大规模开放线上课程 (MOOC) 市场 - 2025-2030 年预测

大规模开放线上课程（MOOC）市场预计将从 2025 年的 182.24 亿美元成长到 2030 年的 608.64 亿美元，复合年增长率为 27.28%。

大规模开放线上课程 (MOOC) 是免费、可扩展、基于网路的教育平台，因其便捷易用、成本低廉且没有严格的资格标准而广受欢迎。这些课程帮助学习者获得新技能，提升职业前景，并朝向新的专业方向转型。 MOOC 主要分为两类：一类是联通主义 MOOC (cMOOC)，强调开放取用元素，例如开放许可和协作学习；另一类是扩展型 MOOC (xMOOC)，使用受限许可，但向参与者提供免费访问。近年来，数位化的快速发展、智慧型手机的广泛普及以及互联网的日益普及推动了 MOOC 市场的成长。

市场驱动因素

• 技术进步和可近性

自2024年以来，MOOC市场在技术进步、教育趋势演变和日益普及的推动下，持续强劲成长。 Coursera、edX和Udacity等平台透过与顶尖大学合作，提供丰富多元的高品质课程，拓展了其服务范围。传统高等教育的局限性，例如高昂的学费和严格的学术要求，进一步加速了MOOC作为可行替代方案的普及。 MOOC的灵活性使学习者能够远端存取教育，满足了全球寻求经济实惠且可扩展学习解决方案的受众的需求。智慧型手机的普及和可靠的网路连线等数位基础设施的广泛应用，持续推动了这一趋势，使人们能够跨地域无缝存取教育内容。

• MOOC 提供者的策略发展

自2024年以来，MOOC供应商一直推行积极的扩大策略，以满足日益增长的需求。例如，Coursera与顶尖大学合作推出新的学位课程和MasterTrack证书课程，扩大了其全球影响力。这些措施使公司的课程组合更加多元化，在9个国家提供30多个学位。同样，2U于2021年以8亿美国收购edX，整合了两家公司的课程，透过纳入顶尖教育机构和公司的3,500多门课程，增强了其市场影响力。这些策略倡议增强了主要公司的市场影响力，使它们能够在保持高教育标准的同时覆盖更广泛的受众。提供者也注重课程多元化，目前商业和技术课程约占总註册人数的40%。

• 政府措施和支持

2024 年后，政府支持将在 MOOC 市场扩张中发挥关键作用。在韩国，政府持续推广其智慧培训平台，鼓励内容提供者上传多元学习材料，并透过补贴支持这些工作。这项倡议提高了平台的可访问性并扩充了其课程目录。在英国，工会联合会透过 Unionlearn 发起的「在家学习」宣传活动正在帮助提升员工技能，特别是那些受经济动盪影响的员工。此外，联合国教科文组织与萨拉热窝政治学院合作推出的媒体与资讯素养 (MIL) 计画突显了全球透过 MOOC 提高数位素养的运动。这些政府支持的计画透过将教育内容与国家劳动力发展和数位包容目标相结合，增强了市场。

市场趋势和洞察

MOOC 市场正经历显着的註册人数成长，每个平台的註册人数都出现了显着成长。 MOOC 的灵活性，加上其提供全球知名机构课程的能力，使其成为终身学习者和职业发展专业人士的首选。其对商业和技术课程的关注，凸显了市场与产业对数位和管理技能的需求的契合。此外，MOOC 平台透过合作和收购进行的策略性扩张，增强了其扩充性和全球影响力。政府的支持不仅提高了课程的可及性，也鼓励了针对地方和国家需求的专门课程的发展。

在技术进步、提供者策略倡议以及政府扶持政策的推动下，MOOC 市场持续成长。 MOOC 的扩充性、经济实惠性和灵活性使其能够适应全球多元化的学习者，使其成为教育变革的力量。随着 Coursera、edX 和 Udacity 等平台不断扩展其课程内容，以及各国政府大力推广数位学习，MOOC 市场有望持续成长，并重塑全球教育格局。

本报告的主要优点

• 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
• 竞争格局：了解主要企业所采用的策略策略，并了解采用正确的策略的市场渗透潜力。
• 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
• 可行的建议：利用洞察力进行策略决策并在动态环境中开闢新的业务流和收益。
• 适合广泛的使用者：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

• 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
• 成长机会、挑战、供应链前景、法律规范与趋势分析
• 竞争对手定位、策略和市场占有率分析
• 各部门和地区（包括国家）的收益成长和预测分析

公司简介

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 调查范围
• 市场区隔

第三章 经营状况

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章：按平台

• 介绍
• cMOOC
• xMOOC

第六章 课程

• 介绍
• 商业
• 科技
• 社会科学
• 其他的

第七章 按收益模式

• 介绍
• 免费 MOOC
• 付费 MOOC
• 免费增值 MOOC

第八章 按地区

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 以色列
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 泰国
  • 其他的

第九章竞争格局及分析

• 主要企业和策略分析
• 市场占有率分析
• 合併、收购、协议和合作
• 竞争对手仪表板

第十章：公司简介

• Coursera Inc.

edX有限责任公司

Udacity公司

Udemy公司

未来学习有限公司

艾莉森

Pluralsight有限责任公司

Canvas Networks Inc.（Instructure）

LinkedIn学习

可汗学院

第十一章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

The Massive Open Online Courses (MOOC) Market is expected to grow from USD 18.224 billion in 2025 to USD 60.864 billion in 2030, at a CAGR of 27.28%.

