永续电子商务包装市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球永续电子商务包装市场价值为 356 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 8.6%。随着消费者环保意识的增强，对环保产品的需求不断增加，推动了这项成长。随着企业和消费者都优先考虑包装解决方案的可持续性，市场正在经历重大转变。

随着人们对气候变迁认识的不断提高以及政府对一次性塑胶的监管愈加严格，企业开始转向可持续的包装解决方案，包括可生物降解材料和牛皮纸。电子商务的扩张进一步加速了对具有成本效益和可扩展的包装选择的需求，从而支持了市场的成长。公司正在增加对研发的投资，以创造符合永续发展目标、同时保持功能性和成本效益的创新包装材料。

市场按材料类型分为金属、纸和纸板、生物塑胶和可堆肥材料以及塑胶。儘管预计塑胶产业成长速度会放缓，但预计将稳步上升，2025 年至 2034 年之间的复合年增长率为 7%。塑胶仍然广泛用于电子商务包装，但可回收和更永续的塑胶材料的创新正在发挥作用。再生聚对苯二甲酸乙二醇酯 (rPET) 和可生物降解塑胶等替代品的持续开发有助于解决与塑胶包装相关的环境问题。这些进步预计将在平衡耐用包装需求和永续性需求方面发挥关键作用。

就电子商务类型而言，市场分为B2C和B2B两部分。到 2034 年，B2C 产业规模预计将达到 230 亿美元，是成长最快的领域。这一增长是由线上零售的快速扩张、对永续产品的需求不断增长以及直接面向消费者 (DTC) 模式的日益普及所推动的。随着越来越多的消费者意识到购买商品对环境的影响，他们正在推动电子商务公司采用更环保的包装解决方案。此外，由于 B2C 行业直接与消费者打交道，因此面临更严格的审查，消费者现在可以根据永续性对其支持的品牌产生更大的影响。这使得电子商务公司必须将环保包装融入其商业模式。 B2B 领域虽然成长速度较慢，但随着企业寻求与全球永续发展标准接轨，也正在采用永续的做法。

2024 年，北美永续电子商务包装市场占有 20% 的份额。美国由于多种因素而显着增长，包括消费者对环保产品的需求不断增长、废物减少法规越来越严格以及主要电子商务参与者普遍转向永续性。随着消费者越来越重视永续性，公司也正在透过在其产品中加入更环保的包装解决方案来适应。此外，该地区受益于政府的大力支持和旨在减少环境影响的倡议，进一步推动了永续包装实践的采用。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 消费者对环保产品的需求不断成长
    • 严格的政府法规
    • 电子商务领域的扩张
    • 成本效益和效率的提高
    • 企业永续发展目标
  • 产业陷阱与挑战
    • 初始成本高
    • 材料性能限制
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按材料类型，2021 年至 2034 年

• 主要趋势
• 金属
• 纸和纸板
• 生物塑胶和可堆肥材料
• 塑胶

第 6 章：市场估计与预测：依电子商务类型，2021-2034 年

• 主要趋势
• B2C
• B2B

第 7 章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 时尚服饰
• 电子产品和电器
• 书籍和文具
• 美容与个人护理
• 食品和饮料
• 药品
• 其他的

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• Altpac
• Amcor
• Berry Global
• DS Smith
• EcoEnclose
• International Paper
• Klabin
• Mondi
• Noissue
• Packhelp
• Pregis
• Ranpak Holdings
• Sealed Air
• Smurfit Kappa
• Stora Enso
• The BoxMaker
• Weavabel
• WestRock

The Global Sustainable E-Commerce Packaging Market was valued at USD 35.6 billion in 2024 and is projected to grow at a CAGR of 8.6% between 2025 and 2034. This growth is driven by the increasing demand for eco-friendly products as consumers become more environmentally conscious. The market is witnessing a significant shift as businesses and consumers alike prioritize sustainability in packaging solutions.

As awareness of climate change rises and government regulations around single-use plastics become stricter, businesses are turning to sustainable packaging solutions, including biodegradable materials and kraft paper. The expansion of e-commerce further accelerates the need for cost-efficient and scalable packaging options, which in turn supports the market's growth. Companies are increasingly investing in research and development to create innovative packaging materials that align with sustainability goals while maintaining functionality and cost-effectiveness.

The market is segmented by material type into metal, paper and paperboard, bioplastics and compostable materials, and plastic. The plastic segment, while expected to grow at a slower pace, is anticipated to see a steady rise, with a CAGR of 7% between 2025 and 2034. Plastic remains widely used in e-commerce packaging, but innovations in recyclable and more sustainable plastic materials are making a difference. The ongoing development of alternatives like recycled polyethylene terephthalate (rPET) and biodegradable plastics is helping address environmental concerns associated with plastic packaging. These advancements are expected to play a crucial role in balancing the demand for durable packaging with the need for sustainability.

In terms of e-commerce type, the market is divided into B2C and B2B segments. The B2C sector is set to reach USD 23 billion by 2034 and is the fastest-growing segment. This growth is driven by the rapid expansion of online retail, the increasing demand for sustainable products, and the rising popularity of direct-to-consumer (DTC) models. As more consumers become aware of the environmental impact of their purchases, they are pushing e-commerce companies to adopt greener packaging solutions. Moreover, the B2C sector faces greater scrutiny due to its direct engagement with consumers, who now have more influence over the brands they support based on sustainability. This makes it crucial for e-commerce companies to integrate eco-friendly packaging into their business models. The B2B segment, while growing at a slower pace, is also adopting sustainable practices as businesses seek to align with global sustainability standards.

North America's sustainable e-commerce packaging market held a 20% share in 2024. The United States is seeing notable growth due to several factors, including a growing consumer demand for eco-conscious products, tightening regulations on waste reduction, and a widespread shift towards sustainability by major e-commerce players. As consumers increasingly prioritize sustainability, companies are adapting by incorporating greener packaging solutions into their offerings. Additionally, the region benefits from strong governmental support and initiatives aimed at reducing environmental impact, further driving the adoption of sustainable packaging practices.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2022-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Rising consumer demand for environmentally friendly products
    • 3.4.1.2 Stringent government regulations
    • 3.4.1.3 Expansion of the e-commerce sector
    • 3.4.1.4 Cost-effectiveness and efficiency improvements
    • 3.4.1.5 Corporate sustainability goals
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 High initial costs
    • 3.4.2.2 Material performance limitations
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material Type, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 Metal
• 5.3 Paper and paperboard
• 5.4 Bioplastics & compostable materials
• 5.5 Plastic

Chapter 6 Market Estimates & Forecast, By E-Commerce Type, 2021-2034 (USD Billion Kilo Tons)

• 6.1 Key trends
• 6.2 B2C
• 6.3 B2B

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 Fashion and apparel
• 7.3 Electronics & appliances
• 7.4 Books & stationery
• 7.5 Beauty & personal care
• 7.6 Food and beverage
• 7.7 Pharmaceuticals
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Altpac
• 9.2 Amcor
• 9.3 Berry Global
• 9.4 DS Smith
• 9.5 EcoEnclose
• 9.6 International Paper
• 9.7 Klabin
• 9.8 Mondi
• 9.9 Noissue
• 9.10 Packhelp
• 9.11 Pregis
• 9.12 Ranpak Holdings
• 9.13 Sealed Air
• 9.14 Smurfit Kappa
• 9.15 Stora Enso
• 9.16 The BoxMaker
• 9.17 Weavabel
• 9.18 WestRock