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市场调查报告书
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1733283

全球数位体验管理市场：市场规模（按组件、行业垂直、部署方法和地区划分）、未来预测

Global Digital Experience Management Market Size By Component, By Vertical, By Deployment, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

数位体验管理市场规模与预测

2024 年数位体验管理市场规模价值 141 亿美元，预计到 2032 年将达到 296.1 亿美元，预测期内（2026-2032 年）的复合年增长率为 9.74%。

全球数位体验管理市场驱动因素

数位体验管理市场的驱动因素可能受到多种因素的影响。这些包括：

  • 客户对个人化的需求不断增加：客户希望获得根据偏好和习惯量身定制的体验。透过提供个人化的内容和服务，企业可以利用数位体验管理解决方案来提高客户满意度和参与度。
  • 线上服务和电子商务的成长：线上服务和电子商务的成长需要强大的 DEM 来确保流畅的使用者体验。透过更有效地处理数位互动，您可以提高客户忠诚度和转换率。
  • 行动装置的普及推动了对包括智慧型手机和平板电脑在内的各种平台的标准化和优化数位体验的需求。数位体验管理使组织能够提供一致的客户体验，无论使用何种设备。
  • 技术进步：人工智慧、机器学习和数据分析的发展正在提高数位体验管理平台的功能。这些技术可以实现更高水准的使用者智慧和更成功的个人化策略。
  • 不断提高的客户期望：在当今的数位世界中，用户希望在线上互动快速、简单且直观。为了满足这些需求并保持市场竞争力，企业需要投资数位体验管理。
  • 整合全通路策略：企业正在采用全通路策略，透过多个接触点提供一致的体验，包括网站、行动应用程式、社群媒体和实体店。有效实施和维护这些实践需要使用数位体验管理解决方案。
  • 优先考虑客户维繫：保留现有客户比获取新客户更经济。提高客户满意度和忠诚度对于维持长期客户关係至关重要，而数位体验管理可以帮助实现这一点。
  • 法规遵循：企业必须负责任地管理其数位体验，以遵守 CCPA 和 GDPR 等资料保护法。透过确保消费者资料按照这些标准进行管理，数位体验管理工具可以减少法律问题的可能性。
  • 改进的报告和分析：组织需要深入的分析来了解消费者行为并评估他们的数位倡议的效果。数位体验管理提供的广泛报告功能支援数据主导的决策。
  • 竞争优势：数位体验管理的精通使企业在竞争中占据优势。透过提供卓越的数位互动，企业能够更成功地吸引和留住客户。

限制全球数位体验管理市场的因素

多种因素可能会对数位体验管理市场造成限制和挑战。这些包括：

  • 实施成本高：建构数位体验管理系统需要大量的前期投资。这包括购买必要的软体、将其与您目前的系统整合、培训您的员工等。这些成本对于中小型企业 (SME) 来说可能过高，这限制了它们利用这些技术的能力。
  • 整合复杂性：将数位体验管理解决方案与您目前的IT基础设施整合可能很困难。过时的系统可能无法协同工作，可能需要进行重大调整或更换。这种复杂性可能会使公司感到沮丧，因为它会导致更长的实施时间和更高的实施成本。
  • 资料安全和隐私问题：管理数位体验需要收集和分析大量客户资料。一个关键问题是确保这些资料的安全并符合隐私权法。资料外洩可能会造成严重的财务和声誉损失，使公司不愿采用新的 DXM 技术。
  • 缺乏熟练人才：有效管理数位体验需要人才具备使用复杂软体、评估数据和製定洞察力驱动策略的知识和能力。由于市场上缺乏此类专业知识，组织很难成功实施和使用这些系统。
  • 快速的技术创新：随着新平台和新技术的推出，数位格局不断变化。对于许多组织来说，不断投资新技术和培训以跟上这些变化的成本太高。由于担心过时，变化的速度可能会阻碍组织对数位体验管理系统的投资。
  • 抵制变革：组织采用新科技的另一个重要障碍是抵制。员工可能不愿意采用新系统或改变他们的日常业务。克服这种阻力需要有效的变革管理技术，但这既昂贵又耗时。
  • 在某些产业，特别是发展中地区， IT基础设施不足是一个主要障碍。如果没有可靠的网路存取和最先进的设备，数位体验管理解决方案将很难实施和维护。这限制了这些地区的市场扩张。

