全球马术装备市场：按马术服饰、按马具、按马匹护理设备、按地区和预测

马术装备市场规模及预测

2024 年全球马术设备市场规模为 22.1 亿美元，预计到 2032 年将达到 28.2 亿美元，2026 年至 2032 年的复合年增长率为 3.42%。

马术装备是马术活动中使用的工具、装备和配件的集合，以确保骑手和马匹的安全、舒适和有效控制。

这包括马鞍、缰绳、头盔、马鞍靴、保养维护用品等。马术装备的用途包括休閒骑马、障碍赛和马场马术等竞技运动以及治疗性骑马。

随着马术运动在全球日益普及，可支配收入不断增长，以及骑马作为休閒活动的兴起，马术装备市场前景光明。轻巧耐用的装备以及整合追踪系统的智慧装备等材料和技术的创新预计将在未来几年推动市场成长。

全球马术装备市场动态

影响全球马术设备市场的关键市场动态是：

关键市场驱动因素

马术运动日益普及：马术运动日益普及，尤其是在北美和欧洲，这推动了对马术装备的需求。 2024年3月，美国马术联合会报告称，会员数量增加了15%，反映出这项运动日益普及，并推动了对高品质马术装备的需求。

装备技术进步：智慧头盔和高级马鞍等马术装备的创新，吸引了许多业余和专业骑手。 2024年5月，Ariat International推出了一系列内建压力感测器的智慧马靴，可改善骑士的骑乘姿势和表现，展现了科技如何塑造市场。

骑手和马匹安全意识不断增强：随着人们对安全标准的认识不断提高，对头盔、护身服、高级马鞍等防护装备的需求也日益增加。 2024年2月，欧盟将加强马术装备的安全法规，製造商正在努力创新以满足新标准，从而推动市场成长。

马术旅游扩张：马术旅游的普及度日益提升，尤其是在澳洲和纽西兰等国家，这推动了对马术装备的需求。 2024年4月，纽西兰政府启动了宣传活动，带动了当地对马术设施及相关设备的投资增加，从而推动了市场需求。

主要问题

优质骑乘装备：马鞍、头盔和自行车靴价格不菲。对于潜在买家，尤其是初学者或预算有限的买家来说，高昂的价格可能会让他们不愿意投资必要的骑行装备。

更严格的安全法规：随着安全法规日益严格，马术装备市场面临新的挑战。製造商必须确保其产品符合这些严格的标准，这可能会增加生产成本，降低设计灵活性，并可能影响盈利。

仿冒品与品管：市场上充斥着仿冒品，这些仿冒品外观与品牌装备相似，但不符合安全或耐用性标准。这不仅损害了品牌声誉，还对骑乘者的安全构成了严重威胁，并使原始製造商难以维持消费者信任。

原料价格波动：皮革和合成纤维等原料的成本和供应量可能会波动，导致马术装备的价格波动。这种波动使得製造商难以持续供应高品质的产品，同时保持稳定的价格和盈利。

主要趋势

永续性和环保产品：人们对环保和永续骑乘装备的需求日益增长。越来越多的骑乘者选择采用再生材料和符合道德标准的皮革製成的产品。消费者环保意识的不断增强推动了这一趋势，促使製造商开发和销售更多环保产品。

客製化与个人化：客製化在马术装备市场日益流行。从马鞍到头盔，骑手们都希望自己的马术装备独一无二，能够体现他们的个人风格和特定需求。製造技术的进步推动了这一趋势，使得更多客製化产品成为可能。

技术整合：马术装备中的技术应用正在迅速成长。智慧头盔、配备感测器的马靴以及配备GPS的马具在那些希望提升自身表现和安全性的骑手群体中越来越受欢迎。这一趋势的动力源于技术进步以及穿戴式科技在马术运动中的日益普及。

马术运动在年轻人中日益流行：马术运动在年轻人群体中越来越受欢迎，这推动了对专门针对青少年的马术装备的需求。这一趋势源自于媒体和社群媒体对马术运动的认知度不断提高，鼓励更多年轻人参与骑马运动。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 马术装备市场（依马术服饰类型）

• 骑乘头盔
• 马靴
• 马裤和马裤
• 骑乘手套
• 骑行夹克和背心

第五章 马术装备市场（依装备类型）

• 鞍
• 辔
• 少量
• 镫
• 缰绳
• 马鞍垫片

第六章 马术装备市场（按马匹梳理设备）

• 刷子和梳子
• 采马蹄铁
• 鬃毛和尾梳
• 洗髮精和护髮素

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Dainese
• Ariat International
• Decathlon
• Cavallo
• Antares Sellier
• Horseware Products
• Mountain Horse

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Horse Riding Equipment Market Size And Forecast

Global Horse Riding Equipment Market size was valued at USD 2.21 Billion in 2024 and is projected to reach USD 2.82 Billion by 2032, growing at a CAGR of 3.42% from 2026 to 2032.

