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封面
市场调查报告书
商品编码
1913418

香水产品市场机会、成长驱动因素、产业趋势分析及预测（2026-2035）

Fragrance Product Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球香水产品市场预计到 2025 年将达到 847 亿美元，到 2035 年将达到 1,430 亿美元，年复合成长率为 5.4%。

香水产品市场-IMG1

成熟经济体和发展中经济体购买力的提升支撑了香水产品的持续需求。消费者越来越将香水与个人身分、情绪健康和日常自我护理联繫起来，而不再仅仅将其视为可有可无的美容产品。人们对健康、透明度和环境责任的日益关注正在改变他们的购买行为，进一步强化了对洁净标示和负责任采购产品的需求。永续性因素在购买决策中扮演关键角色，促使品牌以更高的课责和道德诚信重新设计产品。这种转变为那些优先考虑天然成分、可追溯采购和环境责任实践的公司提供了长期成长机会。不断变化的消费者生活方式、优质化趋势以及香水在日常生活中日益重要的作用，持续推动着香水市场的发展，巩固了其作为具有韧性和情感驱动力的消费品类的地位。

市场覆盖范围
开始年份 2025
预测年份 2026-2035
起始金额 847亿美元
预测金额 1430亿美元
复合年增长率 5.4%

预计到2025年，个人护理市场规模将达到613亿美元，2026年至2035年的复合年增长率（CAGR）为5.6%。收入水准的提高，尤其是在发展中地区，持续推动消费者对高价值个人保健产品的支出成长。香水产品正日益融入各类消费者的日常整装仪容流程。数位化影响力和品牌知名度的提升也支撑着市场需求，而配方和使用方式的不断创新则推动了消费者参与度的提升和该领域的成长。

中价位产品市占率占比达39.1%，预计到2035年将以5.1%的复合年增长率成长。消费者对兼具品质与价格优势的产品的需求，支撑了此价位区间的稳定需求。中等收入阶层的壮大和零售通路的便利化，推动了该细分市场的强劲表现，而数位化销售管道的拓展则提升了品牌覆盖率和知名度。

美国香水产品市场预计到2025年将达到160亿美元，2026年至2035年的复合年增长率（CAGR）为5.4%。对自我表达和整装仪容的重视是支撑其稳定消费的基础。成熟的品牌、快速的创新週期和先进的数位化零售基础设施进一步巩固了其市场领先地位。

目录

第一章调查方法和范围

第二章执行摘要

第三章业界考察

  • 生态系分析
    • 供应商情况
    • 利润率
    • 每个阶段的附加价值
    • 影响价值链的因素
  • 产业影响因素
    • 成长驱动因素
      • 可支配所得增加
      • 个人仪容和自我护理领域的发展趋势
      • 对天然和有机成分的需求不断增长
    • 产业潜在风险与挑战
      • 竞争激烈，市场饱和。
      • 原物料价格波动
  • 成长潜力分析
  • 未来市场趋势
  • 科技与创新趋势
    • 当前技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 副产品
  • 监管环境
    • 标准和合规要求
    • 区域法规结构
    • 认证标准
  • 贸易统计
    • 主要进口国
    • 主要出口国
  • 波特分析
  • PESTEL 分析
  • 消费行为分析
    • 购买模式
    • 偏好分析
    • 消费行为的区域差异
    • 电子商务如何影响购买决策

第四章 竞争情势

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • 中东和非洲
  • 企业矩阵分析
  • 主要市场公司的竞争分析
  • 竞争定位矩阵
  • 重大进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 业务拓展计划

第五章 市场估算与预测：依产品分类（2022-2035 年）

  • 个人护理
    • 香水
      • 香水或淡香水
      • 香水（EDP）
      • 淡香水（EDT）
      • 古龙水（EDC）
      • 其他（清新淡香水、香精油）
    • 除臭剂和止汗剂
    • 身体喷雾
    • 其他（古龙水、香粉等）
    • 家居香氛
      • 蜡烛
      • 扩散器
      • 空气清新剂和凝胶袋
      • 室内喷雾和香氛
      • 精油
      • 其他（蜡烛熔块和保温器、珠子等）

第六章 市场估算与预测：依香型划分（2022-2035 年）

  • 自然的
  • 合成香料
  • 杂交种

第七章 市场估计与预测：依价格划分（2022-2035 年）

  • 低价位
  • 中价位
  • 高价位范围

第八章 依最终用途分類的市场估算与预测（2022-2035 年）

  • 供个人/住宅使用
  • 商业的
  • 饭店及餐饮业
  • 水疗和健康中心
  • 零售
  • 公司
  • 其他（教育机构、医疗机构等）

第九章 按分销管道分類的市场估计和预测（2022-2035 年）

    • 电子商务网站
    • 公司网站
  • 离线
    • 专卖店
    • 大型零售商店
    • 其他（百货公司、私人商店等）

第十章 各地区市场估计与预测（2022-2035 年）

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 印尼
    • 马来西亚
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十一章 公司简介

  • Chanel
  • Coty
  • Elizabeth Arden
  • Estee Lauder
  • Firmenich
  • Givaudan
  • Inter Parfums
  • International Flavors &Fragrances
  • L'Oreal
  • LVMH
  • Procter &Gamble
  • Puig
  • Shiseido
  • Symrise
  • Unilever
简介目录
Product Code: 12225

The Global Fragrance Product Market was valued at USD 84.7 billion in 2025 and is estimated to grow at a CAGR of 5.4% to reach USD 143 billion by 2035.

