女性个人按摩器市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球女性个人按摩器市场价值为 31.1 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 8.24%。随着女性不断探索改善身心健康的方法，对健康和自我照护的关注度不断提高，推动了这一成长的主要原因。个人按摩器已成为解决各种健康问题的必备工具，包括与怀孕相关的不适、背痛和经痛。这些设备既有治疗作用，又有缓解压力的作用，因此在寻求整体健康的女性中越来越受欢迎。此外，随着人们对性健康和个人健康重要性的认识不断提高，个人按摩器作为增进亲密关係和减轻压力的一种方式越来越受到人们的接受。

关于性健康的讨论日益开放，鼓励更多女性投资高品质的个人按摩器。发展中国家快速的城市化，加上可支配收入的增加和向城市生活方式的转变，进一步促进了对这些产品的需求不断增长。因此，製造商正专注于融入创新技术和人体工学设计，以满足更多样化的消费者群体。此外，电子商务平台的普及使得各种个人按摩器的可及性和可用性更高，消费者可以更轻鬆地比较其功能并做出明智的购买决定。

女性个人按摩器市场分为几种产品类型，包括手持按摩器、指压按摩器、敲击按摩器等。手持按摩器占据市场主导地位，2024 年价值为 11.4 亿美元，预测期内预计成长率为 8.29%。这些按摩器重量轻且便于携带，非常适合生活忙碌的人。它们的便利性和灵活性吸引了那些喜欢将产品无缝融入日常生活的消费者。可变强度设定和人体工学设计等先进技术增强了使用者体验，使手持按摩器既适合个人使用，也适合专业场合，例如物理治疗和按摩治疗诊所。消费者越来越多地寻求能够提供可自订选项以满足其独特偏好的设备，这进一步推动了对手持按摩器的需求。

在电源方面，女性个人按摩器有电池供电和有线电动两种选择。有线电动按摩器市场在 2024 年创造了 18.3 亿美元的收入，预计在 2025 年至 2034 年期间的复合年增长率为 8.25%。有线按摩器可提供持续、不间断的运行，确保更强效、更持久的按摩，而无需更换电池。这种持续电源吸引了那些重视按摩器的可靠性和耐用性的顾客。电池供电选项虽然提供了更大的移动性和便利性，但可能需要频繁充电或更换电池，因此有线选项更适合那些优先考虑稳定性能和长使用寿命的用户。

2024 年，北美女性个人按摩器市场价值为 9.9 亿美元，预计到 2034 年复合年增长率为 7.78%。在该地区，该公司一直引领创新，提供具有独特功能的产品，例如应用程式整合、人体工学设计和改进的材料。这些先进的功能吸引了那些重视尖端技术和个人化体验的挑剔消费者。有效的行销活动，包括社群媒体促销和产品代言，显着提升了品牌知名度并推动了北美的销售。消费者寻求融合技术和个人化的健康解决方案的趋势日益增长，这继续推动该地区对创新按摩器的需求。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 对部队的影响
  • 成长动力
    • 越来越重视健康和健身趋势
    • 都市化进程加速
    • 更高的可支配收入
  • 产业陷阱与挑战
    • 农村地区供应有限
• 成长潜力分析
• 消费者购买行为
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 手持按摩器
• 指压按摩器
• 衝击按摩器
• 其他（棒式按摩器、便携式按摩器）

第六章：市场估计与预测：按电源分类，2021 - 2034 年（十亿美元）

• 主要趋势
• 电池供电
• 有线电动

第七章：市场估计与预测：按用途，2021 - 2034 年（十亿美元）

• 主要趋势
• 缓解经期不适
• 肌肉疗法
• 肌筋膜鬆解术
• 缓解疼痛
• 皮肤护理
• 缓解压力
• 组织疗法

第八章：市场估计与预测：按消费者群体划分，2021 年至 2034 年（十亿美元）

• 主要趋势
• 运动员和健身爱好者
• 办公室职员
• 抗衰老
• 医疗用途

第九章：市场估计与预测：按应用，2021 - 2034 年（十亿美元）

• 主要趋势
• 颈部和肩部按摩器
• 背部按摩器
• 足部按摩器
• 手部按摩器
• 头部按摩器
• 其他的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年（十亿美元）

• 主要趋势
• 在线的

10.2.1 公司网站

10.2.2 电子商务网站

• 离线

10.3.1 健康与保健中心

10.3.2 超市/大卖场

10.3.3 专卖店

第 11 章：市场估计与预测：按地区，2021 年至 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第十二章：公司简介

• AGARO
• AZAH
• Brookstone
• Dealsure
• Dr Physio
• HealthSense
• HoMedics
• JSB Wellness
• Lifelong
• Naipo
• PureWave by PADO
• RENPHO
• RoboTouch
• TOUCHBeauty
• Zyllion

The Global Women Personal Massager Market was valued at USD 3.11 billion in 2024 and is expected to grow at a CAGR of 8.24% between 2025 and 2034. This growth is primarily driven by the increasing focus on wellness and self-care as women continue to explore ways to improve both their physical and mental health. Personal massagers have become essential tools for addressing various health conditions, including pregnancy-related discomfort, back pain, and period cramps. These devices provide both therapeutic and stress-relieving benefits, making them increasingly popular among women seeking holistic well-being. Additionally, the rising awareness of the importance of sexual health and personal wellness has led to an increasing acceptance of personal massagers as a means of enhancing intimacy and reducing stress.

