连网包装市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球互联包装市场规模达262亿美元，预计在智慧包装解决方案需求激增的推动下，该市场将以7.9%的复合年增长率成长，到2034年达到556亿美元。然而，贸易关税，尤其是川普政府对中国进口产品征收的关税，导致全球供应链中断，製造商的原料成本上升。 RFID晶片和智慧标籤等零件价格上涨，压缩了企业的利润率。为了抵​​消这种影响，製造商将成本上涨转嫁给消费者，减缓了高端连网包装方案的普及。但积极的一面是，关税措施促使美国和欧洲企业加大对互联包装解决方案在地化生产的投资，从而推动了创新并提高了利润率。

科技在互联包装市场中扮演着至关重要的角色，二维码、NFC标籤和扩增实境技术正日益普及。这些技术使品牌能够透过提供产品资讯（例如真伪验证和产品位置）来即时吸引消费者。因此，消费者可以信赖他们购买的产品，而企业也能从品牌忠诚度和消费者参与的提升中受益。互联包装能够更好地追溯产品，确保供应链的透明度和安全性。

2024年，互联包装市场中的二维码市场价值达216亿美元，这得益于其低成本、可扩展性以及与智慧型手机的通用兼容性，使其成为广泛应用的理想选择。二维码使品牌能够透过促销活动、永续发展讯息和即时产品详情吸引消费者。它们还有助于追踪从製造到销售的整个供应链中的产品。整合云端技术的先进二维码系统还支援资料分析，使企业能够打击假冒产品并个性化行销。

2024年，纸和纸板包装材料市场产值达110亿美元。这些材料被认为是最具可持续性和成本效益的材料，因此常用于二维码和NFC标籤等智慧标籤。其可回收性和轻质特性有助于降低运输成本，并提供环保的包装解决方案。随着消费者对永续性的需求日益增长，纸和纸板材料已成为快速消费品、食品和电商等行业企业的首选。

2024年，美国连网包装市场规模估计为72亿美元，并有望显着成长。这项成长的主要驱动力在于《药品供应链安全法案》（DSCSA）等严格的反仿冒法的实施，这些法律提升了对连网包装解决方案的需求。这些法律在製药等产品真实性至关重要的行业尤其重要。除了监管方面的推动，联网包装在快速消费品、医疗保健和物流等领域的广泛应用也进一步推动了市场的发展。

全球互联包装产业的领导者包括希悦尔 (Sealed Air)、安姆科 (Amcor plc)、CCL Industries Inc.、WestRock Company 和艾利丹尼森 (Avery Dennison Corporation)。为了巩固市场地位，安姆科和艾利丹尼森等公司越来越重视整合智慧和永续的包装解决方案。他们正在投资 NFC 和二维码等先进技术，以增强消费者参与度并提高供应链透明度。此外，公司还与电子商务和物流供应商合作，以提高可追溯性和确保产品交付的安全性。透过提高材料的可回收性和可持续性，公司正顺应消费者对环保产品日益增长的需求。此外，采用区块链技术进行更好的追踪和身分验证，有助于公司在确保产品完整性的同时建立消费者信任。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 川普政府关税分析
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供给侧影响（原料）
      • 价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 产业衝击力
  • 成长动力
    • 对智慧包装解决方案的需求不断增长
    • 透过二维码、NFC 标籤和扩增实境吸引消费者
    • 对供应链可视性和效率的需求日益增加
    • 电子商务活动兴起
  • 产业陷阱与挑战
    • 高实施成本限制了采用率
    • 资料隐私问题阻碍市场成长
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：依连结技术，2021-2034 年

• 主要趋势
• QR 图码
• 射频识别

第六章：市场估计与预测：依包装材料，2021-2034 年

• 主要趋势
• 塑胶
• 纸和纸板
• 玻璃
• 金属
• 其他的

第七章：市场估计与预测：按最终用途产业，2021-2034 年

• 主要趋势
• 食品和饮料
• 製药和医疗保健
• 个人护理和化妆品
• 消费性电子产品
• 其他的

第八章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• AVERY DENNISON CORPORATION
• Amcor plc
• WestRock Company
• Sonoco Products Company
• Stora Enso
• Sealed Air
• CCL Industries Inc.
• Berry Global Inc.
• UPM
• DS Smith
• Mondi
• Constantia Flexibles
• UFlex Limited
• Tetra Laval Group
• Gerresheimer AG
• Printpack
• Greiner Packaging

The Global Connected Packaging Market was valued at USD 26.2 billion in 2024 and is estimated to grow at a CAGR of 7.9% to reach USD 55.6 billion by 2034, driven by the surge in demand for smart packaging solutions. However, the global supply chain has faced disruptions due to trade tariffs, particularly those imposed by the Trump administration on imports from China, raising the cost of raw materials for manufacturers. Components like RFID chips and smart labels saw price hikes, reducing profit margins for companies. To offset this, manufacturers passed on the higher costs to consumers, slowing down the adoption of premium connected packaging options. On a positive note, the tariffs prompted U.S. and European firms to boost investments in local manufacturing of connected packaging solutions, driving innovation and enhancing profit margins.