目录

第 1 章全球数位体验管理市场：简介

  • 市场概览
  • 分析范围
  • 先决条件

第二章执行摘要

第三章 已验证的市场研究分析方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章全球数位体验管理市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章全球数位体验管理市场（按组件）

  • 概述
  • 解决方案
  • 服务

第六章：全球数位体验管理市场（依产业垂直划分）

  • 概述
  • 银行、金融服务和保险（BFSI）
  • 资讯科技/通讯
  • 医疗保健
  • 製造业
  • 媒体与娱乐
  • 其他行业

第七章全球数位体验管理市场（依部署方法）

  • 概述
  • 云端基础
  • 本地

第 8 章：全球数位体验管理市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

9. 全球数位体验管理市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第十章 公司简介

  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Avaya Inc.
  • Verint Systems Inc.
  • Tech Mahindra
  • Open Text Corporation
  • Zendesk
  • Sitecore

第十一章 重大进展

  • 产品发布/开发
  • 企业合併与收购（M&A）
  • 业务扩展
  • 伙伴关係与合作

第十二章 附录

  • 相关分析
简介目录
Product Code: 34200

Digital Experience Management Market Size And Forecast

Digital Experience Management Market size was valued at USD 14.1 Billion in 2024 and is projected to reach USD 29.61 Billion by 2032, growing at a CAGR of 9.74% during the forecasted period 2026 to 2032.

Global Digital Experience Management Market Drivers

The market drivers for the Digital Experience Management Market can be influenced by various factors. These may include:

  • Growing Customer Demand for Personalisation: Customers want experiences that are individualised based on their tastes and habits. By delivering personalised content and services, companies can increase customer satisfaction and engagement through the use of digital experience management solutions.
  • Growth of Online Services and E-Commerce: To guarantee smooth user experiences, the growth of online services and E-Commerce need strong DEM. A more efficient handling of digital interactions can result in increased client loyalty and conversion rates.
  • The proliferation of mobile devices has led to an increased demand for standardised and optimised digital experiences across a range of platforms, including smartphones and tablets. Regardless of the device being used, digital experience management enables organisations to offer a consistent customer experience.
  • Technological Advancements: Digital experience management platforms are becoming more capable thanks to developments in artificial intelligence, machine learning, and data analytics. Higher levels of user intelligence and more successful personalisation tactics are made possible by these technologies.
  • Increasing Customer Expectations: In today's digital world, users anticipate quick, easy, and intuitive online interactions. To meet these demands and maintain their competitiveness in the market, businesses must make investments in digital experience management.
  • Integration of Omnichannel Strategies: In order to deliver a consistent experience across several touchpoints, such as websites, mobile apps, social media, and physical stores, businesses are progressively implementing omnichannel strategies. Effective implementation and maintenance of these techniques need the use of digital experience management solutions.
  • Prioritise Customer Retention: It is more economical to keep current clients than to find new ones. Enhancing customer satisfaction and loyalty is essential for maintaining long-term customer relationships, and digital experience management can help with this.
  • Regulatory Compliance: Businesses must manage digital experiences responsibly in order to comply with data protection laws like the CCPA and GDPR. By ensuring that consumer data is managed in compliance with these standards, digital experience management tools help lower the possibility of legal problems.
  • Improved Reporting and Analytics: Organisations need in-depth analytics to comprehend consumer behaviour and assess how well their digital initiatives are working. Making data-driven decisions is aided by the extensive reporting capabilities offered by digital experience management.
  • Competitive Advantage: Businesses can set themselves apart from rivals by being adept at managing digital experiences. Businesses can more successfully attract and retain customers by providing superior digital interactions.

Global Digital Experience Management Market Restraints

Several factors can act as restraints or challenges for the Digital Experience Management Market. These may include:

