马术服饰市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球马术服装市场价值为 66 亿美元，预计到 2034 年将以 5.5% 的复合年增长率成长，达到 112 亿美元。这一增长反映了生活方式的转变、娱乐活动的增加以及农村和城市社区对骑马的新兴趣。随着马术运动透过媒体报导和社交平台获得更广泛的知名度，越来越多的人被吸引到这项运动中——从专业运动员到业余爱好者和年轻爱好者。这项运动的文化吸引力，加上人们对户外活动和健康的渴望，激发了消费者对融合性能、功能性和时尚性的专用服装的强烈需求。此外，马术服装在马术圈之外也越来越受欢迎，因为它将实用性和精緻性融为一体，影响着主流时尚。因此，製造商和设计师正在扩大他们的产品系列，以满足传统骑士和生活方式消费者的需求。舒适性、耐用性和风格正成为首要考虑因素，而品牌则继续与永续发展目标保持一致，以吸引环保意识的买家。

马术运动参与人​​数的增加、户外活动的激增以及休閒骑手群体的不断增长是市场需求的主要驱动力。随着越来越多的人将骑马作为一项爱好或竞技活动，对上衣、裤子、外套、手套、靴子和头盔等高性能且时尚的服装的需求显着增加。儘管年轻骑士和男性参与者的不断增加正在扩大该行业的人口覆盖范围，但女性骑士仍然占据市场主导地位。买家现在正在寻求能够兼顾舒适性和设计感的装备，从而推动产品创新，优先考虑灵活性、透气性和骑乘者安全性。

受竞技和休閒骑行需求的推动，光是上装领域在 2024 年就创造了 27 亿美元的收入。表演 T 恤因其吸湿排汗功能和比赛期间长时间穿着的舒适性而一直受到专业骑手的喜爱。 Polo 衫以其多功能性而闻名，既可以作为休閒服，也可以作为功能性骑行服，而表演夹克则采用柔韧透气的面料製成，既外观精美，又实用舒适，已成为各级别骑手的必备服装。

儘管永续服装越来越受欢迎，但不可持续服装领域在 2024 年占据了 72% 的市场份额，预计到 2034 年将以 4.3% 的复合年增长率增长。儘管存在环境缺陷，但经济实惠仍继续推动合成材料和石油基纺织品的使用。快时尚做法仍然盛行，通常依赖不可回收的零件和有害化学物质。然而，随着消费者寻求有机棉、再生布料和符合道德标准的生产选择，对永续马术服装的需求正在上升，预计该细分市场的规模将达到 18 亿美元。

光是美国马术服饰市场在 2024 年就创造了 19 亿美元的产值。市场对注重耐用性、舒适性和创新性的高端、性能导向的服装的需求仍然强劲。美国消费者越来越青睐环保品牌。虽然线上平台提高了购物便利性，但专卖店仍透过客製化配件和专家咨询继续提供价值。

马术服装行业的领先公司包括 Equi-Star、Ariat International、Samshield、Charles Owen、Dublin、Eskadron、Goode Rider、Kingsland Equestrian、Helite、Horze、Kentucky Horsewear、Pikeur、Riders International 和 Tredstep Ireland。为了加强市场地位，这些品牌优先考虑先进的研发以增强服装的功能。许多公司也采用永续材料和道德生产流程来满足不断变化的消费者期望并加强长期品牌忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 产业衝击力
  • 成长动力
    • 人们对马术活动的兴趣日益浓厚，推动了对专业服装和装备的需求。
    • 消费者越来越寻求环保且符合道德标准的马术服装。
    • 吸湿排汗和透气材料等高性能布料的创新提高了舒适性和功能性。
  • 产业陷阱与挑战
    • 高端马术服装价格昂贵，限制了注重预算的消费者的购买能力。
    • 马术服装的销售会受到天气和骑马活动的季节性变化的影响。
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 上衣
  • 展示衫
  • Polo衫
  • 表演夹克
  • 其他（外套等）
• 下装
  • 马裤/马裤
  • 紧身裤
  • 其他（热能等）
• 其他（袜子等）

第六章：市场估计与预测：按服装，2021 - 2034 年

• 主要趋势
• 可持续的
• 不可持续

第七章：市场估计与预测：按类别，2021 - 2034 年

• 主要趋势
• 职业骑手
• 休閒骑手

第八章：市场估计与预测：按消费者群体划分 2021 - 2034 年

• 主要趋势
• 男性
• 女性
• 孩子们

第九章：市场估计与预测：按价格范围 2021 - 2034

• 主要趋势
• 低的
• 中
• 高的

第十章：市场估计与预测：按配销通路2021 - 2034

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 专卖店
  • 大型超市和超市
  • 其他（百货商场等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第十二章：公司简介

• Ariat International
• Charles Owen
• Dublin
• Equi-Star
• Eskadron
• Goode Rider
• Helite
• Horze
• Kentucky Horsewear
• Kingsland Equestrian
• Pikeur
• Riders International
• Samshield
• Tredstep Ireland

The Global Equestrian Apparel Market was valued at USD 6.6 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 11.2 billion by 2034. This growth reflects a combination of lifestyle shifts, increased recreational activity, and a renewed interest in horseback riding across both rural and urban communities. As equestrian sports gain broader visibility through media coverage and social platforms, more people are being drawn to the discipline-ranging from professional athletes to hobbyists and young enthusiasts. The sport's cultural appeal, combined with the desire for outdoor engagement and wellness, is fueling a strong consumer appetite for specialized apparel that blends performance, functionality, and fashion. Moreover, equestrian clothing is gaining popularity beyond riding circles as it influences mainstream fashion with its blend of utility and sophistication. As a result, manufacturers and designers are expanding their collections to cater to both traditional riders and lifestyle consumers. Comfort, durability, and style are emerging as top priorities, while brands continue to align themselves with sustainability goals to appeal to the eco-conscious buyer.

