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市场调查报告书
商品编码
1750627
马术装备市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Equestrian Equipment Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球马术装备市场规模达120亿美元。随着骑马产业的蓬勃发展,预计到2034年,该市场规模将以4.3%的复合年增长率成长,达到183亿美元。消费者註重安全、舒适和性能,这导致对专业装备的需求激增。市面上的产品种类繁多,包括特定马术项目的马鞍、高级马勒、耐用的骑马服装以及头盔和马靴等防护用品。随着休閒骑手数量的不断增长以及人们对骑手和马匹安全重要性的认识不断提高,对创新和高品质产品的需求也进一步增长。此外,奥运对骑马运动的认可也增加了马术装备的普及度和需求,从而推动了市场进一步成长。
随着都市化进程加快,可支配收入不断成长,尤其是在城市地区,越来越多的人愿意投资高端马术装备。这一趋势极大地促进了市场的成长,越来越多的骑士选择高端装备。此外,无论是业余还是职业马术运动,在全球范围内都越来越受欢迎。随着越来越多的人参与休閒骑马和比赛,对用于提升运动表现和安全性的顶级装备的需求也日益增长。人们对这些活动的兴趣日益浓厚,加上全球对马术赛事的认可度不断提高,共同推动了整个市场的成长。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 120亿美元 |
预测值 | 183亿美元 |
复合年增长率 | 4.3% |
骑乘装备领域,包括头盔、自行车靴、马鞍垫、手套和安全背心,在2024年引领市场,市场规模达74亿美元,到2034年将达到111亿美元。其主导的主要原因在于人们对骑乘安全的持续关注,以及对兼具功能性和时尚感的骑乘服装的需求日益增长。随着骑乘者越来越注重保护性和美观性,材料技术和设计的创新提升了骑乘装备的吸引力和实用性。安全标准和法规也刺激了对高品质防护装备的需求,推动了该类别市场的持续成长。
个人马术市场在2024年占据了55%的市场份额,预计将经历强劲增长,复合年增长率预计达到4.6%,这得益于休閒骑手数量的增长以及公众对马术活动日益增长的兴趣。随着越来越多的人参与休閒或竞技骑马,对满足个人需求的专业马术装备的需求也在增长。个人骑士可支配收入的增加进一步推动了这个市场的发展,因为消费者更倾向于投资兼具性能和舒适度的装备。
美国马术装备市场在2024年创收38亿美元,预计2034年将成长至57亿美元。美国深厚的马术文化,以及民众对休閒和竞技马术活动的高参与度,大大推动了市场的成长。美国富裕的消费者群体倾向于投资高端专业的马术产品,从而维持了对高端装备的需求。此外,美国完善的马术基础设施也有助于提升先进马术装备的可用性和可近性。
该领域的主要公司包括 Troxel Helmets、Ariat International、WeatherBeeta、Cavallo GmbH 和 Charles Owen 等。这些公司采取了各种策略,例如产品创新、扩大产品范围以及注重永续性和舒适性,以巩固其市场地位。此外,许多公司还增加了线上业务并增强了客户服务,以覆盖更广泛的受众。一些公司也与马术体育赛事合作,以提高品牌知名度,并在竞争激烈的马术装备市场中提升销售。透过利用技术和提高客户参与度,这些公司继续在市场上站稳脚跟。
The Global Equestrian Equipment Market was valued at USD 12 billion in 2024 and is estimated to grow at a CAGR of 4.3% to reach USD 18.3 billion by 2034 due to the evolving horse-riding industry. Consumers prioritize safety, comfort, and performance, leading to a surge in demand for specialized gear. The range of products available includes discipline-specific saddles, advanced bridles, durable riding apparel, and protective items such as helmets and boots. The need for innovative and high-quality products has been further bolstered by the growing number of recreational riders and the rising awareness of the importance of rider and horse safety. Additionally, the Olympic recognition of horse riding has added to the popularity and demand for equestrian gear, fueling further growth in the market.
As urbanization increases and disposable incomes rise, particularly in urban areas, a larger population is willing to invest in high-end equestrian equipment. This trend is contributing significantly to the growth of the market, with more riders opting for premium gear. Furthermore, equestrian sports, both at amateur and professional levels, have seen an increase in global popularity. As more individuals engage in recreational riding and competition, there is an escalating demand for top-quality equipment to enhance performance and safety. The combination of rising interest in these activities and the growing recognition of equestrian events worldwide is fueling the overall market growth.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $12 Billion |
Forecast Value | $18.3 Billion |
CAGR | 4.3% |
The rider equipment segment, which includes helmets, boots, saddle pads, gloves, and safety vests, led the market in 2024, generating USD 7.4 billion to reach USD 11.1 billion by 2034. The primary reason for its dominance is the ongoing focus on rider safety and the increasing demand for functional yet stylish riding apparel. With riders seeking protection and aesthetics, innovations in material technology and design enhance the appeal and utility of riding gear. Safety standards and regulations have also encouraged higher demand for quality protective equipment, contributing to the sustained market growth in this category.
The individual segment, which held a 55% share in 2024, is anticipated to experience robust growth, with a projected CAGR of 4.6% attributed to the rising number of recreational riders and a growing interest in equestrian activities among the public. As more individuals participate in horseback riding for leisure or competition, the demand for specialized equestrian gear tailored to individual needs rises. The increasing disposable income of personal riders is further boosting this segment, as consumers are more inclined to invest in equipment that offers both performance and comfort.
United States Equestrian Equipment Market generated USD 3.8 billion in 2024 and is projected to grow to USD 5.7 billion by 2034. The country's strong equestrian culture, alongside a high level of participation in both recreational and competitive horse-related activities, is significantly propelling market growth. The affluent consumer base in the U.S. tends to invest in high-end, specialized equestrian products, sustaining the demand for premium-quality gear. Additionally, the country's well-established infrastructure supporting the equestrian industry helps in expanding the availability and accessibility of advanced equestrian equipment.
Key companies operating in this space include Troxel Helmets, Ariat International, WeatherBeeta, Cavallo GmbH, and Charles Owen, among others. These companies have adopted various strategies such as product innovation, expanding their product range, and focusing on sustainability and comfort to strengthen their positions in the market. Additionally, many have increased their online presence and enhanced customer service to reach a larger audience. Some have also collaborated with equestrian sports events to increase brand visibility and boost sales in the competitive equestrian gear market. By leveraging technology and improving customer engagement, these players continue to secure a strong foothold in the market.