Massive Open Online Courses (MOOCs) are free, scalable, web-based educational platforms that have gained significant traction due to their accessibility, low cost, and lack of stringent eligibility criteria. These courses enable learners to acquire new skills, enhance career prospects, and transition into new professional fields. MOOCs are categorized into two primary types: Connectivist MOOCs (cMOOCs), which emphasize open-access elements such as open licensing and collaborative learning, and Extended MOOCs (xMOOCs), which use restricted licensing but provide free access to students. The rapid digitalization, widespread smartphone penetration, and improved internet accessibility have been pivotal in driving the MOOC market's growth in recent years.

Market Drivers

• Technological Advancements and Accessibility

The MOOC market has experienced robust growth since 2024, propelled by technological advancements, evolving educational trends, and enhanced ease of access. Platforms such as Coursera, edX, and Udacity have expanded their offerings, partnering with top-tier universities to provide diverse, high-quality courses. The limitations of traditional higher education, including high tuition costs and strict academic prerequisites, have further accelerated the adoption of MOOCs as a viable alternative. The flexibility of MOOCs allows learners to access education remotely, catering to a global audience seeking affordable and scalable learning solutions. The proliferation of digital infrastructure, including widespread smartphone usage and reliable internet connectivity, continues to fuel this trend, enabling seamless access to educational content across geographies.

• Strategic Developments by MOOC Providers

Since 2024, MOOC providers have pursued aggressive expansion strategies to capitalize on growing demand. For example, Coursera has broadened its global footprint by launching new degree programs and MasterTrack Certificate courses in collaboration with leading universities. These initiatives have diversified its portfolio, offering over 30 degrees across nine countries. Similarly, the acquisition of edX by 2U in 2021, valued at US$800 million, has consolidated the market, combining their offerings to include over 3,500 courses from prestigious institutions and corporations. These strategic moves have strengthened the market presence of major players, enabling them to cater to a broader audience while maintaining high educational standards. Providers have also focused on diversifying course offerings, with business and technology courses constituting approximately 40% of total enrollments, reflecting strong demand for skills in these areas.

• Government Initiatives and Support

Government-backed initiatives have played a crucial role in expanding the MOOC market since 2024. In South Korea, the government has continued to promote its Smart Training Platform, encouraging content providers to upload diverse educational materials and supporting these efforts with subsidies. This initiative has enhanced the platform's accessibility and enriched its course catalog. In the UK, the Trade Union Confederation's Learning@home campaign, launched through Unionlearn, has supported workforce upskilling, particularly for employees affected by economic disruptions. Additionally, UNESCO's collaboration with the Faculty of Political Sciences of Sarajevo to launch a Media and Information Literacy (MIL) program underscores the global push to enhance digital literacy through MOOCs. These government-supported programs have bolstered the market by aligning educational offerings with national workforce development and digital inclusion goals.

Market Trends and Insights

The MOOC market has witnessed significant enrollment growth, with platforms reporting substantial increases in learner participation. The flexibility of MOOCs, coupled with their ability to offer courses from globally recognized institutions, has made them a preferred choice for lifelong learners and professionals seeking career advancement. The focus on business and technology courses highlights the market's alignment with industry demands for digital and managerial skills. Furthermore, the strategic expansion of MOOC platforms through partnerships and acquisitions has enhanced their scalability and global reach. Government support has not only increased accessibility but also encouraged the development of specialized programs tailored to regional and national needs.

The MOOC market continues to thrive, driven by technological advancements, strategic initiatives by providers, and supportive government policies. The scalability, affordability, and flexibility of MOOCs make them a transformative force in education, catering to diverse learners worldwide. As platforms like Coursera, edX, and Udacity expand their offerings and governments promote digital learning, the MOOC market is poised for sustained growth, reshaping the landscape of global education.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries

Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Platform

• cMOOC
• xMOOC

By Course

• Business
• Technology
• Social Sciences
• Others

By Revenue Model

• Free MOOCs
• Paid MOOCs
• Freemium MOOCs

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Others
• Middle East and Africa
• Israel
• South Africa
• Others
• Asia Pacific
• China
• Japan
• South Korea
• India
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY PLATFORM

• 5.1. Introduction
• 5.2. cMOOC
• 5.3. xMOOC

6. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY COURSE

• 6.1. Introduction
• 6.2. Business
• 6.3. Technology
• 6.4. Social Sciences
• 6.5. Others

7. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY REVENUE MODEL

• 7.1. Introduction
• 7.2. Free MOOCs
• 7.3. Paid MOOCs
• 7.4. Freemium MOOCs

8. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Australia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.2. Coursera Inc.

10.3.edX LLC

10.4.Udacity, Inc.

10.5.Udemy, Inc.

10.7.FutureLearn Ltd

10.8.Alison

10.9.Pluralsight LLC

10.10.Canvas Networks Inc. (Instructure)

10.11.LinkedIn Learning

10.12.Khan Academy

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key benefits for the stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations