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市场调查报告书
商品编码
1721514

手錶市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Watch Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 80 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球钟錶市场价值为 758 亿美元，预计到 2034 年将以 4.5% 的复合年增长率成长，达到 1,167 亿美元。这一增长反映了消费者行为的动态转变，手錶不再仅仅用于计时，而是成为必不可少的生活方式配件。从奢华的时尚宣言到科技前沿的健康设备，市场如今满足了广泛的偏好。消费者越来越青睐将外型与功能融为一体的钟錶，青睐能够体现个人风格、支持健身目标并提高日常工作效率的手錶。随着可支配收入的增加和人们对健康意识的增强，对先进、多功能且美观的腕錶的需求正在稳步上升。网路购物和社群媒体促销在影响购买行为方面发挥着重要作用，尤其是在年轻族群中。有影响力的行销活动、限量版发售和品牌合作继续激发人们的兴趣并推动全球手錶销售，特别是在城市和精通技术的消费群体中。

手錶市场 - IMG1

随着偏好的演变，市场正在从传统的类比产品扩展到智慧手錶和混合型号。如今的手錶具有多种功能——追踪步数、监测心率、分析睡眠模式以及提供即时健康警报。这种向穿戴式科技的转变吸引了从健身爱好者到数位原住民的所有人，因为消费者优先考虑腕戴装置的款式和功能。智慧手錶已迅速成为主流，将健康功能与无缝连接融为一体。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 758亿美元
预测值 1167亿美元
复合年增长率 4.5%

光是石英腕錶领域在 2024 年就创造了 383 亿美元的收入。这些型号因其价格实惠、可靠性和精确性而继续保持强大的吸引力。它们由电池供电的振动石英晶体提供动力，提供准确的计时，并有多种设计可供选择，从简约的日常佩戴到奢华的钟錶。它们的多功能性既吸引了重视简约的传统主义者，也吸引了寻求优雅、低维护选择的现代用户。

从人口统计数据来看，男士手錶在 2024 年占据了 45.4% 的市场份额，预计到 2034 年将以 4.6% 的复合年增长率稳步增长。男士手錶通常强调尺寸、强度以及 GPS、计时码錶或防水等功能。无论是坚固耐用的运动型腕錶，还是时尚精緻的商务腕錶，男性消费者始终对兼具实用性与精緻美感的多功能耐用型腕錶表现出浓厚的兴趣。

2024 年，美国手錶市场规模达 61 亿美元，预计到 2034 年复合年增长率将达到 4.4%。美国消费者继续青睐奢侈品牌和传统品牌以及高性能智慧手錶。这里的市场因其独特性、创新性和全通路体验而蓬勃发展。零售商将店内购物与数位便利性相结合，同时利用名人代言和精心策划的发布会来吸引註重品牌的买家。

推动全球产业趋势的关键参与者包括 Fossil Group、Swatch Group、Omega SA、Apple Incorporation、TAG Heuer SA、Citizen Watch Company Limited、Casio Computer Company、Longines SA、Bell & Ross SA、Seiko Holdings Corporation、Glashutte Original GmbH、Rolex SA、Breitling SA、Patek SNC & Co. 和 Cartier。为了保持竞争力，品牌专注于创新、智慧整合和永续实践。从技术合作和区域定製到直接面向消费者的模式和数位优先策略，製錶商随着消费者期望的变化而不断发展。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 产业衝击力
    • 成长动力
      • 智慧手錶和健康功能的需求不断增长
      • 奢华腕錶的持久魅力
      • 不断变化的零售格局
    • 产业陷阱与挑战
      • 来自智慧型手机的竞争
      • 奢侈品市场波动
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：手錶市场估计与预测：依类型，2021-2034

  • 石英腕錶
  • 数位的
    • 聪明的
    • 其他的

第六章：钟錶市场估计与预测：依錶带材质，2021-2034

  • 主要趋势
  • 塑胶
  • 硅酮
  • 皮革
  • 不銹钢
  • 其他的

第七章：手錶市场估计与预测：依最终用途，2021-2034

  • 主要趋势
  • 男士
  • 女性
  • 孩子们

第八章：钟錶市场估计与预测：依价格区间，2021-2034

  • 主要趋势
  • 低范围
  • 中檔
  • 奢华

第九章：手錶市场估计与预测：按配销通路，2021-2034

  • 主要趋势
  • 在线的
  • 离线

第十章：手錶市场估计与预测：按地区，2021-2034

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 印尼
    • 马来西亚
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第 11 章：公司简介

  • Apple Incorporation
  • Bell & Ross SA
  • Breitling SA
  • Cartier International SNC
  • Casio Computer Company
  • Citizen Watch Company Limited
  • Fossil Group
  • Glashutte Original GmbH
  • Longines SA
  • Omega SA
  • Patek Philippe & Co.
  • Rolex SA
  • Seiko Holdings Corporation
  • TAG Heuer SA
  • The Swatch Group
简介目录
Product Code: 10443

The Global Watch Market was valued at USD 75.8 billion in 2024 and is estimated to grow at a CAGR of 4.5% to reach USD 116.7 billion by 2034. This growth reflects a dynamic shift in consumer behavior, where watches are no longer just about keeping time-they have become essential lifestyle accessories. From luxury fashion statements to tech-forward wellness devices, the market now caters to a broad spectrum of preferences. Consumers are embracing timepieces that combine form with function, favoring watches that reflect personal style, support fitness goals, and enhance daily productivity. With rising disposable income and increasing awareness around health and wellness, the demand for advanced, multifunctional, and aesthetically appealing wristwear is rising steadily. Online shopping and social media promotions are playing a significant role in influencing purchasing behavior, especially among younger demographics. Influencer-led marketing campaigns, limited-edition drops, and brand collaborations continue to fuel excitement and drive global watch sales, particularly in urban and tech-savvy consumer groups.

Watch Market - IMG1

As preferences evolve, the market is expanding beyond traditional analog pieces to include smartwatches and hybrid models. Today's watches serve multiple roles-tracking steps, monitoring heart rates, analyzing sleep patterns, and delivering real-time health alerts. This shift toward wearable tech is attracting everyone from fitness enthusiasts to digital natives, as consumers prioritize both style and functionality in their wristwear. Smartwatches have quickly become mainstream, merging wellness features with seamless connectivity.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$75.8 Billion
Forecast Value$116.7 Billion
CAGR4.5%

The quartz wristwatches segment alone generated USD 38.3 billion in 2024. These models continue to hold strong appeal due to their affordability, dependability, and precision. Powered by battery-operated vibrating quartz crystals, they offer accurate timekeeping and are available in a wide range of designs, from minimalistic daily wear to luxury timepieces. Their versatility appeals to both traditionalists who value simplicity and modern users who look for elegant, low-maintenance options.

Looking at demographics, the men's segment captured a 45.4% share of the market in 2024 and is set to grow at a steady CAGR of 4.6% through 2034. Men's watches typically emphasize size, strength, and features like GPS, chronographs, or water resistance. Whether it's a rugged sports model or a sleek business watch, male consumers consistently show strong interest in multifunctional and durable timepieces that blend practicality with refined aesthetics.

The United States Watch Market brought in USD 6.1 billion in 2024 and is expected to grow at a CAGR of 4.4% through 2034. American consumers continue to favor luxury and heritage brands, along with high-performance smartwatches. The market here thrives on exclusivity, innovation, and omnichannel experiences. Retailers blend in-store shopping with digital convenience while tapping into celebrity endorsements and curated launches to attract brand-conscious buyers.

Key players driving global industry trends include Fossil Group, The Swatch Group, Omega SA, Apple Incorporation, TAG Heuer S.A., Citizen Watch Company Limited, Casio Computer Company, Longines S.A., Bell & Ross SA, Seiko Holdings Corporation, Glashutte Original GmbH, Rolex SA, Breitling SA, Patek Philippe & Co., and Cartier International SNC. To stay competitive, brands focus on innovation, smart integration, and sustainable practices. From tech partnerships and regional customization to direct-to-consumer models and digital-first strategies, watchmakers continue to evolve with changing consumer expectations.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising demand for smartwatches and health-conscious features
      • 3.2.1.2 Enduring allure of luxury watches
      • 3.2.1.3 Evolving retail landscape
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Competition from smartphones
      • 3.2.2.2 Fluctuations in luxury market
  • 3.3 Growth potential analysis
  • 3.4 Porter’s analysis
  • 3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Watch Market Estimates & Forecast, By Type, 2021-2034 (USD Billion)

  • 5.1 Quartz wrist watches
  • 5.2 Digital
    • 5.2.1 Smart
    • 5.2.2 Others

Chapter 6 Watch Market Estimates & Forecast, By Strap Material, 2021-2034 (USD Billion)

  • 6.1 Key trends
  • 6.2 Plastic
  • 6.3 Silicone
  • 6.4 Leather
  • 6.5 Stainless Steel
  • 6.6 Others

Chapter 7 Watch Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion)

  • 7.1 Key trends
  • 7.2 Men
  • 7.3 Women
  • 7.4 Kids

Chapter 8 Watch Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion)

  • 8.1 Key trends
  • 8.2 Low range
  • 8.3 Mid-range
  • 8.4 Luxury

Chapter 9 Watch Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion)

  • 9.1 Key trends
  • 9.2 Online
  • 9.3 Offline

Chapter 10 Watch Market Estimates & Forecast, By Region, 2021-2034 (USD Billion)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Indonesia
    • 10.4.7 Malaysia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Apple Incorporation
  • 11.2 Bell & Ross SA
  • 11.3 Breitling SA
  • 11.4 Cartier International SNC
  • 11.5 Casio Computer Company
  • 11.6 Citizen Watch Company Limited
  • 11.7 Fossil Group
  • 11.8 Glashutte Original GmbH
  • 11.9 Longines S.A.
  • 11.10 Omega SA
  • 11.11 Patek Philippe & Co.
  • 11.12 Rolex SA
  • 11.13 Seiko Holdings Corporation
  • 11.14 TAG Heuer S.A.
  • 11.15 The Swatch Group