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市场调查报告书
商品编码
1797846

女性刮鬍刀市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Women Face Razor Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球女性脸部刮鬍刀市场规模达20亿美元，预计到2034年将以5.4%的复合年增长率成长，达到33亿美元。这一增长主要源于女性美学标准的不断提升以及对个人卫生和美容的日益重视。受现代美容习惯、社交媒体的推广以及文化接受度的不断变化影响，脸部除毛已日益成为日常护肤的常态。随着越来越多的女性采用脸部护理方法，对易于使用、安全有效的脸部刮鬍刀的需求也持续成长。

女性脸部刮鬍刀市场 - IMG1

可支配收入的不断增长，尤其是在新兴市场，使得消费者更容易投资于价格亲民的个人护理工具。时间紧迫的生活方式以及对便捷、可见效果的追求，进一步提升了剃刀的吸引力。同时，产品创新在塑造市场方面发挥了关键作用。增强的刀片设计、内建安全功能以及使用者友善的人体工学设计，提升了刮鬍刀的使用体验和性能。这些改进鼓励消费者选择刮鬍刀而非其他除毛解决方案，尤其是那些寻求更温和的脸部肌肤除毛方案的消费者。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 20亿美元
预测值 33亿美元
复合年增长率 5.4%

2024年，抛弃式刮鬍刀市场规模达16亿美元，预计到2034年将以5.5%的复合年增长率成长。这种主导地位源自于其价格实惠、使用便利性和卫生优势。抛弃式刮鬍刀无需更换刀头，刮鬍更清洁，尤其适合注重皮肤安全的消费者。其低廉的价格使其对注重价值的消费者和新兴经济体特别有吸引力，因为这些国家的个人护理习惯仍在不断演变，但发展迅速。

2024年，手动刮鬍刀市场占据了83%的市场份额，预计2025年至2034年期间的复合年增长率将达到5.1%。便利性和广泛普及是推动这一趋势的关键因素。手动刮鬍刀无需电池或充电，提供便利的解决方案，是忙碌人士或脸部刮鬍新手的理想选择。其简洁易用的功能持续吸引那些注重实用、能无缝融入日常生活的消费者。

2024年，美国女性脸部刮鬍刀市场规模达4亿美元，占76%的市场。文化认同、高可支配收入以及民众对脸部护理的广泛参与，共同推动了美国市场的发展。美国女性对脸部护理的积极参与反映出，她们越来越意识到剃须已成为日常护肤的主流组成部分。脸部刮鬍刀作为美容工具的普及，使美国成为全球女性护理产品最发达的市场之一。

积极影响全球女性脸部刮鬍刀市场的关键公司包括 Empower、LUI Body、松下、BIC 集团、Edgewell Personal Care、宝洁、Tweezerman、Dorco、Plush、Wilkinson Sword、露华浓、Merkur Shave、Perio、荷兰皇家飞利浦和贝印集团。为巩固市场地位，主要参与者正致力于开发针对女性使用者的亲肤且符合人体工学设计的产品。许多品牌正在投资研发，以提高刀片的安全性、耐用性和舒适性，同时也推出订阅模式和直销平台，以增加可及性。与美妆达人和皮肤科医生建立行销伙伴关係有助于建立品牌信任和知名度。此外，一些公司正在扩展到环保和永续的产品线，以满足消费者对符合道德和环保意识的美容工具的需求。策略定价、透过电子商务提供的广泛产品供应以及区域扩张也是其成长计划的核心。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商格局
    • 利润率
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
    • 成长动力
    • 产业陷阱与挑战
    • 机会
  • 成长潜力分析
  • 未来市场趋势
  • 技术和创新格局
    • 当前的技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 依产品类型
  • 监理框架
    • 标准和认证
    • 环境法规
    • 进出口法规
  • 波特五力分析
  • PESTEL分析
  • 消费者行为分析
    • 购买模式
    • 偏好分析
    • 消费者行为的区域差异
    • 电子商务对购买决策的影响

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • MEA
      • 拉丁美洲
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

  • 主要趋势
  • 可再填充刮鬍刀
  • 免洗刮鬍刀

第六章：市场估计与预测：依电源分类，2021 - 2034 年

  • 主要趋势
  • 电池供电
  • 手动的

第七章：市场估计与预测：按价格，2021 - 2034 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第八章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市/大卖场
    • 专业零售店
    • 其他（独立零售商等）

第九章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十章：公司简介

  • BIC Group
  • Dorco
  • Edgewell Personal Care
  • Empower
  • KAI Group
  • Koninklijke Philips
  • LUI Body
  • Merkur Shave
  • Panasonic
  • Perio
  • Plush
  • Procter & Gamble
  • REVLON
  • Tweezerman
  • Wilkinson Sword
简介目录
Product Code: 8810

The Global Women Face Razor Market was valued at USD 2 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 3.3 billion by 2034. This growth is largely driven by evolving beauty standards and an increased focus on grooming and personal hygiene among women. Facial hair removal has increasingly become a normalized aspect of skincare routines, influenced by modern beauty habits, social media endorsements, and changing cultural acceptance. As more women adopt facial grooming practices, the demand for easy-to-use, safe, and effective face razors continues to rise.

