按摩设备的印度市场:类别，各产品类型，各用途，各种价格，各流通管道，各地区，机会，预测，2019年～2033年

印度按摩设备市场预计将从2025年的4.1976亿美元成长到2033年的7.833亿美元，预测期间（2026-2033年）的复合年增长率为8.11%。这主要得益于人们健康意识的提升、可支配收入的增加以及对健康和放鬆产品需求的不断增长。健康意识的提升促使人们对自我照顾、压力管理和心理健康的兴趣日益浓厚，消费者也越来越意识到按摩在疼痛管理、改善血液循环和放鬆身心方面的治疗潜力。此外，瑜珈和物理治疗等健康和健身活动也越来越受欢迎。此外，可支配收入的提高和城市化也鼓励中产阶级和中上阶层购买高端健康产品，包括家用按摩产品。亚马逊 (Amazon.com, Inc.)、Flipkart (Flipkart Internet Private Limited) 和 Nykaa (Nykaa E-Retail Limited) 等电商网站都已推出此类产品，而社群媒体和网红行销也正在提升其知名度。此外，各种宣传活动和分期付款 (EMI) 选项也使得按摩椅和衝击枪等高端产品价格实惠。

日益加剧的压力和久坐的生活方式，尤其是居家办公文化，推动了人们对手持式按摩设备的需求，这些设备可用于治疗腰痛、颈部疲劳和不良姿势。越来越多的企业专业人士、运动员和健身俱乐部会员选择使用按摩枪来快速缓解疲劳和恢復肌肉。包括豪华饭店和水疗中心在内的水疗和健康领域的蓬勃发展也推动了商用按摩设备的成长，如今企业健康计画已将工作场所的按摩椅纳入其中。诸如具有蓝牙连接和功能的基于人工智慧的智慧按摩设备等技术进步吸引了科技爱好者的青睐，使得无线和便携式按摩设备日益流行。医疗和復健市场正在推动市场成长，因为物理治疗师和脊椎按摩师会开立按摩设备来缓解疼痛，尤其是针对老年人，以缓解关节疼痛和关节炎。政府和私营部门的举措，例如健康旅游和企业健康政策，正在进一步推动市场发展。在即将到来的时代，D2C 健康品牌的兴起、人工智慧和物联网 (AI) 赋能的按摩设备集成，以及二三线城市以价值驱动型产品的增长，都可能进一步推动这一增长势头。

例如，2022 年 8 月，由 Brightex Synergizer India Private Limited 营运的 Hyperice 在印度推出了 Hyperice Hypervolt Go 2，电池续航时间为 3 小时。 Hypervolt Go 2 还可以与智慧型手机的 Hyperice 应用程式连接。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定是否购买时考虑的要素
• 购买后面临的课题
• 优先流通管道

第6章 印度的摩设备市场展望，2019年～2033年

• 市场规模分析与预测
  • 各金额
  • 各数量
• 市场占有率分析与预测
  • 类别
    • 电力
    • 非电力
  • 各产品类型
    • 按摩椅
    • 按摩坐垫和垫片
    • 手持按摩设备
    • 脚和脚的摩设备
    • 其他
  • 各用途
    • 住宅
    • 商业
  • 各种价格
    • 量产
    • 高级
  • 各流通管道
    • 超级市场/大卖场
    • 家电量贩店
    • 百货商店
    • 线上
    • 其他
  • 各地区
    • 北
    • 南
    • 西部和中央部
    • 东
  • 各企业市场占有率分析(前五名公司·其他- 以金额为准，2025年)
• 2025年市场地图分析
  • 类别
  • 各产品类型
  • 各用途
  • 各种价格
  • 各流通管道
  • 各地区

第7章 进口和出口的分析

第8章 价值链分析

第9章 波特的五力分析

第10章 大环境分析

第11章 价格分析

第12章 市场动态

• 推动市场要素
• 市场课题

第13章 市场趋势与发展

第14章 政策和法规情形

第15章 案例研究

第16章 竞争情形

• 前五名市场领导公司的竞争矩阵
• 前五名公司的SWOT分析
• 市场前十大企业的主要企业形势
  • Paramount Surgimed Limited (Osim India)
  • iRest Systems Private Limited
  • Om Sai &Sons(Arogya Health Care)
  • M/s Bhagyalaxmi Industries(RoboTouch)
  • JSB Health And Fitness Private Limited
  • Lixo Healthcare Equipment Private Limited
  • Robocura Wellness Private Limited
  • Nureca Limited(Dr. Physio)
  • Human Care International Private Limited
  • OMRON Healthcare India Private Limited

第17章 策略性建议

第18章 关于调查公司·免责声明

India massage equipment market is projected to witness a CAGR of 8.11% during the forecast period FY2026-FY2033, growing from USD 419.76 million in FY2025 to USD 783.30 million in FY2033F, owing to increasing health awareness, rising disposable incomes, and the growing demand for wellness and relaxation products. Increasing health and wellness consciousness has resulted in increasing attention towards self-care, stress management, and mental health, with customers increasingly realizing the therapeutic potential of massage in pain management, circulation, and relaxation. This is complemented by the increasing popularity of wellness and fitness activities like yoga and physiotherapy. Moreover, increasing disposable incomes and urbanization have enabled the increasing middle and upper-middle-class segments to spend on premium wellness products, including home massage products. E-commerce websites such as Amazon (Amazon.com, Inc.), Flipkart (Flipkart Internet Private Limited), and Nykaa (Nykaa E- Retail Limited) have brought in such products, while social media and influencer marketing have increased their visibility. Moreover, offers and EMI options have made premium products like massage chairs and percussion guns highly affordable.

