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市场调查报告书
商品编码
1708154

汽车空气清新剂市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Car Air Freshener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球汽车空气清新剂市场规模达 27 亿美元，预计 2025 年至 2034 年的复合年增长率为 4.7%。受消费者偏好变化、可支配收入水准提高以及对高端汽车配件的需求不断增长的推动，该市场正在稳步扩张。随着现代消费者优先考虑更愉快、更美观的驾驶体验，对高品质汽车空气清新剂的需求持续激增。创新的产品、环保的配方以及更持久的香味促进了这一增长，使空气清新剂成为车内舒适的重要组成部分。此外，针对不同消费者需求而设计的紧凑且易于使用的清新剂的日益普及也推动了市场的发展。对个人化和便利性的日益重视进一步导致了采用率的提高，製造商专注于透过独特的气味、改进的设计和基于天然成分的配方来实现产品差异化。随着汽车产业的不断发展，汽车空气清新剂市场将受益于汽车内装客製化和智慧香味扩散技术的新兴趋势。

汽车空气清新剂市场 - IMG1

市场按产品类型细分，主要类别包括悬挂式空气清新剂、通风口夹式清新剂、空气清新剂喷雾和气雾剂以及其他创新形式。其中，通风口夹式空气清新剂成为主导细分市场，2024 年市场规模达 17.5 亿美元。预计 2025-2034 年期间复合年增长率为 5.1%，该细分市场因其易于使用、香味持久以及能够在整个车辆内有效散发香味而受到青睐。与喷雾或悬吊式清新剂不同，通风口夹直接连接到汽车通风口，利用车辆的空气系统确保持续消除异味。人们对无忧无虑、无混乱解决方案的偏好日益增加，使得通风夹成为寻求有效且持久的空气清新剂的消费者的热门选择。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 27亿美元
预测值 42亿美元
复合年增长率 4.7%

从终端用户来看，汽车空气清新剂市场分为乘用车和商用车。预计到 2034 年，乘用车市场的复合年增长率将达到 5%，这主要得益于日常通勤和长途旅行的私家车拥有量的增加。消费者正在积极寻求高品质的空气清新剂，以保持清新宜人的车内环境，尤其是在个人交通工具市场占主导地位的轿车、SUV 和掀背车中。人们对消除异味和改善情绪的香水的偏好日益增长，与消费者对汽车内部护理日益增长的倾向相一致，进一步推动了整个领域的需求。

北美汽车空气清新剂市场占全球份额的 32.2%，2024 年市场规模达 8.8 亿美元。该地区强劲的市场地位归功于美国和加拿大的高汽车拥有率，而知名品牌继续培养强大的客户忠诚度。此外，亚马逊和沃尔玛等电子商务平台的快速发展扩大了消费者获得各种空气清新剂产品的途径，对销售成长做出了巨大贡献。积极的行销策略，包括名人代言、有影响力的合作和创意包装创新，在塑造消费者购买决策方面发挥着至关重要的作用。随着消费者越来越多地选择优质、持久、美观的空气清新剂，预计北美市场将在未来几年内保持成长轨迹。

目录

第一章：方法论与范围

  • 研究设计
    • 研究方法
    • 资料收集方法
  • 基础估算与计算
    • 基准年计算
    • 市场估计的主要趋势
  • 预测模型
  • 初步研究与验证
    • 主要来源
    • 资料探勘来源
  • 市场定义

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
  • 供应商格局
  • 定价分析
  • 技术与创新格局
  • 重要新闻和倡议
  • 监管格局
  • 製造商
  • 经销商
  • 零售商
  • 对部队的影响
    • 成长动力
      • 汽车空气清新剂越来越多地采用智慧技术
      • 对奢侈品和高端产品的需求增加
    • 产业陷阱与挑战
      • 对健康风险的担忧日益加剧
      • 对气雾剂和塑胶废物的严格环境法规
  • 成长潜力分析
  • 技术创新
  • 消费者购买行为
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按产品类型，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 悬挂式空气清新剂
  • 通风口/夹子清新剂
  • 空气清新剂喷雾/气雾剂
  • 其他的

第六章：市场估计与预测：按香水分类，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 花的
  • 柑橘
  • 果味
  • 辛辣的
  • 其他香水

第七章：市场估计与预测：按材料，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 纸
  • 凝胶
  • 塑胶
  • 其他材料

第八章：市场估计与预测：按最终用途，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 搭乘用车
  • 商用车

第九章：市场估计与预测：按配销通路，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市和大卖场
    • 百货公司
    • 其他的

第十章：市场估计与预测：按地区，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿联酋
    • 南非
    • 沙乌地阿拉伯

第 11 章：公司简介

  • Air Spencer
  • Armor All
  • California Scents
  • Chemical Guys
  • Custom Fresheners
  • Elix Scent
  • Febreze
  • Glade
  • Higante Works
  • Ikeda Scents
  • Little Trees
  • MakeMyFreshener
  • Meguiar's
  • Refresh Your Car!
  • Yankee Candle
简介目录
Product Code: 13289

