巧克力市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球巧克力市场规模达到 1,250 亿美元，预计 2025 年至 2034 年的复合年增长率为 3.3%。受可支配收入增加、城市化和偏好变化的推动，不断增长的消费者需求将继续影响该行业的发展。新兴经济体中不断扩大的中产阶级人口正在推动巧克力消费，而全球消费者对高品质、特色巧克力的兴趣也越来越大。注重健康的选择也促进了市场的成长，因为越来越多的人寻求高可可含量的黑巧克力，因为它被认为有益于健康。季节性趋势进一步支持了销售额的成长，巧克力仍然是各种庆祝活动的热门礼物。此外，糖果、乳製品和饮料等行业正在将巧克力融入其产品中，为市场扩张创造了进一步的机会。

市场成长的主要驱动力之一是巧克力零食、饮料和糖果的日益普及。优质巧克力，尤其是那些具有独特风味和较高可可含量的巧克力，越来越受欢迎。在可支配收入不断增加和饮食习惯西化地区的新兴经济体中，巧克力消费量正在激增。大众市场巧克力的价格实惠继续吸引买家，而高端市场则透过低糖和有机等更健康的替代品提供了成长潜力。

2024 年牛奶巧克力市场的规模将超过 739 亿美元，预测期内的复合年增长率将超过 3.2%。其广泛的吸引力、柔滑的质地和均衡的口味使其在市场上占据强大的地位。牛奶巧克力仍然是各个年龄层消费者的首选。城市地区的扩张和收入水准的提高创造了进一步的成长机会，特别是在发展中地区。牛奶巧克力出现在糖果、烘焙食品和饮料等多种产品类别中，巩固了其市场地位。该细分市场受益于大众市场的吸引力以及低糖优质产品的推出。

巧克力产业的包装部门也正在稳定成长。 2024 年，塑胶包装市场价值为 601 亿美元，预计 2025 年至 2034 年的复合年增长率为 2.8%。塑胶因其耐用性、重量轻以及保护巧克力免受潮湿和污染的能力，仍然是主要材料。它广泛用于模製巧克力的单份包装和托盘，确保安全运输和延长保质期。

超市和大卖场在巧克力分销中发挥着至关重要的作用，该领域的规模到 2024 年将达到 728 亿美元，预计复合年增长率为 2.9%。这些零售连锁店提供各种各样的巧克力，从经济实惠的商品到高端品牌，推动了强劲的销售。季节性促销和广泛的行销活动使更广泛的消费者群体能够购买到巧克力。新兴市场中组织零售业的扩张进一步提高了其可用性和可负担性。

欧洲仍然是巧克力销售的主要地区，市场成长强劲。 2024 年，德国将以 236 亿美元的销售额领先该地区，预计到 2034 年复合年增长率将达到 3.4%。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 消费者偏好的改变
    • 新兴市场巧克力消费量不断扩大
    • 创新产品开发
  • 产业陷阱与挑战
    • 可可豆价格波动
    • 健康问题
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依类型，2021-2034

• 主要趋势
• 牛奶巧克力
• 黑巧克力
• 白巧克力
• 其他的

第六章：市场估计与预测：依包装，2021-2034

• 主要趋势
• 塑胶
• 纸箱
• 其他的

第七章：市场估计与预测：按配销通路，2021-2034

• 主要趋势
• 超市和大卖场
• 便利商店
• 巧克力专卖店
• 网上零售（电子商务）
• 其他的

第八章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• Arcor SAIC
• Barry Callebaut AG
• Chocoladefabriken Lindt & Sprüngli AG
• Ferrero Group
• Mars, Incorporated
• Meiji Holdings Co., Ltd.
• Mondelez International, Inc.
• Nestle SA
• The Australian Carob Co.
• The Hershey Company

The Global Chocolate Market reached USD 125 billion in 2024 and is expected to grow at a CAGR of 3.3% from 2025 to 2034. Rising consumer demand, driven by increasing disposable income, urbanization, and evolving preferences, continues to shape the industry. The expanding middle-class population in emerging economies is fueling chocolate consumption, while consumers worldwide are showing greater interest in high-quality, specialty chocolates. Health-conscious choices also contribute to market growth, as more people seek dark chocolate with high cocoa content for its perceived health benefits. Seasonal trends further support rising sales, with chocolates remaining a popular gift for various celebrations. Additionally, industries such as confectionery, dairy, and beverages are incorporating chocolate into their products, creating further opportunities for market expansion.

One of the primary drivers of market growth is the rising popularity of chocolate-based snacks, beverages, and confectionery items. Premium chocolates, especially those with unique flavors and higher cocoa content, are gaining traction. Emerging economies in regions with increasing disposable income and Westernized diets are seeing a surge in chocolate consumption. The affordability of mass-market chocolates continues to attract buyers, while premium segments offer growth potential with healthier alternatives, including low-sugar and organic options.

The milk chocolate segment accounted for over USD 73.9 billion in 2024 and is set to grow at a CAGR of more than 3.2% through the forecast period. Its widespread appeal, smooth texture, and balanced flavor contribute to its strong market presence. Milk chocolate remains a preferred choice for consumers across various demographics. The expansion of urban areas and rising income levels create further growth opportunities, particularly in developing regions. The presence of milk chocolate in diverse product categories, including confectionery, baked goods, and beverages, strengthens its market position. The segment benefits from both mass-market appeal and the introduction of premium options with reduced sugar content.

The chocolate industry's packaging sector is also witnessing steady growth. In 2024, the plastic packaging segment was valued at USD 60.1 billion, with an expected CAGR of 2.8% from 2025 to 2034. Plastic remains the dominant material due to its durability, lightweight nature, and ability to protect chocolate from moisture and contaminants. It is widely used in single-serve wrappers and trays for molded chocolates, ensuring safe transportation and extended shelf life.

Supermarkets and hypermarkets play a crucial role in chocolate distribution, with the segment reaching USD 72.8 billion in 2024 and expected to grow at a CAGR of 2.9%. These retail chains offer a diverse range of chocolates, from affordable options to premium brands, driving strong sales. Seasonal promotions and extensive marketing campaigns make chocolates more accessible to a broader consumer base. The expansion of organized retail in emerging markets is further enhancing availability and affordability.

Europe remains a key region for chocolate sales, with strong market growth. In 2024, Germany led the region with USD 23.6 billion in sales, maintaining a projected CAGR of 3.4% through 2034.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Changing consumer preferences
    • 3.6.1.2 Expanding chocolate consumption in emerging markets
    • 3.6.1.3 Innovative product developments
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Fluctuating cocoa bean prices
    • 3.6.2.2 Health concerns
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Milk chocolate
• 5.3 Dark chocolate
• 5.4 White chocolate
• 5.5 Others

Chapter 6 Market Estimates & Forecast, By Packaging, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Cartons
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets and hypermarkets
• 7.3 Convenience stores
• 7.4 Specialty chocolate stores
• 7.5 Online retail (e-commerce)
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Arcor SAIC
• 9.2 Barry Callebaut AG
• 9.3 Chocoladefabriken Lindt & Sprüngli AG
• 9.4 Ferrero Group
• 9.5 Mars, Incorporated
• 9.6 Meiji Holdings Co., Ltd.
• 9.7 Mondelez International, Inc.
• 9.8 Nestle SA
• 9.9 The Australian Carob Co.
• 9.10 The Hershey Company