Increased stress and sedentary lifestyle, especially due to work-from-home culture, have driven the demand for handheld massagers for the treatment of back pain, neck strain, and poor posture. Corporate working professionals, sportspeople, and health club attendees increasingly use massage guns for quick relief and muscle recovery. The boom in the spa and wellness sector, including luxury hotels and spas, has also driven the growth in professional massagers, with corporate wellness programs now including massage chairs in the workplace. Advancements in technology, including AI-based smart massagers with Bluetooth connectivity and features, have appealed to tech-savvy consumers, while cordless and portable models have been the rage. The medical and rehabilitation market is the growth driver as physiotherapists and chiropractors prescribe massage equipment for pain management, especially among the elderly, for joint pain relief and relief from arthritis. Government and private sector initiatives like wellness tourism and corporate wellness policies drive the market further. In the times to come, the emergence of D2C wellness brands, AI and IoT-enabled integration in massage devices, and growth in tier 2 and 3 cities with value-led product offerings are likely to drive this growth momentum.

For instance, in August 2022, Hyperice operated by Brightex Synergizer India Private Limited unveiled Hyperice Hypervolt Go 2 in India with a battery life of three hours. The Hypervolt Go 2 can also be connected with the Hyperice app for smartphones.

Rising Health and Wellness Awareness Drives the India Massage Equipment Market Demand

The growing emphasis on well-being and health is significantly propelling the demand for massage equipment in India. As clients become more aware of how important self-care and overall well-being are in one's life, massage equipment is gaining momentum for its therapeutic benefits, including stress release, muscle relaxation, and better blood circulation. The impact of fitness fads such as yoga, physiotherapy, and ergonomic health has also contributed to this change, as consumers look for convenient and efficient means of fighting lifestyle ailments such as sedentary living and workplace stress. The growing prevalence of chronic pain diseases and musculoskeletal conditions has also caused individuals to search for non-invasive, in-home massage therapy. Products such as percussion massage guns, Shiatsu massagers, and vibrating foam rollers are increasing bigger demand, predominantly from corporate business professionals, athletes, and the elderly. . Organizations are putting more focus on investing in massage chairs and relaxation systems to promote employee well-being, while high-end luxury spas and gyms are embracing high-end massage devices to entice health-conscious consumers. Growing consciousness is putting the Indian massage equipment market on the growth path, driven by changing consumer trends and technical advancements in personal care offerings.

For instance, in February 2024, beatXP, operated by GHV Advanced Health Pvt Ltd rolled out its latest line-up of next-gen massage guns and leg massagers for peak performance and pain relief. The Drift Power Massage Gun is a top-of-the-line body massager designed for everyone, regardless of gender. This device features a high-performance brushless motor that runs at frequencies ranging from 1800 to 3200 RPM.

Technological Advancements in Massage Devices Expands the India Massage Equipment Market Size

Indian massage equipment market is experiencing explosive growth with the latest technologies rapidly transforming conventional massage solutions into smart, personalized wellness experiences. High-tech features such as AI-optimized pressure adjustment, smartphone app-based IoT-enabled remote control, and high-end body-scanning capabilities in massage chairs are reshaping customer expectations and increasing the market opportunity. Biometric sensors that monitor muscle tension and adjust massage programs automatically are particularly appealing to health-conscious consumers looking for data-driven relaxation solutions. Portability and wireless connectivity are becoming growth drivers, with next-gen percussion massagers offering Bluetooth-enabled operation as well as cloud-based presets meant for varied muscle recovery needs. The addition of healing technologies such as infrared heat therapy, cryotherapy, and 4D roller mechanism in premium devices is drawing the interest of fitness enthusiasts and physiotherapy patients alike. The introduction of hybrid massagers that integrate TENS (Transcutaneous Electrical Nerve Stimulation) with conventional kneading operations is also generating fresh demand from chronic pain sufferers and the elderly. This technological breakthrough, combined with growing health awareness and increasing disposable incomes, puts the Indian massage equipment market on the path to exponential growth, with high-end smart devices likely to capture an even larger market share in the years ahead.

For instance, In January 2024, PowerMax launched its PMC-2000 and PMC-4900 full-body massage chairs, featuring advanced 3D/4D massage technology, zero-gravity recline, and intelligent body scanning. The PMC-4900 further incorporates AI voice control and automatic health detection for a personalized experience.

