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市场调查报告书
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1859798

全球企业学习体验平台市场：预测至 2032 年－按部署方式、公司规模、功能、最终用户和地区分類的分析

Corporate Learning Experience Platforms Market Forecasts to 2032 - Global Analysis By Deployment Type (Cloud-Based, and On-Premises), Enterprise Size (Large Enterprises, and Small and Medium Enterprises ), Function, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球企业学习体验平台 (LXP) 市场预计到 2025 年将达到 27 亿美元，到 2032 年将达到 184 亿美元，预测期内复合年增长率为 31.2%。

企业学习体验平台整合了个人化学习路径、内容规划、社交学习和分析功能，旨在加速员工技能提升、内部流动和绩效匹配。学习体验平台利用人工智慧建议、微学习以及与人力资源系统的集成，使员工发展与业务需求和职业发展路径保持一致。基于技能的招募、混合办公模式和数位转型策略正在推动市场对学习体验平台的接受度。

根据人才发展协会 (ATD) 的数据，超过 40% 的财富 500 强公司表示，他们正在采用学习体验平台来个性化员工培训、追踪参与度指标并大规模促进技能发展。

朝向以员工为中心的学习方式转变

以员工为中心的学习模式正在推动企业学习体验平台 (LXP) 策略朝向个人化、随选学习的方向转变，优先考虑学习者的目标和职涯发展路径。企业正在采用 LXP 来提供客製化的学习清单、技能映射和情境化建议，以提高员工参与度和留存率。此外，这种方法将学习与绩效指标和继任计画相结合，使培训更具可衡量性和策略性。员工期望能够透过行动装置存取学习内容、获得分散化资讯和社交学习功能，而供应商则致力于用户体验创新、人工智慧主导的建议以及与人才管理系统的集成，以扩大企业采用率和扩充性。

与旧有系统的复杂集成

与旧有系统复杂的整合会减缓 LXP 的普及，因为企业必须将现代 API 与沿用数十年的 HR、ERP 和 LMS 基础设施连接起来。迁移通常需要客製化连接器、资料映射和严格的测试，以确保使用者记录的维护和合规性。此外，资源有限的 IT 团队面临多项优先事项的衝突，导致工期延长和成本增加。为了取得成功，供应商必须提供强大的互通性、单一登入和资料转换工具。这些摩擦阻碍了企业替换现有系统的意愿，限制了功能的采用，并导致分阶段部署，从而延迟了投资回报和可扩展性。

微学习和影片内容的成长

微学习和视讯内容的成长为学习体验平台 (LXP) 提供了一个策略机会，使其能够透过简短精炼的模组和丰富的媒体内容来提高学习者的参与度和完成率。企业更倾向于适合行动装置和繁忙日程的碎片化学习形式，以便进行即时培训、合规性复习和技能提升。此外，影片还支援体验式学习、简报和社交共用，从而提高学习效果。提供便利创作、精细化分析和内容市场的供应商能够实现资产变现，并加速企业采用。与内容创作者的伙伴关係以及在地化能力则能进一步扩大覆盖范围，惠及全体员工。

与 LMS 供应商的竞争

现有LMS供应商的竞争构成威胁，因为这些供应商利用与人力资源和采购团队的现有关係，并扩大体验式和个人化学习功能。现有LMS供应商可以透过捆绑类似LXP的功能、利用其装置量以及提供整合的人才管理套件来挤压LXP专业人员的利润空间。此外，买家优先考虑整合以减少供应商数量和整合复杂性，并且往往更倾向于选择传统供应商。

新冠疫情的影响：

新冠疫情加速了对学习体验平台（LXP）的需求，因为企业在疫情期间需要远距培训和技能提升。紧急转向分散式办公促使企业加大对数位学习基础架构的投资，并开始采用虚拟指导和微学习。虽然早期应用专注于快速部署而非教学方法，但许多公司此后更加重视管治、内容品质和评估。这一转变确立了混合式学习作为一种永续模式的地位，增加了对支持绩效辅导和分析的平台的预算，并推动了全球市场的发展。

预计大型企业板块在预测期内将成为最大的板块。

由于大型企业在技能提升、领导力发展和跨司法管辖区合规方面投入了大量预算，预计在预测期内，大型企业将占据最大的市场份额。对投资回报率衡量以及与人力资源资讯系统 (HRIS) 和人才平台整合的需求，推动了长期合约和高级功能的采用。此外，集中采购和企业合约简化了大规模部署，而复杂的学习需求则促使企业投资于高阶分析、辅导和继任计画工具。这些因素共同导致了市场价值向大型企业集中，使学习体验平台 (LXP) 供应商能够在全球范围内维持可预测的订阅收入。

预计在预测期内，持续绩效支援和辅导领域将以最高的复合年增长率成长。

预计在预测期内，持续绩效支援辅导领域将实现最高成长率，因为企业都在寻求提高生产力和技能掌握程度的可衡量指标。内建指导、即时资源和辅导分析能够缩小绩效差距，并为远距和混合办公模式的员工提供支援。整合微评估、回馈循环和管理仪錶板的供应商能够帮助企业制定基于实证的发展计画。此外，订阅模式和模组化附加元件降低了中型企业的进入门槛。这种注重业务成果而非内容量的实用方法有望加速该领域的普及，并推动其实现最快成长。

占比最大的地区：

在预测期内，北美预计将占据最大的市场份额，这主要得益于其成熟的数位基础设施、高额的企业学习预算以及云端基础平台的广泛应用。强大的供应商、咨询顾问和整合商生态系统为复杂的企业部署提供了支持，而监管压力和合规要求则推动了对可追踪学习解决方案的需求。此外，远距和混合办公模式的日益普及也促使企业需要可扩展的辅导和分析能力。这些因素，加上早期的技术应用和创投创新，共同巩固了该地区在市场上的主导地位。

复合年增长率最高的地区：

亚太地区预计将在预测期内实现最高的复合年增长率，这主要得益于快速的数位化、互联网和智慧型手机普及率的提高以及对人才培养投入的增加。不断增长的中等收入人口和技能缺口正迫使企业采用可扩展的学习体验平台（LXP）来进行技能再培训和领导力人才储备。本地供应商正透过语言在地化、低频宽内容和经济实惠的订阅模式进行创新，而跨国供应商则透过建立伙伴关係来开拓新市场。政府支持数位教育和企业技能提升的倡议进一步加速了学习体验平台的普及，从而推动了其快速增长，儘管各国的普及率存在差异。

免费客製化服务：

订阅本报告的用户可享有以下免费客製化服务之一：

  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球企业学习体验平台（LXP）市场依部署方式划分

  • 云端基础的（SaaS）
  • 本地部署

6. 全球企业学习体验平台 (LXP) 市场（依公司规模划分）

  • 大公司
  • 小型企业

7. 全球企业学习体验平台 (LXP) 市场依功能划分

  • 正规学习
  • 非正式学习
  • 持续的绩效支持与指导

8. 全球企业学习体验平台 (LXP) 市场（按最终用户划分）

  • 银行、金融服务和保险业 (BFSI)
  • 资讯科技/通讯
  • 医疗和药品
  • 製造业
  • 零售与电子商务
  • 其他最终用户

9. 全球企业学习体验平台 (LXP) 市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章：公司简介

  • Degreed
  • Docebo
  • Cornerstone OnDemand
  • LinkedIn Corporation
  • Skillsoft
  • Pluralsight
  • Coursera
  • Udemy
  • 360Learning
  • Learn Amp
  • Fuse Universal
  • Valamis
  • Thought Industries
  • BenchPrep
  • Totara
  • Workday
Product Code: SMRC32022

According to Stratistics MRC, the Global Corporate Learning Experience Platforms (LXP) Market is accounted for $2.7 billion in 2025 and is expected to reach $18.4 billion by 2032, growing at a CAGR of 31.2% during the forecast period. Corporate Learning Experience Platforms centralize personalized learning journeys, content curation, social learning, and analytics to accelerate employee reskilling, internal mobility, and performance alignment. LXPs use AI recommendations, microlearning, and integrations with HR systems to tailor development to business needs and career paths. Market adoption rises with skills-based hiring, hybrid work models, and digital transformation strategies.

According to the Association for Talent Development (ATD), over 40% of Fortune 500 companies report implementation of learning experience platforms to personalize employee training, track engagement metrics, and foster skills development at scale.

Market Dynamics:

Driver:

Shift to Employee-Centric Learning

Shift to employee-centric learning has reoriented corporate LXP strategies toward personalised, on-demand experiences that prioritise learner goals and career paths. Organisations adopt LXPs to deliver tailored playlists, skills mapping, and contextual recommendations that increase engagement and retention. Furthermore, this approach aligns learning with performance metrics and succession planning, making training measurable and strategic. Employees expect mobile access, bite-sized content, and social learning features, prompting vendors to innovate UX, AI-driven recommendations, and integration with talent management, thereby expanding enterprise adoption and scalability.

Restraint:

Integration Complexity with Legacy Systems

Integration complexity with legacy systems slows LXP deployments as enterprises must bridge modern APIs with decades-old HR, ERP, and LMS infrastructures. Migration often requires custom connectors, data mapping, and rigorous testing to preserve user records and compliance. Additionally, resource-constrained IT teams face competing priorities, elongating timelines and increasing costs. Vendors must offer robust interoperability, single sign-on, and data transformation tools to succeed. This friction discourages some buyers from replacing incumbent systems, leading to phased rollouts that can limit feature adoption and delay ROI and scalability.

Opportunity:

Growth of Microlearning and Video Content

Growth of microlearning and video content presents a strategic opportunity for LXPs to increase learner engagement and completion rates through short, focused modules and rich media. Organisations favour snackable formats for just-in-time training, compliance refreshers, and skill reinforcement, which suit mobile consumption and busy schedules. Moreover, video enables experiential learning, demonstrations, and social sharing, amplifying retention. Vendors that provide easy authoring, granular analytics, and content marketplaces can monetise assets and accelerate enterprise adoption. Partnerships with content creators and localization capabilities further extend reach across workforces.

Threat:

Competition from LMS Vendors

Competition from established LMS vendors poses a threat as these providers expand into experiential and personalised learning features, leveraging existing relationships with HR and procurement teams. LMS incumbents can bundle LXP-like functionality, exploit installed bases, and offer integrated talent management suites, squeezing specialist LXP margins. Additionally, buyers often prioritize consolidation to reduce vendor count and integration complexity, favouring legacy suppliers.

Covid-19 Impact:

The Covid-19 pandemic accelerated demand for LXPs as organisations needed remote training and upskilling during disruptions. Emergency shifts to distributed work increased investment in digital learning infrastructure and acceptance of virtual mentoring and microlearning. While initial implementations emphasised rapid deployment over pedagogy, many enterprises later refined governance, content quality, and measurement. This transition established hybrid learning as a durable model and boosted budgets for platforms that support performance coaching and analytics, strengthening market momentum globally.

The large enterprises segment is expected to be the largest during the forecast period

The large enterprises segment is expected to account for the largest market share during the forecast period because they allocate significant budgets to reskilling, leadership development, and compliance across multiple jurisdictions. Their demand for measurable ROI and integration with HRIS and talent platforms encourages long-term contracts and premium feature adoption. Furthermore, centralised procurement and enterprise agreements simplify deployment at scale, while complex learning requirements justify investments in advanced analytics, coaching, and succession tools. These factors combine to concentrate market value among large corporations and sustain predictable subscription revenues for LXP providers globally.

The continuous performance support and coaching segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the continuous performance support and coaching segment is predicted to witness the highest growth rate as companies seek measurable improvements in productivity and skill adoption. Embedded guidance, just-in-time resources, and coaching analytics reduce performance gaps and support remote or hybrid workers. Vendors that integrate micro assessments, feedback loops, and manager dashboards enable evidence-based development plans. Additionally, subscription models and modular add-ons lower entry barriers for mid-sized firms. This practical focus on performance outcomes, rather than content volume, is expected to accelerate adoption and produce the segment's highest growth rate.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share because of mature digital infrastructure, high corporate learning budgets, and widespread adoption of cloud-based platforms. A robust ecosystem of vendors, consultants, and integrators supports complex enterprise deployments, while regulatory pressures and compliance requirements drive demand for trackable learning solutions. Additionally, strong penetration of remote and hybrid work models necessitates scalable coaching and analytics capabilities. These factors, combined with early technology adoption and venture-backed innovation, sustain a dominant regional position in the market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid digitalisation, expanding internet and Smartphone penetration, and rising investment in workforce development. Growing middle-class economies and skill gaps compel organisations to adopt scalable LXPs for re-skilling and leadership pipelines. Local vendors are innovating with language localisation, low-bandwidth content, and affordable subscription models, while multinational providers form partnerships to enter new markets. Government initiatives supporting digital education and corporate up skilling further accelerate adoption, producing steep growth despite heterogeneous adoption rates across countries.

Key players in the market

Some of the key players in Corporate Learning Experience Platforms (LXP) Market include Degreed, Docebo, Cornerstone OnDemand, LinkedIn Corporation, Skillsoft, Pluralsight, Coursera, Udemy, 360Learning, Learn Amp, Fuse Universal, Valamis, Thought Industries, BenchPrep, Totara, and Workday.

Key Developments:

In October 2025, Coursera, Inc. announced its Skills Tracks solution: "Tailored, data-backed learning solution to accelerate critical skills development across functional teams," mapping learning to jobs, skills and content.

In September 2025, Workday, Inc. signed a definitive agreement to acquire Sana Labs (AI-powered learning & knowledge Management Company) to integrate AI-powered learning/knowledge with Workday's core platform, moving toward a "new front door for work".

In April 2025, Docebo Inc. unveiled its "AI-First Learning Platform" at its Docebo Inspire 2025 event, introducing innovations such as AI Creator & AI Video Presenter, AI Virtual Coaching, and a new L&D agentic marketplace ("Harmony") to redefine corporate learning at scale.

Deployment Types Covered:

  • Cloud-Based (SaaS)
  • On-Premises

Enterprise Sizes Covered:

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Functions Covered:

  • Formal Learning
  • Informal Learning
  • Continuous Performance Support and Coaching

End Users Covered:

  • BFSI (Banking, Financial Services, and Insurance)
  • IT and Telecom
  • Healthcare and Pharmaceuticals
  • Manufacturing
  • Retail and E-commerce
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Corporate Learning Experience Platforms (LXP) Market, By Deployment Type

  • 5.1 Introduction
  • 5.2 Cloud-Based (SaaS)
  • 5.3 On-Premises

6 Global Corporate Learning Experience Platforms (LXP) Market, By Enterprise Size

  • 6.1 Introduction
  • 6.2 Large Enterprises
  • 6.3 Small and Medium Enterprises (SMEs)

7 Global Corporate Learning Experience Platforms (LXP) Market, By Function

  • 7.1 Introduction
  • 7.2 Formal Learning
  • 7.3 Informal Learning
  • 7.4 Continuous Performance Support and Coaching

8 Global Corporate Learning Experience Platforms (LXP) Market, By End User

  • 8.1 Introduction
  • 8.2 BFSI (Banking, Financial Services, and Insurance)
  • 8.3 IT and Telecom
  • 8.4 Healthcare and Pharmaceuticals
  • 8.5 Manufacturing
  • 8.6 Retail and E-commerce
  • 8.7 Other End Users

9 Global Corporate Learning Experience Platforms (LXP) Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Degreed
  • 11.2 Docebo
  • 11.3 Cornerstone OnDemand
  • 11.4 LinkedIn Corporation
  • 11.5 Skillsoft
  • 11.6 Pluralsight
  • 11.7 Coursera
  • 11.8 Udemy
  • 11.9 360Learning
  • 11.10 Learn Amp
  • 11.11 Fuse Universal
  • 11.12 Valamis
  • 11.13 Thought Industries
  • 11.14 BenchPrep
  • 11.15 Totara
  • 11.16 Workday

List of Tables

  • Table 1 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Deployment Type (2024-2032) ($MN)
  • Table 3 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Cloud-Based (SaaS) (2024-2032) ($MN)
  • Table 4 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 5 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Enterprise Size (2024-2032) ($MN)
  • Table 6 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 7 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Small and Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 8 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Function (2024-2032) ($MN)
  • Table 9 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Formal Learning (2024-2032) ($MN)
  • Table 10 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Informal Learning (2024-2032) ($MN)
  • Table 11 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Continuous Performance Support and Coaching (2024-2032) ($MN)
  • Table 12 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By End User (2024-2032) ($MN)
  • Table 13 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By BFSI (Banking, Financial Services, and Insurance) (2024-2032) ($MN)
  • Table 14 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By IT and Telecom (2024-2032) ($MN)
  • Table 15 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Healthcare and Pharmaceuticals (2024-2032) ($MN)
  • Table 16 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Manufacturing (2024-2032) ($MN)
  • Table 17 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Retail and E-commerce (2024-2032) ($MN)
  • Table 18 Global Corporate Learning Experience Platforms (LXP) Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.