The growing openness around discussions on sexual health has encouraged more women to invest in quality personal massagers. Rapid urbanization in developing countries, coupled with rising disposable incomes and a shift toward more urban lifestyles, has further contributed to the growing demand for these products. As a result, manufacturers are focusing on incorporating innovative technologies and ergonomic designs to cater to a more diverse consumer base. Moreover, the proliferation of e-commerce platforms has enabled greater accessibility and availability of a wide range of personal massagers, making it easier for consumers to compare features and make informed purchasing decisions.

The market for women personal massagers is divided into several product types, including handheld massagers, shiatsu massagers, percussion massagers, and others. Handheld massagers dominate the market, valued at USD 1.14 billion in 2024, with an expected growth rate of 8.29% CAGR during the forecast period. These massagers are lightweight and portable, making them ideal for people with busy lifestyles. Their convenience and flexibility appeal to consumers who prefer products that fit seamlessly into their daily routines. Advanced technology, such as variable intensity settings and ergonomic designs, enhances the user experience, making handheld massagers suitable for both personal use and professional settings, such as physiotherapy and massage therapy clinics. Consumers increasingly seek devices that offer customizable options to suit their unique preferences, further driving demand for handheld massagers.

In terms of power sources, women's personal massagers are available in battery-powered and corded electric options. The corded electric segment generated USD 1.83 billion in 2024 and is projected to grow at a CAGR of 8.25% between 2025 and 2034. Corded massagers provide consistent, uninterrupted operation, ensuring stronger and longer-lasting massages without the need for battery replacements. This continuous power source appeals to customers who prioritize reliability and durability in their massagers. Battery-powered options, while offering more mobility and convenience, may require frequent charging or battery replacements, making corded options more favorable for users who prioritize consistent performance and longevity.

North America Women Personal Massager Market generated USD 990 million in 2024, with a projected CAGR of 7.78% through 2034. In this region, companies have consistently led in innovation, offering products with unique features such as app integration, ergonomic designs, and improved materials. These advanced features attract discerning consumers who value cutting-edge technology and personalized experiences. Effective marketing campaigns, including social media promotions and product endorsements, have significantly boosted brand awareness and driven sales in North America. The increasing trend of consumers seeking wellness solutions that incorporate technology and personalization continues to fuel demand for innovative massagers in the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising emphasis on health and fitness trends
    • 3.10.1.2 Rising urbanization
    • 3.10.1.3 Higher disposable income
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Limited availability in rural areas
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
  • 3.12.1 Demographic trends
  • 3.12.2 Factors affecting buying decisions
  • 3.12.3 Consumer product adoption
  • 3.12.4 Preferred distribution channel
  • 3.12.5 Preferred price range
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Handheld massagers
• 5.3 Shiatsu massagers
• 5.4 Percussion massagers
• 5.5 Others (wand massagers, portable massagers)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Battery powered
• 6.3 Corded electric

Chapter 7 Market Estimates & Forecast, By Purpose, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Menstrual relief
• 7.3 Muscle therapy
• 7.4 Myofascial release
• 7.5 Pain relief
• 7.6 Skin care
• 7.7 Stress relief
• 7.8 Tissue therapy

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Athletes and fitness enthusiasts
• 8.3 Office workers
• 8.4 Anti-aging
• 8.5 Medical use

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Neck and shoulder massagers
• 9.3 Back massagers
• 9.4 Foot massagers
• 9.5 Hand massagers
• 9.6 Head massagers
• 9.7 Others

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online

10.2.1 Company website

10.2.2 E-commerce website

• 10.3 Offline

10.3.1 Health and wellness centers

10.3.2 Supermarket/hypermarket

10.3.3 Specialty stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 The U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 AGARO
• 12.2 AZAH
• 12.3 Brookstone
• 12.4 Dealsure
• 12.5 Dr Physio
• 12.6 HealthSense
• 12.7 HoMedics
• 12.8 JSB Wellness
• 12.9 Lifelong
• 12.10 Naipo
• 12.11 PureWave by PADO
• 12.12 RENPHO
• 12.13 RoboTouch
• 12.14 TOUCHBeauty
• 12.15 Zyllion