Foot and Leg Massagers are Dominating the India Massage Equipment Market

India massage equipment market is seeing a strong demand for foot and leg massagers, which are the best-selling product category, with most of the market share. The segment's growth is founded on a strong mix of cultural heritage and contemporary health needs. Rooted deeply in Ayurvedic foot therapies (padabhyanga) for overall wellness, today's high-tech electric massagers have been able to blend ancient traditions with the best technology, with heat therapy, reflexology nodes, and Shiatsu as features. The market has particularly seen a surge in medical-grade products, especially compression leg massagers that cater to India's growing diabetes trend, with millions of patients seeking solutions for circulation issues and neuropathy prevention. Urban consumers increasingly seek these devices as pragmatic solutions to contemporary health issues caused by sedentary lifestyles and remote work patterns, especially for leg swelling and plantar fasciitis. The segment's affordability and folded lightweight designs make them much more convenient than cumbersome massage chairs, with folded versions becoming top sellers in online stores. In the coming years, the segment is set to grow further, with next-generation technologies like smart insoles that connect with fitness trackers, cryotherapy modes for athletes, and modular upgradeable designs set to power the next wave of adoption.

For instance, in May 2024, Lifelong Online Retail Private Limited introduced the Lifelong foot massager, designed to ease tired muscles, melt away stress, and boost blood circulation. With a variety of settings, it offers a personalized massage experience tailored just for you. Ideal for home use, the Lifelong Foot Massager guarantees a refreshing experience that promotes your overall well-being.

Impact of the U.S. Tariffs on India Massage Equipment Market

The imposition of U.S. tariffs on imported goods, including massage equipment, could have mixed effects on India's growing massage equipment market, influencing export competitiveness, and domestic market dynamics.

If the U.S. imposes tariffs on Indian-made massage equipment (e.g., massage chairs, percussion guns), Indian exporters may face higher costs, making their products less competitive compared to alternatives.

Indian manufacturers may need to explore alternative markets (Middle East, Europe, or domestic sales) to offset potential losses in U.S. demand.

Key Players Landscape and Outlook

India massage equipment market is witnessing dynamic growth fueled by a competitive landscape that encompasses global players, local players, and upcoming D2C startups. In this space, global players like Paramount Surgimed Limited (Osim India) and Panasonic Life Solutions India Pvt Ltd dominate the premium segment with their AI-equipped massage chairs and innovative wellness solutions, while Therabody, Inc. and HoMedics (Distributing Co., LLC.) target fitness enthusiasts with percussion guns and affordable handheld devices. Local players like Nirvana Electronics and Kama Ayurveda are gradually gaining ground by blending traditional Ayurvedic philosophies with modern massage technology, especially in the budget and mid-range segments. Parallelly, Chinese OEMs and local assemblers are gaining considerable ground in tier 2 and tier 3 cities with competitively priced offerings. The market is characterized by differing strategies: premiumization at the high end, affordability-led aggressiveness in mass markets, and strategic collaborations with wellness chains and fitness centers. With the future in mind, the industry seems set to witness healthy growth, fueled by expansion into Tier 2 and Tier 3 cities, smart device adoption, and blurring of medical and wellness applications. Nevertheless, challenges persist, such as counterfeiting products and higher GST rates. As the market continues to mature, success will be achieved through technological innovation, localized manufacturing by the Make in India initiatives, and timely omnichannel distribution strategies, thus making India not only a growing domestic market but also a viable global manufacturing alternative in the wellness equipment segment.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Massage Equipment Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Electric
    • 6.2.1.2. Non-Electric
  • 6.2.2. By Product Type
    • 6.2.2.1. Massage Chairs
    • 6.2.2.2. Massage Cushions and Pads
    • 6.2.2.3. Handheld Massagers
    • 6.2.2.4. Foot and Leg Massagers
    • 6.2.2.5. Others
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Price Range
    • 6.2.4.1. Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Supermarkets/Hypermarkets
    • 6.2.5.2. Electronics Retailers
    • 6.2.5.3. Departmental Stores
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Product Type
  • 6.3.3. By Application
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Paramount Surgimed Limited (Osim India)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. iRest Systems Private Limited
  • 16.3.3. Om Sai & Sons (Arogya Health Care)
  • 16.3.4. M/s Bhagyalaxmi Industries (RoboTouch)
  • 16.3.5. JSB Health And Fitness Private Limited
  • 16.3.6. Lixo Healthcare Equipment Private Limited
  • 16.3.7. Robocura Wellness Private Limited
  • 16.3.8. Nureca Limited (Dr. Physio)
  • 16.3.9. Human Care International Private Limited
  • 16.3.10. OMRON Healthcare India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Massage Equipment Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Massage Equipment Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Massage Equipment Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Massage Equipment Market Share (%), By Product Type, FY2019-FY2033F
• Figure 5. India Massage Equipment Market Share (%), By Application, FY2019-FY2033F
• Figure 6. India Massage Equipment Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Massage Equipment Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Massage Equipment Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025