织物清新剂市场 - 全球产业规模、份额、趋势、机会和预测，按类型、产品类型、应用、配销通路、地区和竞争格局划分，2021-2031年预测

全球织物清新剂市场规模将从2025年的53.7亿美元成长到2031年的76.3亿美元，复合年增长率为6.03%。织物清新剂是专门配製的配方，旨在中和异味并在两次洗涤之间对纺织品表面进行消毒，通常以喷雾或气雾剂形式提供。

主要市场驱动因素

快速的城市化和快节奏生活方式的盛行正在从根本上改变消费者的洗衣习惯，从而为织物清新剂市场奠定了主要的成长基础。随着日常生活节奏的加快，人们开始寻求更有效率的清洁方式，以减少频繁的全套洗涤，例如使用喷雾式清新剂快速清洁和恢復纺织品的清新。

主要市场挑战

全球织物清新剂市场成长面临的主要挑战是监管部门对合成香料中挥发性有机化合物 (VOC) 和潜在过敏原的审查日益严格。随着环保机构和健康组织设定更严格的安全标准，製造商被迫不断调整产品配方以确保遵守。

主要市场趋势

透过添加高级香水般的香氛，织物清新剂的高端化正在将这一品类从单纯的除臭产品提升为一种感官享受。消费者越来越追求精緻、层次丰富的嗅觉体验，力求媲美高端香水，并将织物清新剂视为家居氛围中不可或缺的一部分。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球织物清新剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依类型（喷雾剂、珠状物、烘干纸、其他）
  • 依产品类型（香氛型、普通型）
  • 按应用领域（家庭、商业、酒店、其他）
  • 按配销通路（大型超市/超市、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美织物清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲织物清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区织物清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲织物清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲织物清新剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球织物清新剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Procter and Gamble
• Henkel Corporation
• JAY Manufacturing
• Reckitt Benckiser
• Clean Control Corporation
• Deb Group Limited
• Grow Fragrance Inc.
• The London Oil Refining Company Ltd.
• Diversey, Inc.
• MP Fragrance

第十六章：策略建议

第17章调查会社について・免责事项

The Global Fabric Freshener Market will grow from USD 5.37 Billion in 2025 to USD 7.63 Billion by 2031 at a 6.03% CAGR. Fabric fresheners are specialized formulations designed to neutralize odors and sanitize textile surfaces between washes, typically available in spray or aerosol formats.

Key Market Drivers

Rapid urbanization and the prevalence of time-constrained lifestyles are fundamentally altering consumer laundry habits, establishing a primary growth trajectory for the fabric freshener market. As daily schedules become increasingly demanding, individuals are seeking efficient alternatives to frequent full-wash cycles, utilizing spray-based fresheners to sanitize and revitalize textiles rapidly.

Key Market Challenges

The pivotal challenge hampering the growth of the Global Fabric Freshener Market is the tightening regulatory scrutiny concerning volatile organic compounds (VOCs) and potential allergens in synthetic fragrances. As environmental agencies and health organizations impose stricter safety thresholds, manufacturers are compelled to continuously reformulate products to ensure compliance. This constant need for modification disrupts the production cycle, forcing companies to divert substantial financial resources and R&D efforts away from new product innovation and toward regulatory adherence. The complexity of replacing key fragrance components without compromising the odor-neutralizing efficacy that consumers expect creates a significant operational bottleneck.

Key Market Trends

The premiumization of fabric fresheners through fine fragrance-inspired scents is elevating the category from functional odor elimination to a sensory indulgence. Consumers increasingly demand sophisticated, multi-layered olfactory profiles that mimic high-end perfumes, treating textile refreshers as an essential element of home ambience. This shift compels manufacturers to utilize advanced scent-release technologies that ensure fragrance longevity, effectively competing with traditional air care products. The financial impact of this demand for elevated sensory experiences is substantial for upstream industry suppliers who provide these complex formulations.

Key Market Players

• Procter and Gamble
• Henkel Corporation
• JAY Manufacturing
• Reckitt Benckiser
• Clean Control Corporation
• Deb Group Limited
• Grow Fragrance Inc.
• The London Oil Refining Company Ltd.
• Diversey, Inc.
• M. P. Fragrance

Report Scope:

In this report, the Global Fabric Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fabric Freshener Market, By Type:

• Sprays
• Beads
• Dryer Sheets
• Others

Fabric Freshener Market, By Product Type:

• Perfumed
• Regular

Fabric Freshener Market, By Application:

• Household
• Commercial
• Hospitality
• Others

Fabric Freshener Market, By Distribution Channel:

• Hypermarket/Supermarkets
• Convenience Store
• Online
• Others

Fabric Freshener Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fabric Freshener Market.

Available Customizations:

Global Fabric Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fabric Freshener Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sprays, Beads, Dryer Sheets, Others)
  • 5.2.2. By Product Type (Perfumed, Regular)
  • 5.2.3. By Application (Household, Commercial, Hospitality, Others)
  • 5.2.4. By Distribution Channel (Hypermarket/Supermarkets, Convenience Store, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Fabric Freshener Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Product Type
  • 6.2.3. By Application
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Fabric Freshener Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Product Type
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Fabric Freshener Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Product Type
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Fabric Freshener Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Product Type
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Distribution Channel

7. Europe Fabric Freshener Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Product Type
  • 7.2.3. By Application
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Fabric Freshener Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Product Type
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Fabric Freshener Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Product Type
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Fabric Freshener Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Product Type
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Fabric Freshener Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Product Type
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Fabric Freshener Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Product Type
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Fabric Freshener Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Product Type
  • 8.2.3. By Application
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Fabric Freshener Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Product Type
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Fabric Freshener Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Product Type
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Fabric Freshener Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Product Type
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Fabric Freshener Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Product Type
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Fabric Freshener Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Product Type
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Fabric Freshener Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Product Type
  • 9.2.3. By Application
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Fabric Freshener Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Product Type
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Fabric Freshener Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Product Type
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Fabric Freshener Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Product Type
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Distribution Channel

10. South America Fabric Freshener Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Product Type
  • 10.2.3. By Application
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Fabric Freshener Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Product Type
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Fabric Freshener Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Product Type
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Fabric Freshener Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Product Type
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Fabric Freshener Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Procter and Gamble
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Henkel Corporation
• 15.3. JAY Manufacturing
• 15.4. Reckitt Benckiser
• 15.5. Clean Control Corporation
• 15.6. Deb Group Limited
• 15.7. Grow Fragrance Inc.
• 15.8. The London Oil Refining Company Ltd.
• 15.9. Diversey, Inc.
• 15.10. M. P. Fragrance

16. Strategic Recommendations

17. About Us & Disclaimer