ancient traditions and modern wellness trends.

Growth of Nature-Immersive Wellness Retreats Beyond Urban Centers

An increasing number of wellness travelers are seeking nature-immersive retreats outside Japan's major urban hubs, which represents a key factor driving the Japan wellness tourism market growth. Regions such as Nagano, Okinawa, and Hokkaido are capitalizing on this trend by offering programs that emphasize forest bathing (shinrin-yoku), coastal mindfulness walks, and hot spring therapies set in pristine landscapes. Properties are designing wellness itineraries that combine physical relaxation with mental clarity through hiking, nature meditation, and eco-therapy sessions. The Japan National Tourism Organization (JNTO) and local prefectural governments are promoting these regional wellness destinations to diversify tourism away from crowded cities. This trend strengthens Japan's reputation for integrating natural beauty with well-being practices, offering travelers deeply restorative experiences anchored in the serene landscapes that are fundamental to Japanese cultural identity. For instance, the Nozawa Onsen Tourism Association is promoting wellness tourism through mid- to long-term stays beginning in 2024. Visitors can experience physical wellness through activities like trekking, cycling, mountain biking, yoga, and skiing, complemented by 100% natural hot springs and local cuisine. Mental wellness is fostered through meaningful interactions with local villagers, symbolized by the limited-edition 100th Anniversary Card. Set amid lush natural surroundings, Nozawa Onsen offers a holistic approach to restoring mind and body balance through nature and community connection.

JAPAN WELLNESS TOURISM MARKET SEGMENTATION:

Travelers Type Insights:

• Primary
• Secondary

Service Type Insights:

• Transport
• Lodging
• Food and Beverage
• Shopping
• Activities and Excursion
• Others

Location Insights:

• Domestic
• International

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
• The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT

• How has the Japan wellness tourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan wellness tourism market on the basis of travelers type?
• What is the breakup of the Japan wellness tourism market on the basis of service type?
• What is the breakup of the Japan wellness tourism market on the basis of location?
• What is the breakup of the Japan wellness tourism market on the basis of region?
• What are the various stages in the value chain of the Japan wellness tourism market?
• What are the key driving factors and challenges in the Japan wellness tourism market?
• What is the structure of the Japan wellness tourism market and who are the key players?
• What is the degree of competition in the Japan wellness tourism market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Wellness Tourism Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Wellness Tourism Market Landscape

• 5.1 Historical and Current Market Trends (2020-2025)
• 5.2 Market Forecast (2026-2034)

6 Japan Wellness Tourism Market - Breakup by Travelers Type

• 6.1 Primary
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2020-2025)
  • 6.1.3 Market Forecast (2026-2034)
• 6.2 Secondary
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2020-2025)
  • 6.2.3 Market Forecast (2026-2034)

7 Japan Wellness Tourism Market - Breakup by Service Type

• 7.1 Transport
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2020-2025)
  • 7.1.3 Market Forecast (2026-2034)
• 7.2 Lodging
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2020-2025)
  • 7.2.3 Market Forecast (2026-2034)
• 7.3 Food and Beverage
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2020-2025)
  • 7.3.3 Market Forecast (2026-2034)
• 7.4 Shopping
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2020-2025)
  • 7.4.3 Market Forecast (2026-2034)
• 7.5 Activities and Excursion
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2020-2025)
  • 7.5.3 Market Forecast (2026-2034)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2020-2025)
  • 7.6.2 Market Forecast (2026-2034)

8 Japan Wellness Tourism Market - Breakup by Location

• 8.1 Domestic
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2020-2025)
  • 8.1.3 Market Forecast (2026-2034)
• 8.2 International
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2020-2025)
  • 8.2.3 Market Forecast (2026-2034)

9 Japan Wellness Tourism Market - Breakup by Region

• 9.1 Kanto Region
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2020-2025)
  • 9.1.3 Market Breakup by Travelers Type
  • 9.1.4 Market Breakup by Service Type
  • 9.1.5 Market Breakup by Location
  • 9.1.6 Key Players
  • 9.1.7 Market Forecast (2026-2034)
• 9.2 Kansai/Kinki Region
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2020-2025)
  • 9.2.3 Market Breakup by Travelers Type
  • 9.2.4 Market Breakup by Service Type
  • 9.2.5 Market Breakup by Location
  • 9.2.6 Key Players
  • 9.2.7 Market Forecast (2026-2034)
• 9.3 Central/ Chubu Region
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2020-2025)
  • 9.3.3 Market Breakup by Travelers Type
  • 9.3.4 Market Breakup by Service Type
  • 9.3.5 Market Breakup by Location
  • 9.3.6 Key Players
  • 9.3.7 Market Forecast (2026-2034)
• 9.4 Kyushu-Okinawa Region
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2020-2025)
  • 9.4.3 Market Breakup by Travelers Type
  • 9.4.4 Market Breakup by Service Type
  • 9.4.5 Market Breakup by Location
  • 9.4.6 Key Players
  • 9.4.7 Market Forecast (2026-2034)
• 9.5 Tohoku Region
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2020-2025)
  • 9.5.3 Market Breakup by Travelers Type
  • 9.5.4 Market Breakup by Service Type
  • 9.5.5 Market Breakup by Location
  • 9.5.6 Key Players
  • 9.5.7 Market Forecast (2026-2034)
• 9.6 Chugoku Region
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2020-2025)
  • 9.6.3 Market Breakup by Travelers Type
  • 9.6.4 Market Breakup by Service Type
  • 9.6.5 Market Breakup by Location
  • 9.6.6 Key Players
  • 9.6.7 Market Forecast (2026-2034)
• 9.7 Hokkaido Region
  • 9.7.1 Overview
  • 9.7.2 Historical and Current Market Trends (2020-2025)
  • 9.7.3 Market Breakup by Travelers Type
  • 9.7.4 Market Breakup by Service Type
  • 9.7.5 Market Breakup by Location
  • 9.7.6 Key Players
  • 9.7.7 Market Forecast (2026-2034)
• 9.8 Shikoku Region
  • 9.8.1 Overview
  • 9.8.2 Historical and Current Market Trends (2020-2025)
  • 9.8.3 Market Breakup by Travelers Type
  • 9.8.4 Market Breakup by Service Type
  • 9.8.5 Market Breakup by Location
  • 9.8.6 Key Players
  • 9.8.7 Market Forecast (2026-2034)

10 Japan Wellness Tourism Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Services Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Services Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Services Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Services Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Services Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Wellness Tourism Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix