农业特种花卉种子市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年，全球农业特种花卉种子市场价值为 3.999 亿美元，预计到 2034 年将以 6.4% 的复合年增长率增长，达到 7.442 亿美元。受观赏花卉和生态园林绿化需求日益增长的推动，该市场正在稳步发展。特种花卉种子通常稀有或外来，主要针对希望培育高价值花卉作物的商业种植者。这些种子是蓬勃发展的花卉产业的核心，该产业在全球僱用了 300 多万名从业人员。除了美观之外，该行业还透过促进生物多样性和透过绿色城市空间增强永续性来支持生态目标。都市化进程的加速和消费者对环境效益的认识，正在推动这些种子成为主流的园林绿化和城市绿化应用。

此类植物对环境的贡献包括净化空气、吸引传粉昆虫和改善土壤健康。抗病、快速发芽的杂交品种的开发以及其他种子品质的技术改进预计将推动未来的成长。人们对有机园艺和自然花卉美学的兴趣日益浓厚，越来越多的消费者转向无化学成分、环保的园艺方法，也推动了市场的上升趋势。总体而言，持续的创新和环保意识的兴起为持续扩张奠定了基调。

2024年，切花种子市场产值达1.609亿美元，预计到2034年复合年增长率为6.6%。蓬勃发展的花卉市场对住宅和商业场所的新鲜花卉展示需求显着增长，有力地支撑了这一增长。无论是用于活动装饰或提升生活空间，消费者都更青睐鲜艳持久的花卉。种植者更青睐那些外观出色、色彩丰富且瓶插寿命长的种子。这些偏好促使育种者不断创新，推出极具特色的花卉品种，以满足各通路的市场预期。

商业花卉种植领域在2024年占据30.2%的市场份额，预计在2025-2034年期间的复合年增长率将达到6.7%。该领域受益于商业场所、零售企业和活动管理领域的花卉消费成长。注重抗逆性和低投入要求的杂交种子开发持续推动着花卉的商业化应用。此外，减少对化学农药依赖的新品种正受到那些致力于获得生态认证或有机认证的生产商的关注。同时，园林绿化领域对耐寒耐旱品种的兴趣日益浓厚。那些维护成本低且能很好地适应当地土壤的花卉更受青睐，尤其是在公园和机构绿地等可持续的户外应用领域。

美国农业特种花卉种子市场占81%的市场份额，2024年产值为8,060万美元。美国的需求主要源自于城市景观设计趋势、消费者对本地本土花卉品种的关注以及对居住区生物多样性的日益重视。随着大众对城市农业和保护性园艺的兴趣日益浓厚，独特且针对特定地点的花卉种子的需求也日益增长。这种区域性趋势为专注于本地和气候适应性植物品种的种子开发商带来了广泛的市场潜力。

影响全球农业特种花卉种子市场的关键参与者包括先正达股份公司、拜耳股份公司（作物科学部）、科迪华公司、巴斯夫股份公司（农业解决方案）、Dummen Orange、Kieft Seed BV 和 KWS SAAT SE & Co.。为了巩固其在农业特种花卉种子市场的立足点，各大公司都在投资研发，以生产适应气候、抗虫害和高产量的杂交种子。他们透过开发需要更少化学投入和更少水消耗的品种来实现永续发展。与园艺机构和商业苗圃的合作有助于测试和微调新品种。各公司也正在扩大种子组合，以满足特定区域的需求，并利用有机园艺和本地植物栽培等趋势。他们正在利用策略联盟、全球分销网络和针对有环保意识的消费者的定向行销活动来扩大影响力。

目录

第一章：方法论

• 市场范围和定义
• 研究设计
  • 研究方法
  • 资料收集方法
• 资料探勘来源
  • 全球的
  • 地区/国家
• 基础估算与计算
  • 基准年计算
  • 市场评估的主要趋势
• 初步研究和验证
  • 主要来源
• 预测模型
• 研究假设和局限性

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按产品
• 未来市场趋势
• 科技与创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利格局
• 贸易统计（HS编码）

（註：仅提供重点国家的贸易统计数据

• 主要进口国
• 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 切花种子
  • 玫瑰种子
  • 菊花种子
  • 康乃馨种子
  • 非洲菊种子
  • 百合种子
  • 郁金香种子
  • 葵花籽
  • 其他切花种子
• 观赏花卉种子
  • 一年生花卉种子
    • 万寿菊种子
    • 矮牵牛种子
    • 百日菊种子
    • 藿香蓟种子
    • 其他一年生种子
  • 多年生花卉种子
    • 飞燕草种子
    • 羽扇豆种子
    • 蜀葵种子
    • 其他多年生种子
  • 球根花卉种子
• 食用花种子
  • 旱金莲种子
  • 紫罗兰种子
  • 金盏花种子
  • 熏衣草种子
  • 其他食用花卉种子
• 特产和稀有品种
  • 传家宝品种
  • 本地物种种子
  • 野花混合物
  • 对传粉媒介友善的品种

第六章：市场估计与预测：按应用，2021-2034

• 主要趋势
• 商业花卉栽培
  • 切花生产
  • 盆栽生产
  • 温室作业
  • 现场生产
• 庭园绿化
  • 商业景观美化
  • 公共花园和公园
  • 住宅景观美化
  • 都市美化项目
• 家庭园艺
  • 业余园艺
  • 容器园艺
  • 室内园艺
  • 社区花园
• 食品工业应用
  • 餐厅和烹饪用途
  • 食品加工业
  • 饮料业
  • 营养保健品应用
• 研究与教育
  • 学术研究机构
  • 植物园
  • 农业推广项目
  • 育种计划

第七章：市场估计与预测：依最终用途，2021-2034

• 主要趋势
• 商业种植者
  • 大型商业营运
  • 中型种植户
  • 特色作物生产商
  • 温室操作员
• 零售苗圃和花园中心
  • 独立花园中心
  • 连锁苗圃
  • 家居装饰店
  • 线上零售商
• 个人消费者
  • 家庭园丁
  • 业余种植者
  • 城市农民
  • 教育机构
• 专业服务
  • 景观承包商
  • 花店和花店
  • 活动策划者
  • 农业顾问

第八章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 直销
  • 製造商到种植者
  • 合约销售
  • 从农场到消费者的销售
• 分销商和批发商
  • 区域经销商
  • 专业种子经销商
  • 农业投入品经销商
• 零售通路
  • 花园中心和苗圃
  • 农场用品商店
  • 百货公司
  • 专业花店
• 线上平台
  • 电子商务网站
  • 网路市集
  • 直接面向消费者的平台
  • 订阅服务

第九章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第十章：公司简介

• Ball Horticultural Company
• BASF SE (Agricultural Solutions)
• Bayer AG (Crop Science Division)
• Botanical Interests, Inc.
• Corteva, Inc.
• Dummen Orange
• Eden Brothers
• Ferry-Morse Seed Company
• Floranova Ltd.
• Hem Genetics
• Kieft Seed BV
• KWS SAAT SE & Co. KGaA
• PanAmerican Seed
• Rijk Zwaan Zaadteelt en Zaadhandel BV
• Syngenta AG
• Vilmorin & Cie

The Global Agriculture Specialty Flower Seeds Market was valued at USD 399.9 million in 2024 and is estimated to grow at a CAGR of 6.4% to reach USD 744.2 million by 2034. This market is steadily evolving, driven by the increasing demand for ornamental blooms and eco-conscious landscaping practices. Specialty flower seeds, often rare or exotic, are primarily targeted at commercial growers looking to cultivate high-value floral crops. These seeds are central to a thriving flower industry that employs more than 3 million individuals worldwide. Beyond aesthetics, this sector supports ecological goals by fostering biodiversity and enhancing sustainability through green urban spaces. Increasing urbanization and consumer awareness of environmental benefits are pushing these seeds into mainstream landscaping and urban greening applications.

The environmental contributions of such plantings include air purification, pollinator attraction, and soil health improvements. The development of disease-resistant, fast-germinating hybrid varieties and other technological improvements in seed quality are expected to drive future growth. The market's upward trajectory is also propelled by a rising interest in organic gardening and natural floral aesthetics, with more consumers shifting toward chemical-free, eco-friendly gardening methods. Overall, continued innovation and a surge in environmentally aware practices are setting the tone for sustained expansion.

The cut flower seeds segment generated USD 160.9 million in 2024 at a CAGR of 6.6% through 2034. This increase is strongly supported by the flourishing floral market, with a clear rise in demand for fresh floral displays in both residential and commercial settings. Whether for decorative arrangements at events or for enhancing living spaces, consumers are opting for vibrant, long-lasting blooms. Growers are prioritizing seeds that deliver superior visual appeal, color richness, and extended vase life. These preferences are driving breeders to innovate and deliver highly distinctive flower types that meet market expectations across distribution channels.

The commercial floriculture segment held a 30.2% share in 2024 and is set to grow at a CAGR of 6.7% during 2025-2034. The segment is benefiting from increased flower consumption in commercial venues, retail businesses, and event management sectors. Hybrid seed development focusing on resilience and low input requirements continues to drive commercial adoption. Additionally, new varieties that reduce dependency on chemical pesticides are gaining attention among producers aiming for eco-certified or organic labels. Simultaneously, the landscaping and garden segment is seeing rising interest in hardy, drought-tolerant varieties. Flowers that require minimal maintenance and adapt well to native soil are preferred, especially for sustainable outdoor applications such as parks and institutional green spaces.

U.S. Agriculture Specialty Flower Seeds Market held 81% share generating USD 80.6 million in 2024. Demand in the U.S. is largely powered by urban landscaping trends, consumer focus on regionally native flower types, and a greater emphasis on biodiversity in residential areas. With increasing public interest in urban farming and conservation gardening, unique and location-specific flower seeds are seeing growing demand. This regional trend opens expansive market potential for seed developers focused on native and climate-resilient plant species.

Key players shaping the Global Agriculture Specialty Flower Seeds Market include Syngenta AG, Bayer AG (Crop Science Division), Corteva, Inc., BASF SE (Agricultural Solutions), Dummen Orange, Kieft Seed B.V., and KWS SAAT SE & Co. To solidify their foothold in the agriculture specialty flower seeds market, major companies are investing in R&D to produce climate-adaptive, pest-resistant, and higher-yielding hybrid seeds. They are targeting sustainability by developing varieties that thrive with fewer chemical inputs and lower water consumption. Collaborations with horticultural institutions and commercial nurseries help in testing and fine-tuning new breeds. Firms are also expanding seed portfolios to cater to region-specific demands and tapping into trends such as organic gardening and native plant cultivation. Strategic alliances, global distribution networks, and targeted marketing campaigns focused on eco-conscious consumers are being used to expand reach.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Application
  • 2.2.4 End use
  • 2.2.5 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent landscape
• 3.11 Trade statistics (HS code)

( Note: the trade statistics will be provided for key countries only

• 3.11.1 Major importing countries
• 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Kilo Tons)

• 5.1 Key trend
• 5.2 Cut flower seeds
  • 5.2.1 Rose seeds
  • 5.2.2 Chrysanthemum seeds
  • 5.2.3 Carnation seeds
  • 5.2.4 Gerbera seeds
  • 5.2.5 Lily seeds
  • 5.2.6 Tulip seeds
  • 5.2.7 Sunflower seeds
  • 5.2.8 Other cut flower seeds
• 5.3 Ornamental flower seeds
  • 5.3.1 Annual flower seeds
    • 5.3.1.1 Marigold seeds
    • 5.3.1.2 Petunia seeds
    • 5.3.1.3 Zinnia seeds
    • 5.3.1.4 Ageratum seeds
    • 5.3.1.5 Other annual seeds
  • 5.3.2 Perennial flower seeds
    • 5.3.2.1 Delphinium seeds
    • 5.3.2.2 Lupine seeds
    • 5.3.2.3 Hollyhock seeds
    • 5.3.2.4 Other perennial seeds
  • 5.3.3 Bulb flower seeds
• 5.4 Edible flower seeds
  • 5.4.1 Nasturtium seeds
  • 5.4.2 Viola seeds
  • 5.4.3 Calendula seeds
  • 5.4.4 Lavender seeds
  • 5.4.5 Other edible flower seeds
• 5.5 Specialty and rare varieties
  • 5.5.1 Heirloom varieties
  • 5.5.2 Native species seeds
  • 5.5.3 Wildflower mixes
  • 5.5.4 Pollinator-friendly varieties

