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市场调查报告书
商品编码
1721510

运动服市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Activewear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球运动服市场价值为 4,040 亿美元，预计到 2034 年将以 6.9% 的复合年增长率成长，达到 7,866 亿美元。这一上升趋势反映了消费者行为的重大转变，健康、保健和风格融合在一起，影响着日常生活方式的选择。随着健身成为日常生活中不可或缺的一部分，运动服已不再是健身服装，而是对健康和个人表达的承诺的象征。所有人口群体的消费者都倾向于选择以性能为基础的服装，以适应他们快节奏、混合的生活方式。随着消费者寻求适合从健身到社交聚会甚至办公环境的服装，运动服、家居服和休閒服之间的界线变得越来越模糊。纺织技术的创新，例如吸湿排汗布料、气味控制和增强透气性，正在将功能性推向新的水平，同时保持强大的美感。随着电子商务和社群媒体趋势扩大访问量和知名度，市场对多功能、时尚和永续运动服的需求正经历前所未有的成长。

运动服市场 - IMG1

个人健康和健身意识的不断提高仍然是一个关键的成长动力，尤其是在千禧世代和 Z 世代等年轻一代。这些年龄层的人比以往任何时候都更热情地拥抱积极的生活方式，推动了对功​​能性和时尚前卫运动服的需求。从健身房锻炼和瑜珈到健行和户外休閒运动，消费者希望服装的表现和外观一样好。运动服正日益成为衣柜必备品，与以健康为中心的生活方式的更广泛趋势相一致。如今，各个年龄层和收入水平的消费者在选择服装时都优先考虑舒适性、运动性和多功能性，使得性能服装成为满足日常需求的首选解决方案。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 4040亿美元
预测值 7866亿美元
复合年增长率 6.9%

就产品类别而言，服装持续引领全球运动服领域，2024 年产值达 2,625 亿美元，预计到 2034 年将达到 5,127 亿美元。其市场主导地位是由紧身裤、背心、慢跑裤和运动胸罩等多功能产品推动的，这些产品可以满足休閒穿着者和健身爱好者的需求。随着混合工作模式重新定义服装规范，对高品质、时尚、耐用服装的需求正在加速成长。越来越多的购物者开始寻求兼具外形和功能的服装，即能够在健身、出差和非正式专业场合之间无​​缝转换的服装。

从定价范围来看，中阶市场将在 2024 年占据 50% 的市场份额，创造 2,019 亿美元的市场价值。该细分市场以可负担的价格提供优质、耐用和符合潮流的设计，吸引了最多的消费者。这些产品性能卓越，价格却不昂贵，吸引了重视长期实用性和品牌信誉的忠实客户。

2024 年，美国运动服市场规模达 1,351 亿美元，预计到 2034 年复合年增长率将达到 6.8%。美国市场的成长得益于高可支配收入、强大的健身文化以及消费者对健康生活方式日益增长的偏好。美国人继续投资运动服，不仅是为了锻炼，也是为了日常的舒适性和功能性，推动品牌提供以永续性为核心的优质设计。

Gymshark、Lululemon Athletica Inc.、NIKE、VF Corporation、Squat Wolf、New Balance、Adidas AG、Columbia Sportswear Company、Champion、Under Armour Inc.、Fila Holdings Corporation、ASICS Corporation、ASOA PLC、Patagonia、PUMA SE 和 Skechers 等领先公司正在利用全球扩张战略和创新。这些品牌正在加强材料科学，扩大直接面向消费者的销售，并利用有影响力的合作来建立更强大的社群连结。随着人们越来越重视生态意识和技术整合设计，运动服领域的竞争日益激烈。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 重要新闻和倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 健康意识不断增强，生活方式更加积极
      • 时尚与功能性的融合
      • 面料和设计的技术进步
    • 产业陷阱与挑战
      • 市场竞争激烈，品牌饱和
      • 供应链挑战与环境议题
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

  • 主要趋势
  • 服饰
    • 顶部
      • T恤
      • 背心
      • 运动胸罩
      • 夹克
      • 运动衫
      • 其他（运动服、泳衣）
    • 底部
      • 绑腿
      • 短裤
      • 运动裤
      • 运动裤
      • 其他（瑜珈裤、瑜珈裙）
  • 鞋类
  • 配件
    • 头饰
    • 手套
    • 其他（腕带、腰带）

第六章：市场估计与预测：按用途，2021 - 2034 年

  • 主要趋势
  • 跑步
  • 户外运动
  • 瑜珈和普拉提
  • 健身房和健身训练
  • 娱乐活动
  • 其他的

第七章：市场估计与预测：依消费者群体划分，2021 年至 2034 年

  • 主要趋势
  • 男性
  • 女性
  • 孩子们

第八章：市场估计与预测：按价格，2021 - 2034 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第九章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司网站
  • 离线
    • 专卖店
    • 大型零售商店
    • 其他（个体店、百货店）

第十章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第 11 章：公司简介

  • Adidas AG
  • ASICS Corporation
  • ASOA PLC
  • Champion
  • Columbia Sportswear Company
  • Fila Holdings Corporation
  • Gymshark
  • Lululemon Athletica Inc.
  • New Balance
  • NIKE
  • Patagonia
  • PUMA SE
  • Skechers
  • Squat Wolf
  • Under Armour Inc.
  • VF Corporation
简介目录
Product Code: 7357

The Global Activewear Market was valued at USD 404 billion in 2024 and is estimated to grow at a CAGR of 6.9% to reach USD 786.6 billion by 2034. This upward trajectory reflects a major shift in consumer behavior, where health, wellness, and style converge to influence daily lifestyle choices. As fitness becomes a non-negotiable part of everyday life, activewear has evolved into much more than gym attire-it's now a symbol of commitment to well-being and personal expression. Consumers across all demographics are gravitating toward performance-based apparel that complements their fast-paced, hybrid lifestyles. The lines between athleticwear, loungewear, and casualwear continue to blur as consumers seek outfits that move with them from workout sessions to social gatherings and even office environments. Innovations in textile technologies, such as moisture-wicking fabrics, odor control, and enhanced breathability, are pushing functionality to new levels while maintaining a strong aesthetic appeal. With e-commerce and social media trends amplifying access and visibility, the market is witnessing an unprecedented rise in demand for versatile, stylish, and sustainable activewear.