The Global Car Air Freshener Market reached USD 2.7 billion in 2024 and is expected to grow at a CAGR of 4.7% from 2025 to 2034. The market is experiencing steady expansion, driven by evolving consumer preferences, higher disposable income levels, and an increasing demand for premium automotive accessories. As modern consumers prioritize a more enjoyable and aesthetically pleasing driving experience, the demand for high-quality car air fresheners continues to surge. Innovative product offerings, eco-friendly formulations, and longer-lasting fragrances have contributed to this growth, making air fresheners an essential part of in-car comfort. Additionally, the rising popularity of compact and easy-to-use fresheners tailored to different consumer needs is fueling the market. The growing emphasis on personalization and convenience has further led to increased adoption, with manufacturers focusing on product differentiation through unique scents, improved designs, and natural ingredient-based formulations. As the automotive industry continues to evolve, the car air freshener market is poised to benefit from emerging trends in vehicle interior customization and smart fragrance diffusion technology.

Car Air Freshener Market - IMG1

The market is segmented by product type, with key categories including hanging air fresheners, air vent clip fresheners, air freshener sprays and aerosols, and other innovative formats. Among these, vent clip air fresheners emerged as the dominant segment, generating USD 1.75 billion in 2024. Expected to grow at a CAGR of 5.1% during 2025-2034, this segment is favored for its ease of use, long-lasting fragrance, and ability to distribute scent efficiently throughout the vehicle. Unlike sprays or hanging fresheners, vent clips attach directly to car air vents, leveraging the vehicle's air system to ensure consistent odor elimination. The increased preference for hassle-free and mess-free solutions has made vent clips a popular choice among consumers looking for effective and durable air freshening options.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$2.7 billion
Forecast Value$4.2 billion
CAGR4.7%

In terms of end-users, the car air freshener market is categorized into passenger vehicles and commercial vehicles. The passenger vehicle segment is projected to grow at a CAGR of 5% through 2034, primarily driven by the increasing ownership of personal vehicles for daily commuting and long-distance travel. Consumers are actively seeking high-quality air fresheners to maintain a fresh and inviting interior environment, particularly in sedans, SUVs, and hatchbacks, which dominate personal transportation markets. This rising preference for odor-neutralizing and mood-enhancing fragrances aligns with the growing consumer inclination toward vehicle interior care, further propelling demand across the segment.

North America car air freshener market accounted for 32.2% of the global share and generated USD 880 million in 2024. The region's robust market presence is attributed to high vehicle ownership rates across the United States and Canada, where established brands continue to cultivate strong customer loyalty. Additionally, the rapid growth of e-commerce platforms such as Amazon and Walmart has expanded consumer access to a wide range of air freshener products, contributing significantly to sales growth. Aggressive marketing strategies, including celebrity endorsements, influencer collaborations, and creative packaging innovations, are playing a crucial role in shaping consumer purchasing decisions. With consumers increasingly opting for premium, long-lasting, and aesthetically appealing air fresheners, the North American market is expected to sustain its growth trajectory in the coming years.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
  • 3.3 Pricing analysis
  • 3.4 Technology & innovation landscape
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Manufacturers
  • 3.8 Distributors
  • 3.9 Retailers
  • 3.10 Impact on forces
    • 3.10.1 Growth drivers
      • 3.10.1.1 Growing adoption of smart technology for car air fresheners
      • 3.10.1.2 Increase in demand for luxury and premium products
    • 3.10.2 Industry pitfalls & challenges
      • 3.10.2.1 Growing concern over health risks
      • 3.10.2.2 Strict environmental regulations on aerosols and plastic waste
  • 3.11 Growth potential analysis
  • 3.12 Technological innovation
  • 3.13 Consumer buying behavior
  • 3.14 Porter's analysis
  • 3.15 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Bn) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Hanging air freshener
  • 5.3 Air vent/clips freshener
  • 5.4 Air freshener sprays/aerosols
  • 5.5 Others

Chapter 6 Market Estimates & Forecast, By Fragrance, 2021 - 2034 ($Bn) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Floral
  • 6.3 Citrus
  • 6.4 Fruity
  • 6.5 Spicy
  • 6.6 Other fragrances

Chapter 7 Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Paper
  • 7.3 Gel
  • 7.4 Plastic
  • 7.5 Other materials

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Passenger vehicles
  • 8.3 Commercial vehicles

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarkets & hypermarkets
    • 9.3.2 Department stores
    • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 Australia
    • 10.4.5 South Korea
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 South Africa
    • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

  • 11.1 Air Spencer
  • 11.2 Armor All
  • 11.3 California Scents
  • 11.4 Chemical Guys
  • 11.5 Custom Fresheners
  • 11.6 Elix Scent
  • 11.7 Febreze
  • 11.8 Glade
  • 11.9 Higante Works
  • 11.10 Ikeda Scents
  • 11.11 Little Trees
  • 11.12 MakeMyFreshener
  • 11.13 Meguiar's
  • 11.14 Refresh Your Car!
  • 11.15 Yankee Candle