女性运动服市场－全球产业规模、份额、趋势、机会及预测，依产品类型（顶级、低端、其他）、按配销通路（线下、线上）、按地区及竞争情况，2020-2030 年预测

2024年，全球女性运动服市场规模达1,993.1亿美元，预计2030年将达2,728.6亿美元，预测期内复合年增长率为5.42%。受健康和健身意识增强、女性运动参与度上升以及运动休閒服日益流行的推动，该市场持续增长。消费者如今要求运动服兼具时尚感、功能性和舒适性，促使品牌在布料技术和服装结构方面不断创新。永续性已成为主要关注点，各大品牌纷纷采用环保材料和符合道德标准的生产方式。社群媒体、明星代言和不断变化的时尚偏好进一步推动了市场的发展。线上零售通路拓展了消费者的管道，使运动服成为现代人衣柜的常规单品。值得注意的是，2022年，围绕女性运动的线上讨论量增长了18.5%，这表明女性的数位互动日益活跃，并增强了市场的上升势头。

关键市场驱动因素

提高健康和健身意识

主要市场挑战

市场竞争激烈，品牌饱和

主要市场趋势

越来越重视永续性和道德生产

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球女性运动服市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（顶部、底部、其他）
  • 按配销通路（线下、线上）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美女性运动服市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲女性运动服市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太女性运动服市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东与非洲女性运动服市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美女性运动服市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Adidas AG
  • Nike, Inc.
  • PUMA SE
  • Columbia Sportswear Company
  • VF Corporation
  • PVH Corp.
  • ASICS Corporation
  • SKECHERS USA, Inc.
  • Under Armour, Inc.
  • Fila Holdings Corp.

第 16 章：策略建议

第17章调查会社について・免责事项

The Global Women Activewear Market was valued at USD 199.31 billion in 2024 and is projected to reach USD 272.86 billion by 2030, growing at a CAGR of 5.42% during the forecast period. This market is witnessing consistent growth, driven by increased awareness around health and fitness, rising female participation in sports, and the widespread appeal of athleisure wear. Consumers now demand activewear that offers a blend of style, functionality, and comfort, pushing brands to innovate in fabric technology and garment construction. Sustainability has become a major focus, with brands incorporating eco-friendly materials and ethical manufacturing practices. The market is further fueled by the influence of social media, celebrity endorsements, and shifting fashion preferences. Online retail channels have expanded access to a broader consumer base, making activewear a regular part of modern wardrobes. Notably, online conversations around women's sports grew by 18.5% in 2022, indicating growing digital engagement and reinforcing the market's upward momentum.

Key Market Drivers

Increasing Health and Fitness Awareness

The rise in global health consciousness is a primary factor driving growth in the women's activewear market. A growing number of women are embracing active lifestyles, incorporating exercises like yoga, running, and gym workouts into their routines. According to the World Health Organization (WHO), about 25% of adults worldwide are not sufficiently active, prompting initiatives aimed at promoting physical activity. In response, demand has increased for activewear that enhances movement, wicks moisture, and provides long-lasting comfort. This shift has led manufacturers to develop advanced fabrics and ergonomic designs tailored to the needs of active women. As fitness becomes a lifestyle choice beyond just sports performance, consumers seek versatile apparel suitable for both exercise and everyday wear. Data from the CDC indicates that the percentage of women meeting aerobic and muscle-strengthening guidelines rose from 47.5% in 2011 to 53.5% in 2020, reflecting broader engagement in health-focused activities.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global women's activewear market faces significant challenges due to high levels of competition and brand saturation. A broad range of players, from major sportswear companies like Nike and Adidas to fast-fashion retailers and emerging DTC brands like Lululemon and Gymshark, compete for market share. This crowded landscape has made it increasingly difficult for brands to differentiate themselves and maintain consumer loyalty. Continuous investment in design innovation, customer experience, and marketing is necessary to stand out. Additionally, smaller brands face hurdles related to limited budgets and distribution capabilities, making it challenging to compete with larger, more established firms. Balancing product quality, price, and brand identity in a saturated market remains a persistent obstacle.

Key Market Trends

Growing Emphasis on Sustainability and Ethical Production

Sustainability is a defining trend shaping the future of the women's activewear market. Consumers, particularly from younger generations, are demanding greater transparency and environmentally responsible practices. In response, leading brands are adopting recycled materials like post-consumer polyester and natural fibers such as organic cotton and bamboo. Innovations in biodegradable and bio-based fabrics are also gaining momentum. Beyond materials, efforts are being made to reduce environmental footprints through improved water and energy efficiency and waste minimization. These sustainable practices are not only helping brands meet regulatory and ethical standards but also enhancing their value proposition to environmentally conscious consumers.

Key Market Players

• Adidas AG
• Nike, Inc.
• PUMA SE
• Columbia Sportswear Company
• VF Corporation
• PVH Corp.
• ASICS Corporation
• SKECHERS USA, Inc.
• Under Armour, Inc.
• Fila Holdings Corp.

Report Scope:

In this report, the Global Women Activewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Women Activewear Market, By Product Type:

• Top
• Bottom
• Others

Women Activewear Market, By Distribution Channel:

• Offline
• Online

Women Activewear Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Women Activewear Market.

Available Customizations:

Global Women Activewear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Women Activewear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Top, Bottom, Others),
  • 5.2.2. By Distribution Channel (Offline, Online)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Women Activewear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Women Activewear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Women Activewear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Women Activewear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Women Activewear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Women Activewear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Women Activewear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Women Activewear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Women Activewear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Women Activewear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Women Activewear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Women Activewear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Women Activewear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Women Activewear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Women Activewear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Indonesia Women Activewear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Women Activewear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Women Activewear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Women Activewear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Women Activewear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Women Activewear Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Women Activewear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Women Activewear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Women Activewear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Women Activewear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Adidas AG
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Nike, Inc.
  • 15.1.3. PUMA SE
  • 15.1.4. Columbia Sportswear Company
  • 15.1.5. VF Corporation
  • 15.1.6. PVH Corp.
  • 15.1.7. ASICS Corporation
  • 15.1.8. SKECHERS USA, Inc.
  • 15.1.9. Under Armour, Inc.
  • 15.1.10. Fila Holdings Corp.

16. Strategic Recommendations

17. About Us & Disclaimer