空气清新剂分配器市场规模、份额及成长分析（按分销管道、最终用途和地区）－2025-2032 年产业预测

2023 年空气清新剂分配器市场规模价值 54 亿美元，预计将从 2024 年的 57.1 亿美元成长到 2032 年的 89.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.8%。

由于都市化、技术进步和酒店业的蓬勃发展，空气清新剂分配器市场预计将大幅成长。城市生活水准的提高导致可支配收入的增加以及消费者偏好转变为改善生活方式的产品。人们对卫生和室内空气品质的认识不断提高可能会进一步推动空气清新剂的普及。随着旅客寻求舒适的环境，饭店业的扩张带来了丰厚的机会，特别是在人们偏好高檔香味的豪华环境中。此外，电子商务和创新可程式分配器的兴起将增强市场动态。然而，先进模型的高成本、对化学物质的健康担忧以及对天然替代品的偏好等挑战可能会阻碍成长。最近推出的产品展示了该行业对这些趋势的反应，强调永续性和技术整合。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

空气清新剂分配器市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 超级市场和大卖场
• 杂货店
• 在线的

空气清新剂分配器市场规模（按最终用途和复合年增长率） (2025-2032)

• 市场概览
• 商业的
• 住宅

空气清新剂分配器市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Reckitt Benckiser（United Kingdom）
• Qingdao Anyfeel Electric（China）
• Jarden Corporation（United States）
• Farcent Enterprise（Taiwan）
• SC Johnson & Son（United States）
• Church & Dwight（United States）
• Henkel（Germany）
• Pura（United States）
• Tork（Sweden）
• P&G（Procter & Gamble）（United States）
• Airance（India）
• Sensaroma（UAE）

结论和建议

Air Freshener Dispenser Market size was valued at USD 5.4 billion in 2023 and is poised to grow from USD 5.71 billion in 2024 to USD 8.97 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The air freshener dispenser market is poised for significant growth driven by urbanization, technology advancements, and the booming hospitality sector. Increased urban living has resulted in higher disposable incomes and shifting consumer preferences towards lifestyle-enhancing products. Heightened awareness around hygiene and indoor air quality will further expedite the adoption of air fresheners. The hospitality industry's expansion, with travelers seeking pleasant environments, presents lucrative opportunities, particularly in luxury settings where premium fragrances are favored. Additionally, the rise of e-commerce and innovative programmable dispensers bolster market dynamics. However, challenges such as high costs of advanced models, health concerns regarding chemicals, and a preference for natural alternatives could hinder growth. Recent product launches showcase the industry's response to these trends, emphasizing sustainability and technology integration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Air Freshener Dispenser market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Air Freshener Dispenser Market Segments Analysis

Global Air Freshener Dispenser Market is segmented by Distribution Channel, End-use and region. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, General Stores and Online. Based on End-use, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Air Freshener Dispenser Market

The Air Freshener Dispenser market is significantly driven by the rapid urbanization seen globally, which is resulting in a growing population with increased purchasing power and enhanced living standards. As urban centers expand, particularly in developing nations, the demand for products that improve indoor air quality and create pleasant environments is expected to rise. Consumers in these regions are likely to contribute significantly to the long-term growth of the global air freshener dispenser market, as their preferences shift towards innovative solutions for maintaining freshness and hygiene in their living and working spaces.

Restraints in the Air Freshener Dispenser Market

The Air Freshener Dispenser market faces significant restraints, primarily due to the high costs associated with advanced models featuring innovative technologies such as IoT capabilities and programmable functions. These modern dispensers tend to be substantially more expensive than traditional options, which poses a challenge for their adoption. This pricing issue is especially pronounced in price-sensitive markets where consumers and businesses may prioritize affordability over advanced features. As a result, the elevated price point of these advanced air freshener dispensers could hinder their sales growth and overall market penetration on a global scale, impacting both manufacturers and retailers alike.

Market Trends of the Air Freshener Dispenser Market

The air freshener dispenser market is experiencing a significant trend towards the integration of smart technology, leading to a surge in demand for automated and customizable solutions. As consumers increasingly seek convenience and personalized experiences, smart air freshener dispensers equipped with artificial intelligence are poised to dominate the market. These innovative devices can adapt to individual preferences and ambient conditions, enhancing user satisfaction. The forecast indicates a robust growth trajectory for this segment, driven by the rising interest in smart home products and automation. Manufacturers focusing on these advancements are likely to capture a substantial share of the evolving global air freshener dispenser market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Air Freshener Dispenser Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• General Stores
• Online

Global Air Freshener Dispenser Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Air Freshener Dispenser Market Size & CAGR (2025-2032)

• North America (Distribution Channel, End-use)
  • US
  • Canada
• Europe (Distribution Channel, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Distribution Channel, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Distribution Channel, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Distribution Channel, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qingdao Anyfeel Electric (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jarden Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farcent Enterprise (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S.C. Johnson & Son (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pura (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tork (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G (Procter & Gamble) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airance (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensaroma (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations