医疗保健数位体验平台市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球医疗保健数位体验平台市场规模达11亿美元，预计到2034年将以13.5%的复合年增长率成长，达到39亿美元。这一成长反映了医疗保健产业正在向「数位优先」策略转型，该策略优先考虑患者参与度和营运效率。随着个人化医疗需求的日益增长，医疗服务提供者正在转向先进的数位解决方案，以便透过无缝整合的体验与患者建立联繫。随着医疗机构逐渐认识到简化互动、改善临床疗效并满足不断变化的消费者期望的平台的价值，市场发展势头强劲。

儘管医疗技术发展迅速，但该行业在实施体验驱动的数位化框架方面却进展缓慢。然而，如今，医疗服务正明显转向以病人为中心的、强调数位化参与的照护模式。医疗服务提供者面临越来越大的压力，需要提供直觉、反应迅速且个人化的数位化介面。数位体验平台正在填补这一空白，使医疗机构能够透过行动应用程式、远距医疗和线上入口网站与患者建立联繫。这些系统创造了统一的患者旅程，使其更有效率、便利且有效。数位体验平台 (DXP) 不仅支援沟通，还能增强资料共享和服务交付，确保患者在护理的每个阶段都能获得量身定制的支援。随着优化医疗服务和简化后端流程这一更广泛目标的实现，对这些平台的需求也不断增长。

从组成部分来看，市场包括平台和服务，其中平台细分市场预计将实现 12.2% 的复合年增长率，到 2034 年估值将超过 19 亿美元。平台作为适应性强的数位基础，支援电子健康记录和其他关键医疗工具的整合。与一次性应用程式不同，这些平台可自订，并可随着医疗服务提供者的需求而发展。这种灵活性使其更容易整合新模组或第三方应用程序，确保系统能够快速回应法规更新、技术变革和不断变化的患者需求。

从交付模式来看，2024 年，基于云端的解决方案占据了 63.7% 的市场。云端部署因其成本效益、可扩展性和易于实施的特点，持续受到青睐。这些系统无需大量的基础设施投资，并允许提供者根据组织需求快速调整数位服务。透过云端技术，远距医疗平台 (DXP) 与远距医疗平台、电子病历 (EHR) 和其他数位工具的整合更加无缝，从而创建了一个互联的医疗保健环境。安全仍然是重中之重，许多云端供应商在合规性和网路安全措施方面投入巨资，以保护敏感的患者资料并确保遵守法规。

就解决方案类型而言，市场细分为企业对消费者 (B2C)、企业对企业 (B2B) 和其他类型。 B2C 细分市场在 2024 年占据领先地位，价值达 5.8 亿美元，预计到 2034 年将以 13.9% 的复合年增长率增长。 B2C DXP 正日益受到重视，因为它们可以帮助医疗服务提供者直接与患者互动，提供存取健康记录、教育内容和自助服务工具的权限。这些平台透过提醒和个人化建议来提高治疗依从性，使患者更容易遵循护理计划。 B2C 解决方案具有可与行动应用程式和穿戴式装置整合的功能，使医疗服务提供者能够提供更个人化的即时护理体验。

根据最终用途，市场分为医院和诊所、医疗保健支付方和其他。医院和诊所细分市场在2025年占据主导地位，预计到2034年将达到26亿美元。这些机构优先采用数位化技术来管理病患工作流程、加强临床沟通并确保服务交付的一致性。数位化交付平台 (DXP) 可协助他们透过从行动装置到内部入口网站等各种管道提供协调一致的服务。它们还支持详细的分析，使医院和诊所能够评估患者治疗效果、监测患者参与度并相应地调整护理策略。

在美国，2024 年医疗保健 DXP 市场规模达 3.753 亿美元，预计未来几年将大幅成长。支持数位医疗转型的国家政策持续推动全国的数位化医疗应用。鼓励使用电子医疗系统和安全资料共享基础设施的激励计划正促使许多医疗机构部署 DXP。此外，对基于价值的医疗服务的关注也促使医疗服务提供者优先考虑患者参与度和营运效率，这进一步推动了对能够增强医疗服务品质并推动更好医疗结果的数位平台的需求。

医疗保健数位体验平台市场的领导者包括 DXC Technology、Adobe、Epic、Liferay、Medallia、IBM、Microsoft、Optum、Philips、Oracle、Salesforce、Sitecore、SAP 和 Veradigm。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 对个人化患者参与的需求日益增加
    • 远距医疗和虚拟照护的普及率不断上升
    • 越来越重视以病人为中心的护理
    • 数位健康生态系统的扩展
  • 产业陷阱与挑战
    • 有限的互通性标准
    • 对资料所有权和控制权的担忧
• 成长潜力分析
• 监管格局
• 技术格局
• 消费者行为分析
• 波特的分析
• PESTEL分析
• 价值链分析
• 未来市场趋势

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按组件，2021 - 2034 年

• 主要趋势
• 平台
• 服务

第六章：市场估计与预测：依部署模式，2021 - 2034 年

• 主要趋势
• 基于云端
• 本地

第七章：市场估计与预测：按解决方案类型，2021 - 2034 年

• 主要趋势
• 企业对消费者（B2C）
• 企业对企业（B2B）
• 其他解决方案类型

第八章：市场估计与预测：依最终用途 2021 - 2034

• 主要趋势
• 医院和诊所
• 医疗保健付款人
• 其他最终用途

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Adobe
• DXC TECHNOLOGY
• Epic
• IBM
• Liferay
• Medallia
• Microsoft
• Optum
• Oracle
• Philips
• Salesforce
• SAP
• SITECORE
• veradigm

The Global Healthcare Digital Experience Platform Market was valued at USD 1.1 billion in 2024 and is estimated to grow at a CAGR of 13.5% to reach USD 3.9 billion by 2034. This growth reflects the healthcare industry's ongoing transition toward digital-first strategies that prioritize patient engagement and operational efficiency. As the demand for personalized healthcare intensifies, providers are turning to advanced digital solutions that allow them to connect with patients through seamless, integrated experiences. The market is gaining momentum as healthcare organizations recognize the value of platforms that simplify interaction, improve clinical outcomes, and align with evolving consumer expectations.

