市场调查报告书
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1635966
2025-2033 年按类型、产品、配销通路、最终用户和地区分類的按摩设备市场报告Massage Equipment Market Report by Type, Product, Distribution Channel, End User, and Region 2025-2033 |
2024年全球按摩设备IMARC Group规模达81亿美元。消费者对按摩治疗功效的认识不断提高、医院和专题诊所对产品的采用率不断提高以及电子商务平台上产品的便捷性是推动市场发展的一些主要因素。
按摩设备是指设计用于促进或实施按摩的各种工具和装置。这些产品旨在缓解肌肉紧张、改善血液循环并有助于整体健康。按摩设备的范围广泛且复杂程度各异,从简单的手持工具到复杂的电子操作机器。它包括带有内置机械运动和模拟按摩技术的滚轮的椅子、专为在专业按摩期间舒适地支撑个人而设计的平板、足部按摩器、热石疗法中使用的加热石以及手动滚动的圆柱形按摩滚轮涂抹在皮肤上以缓解肌肉紧张。
随着人们对按摩疗法对身心健康益处的认识不断增强,按摩设备市场正在经历强劲增长。随着人们越来越意识到减压、肌肉放鬆和整体健康的重要性,对按摩椅、手持按摩器和按摩垫等各种按摩设备的需求激增。另一个重要的驱动因素是不同人口和地区的可支配收入水准不断上升,使更多的客户群更容易获得这些产品。此外,按摩设备的技术进步也是主要的市场驱动力。蓝牙连接、可自订按摩程序和先进控制系统等创新功能的结合极大地增强了用户体验。这些功能不仅吸引了高端消费者群体,而且越来越多地出现在价格实惠的选择中,从而扩大了市场范围。此外,轻量化和便携式设计的趋势正在吸引年轻人群和生活方式积极的人群,进一步推动市场成长。此外,电商平台的兴起也大大推动了按摩器材市场的发展。线上零售允许消费者浏览各种产品,并根据客户评论和详细的产品描述做出明智的选择,所有这些都可以轻鬆地在家中完成。
提高消费者对按摩治疗功效的认识
随着越来越多的人了解按摩在减压、肌肉恢復和整体健康方面的重要性,对各类按摩设备的需求不断增加。这种意识的提高正在创造更大的客户群,并为更多见多识广、眼光敏锐的买家做出贡献,他们正在寻找符合其健康需求的特定功能和好处。此外,该公司现在提供专为各种治疗需求而设计的按摩设备,例如深层组织按摩、放鬆和肌肉恢復。热疗、多种按摩模式,甚至允许用户透过行动应用程式自订体验的智慧功能,都变得越来越受欢迎。这使得消费者能够做出适合其个人健康目标的选择,从而推动市场扩张和产品创新。另一个重要影响是对品质和有效性的重视,因为消息灵通的消费者正在投资于提供真正治疗效果的产品。这鼓励製造商投资研发、优质材料和先进技术。
医院和专题诊所的产品采用率不断上升
医疗专业人员越来越意识到按摩疗法对各种疾病的好处,包括慢性疼痛、术后恢復和压力管理。因此,医院和诊所正在投资购买高品质、经医学认可的按摩设备,以便在传统医疗护理的同时,为患者提供补充治疗。这一趋势本质上扩大了按摩设备的范围和客户群,将其从个人或健康中心用途扩展到更专业的医疗保健环境。这些专业产品通常遵循更严格的品质标准,具有低过敏性材料、针对针对性治疗的可自订设定以及与现有医院设备的兼容性。此外,医疗保健环境中的采用正在影响创新和产品开发。在医院或治疗诊所使用时,卫生设计、多功能和可自订选项等功能变得至关重要。这些因素导致了更先进、耐用和可靠的按摩设备的诞生。
跨电子商务平台轻鬆获得产品
线上平台允许消费者在閒暇时购买按摩设备,无需亲自前往商店。白天或晚上随时浏览多个选项、阅读产品说明以及查看用户评论的便利性鼓励了更多消费者购买。此外,电子商务平台提供多样化的产品,从价格实惠的手持按摩器到高端按摩椅,从而满足广泛的客户需求和预算。这增加了消费者找到完全满足其需求的产品的可能性。此外,送货上门的选项进一步简化了购买流程,这对于按摩椅等大件物品尤其有利。此外,线上平台让消费者更容易即时比较不同卖家的价格。这种透明度可以带来更具竞争力的价格,使按摩设备更容易被更广泛的受众使用。
The global massage equipment market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033. The increasing consumer awareness about therapeutic benefits of massage, the increasing product adoption in hospitals and thematic clinics, and the easy product availability across e-commerce platforms are some of the major factors propelling the market.