Horse riding equipment is the collection of tools, gear, and accessories used in equestrian activities to ensure the safety, comfort, and effective management of both the rider and the horse.

This includes saddles, bridles, helmets, riding boots, and grooming supplies. The use of horse riding equipment includes recreational riding, competitive sports like show jumping and dressage, and therapeutic riding.

The future of the horse riding equipment market looks promising, thanks to the growing popularity of equestrian sports around the world, rising disposable incomes, and the growing trend of horseback riding as a leisure activity. Materials and technology innovations, such as lightweight, durable gear and smart equipment with integrated tracking systems, are expected to drive market growth in the coming years.

Global Horse Riding Equipment Market Dynamics

The key market dynamics that are shaping the global horse riding equipment market include:

Key Market Drivers:

Increasing Popularity of Equestrian Sports: The growing popularity of equestrian sports, particularly in North America and Europe, has driven up demand for horse riding equipment. In March 2024, the United States Equestrian Federation reported a 15% increase in membership, reflecting the sport's growing popularity, which drives the demand for high-quality riding gear.

Technological Advancements in Equipment: Horse riding equipment innovations, such as smart helmets and advanced saddles, appeal to both amateur and professional riders. Ariat International introduced a line of smart riding boots with integrated pressure sensors in May 2024 to improve rider posture and performance, demonstrating how technology is shaping the market.

Rising Awareness of Rider and Horse Safety: As people become more aware of safety standards, there is a greater demand for protective gear like helmets, body protectors, and advanced saddles. In February 2024, the European Union implemented stricter safety regulations for equestrian equipment, prompting manufacturers to innovate and comply with the new standards, resulting in market growth.

Expansion of Equestrian Tourism: The growing popularity of equestrian tourism, particularly in countries such as Australia and New Zealand, is increasing demand for horse riding equipment. In April 2024, the New Zealand government launched a campaign to promote equestrian tourism, which resulted in increased investment in local riding facilities and related equipment, driving market demand.

Key Challenges:

High-Quality Horse Riding Equipment: Saddles, helmets, and boots can be costly. This presents a challenge for the market because the high prices may deter some potential customers, particularly beginners or those on a tight budget, from investing in the necessary equipment.

Stringent Safety Regulations: The horse riding equipment market is facing new challenges as safety regulations become more stringent. Manufacturers must ensure that their products meet these stringent standards, which can raise production costs and reduce design flexibility, potentially affecting profitability.

Counterfeit Products and Quality Control: The market is rife with counterfeit products that resemble branded equipment but do not meet the same safety and durability standards. This not only harms brand reputation but also poses serious risks to rider safety, making it difficult for legitimate manufacturers to maintain consumer trust.

Raw Material Price Fluctuations: The cost and availability of raw materials such as leather and synthetic fabrics can vary, causing price fluctuations in horse riding equipment. This volatility makes it difficult for manufacturers to maintain stable pricing and profitability while ensuring a consistent supply of high-quality products.

Key Trends:

Sustainability and Eco-Friendly Products: There is a growing demand for eco-friendly and sustainable horse riding equipment. Riders are increasingly choosing products made with recycled materials or ethically sourced leather. This trend is being driven by consumers' growing environmental consciousness, which is compelling manufacturers to develop and market greener alternatives.

Customization and Personalization: Customization is becoming increasingly popular in the horse riding equipment market. Riders want personalized gear, from saddles to helmets, that reflects their style and specific needs. This trend is driven by advancements in manufacturing technology, which enable more tailored and bespoke products.

Technology Integration: The use of technology in horse riding equipment is a rapidly growing trend. Smart helmets, sensor-equipped boots, and GPS-enabled tack are becoming increasingly popular among riders looking to improve their performance and safety. This trend is being propelled by technological advancements and the growing availability of wearable technology in sports.

Rising Popularity of Equestrian Sports among Youth: Equestrian sports are becoming increasingly popular among younger demographics, which is driving up demand for youth-specific riding gear. This trend is influenced by the increased visibility of equestrian sports in the media and on social media, which encourages more young people to take up riding.

Global Horse Riding Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global horse riding equipment market:

North America:

North America dominates the global horse riding equipment market, owing to the strong equestrian culture in countries such as the United States and Canada. The region has a long-standing horseback riding tradition, which is supported by a variety of equestrian events, competitive sports, and recreational opportunities.

The high disposable income and strong emphasis on equestrian sports contribute to the robust demand for horse riding equipment. Furthermore, the region's advanced infrastructure for equestrian training and riding schools fuels the market's expansion.

Recent government initiatives and news reinforce the market's dominance in North America. For instance, the United States Department of Agriculture (USDA) has been working on various programmes to support rural development, which indirectly benefits equestrian activities by improving access to riding facilities.