Fragrance Product Market - IMG1

Rising purchasing power across both mature and developing economies supports sustained demand for fragrance products. Consumers increasingly associate fragrances with personal identity, emotional well-being, and everyday self-care rather than viewing them as optional beauty items. Heightened awareness of health, transparency, and environmental responsibility is reshaping buying behavior, leading to stronger demand for products developed with clean-label positioning and responsibly sourced inputs. Sustainability considerations now play a critical role in purchase decisions, encouraging brands to reformulate offerings with greater accountability and ethical alignment. This shift supports long-term growth opportunities for companies that prioritize natural composition, traceable sourcing, and environmentally conscious practices. The market continues to benefit from evolving consumer lifestyles, premiumization trends, and the growing role of fragrance in daily routines, reinforcing its position as a resilient and emotionally driven consumer category.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$84.7 Billion
Forecast Value$143 Billion
CAGR5.4%

The personal care segment generated USD 61.3 billion in 2025 and is expected to grow at a CAGR of 5.6% between 2026 and 2035. Rising income levels, particularly in developing regions, continue to drive spending on higher-value personal care solutions. Fragrance products are increasingly integrated into everyday grooming habits across a broad consumer base. Digital influence and brand visibility further support demand, while ongoing innovation in formulation and delivery enhances consumer engagement and segment growth.

The medium-priced products segment held a 39.1% share and is forecast to grow at a CAGR of 5.1% through 2035. Consumers gravitate toward offerings that balance perceived quality with affordability, supporting steady demand within this tier. The expansion of middle-income populations and improved retail accessibility contribute to the segment's strong performance, while digital sales channels enhance reach and brand awareness.

United States Fragrance Product Market was valued at USD 16 billion in 2025 and is projected to grow at a CAGR of 5.4% from 2026 to 2035. Strong cultural emphasis on personal expression and grooming supports consistent consumption. The presence of established brands, rapid innovation cycles, and advanced digital retail infrastructure further strengthens market leadership.

Prominent companies operating in the Global Fragrance Product Market include L'Oreal, Estee Lauder, Chanel, Coty, Givaudan, Firmenich, Symrise, International Flavors & Fragrances, LVMH, Puig, Shiseido, Inter Parfums, Unilever, Procter & Gamble, and Elizabeth Arden. Companies in the Global Fragrance Product Market strengthen their market position through continuous innovation, sustainability-driven reformulation, and strategic brand positioning. Investments in responsible sourcing, transparency, and clean-label development align offerings with evolving consumer values. Digital marketing, direct-to-consumer platforms, and data-driven personalization enhance customer engagement and loyalty. Strategic collaborations and portfolio diversification support expansion across regions and price tiers.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product
    • 2.2.3 Fragrance type
    • 2.2.4 Price
    • 2.2.5 End use
    • 2.2.6 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing disposable income
      • 3.2.1.2 Growing personal grooming & self-care trends
      • 3.2.1.3 Increasing demand for natural & organic ingredients
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High competition & market saturation
      • 3.2.2.2 Volatility in raw material prices
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By Region
    • 3.6.2 By Product
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Trade statistics
    • 3.8.1 Major importing countries
    • 3.8.2 Major exporting countries
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis
  • 3.11 Consumer behavior analysis
    • 3.11.1 Purchasing patterns
    • 3.11.2 Preference analysis
    • 3.11.3 Regional variations in consumer behavior
    • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By Region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East & Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product, 2022 - 2035, (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Personal care
    • 5.2.1 Perfumes
      • 5.2.1.1 Parfum or De Parfum
      • 5.2.1.2 Eau De Parfum (EDP)
      • 5.2.1.3 Eau De Toilette (EDT)
      • 5.2.1.4 Eau De Cologne (EDC)
      • 5.2.1.5 Others (Eau Fraiche, Perfume Oil)
    • 5.2.2 Deodorants and antiperspirants
    • 5.2.3 Body mists
    • 5.2.4 Others (colognes, powder, etc.)
    • 5.2.5 Home fragrances
      • 5.2.5.1 Candles
      • 5.2.5.2 Diffusers
      • 5.2.5.3 Air fresheners & gel pockets
      • 5.2.5.4 Room sprays and mists
      • 5.2.5.5 Essential oils
      • 5.2.5.6 Others (wax melts & warmer, beads, etc.)

Chapter 6 Market Estimates & Forecast, By Fragrance Type, 2022 - 2035, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Natural
  • 6.3 Synthetic
  • 6.4 Hybrid

Chapter 7 Market Estimates & Forecast, By Price, 2022 - 2035, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2022 - 2035, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Personal/Residential
  • 8.3 Commercial
  • 8.4 Hotel and hospitality
  • 8.5 Spa and wellness centers
  • 8.6 Retail
  • 8.7 Corporates
  • 8.8 Others (Educational institutes, healthcare, etc.)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035, (USD Billion) (Million Units)

  • 9.1 Key trends
    • 9.1.1 E-commerce sites
    • 9.1.2 Company websites
  • 9.2 Offline
    • 9.2.1 Specialty stores
    • 9.2.2 Mega retail stores
    • 9.2.3 Others (departmental stores, individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Indonesia
    • 10.4.7 Malaysia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Chanel
  • 11.2 Coty
  • 11.3 Elizabeth Arden
  • 11.4 Estee Lauder
  • 11.5 Firmenich
  • 11.6 Givaudan
  • 11.7 Inter Parfums
  • 11.8 International Flavors & Fragrances
  • 11.9 L'Oreal
  • 11.10 LVMH
  • 11.11 Procter & Gamble
  • 11.12 Puig
  • 11.13 Shiseido
  • 11.14 Symrise
  • 11.15 Unilever