Massage equipment refers to various tools and devices designed to facilitate or administer massages. These products aim to alleviate muscle tension, improve blood circulation, and contribute to overall well-being. The range of massage equipment is broad and varies in complexity, from simple handheld tools to sophisticated, electronically operated machines. It includes chairs with built-in mechanical movements and rollers that simulate the techniques used in a massage, flat tables designed to comfortably support individuals during professional massages, foot massagers, heated stones used in hot stone therapy, and cylindrical massage rollers that are manually rolled over the skin to relieve muscle tension.
The massage equipment market is experiencing robust growth, propelled by the increasing awareness of the physical and mental health benefits associated with massage therapy. As people become more conscious of the importance of stress reduction, muscle relaxation, and overall well-being, the demand for various massage equipment, such as massage chairs, handheld massagers, and massage cushions, has surged. Another important driver is the rising disposable income levels across various demographics and regions, making these products more accessible to a larger customer base. Besides, technological advancements in massage equipment also serve as a major market driver. The incorporation of innovative features like Bluetooth connectivity, customizable massage programs, and advanced control systems has greatly enhanced the user experience. Such features not only appeal to a premium consumer base but are increasingly found in affordable options, broadening the market's reach. Moreover, the trend toward lightweight and portable designs is attracting younger demographics and those with active lifestyles, further driving market growth. Additionally, the rise of e-commerce platforms has given a significant boost to the massage equipment market. Online retailing allows consumers to browse a variety of products and make informed choices based on customer reviews and detailed product descriptions, all from the convenience of their own homes.
Increasing consumer awareness about therapeutic benefits of massage
As more people understand the significance of massage in stress reduction, muscle recovery, and overall wellness, the demand for various types of massage equipment is increasing. This heightened awareness is creating a larger customer base and contributing to more informed and discerning buyers, who are looking for specific features and benefits that align with their health needs. Moreover, companies are now offering massage equipment designed for various therapeutic needs, such as deep tissue massage, relaxation, and muscle recovery. Features like heat therapy, multiple massage modes, and even smart capabilities that allow users to customize their experience through mobile apps are becoming increasingly popular. This allows consumers to make choices that are tailored to their individual health objectives, thereby driving both market expansion and product innovation. Another crucial impact is the emphasis on quality and effectiveness, as well-informed consumers are investing in products that offer genuine therapeutic benefits. This is encouraging manufacturers to invest in research and development, quality materials, and advanced technologies.
Rising product adoption in hospitals and thematic clinics
Medical professionals are becoming more aware of the benefits of massage therapy for a variety of conditions, including chronic pain, post-operative recovery, and stress management. As a result, hospitals and clinics are investing in high-quality, medically-approved massage equipment to offer complementary treatments to their patients, alongside traditional medical care. This trend is essentially widening the scope and customer base for massage equipment, extending it beyond personal or wellness center use to more specialized healthcare settings. These specialized products often adhere to stricter quality standards, featuring hypoallergenic materials, customizable settings for targeted therapy, and compatibility with existing hospital equipment. Furthermore, the adoption in healthcare settings is influencing innovation and product development. Features like hygienic design, multiple functionality, and customizable options become essential when used in a hospital or therapeutic clinic. These factors lead to the creation of more advanced, durable, and reliable massage equipment.
Easy product availability across e-commerce platforms
Online platforms allow consumers to shop for massage equipment at their leisure, eliminating the need for a physical visit to a store. The convenience of browsing multiple options, reading product descriptions, and checking user reviews at any time of day or night encourages more consumers to make purchases. Moreover, e-commerce platforms offer a diverse range of products, from affordable handheld massagers to high-end massage chairs, thereby catering to a broad spectrum of customer needs and budgets. This increases the likelihood of consumers finding a product that precisely meets their requirements. Besides, the option for home delivery further simplifies the buying process, making it particularly advantageous for bulky items like massage chairs. In addition, online platforms make it easier for consumers to compare prices from different sellers instantly. This transparency can lead to more competitive pricing, making massage equipment more accessible to a wider audience.
