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市场调查报告书
商品编码
1750416
冷冻糕点市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Frozen Pastries Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球冷冻糕点市场规模达75亿美元,预计到2034年将以5.4%的复合年增长率成长,达到127亿美元。这得归功于消费者对保质期更长、品质更可靠的产品的日益偏好。各地区对冷冻烘焙食品的需求不断增长,也推动了冷冻糕点市场的扩张。冷冻糕点产品种类的丰富性进一步促进了这项消费转变。如今,冷冻技术的进步使製造商能够保留产品的原汁原味、口感和外观,从而提升消费者满意度和重复购买率。
正规零售店的兴起以及线上食品杂货平台的持续繁荣,使得冷冻糕点比以往任何时候都更容易买到。此外,家庭烘焙潮流的流行和精品烘焙店的兴起,也增强了该产品在家庭和商业厨房中的相关性。然而,与新鲜替代品相比,冷冻糕点的生产和销售成本更高,加上对防腐剂的担忧,可能会略微限制市场的成长速度。即使面临这些挑战,该行业仍然吸引着那些注重时间的消费者,他们寻求的是既能享受美味烘焙食品,又不牺牲品质和便利性的产品。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 75亿美元 |
预测值 | 127亿美元 |
复合年增长率 | 5.4% |
预计到2034年,维也纳甜酥饼的市场规模将达到127亿美元,这得益于市场对高端和精緻烘焙食品日益增长的需求。先进的保鲜技术使生产商能够保持产品精緻的口感和风味,从而使冷冻产品更受欢迎。在酥皮领域,其用途广泛,既可用于甜味菜餚,也可用于咸味菜餚,这有助于其抓住新的需求,尤其是那些注重一致性和效率的餐饮服务企业。随着人们对美味便捷食品的需求日益增长,在产品价格与高品质产出之间找到平衡点仍然至关重要。
2024年,迭层麵团市场占据47.1%的市场份额,预计将以5.2%的复合年增长率持续成长。迭层麵团广泛应用于各种糕点的製作,能够提供理想的酥脆口感,使其成为烹饪专业人士和消费者的首选。近年来,冷冻技术的改进也透过延长保质期和新鲜度来提升这类产品的价值。
2024年,欧洲冷冻糕点市场占据了30%的市场。该地区根深蒂固的烘焙传统和高人均烘焙消费量继续支撑着市场发展势头。人们对高端和特色冷冻烘焙产品的兴趣日益浓厚,加上永续发展实践和减少浪费的倡议,使得冷冻糕点在烘焙文化成熟的国家成为消费者的首选。
在全球冷冻糕点市场,Vandemoortele NV、康尼格拉品牌公司 (Conagra Brands, Inc.)、通用磨坊公司 (General Mills, Inc.)、宾堡集团 (Grupo Bimbo SAB de CV) 和 Aryzta AG 等企业正在采取有针对性的策略,以巩固其市场地位。各公司正在透过推出符合清洁标籤趋势和饮食偏好的高端产品来增强产品组合。对下一代冷冻技术的投资有助于在优化保质期的同时保持产品完整性。透过与餐饮服务提供者合作以及进军新兴电商管道进行扩张也已被证明是行之有效的。在欧洲和北美,生产和分销网路的在地化正在缩短週转时间并提高产品供应,帮助品牌在竞争日益激烈的市场环境中保持领先地位。
註:以上贸易统计仅针对重点国家
The Global Frozen Pastries Market was valued at USD 7.5 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 12.7 billion by 2034, propelled by rising consumer preference for products offering longer shelf lives and dependable quality. The market has also seen expansion due to an increased appetite for frozen bakery goods across regions. A broader range of frozen pastry offerings has further contributed to this shift in consumption. Technological advancements in freezing methods now allow manufacturers to retain the original taste, texture, and appearance of these products, elevating consumer satisfaction and repeat purchases.
The rise in organized retail outlets and the continued boom in online grocery platforms are making frozen pastries more accessible than ever. Additionally, the popularity of home baking trends and the rise of boutique bakeries have reinforced the product's relevance in both domestic and commercial kitchens. However, higher production and selling costs compared to fresh alternatives, along with concerns over preservatives, could marginally restrict the pace of market growth. Even with these challenges, the industry continues to appeal to time-conscious buyers seeking indulgent bakery items without compromising on quality or convenience.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $7.5 Billion |
Forecast Value | $12.7 Billion |
CAGR | 5.4% |
The viennoiserie category is anticipated to hit USD 12.7 billion by 2034, driven by growing demand for premium and decadent bakery options. Enhanced preservation technology has allowed producers to maintain intricate textures and flavors, making frozen options more desirable. In the puff pastry segment, the versatility for use in both sweet and savory dishes is helping it capture new demand, especially from foodservice businesses that prioritize consistency and efficiency. With the demand for indulgent yet convenient food choices rising, finding the right balance between product affordability and high-quality output remains critical.
Laminated dough segment held 47.1% share in 2024 and is projected to continue growing at a 5.2% CAGR. Its widespread use in producing various pastries and its ability to deliver a desirable flaky consistency makes it a top pick among culinary professionals and consumers alike. Recent improvements in freezing methods have also boosted the value of these offerings by extending freshness and shelf life.
Europe Frozen Pastries Market accounted for a 30% share in 2024. The region's deep-rooted baking traditions and high per capita bakery consumption continue to support market momentum. Increasing interest in premium and specialty frozen bakery products, paired with sustainability practices and waste-reduction initiatives, has made frozen pastries a favored choice among consumers in countries with mature bakery cultures.
In the Global Frozen Pastries Market, players like Vandemoortele N.V, Conagra Brands, Inc., General Mills, Inc., Grupo Bimbo S.A.B. de C.V., and Aryzta AG are adopting targeted strategies to build stronger footholds. Companies are enhancing product portfolios by launching premium offerings aligned with clean-label trends and dietary preferences. Investments in next-generation freezing technologies are helping retain product integrity while optimizing shelf life. Expansion through partnerships with foodservice providers and entry into emerging e-commerce channels have also proven effective. In Europe and North America, the localization of production and distribution networks is enabling quicker turnaround times and improved product availability, helping brands stay ahead in an increasingly competitive market landscape.