Technology plays a critical role in the connected packaging market, with QR codes, NFC tags, and augmented reality becoming increasingly popular. These technologies allow brands to engage consumers in real time by providing access to product information, such as authenticity verification and product location. As a result, consumers can trust the products they purchase, and companies benefit from improved brand loyalty and consumer engagement. Connected packaging enables better traceability of products, ensuring transparency and security in the supply chain.

The QR codes segment in the connected packaging market was valued at USD 21.6 billion in 2024 due to its low cost, scalability, and universal compatibility with smartphones, making it ideal for widespread adoption. QR codes enable brands to engage customers through promotions, sustainability information, and real-time product details. They also help in tracking products throughout the supply chain, from manufacturing to the point of sale. Advanced QR code systems integrated with cloud technology also support data analytics, empowering companies to combat counterfeiting and personalize their marketing efforts.

The paper and cardboard packaging materials segment generated USD 11 billion in 2024. These materials are considered the most sustainable and cost-effective, making them popular for use with smart labels such as QR codes and NFC tags. Their recyclability and lightweight nature contribute to reduced shipping costs and eco-friendly packaging solutions. As consumers increasingly demand sustainability, paper and cardboard materials have become the go-to choice for companies in sectors like FMCG, food, and e-commerce.

U.S. Connected Packaging Market was estimated at USD 7.2 billion in 2024 and is poised for significant growth. A major driver of this expansion is the implementation of stringent anti-counterfeiting laws, such as the Drug Supply Chain Security Act (DSCSA), which have heightened the demand for connected packaging solutions. These laws are especially impactful in industries like pharmaceuticals, where product authenticity is paramount. In addition to the regulatory push, the widespread adoption of connected packaging in sectors like FMCG, healthcare, and logistics is further propelling the market forward.

Leading players in the Global Connected Packaging Industry include Sealed Air, Amcor plc, CCL Industries Inc., WestRock Company, and Avery Dennison Corporation. To strengthen their position in the market, companies like Amcor and Avery Dennison are increasingly focusing on integrating smart and sustainable packaging solutions. They are investing in advanced technologies such as NFC and QR codes, which allow for enhanced consumer engagement and increased transparency in the supply chain. Additionally, companies are partnering with e-commerce and logistics providers to improve traceability and secure product delivery. By improving the recyclability and sustainability of their materials, companies are aligning with rising consumer demand for eco-friendly products. Furthermore, the adoption of blockchain technology for better tracking and authentication is helping companies build consumer trust while ensuring product integrity.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Trump administration tariffs analysis
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Industry impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Growing demand for smart packaging solutions
    • 3.3.1.2 Consumer engagement through QR codes, NFC tags, and augmented reality
    • 3.3.1.3 Increasing need for supply chain visibility and efficiency
    • 3.3.1.4 Rise in e-commerce activities
  • 3.3.2 Industry pitfalls and challenges
    • 3.3.2.1 High implementation cost limits adoption rates
    • 3.3.2.2 Data privacy concerns hinder market growth
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Technology landscape
• 3.7 Future market trends
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates & Forecast, By Connectivity Technology, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 QR codes
• 5.3 RFID

Chapter 6 Market Estimates & Forecast, By Packaging Material, 2021-2034 (USD Billion & Kilo Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Paper & cardboard
• 6.4 Glass
• 6.5 Metal
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By End Use Industry, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 Food & beverage
• 7.3 Pharmaceutical & healthcare
• 7.4 Personal care & cosmetics
• 7.5 Consumer electronics
• 7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion & Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AVERY DENNISON CORPORATION
• 9.2 Amcor plc
• 9.3 WestRock Company
• 9.4 Sonoco Products Company
• 9.5 Stora Enso
• 9.6 Sealed Air
• 9.7 CCL Industries Inc.
• 9.8 Berry Global Inc.
• 9.9 UPM
• 9.10 DS Smith
• 9.11 Mondi
• 9.12 Constantia Flexibles
• 9.13 UFlex Limited
• 9.14 Tetra Laval Group
• 9.15 Gerresheimer AG
• 9.16 Printpack
• 9.17 Greiner Packaging