Chapter 6 Market Estimates & Forecast, By Application, 2021-2034 (USD Million) (Tons)

• 6.1 Key trends
• 6.2 Commercial floriculture
  • 6.2.1 Cut flower production
  • 6.2.2 Potted plant production
  • 6.2.3 Greenhouse operations
  • 6.2.4 Field production
• 6.3 Landscaping and gardening
  • 6.3.1 Commercial landscaping
  • 6.3.2 Public gardens and parks
  • 6.3.3 Residential landscaping
  • 6.3.4 Urban beautification projects
• 6.4 Home gardening
  • 6.4.1 Hobby gardening
  • 6.4.2 Container gardening
  • 6.4.3 Indoor gardening
  • 6.4.4 Community gardens
• 6.5 Food industry applications
  • 6.5.1 Restaurant and culinary use
  • 6.5.2 Food processing industry
  • 6.5.3 Beverage industry
  • 6.5.4 Nutraceutical applications
• 6.6 Research and education
  • 6.6.1 Academic research institutions
  • 6.6.2 Botanical gardens
  • 6.6.3 Agricultural extension programs
  • 6.6.4 Breeding programs

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2034 (USD Million) (Tons)

• 7.1 Key trend
• 7.2 Commercial growers
  • 7.2.1 Large-scale commercial operations
  • 7.2.2 Medium-scale growers
  • 7.2.3 Specialty crop producers
  • 7.2.4 Greenhouse operators
• 7.3 Retail nurseries and garden centers
  • 7.3.1 Independent garden centers
  • 7.3.2 Chain nurseries
  • 7.3.3 Home improvement stores
  • 7.3.4 Online retailers
• 7.4 Individual consumers
  • 7.4.1 Home gardeners
  • 7.4.2 Hobby growers
  • 7.4.3 Urban farmers
  • 7.4.4 Educational institutions
• 7.5 Professional services
  • 7.5.1 Landscape contractors
  • 7.5.2 Florists and flower shops
  • 7.5.3 Event planners
  • 7.5.4 Agricultural consultants

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)

• 8.1 Key trends
• 8.2 Direct sales
  • 8.2.1 Manufacturer to grower
  • 8.2.2 Contract sales
  • 8.2.3 Farm-to-consumer sales
• 8.3 Distributors and wholesalers
  • 8.3.1 Regional distributors
  • 8.3.2 Specialty seed distributors
  • 8.3.3 Agricultural input dealers
• 8.4 Retail channels
  • 8.4.1 Garden centers and nurseries
  • 8.4.2 Farm supply stores
  • 8.4.3 Department stores
  • 8.4.4 Specialty flower shops
• 8.5 Online platforms
  • 8.5.1 E-commerce websites
  • 8.5.2 Online marketplaces
  • 8.5.3 Direct-to-consumer platforms
  • 8.5.4 Subscription services

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East & Africa

Chapter 10 Company Profiles

• 10.1 Ball Horticultural Company
• 10.2 BASF SE (Agricultural Solutions)
• 10.3 Bayer AG (Crop Science Division)
• 10.4 Botanical Interests, Inc.
• 10.5 Corteva, Inc.
• 10.6 Dummen Orange
• 10.7 Eden Brothers
• 10.8 Ferry-Morse Seed Company
• 10.9 Floranova Ltd.
• 10.10 Hem Genetics
• 10.11 Kieft Seed B.V.
• 10.12 KWS SAAT SE & Co. KGaA
• 10.13 PanAmerican Seed
• 10.14 Rijk Zwaan Zaadteelt en Zaadhandel B.V.
• 10.15 Syngenta AG
• 10.16 Vilmorin & Cie