Despite rapid advancements in healthcare technology, the sector has been slower in implementing experience-driven digital frameworks. However, there is now a clear shift toward patient-centric care models that emphasize digital engagement. Providers are under increasing pressure to deliver intuitive, responsive, and personalized digital interfaces. Digital experience platforms are stepping in to bridge this gap, enabling organizations to connect with patients through mobile apps, telehealth, and online portals. These systems create unified patient journeys that are more efficient, accessible, and effective. DXPs not only support communication but also enhance data sharing and service delivery, ensuring that patients receive tailored support at every stage of care. The need for these platforms is growing in tandem with the broader goal of optimizing healthcare delivery and streamlining backend processes.

By component, the market includes platforms and services, with the platforms segment expected to witness a CAGR of 12.2%, reaching a valuation of over USD 1.9 billion by 2034. Platforms serve as adaptable digital foundations that support the integration of electronic health records and other critical healthcare tools. Unlike single-use apps, these platforms are customizable and can evolve alongside healthcare providers' needs. This flexibility makes it easier to integrate new modules or third-party applications, ensuring the system remains responsive to regulatory updates, technological changes, and shifting patient demands.

On the basis of delivery mode, cloud-based solutions held a significant 63.7% share of the market in 2024. Cloud deployment continues to gain traction due to its cost-effectiveness, scalability, and ease of implementation. These systems eliminate the need for substantial infrastructure investment and allow providers to adapt digital services to organizational needs swiftly. The integration of DXPs with telehealth platforms, EHRs, and other digital tools is more seamless through the cloud, creating a connected healthcare environment. Security remains a top priority, and many cloud providers invest heavily in compliance and cybersecurity measures to protect sensitive patient data and ensure regulatory adherence.

In terms of solution type, the market is segmented into business-to-consumer (B2C), business-to-business (B2B), and others. The B2C segment led in 2024 with a value of USD 580 million and is anticipated to grow at a CAGR of 13.9% through 2034. B2C DXPs are gaining prominence as they help providers engage patients directly, offering access to health records, educational content, and self-service tools. These platforms support improved treatment adherence through reminders and personalized suggestions, making it easier for patients to follow care plans. With features designed to integrate with mobile applications and wearables, B2C solutions are enabling providers to offer more customized, real-time care experiences.

Based on end use, the market is divided into hospitals and clinics, healthcare payers, and others. The hospitals and clinics segment dominated in 2025 and is projected to reach USD 2.6 billion by 2034. These institutions are prioritizing digital adoption to manage patient workflows, enhance clinical communication, and ensure consistent service delivery. DXPs help them offer coordinated services through various channels, from mobile to in-house portals. They also allow for detailed analytics, enabling hospitals and clinics to assess patient outcomes, monitor engagement, and adjust care strategies accordingly.

In the United States, the healthcare DXP market was valued at USD 375.3 million in 2024 and is expected to grow significantly over the coming years. National policies supporting digital healthcare transformation continue to drive adoption across the country. Incentive programs encouraging the use of electronic health systems and secure data-sharing infrastructure are prompting many facilities to implement DXPs. Additionally, the focus on value-based care has encouraged providers to prioritize patient engagement and operational effectiveness, further fueling the need for digital platforms that can enhance care delivery and drive better health outcomes.

Leading players in the healthcare digital experience platform market include DXC Technology, Adobe, Epic, Liferay, Medallia, IBM, Microsoft, Optum, Philips, Oracle, Salesforce, Sitecore, SAP, and Veradigm.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing demand for personalized patient engagement
    • 3.2.1.2 Rising adoption of telehealth and virtual care
    • 3.2.1.3 Growing emphasis on patient-centric care
    • 3.2.1.4 Expansion of digital health ecosystems
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Limited interoperability standards
    • 3.2.2.2 Concerns over data ownership and control
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Consumer behaviour analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis
• 3.9 Value chain analysis
• 3.10 Future market trends

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Component, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Platforms
• 5.3 Services

Chapter 6 Market Estimates and Forecast, By Deployment Mode, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Cloud based
• 6.3 On-premises

Chapter 7 Market Estimates and Forecast, By Solution Type, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Business-to-consumer (B2C)
• 7.3 Business-to-business (B2B)
• 7.4 Other solution types

Chapter 8 Market Estimates and Forecast, By End Use 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Hospitals and clinics
• 8.3 Healthcare payers
• 8.4 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Adobe
• 10.2 DXC TECHNOLOGY
• 10.3 Epic
• 10.4 IBM
• 10.5 Liferay
• 10.6 Medallia
• 10.7 Microsoft
• 10.8 Optum
• 10.9 Oracle
• 10.10 Philips
• 10.11 Salesforce
• 10.12 SAP
• 10.13 SITECORE
• 10.14 veradigm