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市场调查报告书
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1716554

美髮工具市场机会、成长动力、产业趋势分析及 2024 - 2032 年预测

Hair Styling Tools Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 224 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球美髮工具市场规模达到 355 亿美元，预计 2024 年至 2032 年期间的复合年增长率为 5.2%。受个人美容重要性日益增加以及消费者对追随当代时尚潮流的兴趣日益浓厚的推动，该市场将继续保持强劲增长。社群媒体的影响力日益增强、名人代言以及髮型趋势的不断发展，极大地促进了对高级造型工具的需求。随着越来越多的消费者寻求在家中复製沙龙般的髮型，创新且易于使用的工具市场正在迅速扩大。

美髮工具市场 - IMG1

此外，向自我照顾和美容习惯的转变鼓励消费者投资无需去美容院就能获得专业效果的高品质产品。 Instagram、YouTube 和 TikTok 等社交媒体平台上展示髮型设计教学的影片内容的流行也激发了更广泛的人群尝试不同的造型，从而推动了全球产品的采用。此外，造型工具中智慧科技和人体工学设计的融合满足了现代消费者对性能和易用性兼顾的需求。这些趋势正在推动持续创新并推动全球市场扩张。

市场范围
起始年份 2023
预测年份 2024-2032
起始值 355亿美元
预测值 588亿美元
复合年增长率 5.2%

市场主要分为手动和电动造型工具，其中电动造型设备占据主导地位。 2023 年，电动美髮市场价值为 290 亿美元，预计到 2032 年将达到 500 亿美元。电动美髮工具因其快速有效的效果而受到青睐，具有快速加热、可调节温度设定和稳定性能等特点。消费者越来越需要能够帮助他们在更短的时间内以更高的精度实现各种髮型的工具，从光滑的直髮到有弹性的捲髮。电动工具的多功能性，加上其适应不同髮质和髮质的能力，使其成为重视便利性和专业效果的用户的首选。

2023 年，吹风机占了 32% 的市场份额，预计到 2032 年将达到 35%。其多功能性吸引了广泛的消费者，使他们能够毫不费力地吹干、造型、拉直或增加头髮的体积。吹风机几乎是每个家庭的必需品，深受男性和女性的喜爱。它们具有多种用途，推动了持续的需求，使其成为个人美容工具中最不可或缺的工具之一。

2023 年，美国美髮工具市场规模达 82 亿美元，预计到 2032 年将达到 133 亿美元。美国人对自我照顾和外表的日益关注，推动了对高级造型工具的强劲需求。消费者越来越多地投资于高品质的吹风机、直髮器、捲髮器以及其他可以在家中获得沙龙般效果的设备。技术创新以及对便利性、高性能工具的日益增长的需求正在推动这一持续的成长趋势。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：市场洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 原料分析
  • 监管格局
  • 技术进步分析
  • 衝击力
    • 成长动力
      • 个人照护需求日益增长
      • 社群媒体影响力与名人代言
      • 方便易用
    • 产业陷阱与挑战
      • 竞争激烈
      • 消费者偏好的改变
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按类型，2018 - 2032

  • 主要趋势
  • 手动的
  • 电的

第六章：市场估计与预测：依产品类型，2018 - 2032

  • 主要趋势
  • 吹风机
  • 捲髮器和滚筒
  • 直髮器
  • 捲髮器和波浪机
  • 髮刷和梳子
  • 多功能造型器
  • 其他的

第七章：市场估计与预测：依价格区间，2018 - 2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 8 章：市场估计与预测：按应用，2018 - 2032 年

  • 主要趋势
  • 家庭
  • 商业的

第九章：市场估计与预测：按配销通路，2018 - 2032

  • 主要趋势
  • 离线
  • 在线的

第十章：市场估计与预测：按地区，2018 - 2032

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 马来西亚
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第 11 章：公司简介

  • Andis Company
  • Bio Ionic
  • Conair Corporation
  • Cricket Company
  • Drybar Holdings
  • Dyson
  • Elchim
  • Farouk Systems
  • FHI Brands
  • GHD Group
  • Groupe
  • Helen of Troy
  • Ikonic Professional
  • Koninklijke Philips
  • Panasonic
  • Solano International
  • Spectrum Brands
  • Sultra
  • TESCOM
  • WAHL Clipper Corporation
简介目录
Product Code: 8621

The Global Hair Styling Tools Market reached USD 35.5 billion in 2023, and it is projected to grow at a CAGR of 5.2% between 2024 and 2032. The market continues to witness robust growth, driven by the increasing importance of personal grooming and rising consumer interest in following contemporary fashion trends. The growing influence of social media, celebrity endorsements, and the constant evolution of hairstyling trends have significantly contributed to the demand for advanced styling tools. With a growing number of consumers seeking to replicate salon-like hairstyles at home, the market for innovative and easy-to-use tools is expanding rapidly.