Activewear Market - IMG1

Rising awareness around personal health and fitness remains a key growth driver, particularly among younger generations like Millennials and Gen Z. These age groups are embracing active lifestyles with greater enthusiasm than ever before, fueling the demand for functional and fashion-forward activewear. From gym workouts and yoga to hiking and outdoor recreational sports, consumers want clothing that performs just as well as it looks. Activewear is increasingly becoming a wardrobe essential, aligning with the broader lifestyle trend of wellness-centric living. Consumers across age groups and income levels now prioritize comfort, movement, and multipurpose use in their clothing choices, making performance apparel a go-to solution for everyday needs.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$404 Billion
Forecast Value$786.6 Billion
CAGR6.9%

In terms of product categories, apparel continues to lead the global activewear landscape, generating USD 262.5 billion in 2024 and projected to hit USD 512.7 billion by 2034. Its market dominance is driven by versatile products like leggings, tank tops, joggers, and sports bras that meet the needs of both casual wearers and fitness enthusiasts. As hybrid work patterns redefine dress codes, demand for high-quality, stylish, and durable apparel is accelerating. Shoppers are increasingly looking for pieces that offer both form and function-garments that transition seamlessly between workouts, errands, and informal professional settings.

On the pricing spectrum, the mid-tier segment accounted for 50% of the market share in 2024, generating USD 201.9 billion. This segment appeals to the largest share of consumers by offering quality, durability, and trend-right design at accessible price points. These products deliver performance without the luxury price tag, attracting loyal customers who value long-term utility and reputable branding.

The United States Activewear Market generated USD 135.1 billion in 2024 and is forecasted to grow at a CAGR of 6.8% through 2034. Growth in the US market is supported by high disposable income, a strong fitness culture, and increasing consumer preference for wellness-driven lifestyles. Americans continue to invest in activewear not just for workouts but for everyday comfort and functionality, pushing brands to offer premium designs with sustainability at the core.

Leading companies such as Gymshark, Lululemon Athletica Inc., NIKE, VF Corporation, Squat Wolf, New Balance, Adidas AG, Columbia Sportswear Company, Champion, Under Armour Inc., Fila Holdings Corporation, ASICS Corporation, ASOA PLC, Patagonia, PUMA SE, and Skechers are capitalizing on global expansion strategies and innovation. These brands are enhancing material science, scaling direct-to-consumer sales, and leveraging influencer collaborations to build stronger community connections. With a growing emphasis on eco-consciousness and tech-integrated designs, the competition in the activewear space continues to intensify.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Key news & initiatives
  • 3.3 Regulatory landscape
  • 3.4 Impact forces
    • 3.4.1 Growth drivers
      • 3.4.1.1 Rising health consciousness and active lifestyles
      • 3.4.1.2 Integration of fashion and functionality
      • 3.4.1.3 Technological advancements in fabric and design
    • 3.4.2 Industry pitfalls & challenges
      • 3.4.2.1 Intense market competition and brand saturation
      • 3.4.2.2 Supply chain challenges and environmental concerns
  • 3.5 Growth potential analysis
  • 3.6 Porter’s analysis
  • 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key Trends
  • 5.2 Apparel
    • 5.2.1 Top
      • 5.2.1.1 T-Shirts
      • 5.2.1.2 Tank tops
      • 5.2.1.3 Sports bras
      • 5.2.1.4 Jackets
      • 5.2.1.5 Sweatshirts
      • 5.2.1.6 Others (track suits, swimmer suits)
    • 5.2.2 Bottom
      • 5.2.2.1 Leggings
      • 5.2.2.2 Shorts
      • 5.2.2.3 Sweatpants
      • 5.2.2.4 Track pants
      • 5.2.2.5 Others (yoga pants, skirts)
  • 5.3 Footwear
  • 5.4 Accessories
    • 5.4.1 Headwear
    • 5.4.2 Gloves
    • 5.4.3 Others (wrist bands, waist band)

Chapter 6 Market Estimates & Forecast, By Usage, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Running
  • 6.3 Outdoor sports
  • 6.4 Yoga & pilates
  • 6.5 Gym & fitness training
  • 6.6 Recreational activities
  • 6.7 Others

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female
  • 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce websites
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Specialty stores
    • 9.3.2 Mega retails stores
    • 9.3.3 Others (individual stores, departmental stores)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 U.K.
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 11.1 Adidas AG
  • 11.2 ASICS Corporation
  • 11.3 ASOA PLC
  • 11.4 Champion
  • 11.5 Columbia Sportswear Company
  • 11.6 Fila Holdings Corporation
  • 11.7 Gymshark
  • 11.8 Lululemon Athletica Inc.
  • 11.9 New Balance
  • 11.10 NIKE
  • 11.11 Patagonia
  • 11.12 PUMA SE
  • 11.13 Skechers
  • 11.14 Squat Wolf
  • 11.15 Under Armour Inc.
  • 11.16 VF Corporation