空气清新剂市场规模、份额及成长分析（按产品、通路、应用及地区划分）－2026-2033年产业预测

预计到 2024 年，空气清新剂市场规模将达到 148.3 亿美元，到 2025 年将达到 156.6 亿美元，到 2033 年将达到 242.1 亿美元，预测期（2026-2033 年）的复合年增长率为 5.6%。

受消费者偏好变化、零售技术进步和创新产品增加的推动，空气清新剂市场预计将持续成长。都市化和可支配收入增加等因素可能会推动初期销售成长，尤其是在已开发地区，但随着时间的推移，这一趋势可能会转移到发展中市场。采用有机香料和天然成分的空气清新剂的推出将为行业相关人员创造新的商机。芳香疗法的日益普及将进一步促进潜在的销售成长。此外，空气清新剂在商业和工业领域的广泛应用也带来了可观的收入机会。然而，化学品安全挑战、替代品的出现以及产品永续性等问题可能会对市场的持续扩张构成重大障碍。

全球空气清新剂市场按产品、分销管道、应用和地区进行细分。依产品划分，可分为喷雾/气雾剂、电动式、凝胶、香氛蜡烛和其他产品。依分销管道划分，可分为大卖场/超级市场、便利商店、线上零售商和其他分销管道。按应用划分，可分为住宅、商业和汽车领域。依地区划分，可分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

空气清新剂市场成长要素

空气清新剂市场主要受全球消费者偏好快速变化的驱动，而这种变化很大程度上受到都市化等因素的影响。随着越来越多的人涌入都市区，人们对能够提升生活品质的产品（包括空气清新剂）的需求日益增长。此外，可支配收入的增加也使消费者能够将更多资源投入到家居和个人保健产品中。这些因素，再加上生活方式的改变和购买力的提升，共同为空气清新剂市场创造了强劲的成长潜力，因为消费者正在寻求能够提升居家舒适度和营造温馨氛围的解决方案。

限制空气清新剂市场发展的因素

人们对合成化学物质和挥发性有机化合物（VOCs）有害影响的认识不断提高，这正对空气清新剂的销售产生负面影响。消费者越来越谨慎，也越来越了解这些产品可能带来的健康风险，导致含有有害成分的空气清新剂受到强烈抵制。消费者态度的这种转变，加上越来越多的个人消费者寻求更安全、更环保的替代品，共同导致全球空气清新剂需求放缓。因此，製造商可能需要重新评估其产品配方和行销策略，以维持消费者信任并适应不断变化的市场环境。

空气清新剂市场趋势

空气清新剂市场正经历日益增长的个人化趋势，这反映了消费者偏好的转变，即更加重视独特性和客製化体验。随着消费者寻求表达个性的方式，企业也纷纷开发可客製化的香氛产品，以满足不同偏好和生活方式的需求。这种转变不仅满足了消费者日益增长的自我表达需求，也为推出能够提升消费者体验的高端香氛产品铺平了道路。透过顺应这股趋势，空气清新剂製造商可以开拓新的市场机会，提高品牌忠诚度，并在竞争激烈的市场环境中脱颖而出。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析及其影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL 分析
• 市场吸引力指数
• 供应链分析
• 定价分析

全球空气清新剂市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 喷雾/气雾剂
• 电动式
• 凝胶
• 香氛蜡烛
• 其他的

全球空气清新剂市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 大卖场/超级市场
• 便利商店
• 线上零售商
• 其他分销管道

全球空气清新剂市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 住宅
• 商业的
• 车

全球空气清新剂市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Procter & Gamble
• SC Johnson
• Reckitt Benckiser
• Henkel
• Church & Dwight
• Newell Brands
• ST Corporation
• Godrej Consumer Products
• Amway
• Energizer Holdings Inc
• Bath & Body Works
• Blunt Power
• Enviro Scent
• Kobayashi
• Moso Natural
• Little Trees
• Renegade Products
• Farcent
• Illume
• Vectair Systems

结论与建议

Air Freshener Market size was valued at USD 14.83 Billion in 2024 and is poised to grow from USD 15.66 Billion in 2025 to USD 24.21 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The air freshener market is poised for growth, driven by shifting consumer preferences, advancements in retail technologies, and an increasing range of innovative products. Factors such as urbanization and rising disposable incomes are likely to enhance sales, particularly in developed regions initially, though this trend may shift towards developing markets over time. The introduction of air fresheners featuring organic fragrances and natural ingredients will create new avenues for industry players. The growing popularity of aromatherapy further supports potential sales growth. Additionally, the widespread use of air fresheners in commercial and industrial environments presents lucrative revenue opportunities. However, challenges related to chemical safety, the presence of alternatives, and product longevity may pose significant barriers to sustained market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Air Freshener market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Air Freshener Market Segments Analysis

Global Air Freshener Market is segmented into Product, Distribution Channel, Application, and Region. By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, and Others. Depending on the Distribution Channel, it is categorized into Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, and Other Distribution Channel. According to Application, the market is divided into Residential, Commercial, and Automotive. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa

Driver of the Air Freshener Market

The air freshener market is being significantly driven by the rapid evolution of consumer preferences globally, largely influenced by factors such as urbanization. As more individuals move into urban areas, there is a heightened demand for products that enhance living spaces, including air fresheners. Additionally, the rise in disposable income allows consumers to allocate more resources towards home and personal care products. This combination of changing lifestyles and increased spending power is contributing to a robust growth potential in the air freshener market, as consumers seek solutions that promote comfort and an inviting atmosphere in their homes.

Restraints in the Air Freshener Market

The increasing awareness of the detrimental effects associated with synthetic chemicals and volatile organic compounds (VOCs) is negatively impacting the sales of air fresheners. Consumers are becoming more cautious and informed about the potential health risks posed by these products, leading to a significant backlash against air fresheners containing harmful ingredients. This shift in consumer perception is contributing to a slowdown in demand for air fresheners globally, as individuals seek safer, more environmentally-friendly alternatives. As a result, manufacturers may need to reconsider their formulations and marketing strategies to maintain consumer trust and adapt to this evolving market landscape.

Market Trends of the Air Freshener Market

The air freshener market is increasingly trending towards personalization, reflecting a broader shift in consumer preferences that prioritize unique and tailored experiences. As consumers seek ways to express their individuality, companies are responding by developing customizable fragrance options that cater to diverse tastes and lifestyles. This shift not only meets the growing demand for personal expression but also paves the way for the incorporation of premium, high-quality fragrances that can elevate consumer experience. By embracing this trend, air freshener manufacturers can unlock new market opportunities, enhancing brand loyalty and setting themselves apart in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Air Freshener Market Size by Product & CAGR (2026-2033)

• Market Overview
• Sprays/Aerosols
• Electric Air Fresheners
• Gels
• Scented Candles
• Others

Global Air Freshener Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retailers
• Other Distribution Channel

Global Air Freshener Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial
• Automotive

Others Global Air Freshener Market Size & CAGR (2026-2033)

• North America, (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ST Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blunt Power
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enviro Scent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kobayashi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moso Natural
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Trees
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renegade Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farcent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illume
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vectair Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation