大规模开放式线上课程 (MOOC) 市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球大规模开放线上课程市场价值为 260 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到惊人的 39.3%。随着数位转型不断重塑产业，网路的普及率不断提高以及对无障碍教育的需求不断增长，推动全球 MOOC 的快速扩张。随着网路使用者数量的不断增加和行动装置的普及，MOOC 已成为数百万寻求不受地理或经济限制的优质教育的人的首选解决方案。越来越多的人开始转向线上学习平台，寻求灵活、实惠且与职业相关的课程，以适应他们忙碌的生活。

公司也采用 MOOC 作为员工技能提升的关键组成部分，利用这些平台高效、大规模地培训员工。随着全球劳动力越来越精通技术，按需学习的吸引力必将推动各领域的 MOOC 招生，包括技术、商业管理、医疗保健和创意产业。大学、教育机构和 MOOC 提供者之间日益密切的合作正在推动高品质内容的开发，以满足现代学习者不断变化的需求。对个人化学习途径、即时评估和互动课程形式的日益关注也促进了市场的成长，使 MOOC 成为个人学习者和致力于人才发展的组织的有力工具。

MOOC 提供广泛的学习机会，满足各种需求，包括职业发展、大学准备、企业培训和个人成长。这些平台为学习者提供了灵活且经济实惠的选择，以提升他们的技能并获得知名机构认可的证书。透过消除教育障碍，MOOC 让任何拥有网路连线的人都可以存取高品质的学术内容，打破了与课堂学习相关的传统限制。

MOOC 通常分为两种主要类型：XMOOC（扩展型大规模开放式线上课程）和 CMOOC（联通型大规模开放式线上课程）。预计 CMOOC 部门将大幅成长，预测期内复合年增长率将达到 43.3%。这种成长反映出学习者对自主学习、互动和协作学习环境的偏好日益增长。 CMOOC 让参与者贡献见解、参与同侪讨论并共同创造知识，从而支持更具活力和参与性的学习体验。其开放式结构吸引了越来越多寻求个人化和社会参与性教育体验的学习者。

市场还根据课程类别进行细分，其中主要包括证书和专业课程以及学位和硕士课程。其中，证书和专业课程部分预计到 2034 年将以 41.8% 的复合年增长率增长，这得益于满足快速变化的行业需求的短期、技能特定认证的日益普及。随着企业强调持续学习和专业发展，员工正在选择有针对性的课程，以帮助他们在不断变化的就业市场中保持竞争力。

光是美国大规模开放线上课程（MOOC）市场规模在2024年就达到68亿美元，持续维持全球市场领先地位。在政府大力推动和数位学习工具广泛采用的支持下，中国大力发展线上教育，并持续推动市场成长。随着美国致力于扩大教育机会和提高劳动力技能，MOOC 在为不同学习者群体提供灵活、高品质的学习体验方面发挥关键作用。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 对价格实惠且便捷的线上教育的需求不断增长
    • 网路存取日益增多
    • 数位技术趋势的成长
    • 政府和机构对线上学习的支持增加
    • 认证和学位课程日益普及
  • 产业陷阱与挑战
    • 参与度低，辍学率高
    • 品质控制和认证问题
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按课程类型，2021 年至 2034 年

• 主要趋势
• XMOOC（扩展大规模开放式线上课程）
• CMOOC（联通主义大规模开放式线上课程）

第六章：市场估计与预测：依课程类别，2021 年至 2034 年

• 主要趋势
• 证书和专业课程
• 学位和硕士课程

第七章：市场估计与预测：依商业模式，2021 年至 2034 年

• 主要趋势
• 免费增值模式
• 基于订阅的模式
• 按课程付费模式
• 政府/非营利组织资助

第八章：市场估计与预测：依主题领域，2021 年至 2034 年

• 主要趋势
• 商业管理
• 计算机科学和程式设计
• 科学
• 人文学科
• 社会科学
• 健康与医学
• 教育教学
• 工程
• 艺术与设计
• 数学
• 其他的

第九章：市场估计与预测：按服务提供者类型，2021 年至 2034 年

• 主要趋势
• 大学附属平台
• 私人教育科技公司
• 非营利和政府支持的平台
• 企业主导的学习平台

第 10 章：市场估计与预测：按交付方式，2021 年至 2034 年

• 主要趋势
• 自订进度
• 教师指导

第 11 章：市场估计与预测：按语言，2021 年至 2034 年

• 主要趋势
• 英语
• 西班牙语
• 国语
• 其他的

第 12 章：市场估计与预测：按最终用途/学习者，2021 年至 2034 年

• 主要趋势
• 个人
  • 高中生
  • 大学生
  • 研究生
  • 终身学习者
• 企业/公司
  • 中小企业（SME）
  • 大型企业
• 教育机构

第 13 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第 14 章：公司简介

• Alison
• Canvas Network
• Coursera
• EduOpen
• edX
• France Universite Numérique
• FutureLearn Ltd.
• Khan Academy
• Miriadax
• OpenClassrooms
• OpenEdu
• OpenLearning
• Swayam
• ThaiMOOC
• Udacity
• Udemy

The Global Massive Open Online Courses Market was valued at USD 26 billion in 2024 and is projected to grow at an impressive CAGR of 39.3% between 2025 and 2034. As digital transformation continues to reshape industries, the increasing penetration of the internet and growing demand for accessible education are fueling the rapid expansion of MOOCs worldwide. With rising numbers of internet users and growing adoption of mobile devices, MOOCs have become a go-to solution for millions seeking quality education without geographical or financial constraints. More people are turning to online learning platforms as they seek flexible, affordable, and career-relevant courses that fit into their busy lives.

Companies are also adopting MOOCs as a key component of workforce upskilling, leveraging these platforms to train employees efficiently and at scale. As the global workforce becomes more tech-savvy, the appeal of on-demand learning is set to drive MOOC enrollments across various sectors, including technology, business management, healthcare, and creative industries. The growing collaboration between universities, educational institutions, and MOOC providers is leading to the development of high-quality content designed to meet the evolving needs of modern learners. The increasing focus on personalized learning pathways, real-time assessments, and interactive course formats is also contributing to market growth, making MOOCs a powerful tool for both individual learners and organizations aiming for talent development.

MOOCs offer a wide range of learning opportunities that cater to various needs, including career advancement, college preparation, corporate training, and personal growth. These platforms provide flexible and affordable options for learners to upgrade their skills and gain recognized credentials from prestigious institutions. By removing barriers to education, MOOCs enable anyone with an internet connection to access high-quality academic content, breaking down traditional limitations associated with classroom learning.

MOOCs are generally categorized into two main types: XMOOC (eXtended Massive Open Online Course) and CMOOC (Connectivist Massive Open Online Course). The CMOOC segment is expected to witness substantial growth, projected to expand at a robust CAGR of 43.3% during the forecast period. This growth reflects a rising preference among learners for self-paced, interactive, and collaborative learning environments. CMOOCs allow participants to contribute insights, engage in peer discussions, and co-create knowledge, supporting a more dynamic and participatory learning experience. Their open-ended structure is attracting a growing number of learners seeking personalized and socially engaging educational experiences.

The market is also segmented based on course categories, with certificate and professional courses, as well as degree and master programs, representing the major offerings. Among these, the certificate and professional course segment is anticipated to grow at a CAGR of 41.8% through 2034, driven by the increasing popularity of short-term, skill-specific certifications that address rapidly changing industry demands. As businesses emphasize continuous learning and professional development, employees are opting for targeted courses that help them remain competitive in evolving job markets.

The U.S. Massive Open Online Courses (MOOCs) Market alone was valued at USD 6.8 billion in 2024, maintaining its position as a frontrunner in the global market. The country's strong pivot toward online education, supported by robust government initiatives and widespread adoption of digital learning tools, continues to drive market growth. As the U.S. focuses on expanding educational access and upskilling its workforce, MOOCs are playing a critical role in delivering flexible, high-quality learning experiences to a diverse population of learners.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing demand for affordable and accessible online education
    • 3.2.1.2 Growing access to internet
    • 3.2.1.3 Increase in digital technology trends
    • 3.2.1.4 Rise in government and institutional support for online learning
    • 3.2.1.5 Growing popularity of certification and degree programs
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Low engagement and high dropout rates
    • 3.2.2.2 Quality control and accreditation concerns
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Course Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 XMOOC (eXtended Massive Open Online Course)
• 5.3 CMOOC (Connectivist Massive Open Online Course)

Chapter 6 Market Estimates and Forecast, By Course Category, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Certificate & professional courses
• 6.3 Degree & master programs

Chapter 7 Market Estimates and Forecast, By Business Model, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Freemium model
• 7.3 Subscription-based model
• 7.4 Pay-per-course model
• 7.5 Government/non-profit funded

Chapter 8 Market Estimates and Forecast, By Subject Area, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Business management
• 8.3 Computer science and programming
• 8.4 Science
• 8.5 Humanities
• 8.6 Social sciences
• 8.7 Health and medicine
• 8.8 Education and teaching
• 8.9 Engineering
• 8.10 Arts and design
• 8.11 Mathematics
• 8.12 Others

Chapter 9 Market Estimates and Forecast, By Service Provider Type, 2021 – 2034 ($ Mn)

• 9.1 Key trends
• 9.2 University-affiliated platforms
• 9.3 Private edtech companies
• 9.4 Nonprofit & government-supported platforms
• 9.5 Corporate-led learning platforms

Chapter 10 Market Estimates and Forecast, By Delivery Mode, 2021 – 2034 ($ Mn)

• 10.1 Key trends
• 10.2 Self-paced
• 10.3 Instructor-led

Chapter 11 Market Estimates and Forecast, By Language, 2021 – 2034 ($ Mn)

• 11.1 Key trends
• 11.2 English
• 11.3 Spanish
• 11.4 Mandarin
• 11.5 Others

Chapter 12 Market Estimates and Forecast, By End Use/Learner, 2021 – 2034 ($ Mn)

• 12.1 Key trends
• 12.2 Individual
  • 12.2.1 High school students
  • 12.2.2 Undergraduate students
  • 12.2.3 Graduate students
  • 12.2.4 Lifelong learners
• 12.3 Enterprise/Corporate
  • 12.3.1 Small and Medium-sized Enterprises (SME)
  • 12.3.2 Large Scale Enterprises
• 12.4 Educational Institutes

Chapter 13 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Spain
  • 13.3.5 Italy
  • 13.3.6 Netherlands
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 Australia
  • 13.4.5 South Korea
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Argentina
• 13.6 Middle East and Africa
  • 13.6.1 Saudi Arabia
  • 13.6.2 South Africa
  • 13.6.3 UAE

Chapter 14 Company Profiles

• 14.1 Alison
• 14.2 Canvas Network
• 14.3 Coursera
• 14.4 EduOpen
• 14.5 edX
• 14.6 France Universite Numérique
• 14.7 FutureLearn Ltd.
• 14.8 Khan Academy
• 14.9 Miriadax
• 14.10 OpenClassrooms
• 14.11 OpenEdu
• 14.12 OpenLearning
• 14.13 Swayam
• 14.14 ThaiMOOC
• 14.15 Udacity
• 14.16 Udemy