Promoting outdoor recreational activities. In September 2023, the USDA announced increased funding for rural infrastructure, including investments to improve equestrian trails and facilities. This emphasis on improving rural and recreational spaces is likely to maintain North America's dominant position in the horse riding equipment market.

Asia Pacific:

Asia Pacific is the fastest-growing region in the global horse riding equipment market, owing to the growing popularity of equestrian sports and rising disposable incomes in countries like China, India, and Australia. The region has seen an increase in the number of equestrian clubs and training facilities, boosting demand for horse riding equipment. Furthermore, the growing interest in horseback riding as a recreational and competitive sport among the younger population contributes to the market's rapid growth.

Recent changes in government policies and industry initiatives have also aided this growth. For instance, in November 2023, China's Ministry of Agriculture and Rural Affairs announced plans to promote equestrian tourism as part of a rural revitalization strategy. This includes the development of horseback riding trails and equestrian centers are expected to increase demand for horse riding equipment in the coming years.

Similarly, in August 2023, the Indian government issued new regulations to improve the standards of equestrian sports, resulting in increased investment in equestrian facilities and equipment. These initiatives demonstrate the region's growing commitment to expanding its equestrian industry, positioning Asia Pacific as the fastest-growing market for horse riding equipment.

Global Horse Riding Equipment Market: Segmentation Analysis

The Global Horse Riding Equipment Market is segmented on the basis of Riding Apparel, Horse Tack, Horse Grooming Equipment, and Geography.

Horse Riding Equipment Market, By Riding Apparel

• Riding Helmets
• Riding Boots
• Breeches and Jodhpurs
• Riding Gloves
• Riding Jackets and Vests

Based on Riding Apparel, the Global Horse Riding Equipment Market is segmented into Riding Helmets, Riding Boots, Breeches and Jodhpurs, Riding Gloves, and Riding Jackets and Vests. Riding helmets are the dominant segment due to their critical role in rider safety. Riding boots are the fastest-growing segment, driven by increased demand for equestrian footwear that is both functional and stylish.

Horse Riding Equipment Market, By Horse Tack

• Saddles
• Bridles
• Bits
• Stirrups
• Reins
• Saddle Pads

Based on Horse Tack, the Global Horse Riding Equipment Market is segmented into Saddles, Bridles, Bits, Stirrups, Reins, and Saddle Pads. Saddles are the dominant segment due to their importance in riding comfort and performance. Saddle pads are the fastest-growing segment, thanks to rising demand for rider and horse comfort, as well as advances in pad technology.

Horse Riding Equipment Market, By Horse Grooming Equipment

• Brushes and Combs
• Hoof Picks
• Mane and Tail Combs
• Shampoos and Conditioners

Based on Horse Grooming Equipment, the Global Horse Riding Equipment Market is segmented into Brushes and Combs, Mane and Tail Combs, Shampoos and Conditioners, and Hoof Picks. Brushes and combs dominate the horse grooming equipment market due to their importance in daily grooming routines and widespread application across a variety of equestrian activities. Shampoos and conditioners are the fastest-growing segment, thanks to increased awareness of horse hygiene and demand for specialized grooming products.

Horse Riding Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Horse Riding Equipment Market are classified into North America, Europe, Asia Pacific, and Rest of the World. Europe dominates the global horse riding equipment market due to its strong equestrian culture and the popularity of horseback riding as a sport and leisure activity. Asia Pacific is the fastest-growing region, thanks to increased interest in equestrian sports and rising disposable incomes in countries such as China and India.

Key Players

The "Global Horse Riding Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Dainese, Ariat International, Decathlon, Cavallo, Antares Sellier, Mountain Horse.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Horse Riding Equipment Market: Recent Developments
• In January 2024, Decathlon expanded its Fouganza brand, adding a line of affordable and durable horse tack, such as saddles and bridles, aimed at entry-level and intermediate riders. This move is intended to capture a larger customer base in emerging markets.
• In April 2024, Schockemohle Sports unveiled a premium line of saddles that use advanced shock-absorbing technology to improve rider comfort and horse performance. The new saddles are intended for competitive equestrians who require high-performance equipment.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Horse Riding Equipment Market, By Riding Apparel

• Riding Helmets
• Riding Boots
• Breeches and Jodhpurs
• Riding Gloves
• Riding Jackets and Vests

5. Horse Riding Equipment Market, By Horse Tack

• Saddles
• Bridles
• Bits
• Stirrups
• Reins
• Saddle Pads

6. Horse Riding Equipment Market, By Horse Grooming Equipment

• Brushes and Combs
• Hoof Picks
• Mane and Tail Combs
• Shampoos and Conditioners

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Dainese
• Ariat International
• Decathlon
• Cavallo
• Antares Sellier
• Horseware Products
• Mountain Horse

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References