  • High Implementation Costs: Setting up a digital experience management system can involve a substantial initial outlay of funds. This covers the price of buying the required software, integrating it with the current systems, and providing staff training. These expenses may be unaffordable for small and medium-sized businesses (SMEs), which would restrict their capacity to use these technologies.
  • Complexity of Integration: It might be difficult to integrate digital experience management solutions with the current IT infrastructure. It's possible that outdated systems won't work together, necessitating major adjustments or maybe replacements. Businesses may be discouraged by this complexity since it may result in longer implementation times and higher implementation expenses.
  • Data security and privacy issues: Managing digital experiences frequently necessitates gathering and examining a lot of client data. A key problem is making sure that this data is safe and complies with privacy laws. Because any data breach can result in serious financial and reputational harm, businesses are hesitant to implement new DXM technologies.
  • Absence of Skilled people: To manage digital experiences effectively, one needs people with the knowledge and abilities to handle complicated software, evaluate data, and create insights-driven strategies. Because there is a dearth of these specialists in the market, it is challenging for organisations to successfully install and use these systems.
  • Rapid Technological Changes: New platforms and technologies are continually being introduced, resulting in a constantly changing digital landscape. It can be very expensive for many organisations to continuously invest in new technologies and training to keep up with these changes. Because of their concern of becoming outdated, organisations may be discouraged from investing in digital experience management systems by the quick rate of change.
  • Opposition to Change: Another important barrier to the adoption of new technology in organisations is resistance. Workers could be reluctant to pick up new systems and alter their routines. Effective change management techniques are needed to overcome this resistance, and they can be expensive and time-consuming.
  • Insufficient IT infrastructure can provide a significant obstacle in certain areas, particularly those that are developing. Digital experience management solutions are difficult to install and maintain without dependable internet access and cutting-edge gear. This restricts the expansion of the market in these areas.

Global Digital Experience Management Market Segmentation Analysis

The Global Digital Experience Management Market is segmented on the basis of Component, Vertical, Deployment, and Geography.

Digital Experience Management Market, By Component

  • Solution
  • Service

Based on Component, The market is bifurcated into Solution and Service segments. The Solution segment is bifurcated into Analytics, Customer Experience Management, Web Content Management, Web Portals, and Others segments. The Service segment is further bifurcated into Professional Service, and Support and Maintenance Service. The Solution segment is anticipated to register significant and quick growth. This can be attributed to the growing demand for this solution by growing MNCs and organizations.

Digital Experience Management Market, By Vertical

  • Banking, Financial Services & Insurance (BFSI)
  • IT & Telecommunication
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Other Verticals

Based on Vertical, The market is bifurcated into Banking, Financial Services & Insurance (BFSI), IT & Telecommunication, Healthcare, Manufacturing, Media & Entertainment, and Other Verticals segments. All the segments are anticipated to witness significant growth. This can be attributed to the growing need to understand user experience and to tailor better and unique services around that.

Digital Experience Management Market, By Deployment

  • Cloud-based
  • On-premises

Based on Deployment, The market is bifurcated intoCloud-based-, On-premises. On-premises lead the way in 2022. The advancement of digitization, technological advances in cloud and smart solutions, rapid integration of multiple channel touchpoints into a single platform, and the growing need to identify customer data for business insight to drive revenue are some of the customer's business. to manage. important things. Brands are increasingly relying on customer management tools to identify customer needs and ensure the company's products are aligned to stay one step ahead of the competition. Companies are also using cloud technology, advanced analytics and automation to build trust to deliver the best customer experience and reduce clutter.

Digital Experience Management Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Geography, The Global Digital Experience Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to account for the highest market share. This can be attributed to the rapid adoption of newer technology by the masses in the region. Moreover, investments made by the government and private players to research and develop newer products are anticipated to fuel the market further.

Key Players

  • The major players in the Digital Experience Management Market are:
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Avaya Inc.
  • Verint Systems Inc.
  • Tech Mahindra
  • Open Text Corporation
  • Microsoft
  • Salesforce

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY COMPONENT

  • 5.1 Overview
  • 5.2 Solution
  • 5.3 Service

6 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY VERTICAL

  • 6.1 Overview
  • 6.2 Banking, Financial Services & Insurance (BFSI)
  • 6.3 IT & Telecommunication
  • 6.4 Healthcare
  • 6.5 Manufacturing
  • 6.6 Media & Entertainment
  • 6.7 Other Verticals

7 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT

  • 7.1 Overview
  • 7.2 Cloud-based
  • 7.3 On-premises

8 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Adobe Inc.
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Oracle Corporation
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 SAP SE
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 IBM Corporation
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Avaya Inc.
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Verint Systems Inc.
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Tech Mahindra
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Open Text Corporation
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Zendesk
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 Sitecore
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

  • 11.1 Product Launches/Developments
  • 11.2 Mergers and Acquisitions
  • 11.3 Business Expansions
  • 11.4 Partnerships and Collaborations

12 APPENDIX

  • 12.1 Related Research