Women Face Razor Market - IMG1

Rising disposable incomes, especially in emerging markets, have made it easier for consumers to invest in accessible personal care tools. Time-constrained lifestyles and the desire for convenient, visible results have further heightened the appeal of facial razors. At the same time, product innovation has played a critical role in shaping the market. Enhanced blade designs, built-in safety features, and user-friendly ergonomics have improved both the experience and the performance of facial razors. These improvements have encouraged consumers to choose razors over alternative hair removal solutions, particularly those seeking gentler options for sensitive facial skin.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$2 Billion
Forecast Value$3.3 Billion
CAGR5.4%

In 2024, the disposable face razors segment accounted for USD 1.6 billion and is expected to grow at a CAGR of 5.5% through 2034. This dominance stems from their affordability, convenience, and hygiene benefits. Single-use razors eliminate the need for replacement cartridges and offer a cleaner shaving option, especially for those prioritizing skin safety. Their low cost makes them particularly attractive to value-conscious buyers and emerging economies, where personal grooming habits are still evolving but growing quickly.

The manual razor segment captured an 83% share in 2024 and is expected to grow at a CAGR of 5.1% between 2025 and 2034. Simplicity and widespread accessibility are key factors behind this preference. Manual razors offer an easy solution without the need for batteries or charging, making them ideal for users on the go or those new to facial shaving. Their straightforward functionality continues to appeal to consumers who prioritize practical grooming tools that integrate seamlessly into everyday routines.

United States Women Face Razor Market generated USD 400 million and held a 76% share in 2024. Cultural acceptance, high disposable income, and broad participation in facial grooming routines have all propelled the U.S. market forward. Strong engagement with facial grooming practices among American women reflects a growing recognition of shaving as a mainstream, routine part of skincare. The normalization of facial razors as a beauty tool has made the U.S. one of the most developed markets for female grooming products globally.

Key companies actively shaping the Global Women Face Razor Market include Empower, LUI Body, Panasonic, BIC Group, Edgewell Personal Care, Procter & Gamble, Tweezerman, Dorco, Plush, Wilkinson Sword, REVLON, Merkur Shave, Perio, Koninklijke Philips, and KAI Group. To reinforce their market position, major players are focusing on developing skin-sensitive, ergonomically designed products tailored to female users. Many brands are investing in R&D to improve blade safety, durability, and comfort, while also rolling out subscription models and direct-to-consumer sales platforms to increase accessibility. Marketing partnerships with beauty influencers and dermatologists help build brand trust and awareness. In addition, several companies are expanding into eco-friendly and sustainable product lines, aligning with consumer demand for ethical and environmentally conscious grooming tools. Strategic pricing, wide product availability through e-commerce, and regional expansion are also central to their growth plans.

Table of Contents

Chapter 1 Methodology and scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 By product type
    • 2.2.3 By power source
    • 2.2.4 By price
    • 2.2.5 By distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls & challenges
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product type
  • 3.7 Regulatory framework
    • 3.7.1 Standards and certifications
    • 3.7.2 Environmental regulations
    • 3.7.3 Import export regulations
  • 3.8 Porter's five forces analysis
  • 3.9 PESTEL analysis
  • 3.10 Consumer behavior analysis
    • 3.10.1 Purchasing patterns
    • 3.10.2 Preference analysis
    • 3.10.3 Regional variations in consumer behavior
    • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 MEA
      • 4.2.1.5 Latin America
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Billion, Million Units)

  • 5.1 Key trends
  • 5.2 Refillable razors
  • 5.3 Disposable razors

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 ($Billion, Million Units)

  • 6.1 Key trends
  • 6.2 Battery operated
  • 6.3 Manual

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2034 ($Billion, Million Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Billion, Million Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce
    • 8.2.2 Company websites
  • 8.3 Offline
    • 8.3.1 Supermarkets/hypermarket
    • 8.3.2 Specialty retail stores
    • 8.3.3 Others (independent retailer etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Billion, Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Spain
    • 9.3.5 Italy
    • 9.3.6 Netherlands
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 South Korea
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 BIC Group
  • 10.2 Dorco
  • 10.3 Edgewell Personal Care
  • 10.4 Empower
  • 10.5 KAI Group
  • 10.6 Koninklijke Philips
  • 10.7 LUI Body
  • 10.8 Merkur Shave
  • 10.9 Panasonic
  • 10.10 Perio
  • 10.11 Plush
  • 10.12 Procter & Gamble
  • 10.13 REVLON
  • 10.14 Tweezerman
  • 10.15 Wilkinson Sword