Hair Styling Tools Market - IMG1

Furthermore, the shift toward self-care and beauty routines has encouraged consumers to invest in high-quality products that can deliver professional results without salon visits. The popularity of video content on social media platforms like Instagram, YouTube, and TikTok showcasing hairstyling tutorials has also inspired a broader demographic to experiment with different looks, boosting product adoption across the globe. Additionally, the integration of smart technologies and ergonomic designs in styling tools is meeting the demands of modern consumers who prioritize both performance and ease of use. These trends are fueling continuous innovation and propelling market expansion worldwide.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$35.5 Billion
Forecast Value$58.8 Billion
CAGR5.2%

The market is primarily segmented into manual and electric styling tools, with electric styling devices dominating the space. In 2023, the electric segment was valued at USD 29 billion and is expected to reach USD 50 billion by 2032. Electric hair styling tools are favored for their ability to deliver quick and effective results, offering features like rapid heating, adjustable temperature settings, and consistent performance. Consumers increasingly seek tools that help them achieve a variety of hairstyles, from sleek and straight to bouncy curls, in less time and with greater precision. The versatility of electric tools, coupled with their capability to cater to different hair types and textures, makes them a preferred choice among users who value convenience and professional outcomes.

Hair dryers accounted for a 32% share of the market in 2023 and are projected to hold a 35% share by 2032. Their multifunctionality appeals to a wide range of consumers, enabling them to dry, style, straighten, or add volume to their hair effortlessly. Hair dryers are household essentials found in nearly every home and are popular among both men and women. Their ability to serve multiple purposes has driven consistent demand, making them one of the most indispensable tools in personal grooming arsenals.

U.S. Hair Styling Tools Market generated USD 8.2 billion in 2023 and is expected to reach USD 13.3 billion by 2032. The rising focus on self-care and appearance in the U.S. is fueling strong demand for advanced styling tools. Consumers are increasingly investing in high-quality hair dryers, straighteners, curling irons, and other devices that deliver salon-like results at home. Technological innovations, along with a rising inclination toward convenient and high-performance tools, are contributing to this ongoing growth trend.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2018 - 2032

Chapter 3 Market Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Raw material analysis
  • 3.3 Regulatory landscape
  • 3.4 Technology advancement analysis
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Increasing demand for personal grooming
      • 3.5.1.2 Social media influence and celebrity endorsements
      • 3.5.1.3 Convenience and ease of use
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 High competition
      • 3.5.2.2 Changing consumer preferences
  • 3.6 Consumer buying behavior analysis
    • 3.6.1 Demographic trends
    • 3.6.2 Factors affecting buying decision
    • 3.6.3 Consumer product adoption
    • 3.6.4 Preferred distribution channel
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share, 2023
  • 4.3 Competitive analysis of major market players, 2023
  • 4.4 Competitive positioning matrix, 2023
  • 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Type, 2018 - 2032, (USD Billion; Billion Units)

  • 5.1 Key trends
  • 5.2 Manual
  • 5.3 Electric

Chapter 6 Market Estimates & Forecast, By Product Type, 2018 - 2032, (USD Billion; Billion Units)

  • 6.1 Key trends
  • 6.2 Hair dryer
  • 6.3 Hair curler & roller
  • 6.4 Hair straightener
  • 6.5 Crimpers and wavers
  • 6.6 Hairbrushes & combs
  • 6.7 Multistylers
  • 6.8 Others

Chapter 7 Market Estimates & Forecast, By Price Range, 2018 - 2032, (USD Billion; Billion Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Application, 2018 - 2032, (USD Billion; Billion Units)

  • 8.1 Key trends
  • 8.2 Household
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Billion; Billion Units)

  • 9.1 Key trends
  • 9.2 Offline
  • 9.3 Online

Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Billion; Billion Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Malaysia
    • 10.4.7 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Andis Company
  • 11.2 Bio Ionic
  • 11.3 Conair Corporation
  • 11.4 Cricket Company
  • 11.5 Drybar Holdings
  • 11.6 Dyson
  • 11.7 Elchim
  • 11.8 Farouk Systems
  • 11.9 FHI Brands
  • 11.10 GHD Group
  • 11.11 Groupe
  • 11.12 Helen of Troy
  • 11.13 Ikonic Professional
  • 11.14 Koninklijke Philips
  • 11.15 Panasonic
  • 11.16 Solano International
  • 11.17 Spectrum Brands
  • 11.18 Sultra
  • 11.19 TESCOM
  • 11.20 WAHL Clipper Corporation