Rising participation in equestrian sports, a surge in outdoor activities, and a growing base of recreational riders are the primary drivers of market demand. As more individuals embrace horseback riding as a hobby or competitive pursuit, there is a notable rise in demand for high-performance yet stylish apparel such as tops, bottoms, outerwear, gloves, boots, and helmets. Female riders continue to dominate the market, though the increasing presence of younger riders and male participants is expanding the industry's demographic reach. Buyers are now seeking gear that offers a balance of comfort and design, leading to product innovations that prioritize mobility, breathability, and rider safety.

The topwear segment alone generated USD 2.7 billion in 2024, driven by competitive and leisure riding needs. Show shirts remain a favorite among professional riders for their moisture-wicking capabilities and long-wear comfort during events. Polo shirts, known for their versatility, serve as both casual wear and functional riding apparel, while show jackets, crafted with flexible and breathable fabrics, have become essential for riders competing at various levels by offering both a polished look and practical comfort.

Although sustainable apparel is gaining traction, the unsustainable segment held a dominant 72% market share in 2024 and is expected to grow at a CAGR of 4.3% through 2034. Affordability continues to drive the use of synthetic materials and petroleum-based textiles despite environmental drawbacks. Fast fashion practices still prevail, often relying on non-recyclable components and harmful chemicals. However, demand for sustainable equestrian apparel is rising, with the segment expected to reach USD 1.8 billion as consumers seek organic cotton, recycled fabrics, and ethically produced options.

The U.S. equestrian apparel market alone generated USD 1.9 billion in 2024. Demand remains strong for premium, performance-oriented clothing that emphasizes durability, comfort, and innovation. American consumers are increasingly gravitating toward eco-friendly brands. While online platforms enhance shopping convenience, specialty stores continue to deliver value through custom fittings and expert consultations.

Leading companies in the equestrian apparel industry include Equi-Star, Ariat International, Samshield, Charles Owen, Dublin, Eskadron, Goode Rider, Kingsland Equestrian, Helite, Horze, Kentucky Horsewear, Pikeur, Riders International, and Tredstep Ireland. To strengthen their market presence, these brands are prioritizing advanced R&D to enhance apparel functionality. Many are also adopting sustainable materials and ethical production processes to meet evolving consumer expectations and reinforce long-term brand loyalty.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Industry impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increased interest in equestrian activities is driving demand for specialized apparel and gear.
    • 3.6.1.2 Consumers are increasingly seeking eco-friendly and ethically sourced equestrian apparel.
    • 3.6.1.3 Innovation in performance fabrics, such as moisture-wicking and breathable materials, enhances comfort and functionality.
  • 3.6.2 Industry pitfalls and challenges
    • 3.6.2.1 The expensive nature of high-end equestrian apparel limits accessibility for budget-conscious consumers.
    • 3.6.2.2 Equestrian apparel sales can be affected by seasonal variations in weather and riding events.
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product type, 2021 - 2034 (USD Bn) (Million Units)

• 5.1 Key trends
• 5.2 Topwear
  • 5.2.1 Showshirts
  • 5.2.2 Poloshirts
  • 5.2.3 Showjackets
  • 5.2.4 Other (outwear, etc)
• 5.3 Bottomwear
  • 5.3.1 Breeches/riding pants
  • 5.3.2 Tights
  • 5.3.3 Other (thermal etc.)
• 5.4 Other (socks etc)

Chapter 6 Market Estimates and Forecast, By Apparel, 2021 - 2034 (USD Bn) (Million Units)

• 6.1 Key trends
• 6.2 Sustainable
• 6.3 Unsustainable

Chapter 7 Market Estimates and Forecast, By Category, 2021 - 2034 (USD Bn) (Million Units)

• 7.1 Key trends
• 7.2 Professional rider
• 7.3 Recreational rider

Chapter 8 Market Estimates and Forecast, By Consumer Group 2021 - 2034 (USD Bn) (Million Units)

• 8.1 Key trends
• 8.2 Male
• 8.3 Female
• 8.4 Children

Chapter 9 Market Estimates and Forecast, By Price Range 2021 - 2034 (USD Bn) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Mid
• 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel 2021 - 2034 (USD Bn) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce websites
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Speciality stores
  • 10.3.2 Hypermarkets & supermarkets
  • 10.3.3 Others (departmental stores, etc.)

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Bn) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Netherlands
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East and Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 South Africa
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 Ariat International
• 12.2 Charles Owen
• 12.3 Dublin
• 12.4 Equi-Star
• 12.5 Eskadron
• 12.6 Goode Rider
• 12.7 Helite
• 12.8 Horze
• 12.9 Kentucky Horsewear
• 12.10 Kingsland Equestrian
• 12.11 Pikeur
• 12.12 Riders International
• 12.13 Samshield
• 12.14 Tredstep Ireland