Electric
Non-Electric
Electric equipment currently dominates the market
Electric machines are engineered to simulate various massage techniques with precision, providing consistent and targeted relief to muscle tension and stress. The automation they offer allows for a more customized and versatile massage experience, which would be difficult to replicate manually. Moreover, Technological advancements have also played a significant role in the market dominance of electric massage equipment. Features like heat therapy, variable speed settings, and customizable programs make these devices highly appealing to consumers seeking a comprehensive massage experience. Many electric devices also come with the ability to target specific muscle groups, something that resonates well with consumers looking for targeted therapy for particular ailments or issues.
Chairs and Sofas
Back Massagers
Handheld
Neck and Shoulder
Others
Chairs and sofas hold the largest share in the market
Chairs and sofas offer a full-body massage experience, targeting multiple muscle groups such as the back, neck, shoulders, and legs. This multi-functionality appeals to consumers seeking a comprehensive solution for relaxation and stress relief. Moreover, various technological advancements have elevated the features and capabilities of massage chairs and sofas. Many modern models come equipped with smart technologies, such as body scanning for personalized massage experiences, multiple pre-set massage programs, and even Bluetooth connectivity for music and ambiance control. These value-added features enhance user experience, making these items more attractive to potential buyers. Besides, the perception of luxury and comfort associated with massage chairs and sofas plays a role in their market prominence. Owning a massage chair or sofa is often considered a status symbol or a long-term investment in personal well-being.
Hypermarket and Supermarket
Specialty Store
Online Sales Channel
Others
Hypermarket and supermarket hold the largest share in the market
Hypermarkets and supermarkets often carry multiple brands and types of massage equipment, from basic handheld massagers to more sophisticated massage chairs. This extensive selection appeals to a broad customer base with varying needs and budgets, increasing sales volume. Another crucial driver is the physical shopping experience. Customers can see, touch, and sometimes even try the massage equipment in-store before making a purchase. This tactile experience is particularly important for products like massage equipment, where comfort and ergonomics are key deciding factors. Moreover, hypermarkets and supermarkets are often well-established brands that consumers trust for quality and customer service. The presence of warranties, easy return policies, and sometimes even in-house servicing further encourages consumers to make such purchases from these stores rather than risk buying from an unknown online retailer or a specialized store with limited options.
Residential
Commercial
Commercial sector represents the largest end user
Spas, health clubs, and physiotherapy centers often require high-quality, durable massage equipment to cater to a steady influx of clients. The volume and frequency of usage in these settings necessitate reliable and advanced equipment, thereby driving higher sales in the commercial sector. Moreover, commercial establishments usually offer a range of massage therapies, from Swedish and deep tissue to hot stone and reflexology, each requiring specialized equipment. This variety contributes to a higher volume of equipment needed, thus boosting the market share. Besides, Professional massage therapists often prefer equipment that meets rigorous quality standards, including medical-grade massage tables, advanced massage chairs, and specialized tools like hot stone sets. This inclination toward premium products boosts the market value for commercial purchases.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America, particularly the United States, has a high level of disposable income. Consumers are willing and able to invest in health and wellness products like massage equipment, thus driving demand. In addition, the focus on wellness, relaxation, and preventative healthcare is strong in North America. This cultural emphasis boosts the popularity of massage therapies and, consequently, the equipment used in them. Besides, North American consumers are generally quick to adopt new technologies. This trait extends to the acceptance and adoption of technologically advanced massage equipment, such as smart massage chairs or handheld devices with AI capabilities.
The competitive landscape of the massage equipment market is both dynamic and diversified, characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are investing in R&D that allows them to introduce innovative and technologically advanced products, giving them a competitive edge. They are also forming strategic alliances with other market players to provide immediate access to new customer bases and technologies. Moreover, various companies are increasingly using social media platforms to engage with customers and offer special promotions or loyalty programs. Besides, key players are introducing eco-friendly products with lower carbon footprints, and recyclable or biodegradable components.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Beurer GmbH
Casada Deutschland GmbH
Family Inada Co. Ltd.
HoMedics USA LLC (FKA Distributing Co. LLC)
JSB Wellness
OSIM International Pte. Ltd.
Panasonic Holdings Corporation
Prospera Corporation
RoboTouch
Samsung Electronics Co. Ltd (Samsung Group)
Wahl Clipper Corporation
Zyllion
Panasonic Holdings Corporation has introduced massage chairs equipped with heated rollers and adjustable intensity settings to expand its consumer base.
OSIM International has expanded its product range to include handheld massagers and foot massagers to be effective against body pain.
Prospera Corporation has collaborated with fitness centers and gyms to provide their massage equipment as an additional amenity for their customers.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report