家用空气护理产品市场－全球产业规模、份额、趋势、机会及预测（依产品类型、配销通路、地区及竞争状况，2020-2030 年）

2024 年全球家用空气护理产品市场价值为 671.2 亿美元，预计到 2030 年将达到 824.5 亿美元，预测期内复合年增长率为 4.67%。人们对室内空气品质和空气污染物有害影响的日益关注推动了市场的成长。消费者越来越注重健康，并且越来越多地投资于空气清净机、除臭产品和芳香空气护理解决方案。芳香疗法、健康习惯和清洁生活趋势的日益普及也导致对精油扩散器和香熏喷雾的需求激增。此外，城市化、可支配收入的增加以及向高端环保产品的转变正在改变市场格局。智慧净化器和自动香水分配器等技术进步正在推动创新。此外，电子商务的成长和消费者对便利、持久解决方案的偏好继续增强产品的可及性和产业发展势头。

关键市场驱动因素

空气污染程度上升

主要市场挑战

原物料价格波动

主要市场趋势

天然和有机空气清新剂需求不断成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球家用空气护理产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（蜡烛、家居香氛、空气清新剂、其他）
  • 按配销通路（超市及大卖场、便利商店、专卖店、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美家用空气护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲家用空气护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太家用空气护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲家用空气护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲家用空气护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Reckitt Benckiser
  • Pour Home
  • Sneh Chemical Industries
  • Parveen Industries
  • Aroma360
  • N. Ranga Rao & Sons Pvt. Ltd
  • Newell Brands Inc.
  • Diptyque SAS
  • Rad Brands Pvt. Ltd.
  • Welburn Candles

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Household Air Care Product Market was valued at USD 67.12 billion in 2024 and is anticipated to reach USD 82.45 billion by 2030, growing at a CAGR of 4.67% during the forecast period. Market growth is being fueled by rising concerns about indoor air quality and the harmful effects of airborne pollutants. Consumers are becoming more health-conscious and are increasingly investing in air purifiers, odor-neutralizing products, and aromatic air care solutions. The growing popularity of aromatherapy, wellness routines, and clean-living trends has also led to a surge in demand for essential oil diffusers and scented sprays. Additionally, urbanization, rising disposable incomes, and a shift toward premium, eco-friendly products are transforming the market landscape. Technological advancements such as smart purifiers and automated fragrance dispensers are driving innovation. Moreover, the growth of e-commerce and consumer preference for convenient and long-lasting solutions continue to enhance product accessibility and industry momentum.

Key Market Drivers

Rising Air Pollution Levels

The increasing concern over indoor air pollution is a primary driver of growth in the household air care product market. According to the United States Environmental Protection Agency, over 66 million tons of pollutants were released into the atmosphere in 2023. With heightened exposure to dust, allergens, and chemicals within homes, consumers are turning to air care solutions like purifiers, fresheners, and odor eliminators to improve indoor air quality. Common indoor pollutants such as cooking fumes, pet dander, and mold spores contribute to respiratory issues, prompting demand for effective air care products. Rising incidences of allergies and asthma have further heightened public awareness. In response, governments and health agencies are promoting cleaner indoor environments, encouraging manufacturers to innovate with eco-conscious, chemical-free, and sustainable offerings. The integration of smart purification devices and aromatherapy-based products continues to shape consumer purchasing behavior, driving the steady expansion of the market.

Key Market Challenges

Fluctuating Prices of Raw Material

One of the major challenges impacting the household air care product market is the volatility in raw material prices. Essential ingredients such as fragrances, essential oils, and aerosol propellants are subject to fluctuating global supply chains and commodity costs. Natural inputs like citrus extracts, lavender, and other botanicals are influenced by climate conditions and geopolitical factors, which can disrupt supply and elevate production costs. Additionally, petroleum-based derivatives used in sprays and packaging are affected by crude oil market dynamics. Rising logistics and transportation expenses further strain manufacturers' margins. These cost fluctuations force companies to either absorb the increased expenses or raise retail prices, which can impact consumer demand. In response, brands are exploring sustainable packaging, alternative ingredients, and localized supply networks, though maintaining affordability and profitability amid price instability remains an ongoing challenge in this competitive landscape.

Key Market Trends

Growing Demand for Natural & Organic Air Fresheners

A significant trend influencing the global household air care product market is the growing consumer demand for natural and organic air fresheners. Concerns over the health impacts of synthetic chemicals in traditional air care products have prompted a shift toward plant-based and toxin-free alternatives. Consumers are increasingly opting for essential oil-based diffusers, water-based sprays, and biodegradable options that offer clean and safe fragrance solutions. Brands are responding by launching non-toxic, eco-friendly product lines that support wellness and sustainability goals. In addition, sustainable packaging, including recyclable and refillable formats, is gaining prominence. Aromatherapy has become a key influence, as consumers seek mood-enhancing and stress-relieving benefits from air care products. With heightened attention to health, transparency, and environmental impact, the preference for clean-label, organic air care solutions is expected to remain strong, guiding product development and future market trends.

Key Market Players

• Reckitt Benckiser
• Pour Home
• Sneh Chemical Industries
• Parveen Industries
• Aroma360
• N. Ranga Rao & Sons Pvt. Ltd
• Newell Brands Inc.
• Diptyque SAS
• Rad Brands Pvt. Ltd
• Welburn Candles

Report Scope:

In this report, the Global Household Air Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Household Air Care Product Market, By Product Type:

• Candles
• Home Fragrances
• Air Freshener
• Others

Household Air Care Product Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Online
• Others

Household Air Care Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Household Air Care Product Market.

Available Customizations:

Global Household Air Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Household Air Care Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Candles, Home Fragrances, Air Freshener, Others)
  • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Household Air Care Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Household Air Care Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Household Air Care Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Household Air Care Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Household Air Care Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Household Air Care Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Household Air Care Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Household Air Care Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Household Air Care Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Household Air Care Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Household Air Care Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Household Air Care Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan Household Air Care Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Household Air Care Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Australia Household Air Care Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Household Air Care Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Household Air Care Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Household Air Care Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Household Air Care Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Household Air Care Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Household Air Care Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Household Air Care Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Household Air Care Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Household Air Care Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Household Air Care Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Pour Home
  • 14.1.3. Sneh Chemical Industries
  • 14.1.4. Parveen Industries
  • 14.1.5. Aroma360
  • 14.1.6. N. Ranga Rao & Sons Pvt. Ltd
  • 14.1.7. Newell Brands Inc.
  • 14.1.8. Diptyque SAS
  • 14.1.9. Rad Brands Pvt. Ltd.
  • 14.1.10. Welburn Candles

15. Strategic Recommendations

16. About Us & Disclaimer