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市场调查报告书
商品编码
1833647
助听器市场机会、成长动力、产业趋势分析及2025-2034年预测Hearing Aids Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球助听器市场价值为 83 亿美元,预计到 2034 年将以 6.5% 的复合年增长率增长至 155 亿美元。
人口老化是助听器市场最具影响力的驱动因素之一,尤其是在北美、欧洲和亚洲部分地区等已开发地区。随着预期寿命的延长,65岁以上族群的比例也不断上升,而这个年龄层的人最容易罹患老年性耳聋,也就是与年龄相关的听力损失。
市场范围 | |
---|---|
起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 83亿美元 |
预测值 | 155亿美元 |
复合年增长率 | 6.5% |
耳背式(BTE)设备需求不断成长
耳背式助听器 (BTE) 凭藉其多功能性、耐用性以及适应各种听力损失程度的能力,在 2024 年创造了可观的收入。耳背式助听器因其易于使用、电池续航时间更长以及能够与辅助听力技术整合而尤其受到老年人和儿童的青睐。人们日益青睐兼顾性能与舒适度的多功能助听器,这有助于耳背式助听器保持其竞争优势。
成年人采用率不断提高
2024年,成人市场占据了相当大的份额,这得益于与年龄相关的听力损失盛行率的上升。随着数百万成年人步入老年,听力障碍变得越来越普遍,这刺激了对处方和非处方解决方案的需求。各大公司正在调整行销策略,以吸引那些精通科技、注重可充电电池、智慧型手机整合和低调美观等功能的老年消费者。
实体店面获得发展
由于产品的临床特性,实体店将在2025年至2034年期间达到可观的复合年增长率。面对面的听力评估、专业的验配和售后支持,使得实体诊所和听力中心继续成为首选的销售管道,尤其对于首次使用者而言。个人化护理和现场测试产品的能力仍然是保持该管道相关性和韧性的关键优势。
北美将成为利润丰厚的地区
2024年,北美助听器市场估值显着提升,这得益于其人口老化、强大的医疗基础设施以及广泛的认知度。美国引领了高端助听器和非处方助听器的普及。监管支持,例如美国食品药物管理局(FDA)对非处方设备的批准,正在推动助听器的普及,并扩大消费者的选择范围。
助听器市场的主要参与者有 Clariti Hearing、SOUNDWAVE HEARING、GN Store Nord、EARGO、Sonova、RION、Starkey、Audio Service、SeboTek Hearing Systems、Demant、Zounds Hearing、Ear Technology、WS Audiology、Audina Hearing Instruments 和 Nano Hearing Audiology
为了巩固品牌地位并赢得市场份额,助听器製造商正在整合产品创新、多通路分销和直接面向消费者的推广策略。许多製造商正在投资人工智慧声音处理、基于应用程式的控制和可充电技术,以满足现代用户的期望。与零售药局、眼镜连锁店和消费性电子产品商店建立策略合作伙伴关係,正在帮助品牌将业务范围拓展到传统听力诊所之外。
The Global Hearing Aids Market was valued at USD 8.3 billion in 2024 and is estimated to grow at a CAGR of 6.5% to reach USD 15.5 billion by 2034.
The aging population is one of the most influential drivers of the hearing aids market, particularly in developed regions such as North America, Europe, and parts of Asia. As life expectancy continues to rise, so does the proportion of individuals aged 65 and older, an age group that is most susceptible to presbycusis, or age-related hearing loss.
Market Scope | |
---|---|
Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $8.3 Billion |
Forecast Value | $15.5 Billion |
CAGR | 6.5% |
Rising Demand for Behind-the-Ear (BTE) Devices
The Behind-the-Ear (BTE) segment generated notable revenues in 2024 owing to its versatility, durability, and ability to accommodate a wide range of hearing loss levels. BTE devices are especially preferred for older adults and children because of their ease of use, longer battery life, and ability to integrate with assistive listening technologies. The growing preference for multifunctional devices that balance performance with comfort is helping BTE models maintain their competitive edge.
Increasing Adoption Among Adults
The adult segment held a sizeable share in 2024, driven by the rising prevalence of age-related hearing loss. As millions of adults enter their senior years, hearing impairment is becoming increasingly common, fueling demand for both prescription and over-the-counter solutions. Companies are tailoring their marketing strategies to appeal to tech-savvy older consumers who value features like rechargeable batteries, smartphone integration, and discreet aesthetics.
Brick-and-Mortar to Gain Traction
The brick-and-mortar will grow at a decent CAGR during 2025-2034, backed by the clinical nature of the product. In-person hearing assessments, professional fittings, and post-purchase support continue to make physical clinics and audiology centers the preferred point of sale, especially for first-time users. Personalized care and the ability to test products on-site remain key advantages that keep this channel relevant and resilient.
North America to Emerge as a Lucrative Region
North America hearing aids market garnered significant valuation in 2024, bolstered by its aging population, strong healthcare infrastructure, and widespread awareness. United States leads to the adoption of premium and over-the-counter hearing aids. Regulatory support, such as the FDA's approval of OTC devices, is driving accessibility and expanding consumer choice.
Major players in the hearing aids market are Clariti Hearing, SOUNDWAVE HEARING, GN Store Nord, EARGO, Sonova, RION, Starkey, Audio Service, SeboTek Hearing Systems, Demant, Zounds Hearing, Ear Technology, WS Audiology, Audina Hearing Instruments, and Nano Hearing Aids
To strengthen their presence and gain share, hearing aid manufacturers are deploying a combination of product innovation, multi-channel distribution, and direct-to-consumer outreach. Many are investing in AI-powered sound processing, app-based controls, and rechargeable technology to meet the expectations of modern users. Strategic partnerships with retail pharmacies, optical chains, and consumer electronics outlets are helping brands expand their reach beyond traditional audiology clinics.