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市场调查报告书
商品编码
1833647

助听器市场机会、成长动力、产业趋势分析及2025-2034年预测

Hearing Aids Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 145 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球助听器市场价值为 83 亿美元，预计到 2034 年将以 6.5% 的复合年增长率增长至 155 亿美元。

助听器市场 - IMG1

人口老化是助听器市场最具影响力的驱动因素之一，尤其是在北美、欧洲和亚洲部分地区等已开发地区。随着预期寿命的延长，65岁以上族群的比例也不断上升，而这个年龄层的人最容易罹患老年性耳聋，也就是与年龄相关的听力损失。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 83亿美元
预测值 155亿美元
复合年增长率 6.5%

耳背式（BTE）设备需求不断成长

耳背式助听器 (BTE) 凭藉其多功能性、耐用性以及适应各种听力损失程度的能力，在 2024 年创造了可观的收入。耳背式助听器因其易于使用、电池续航时间更长以及能够与辅助听力技术整合而尤其受到老年人和儿童的青睐。人们日益青睐兼顾性能与舒适度的多功能助听器，这有助于耳背式助听器保持其竞争优势。

成年人采用率不断提高

2024年，成人市场占据了相当大的份额，这得益于与年龄相关的听力损失盛行率的上升。随着数百万成年人步入老年，听力障碍变得越来越普遍，这刺激了对处方和非处方解决方案的需求。各大公司正在调整行销策略，以吸引那些精通科技、注重可充电电池、智慧型手机整合和低调美观等功能的老年消费者。

实体店面获得发展

由于产品的临床特性，实体店将在2025年至2034年期间达到可观的复合年增长率。面对面的听力评估、专业的验配和售后支持，使得实体诊所和听力中心继续成为首选的销售管道，尤其对于首次使用者而言。个人化护理和现场测试产品的能力仍然是保持该管道相关性和韧性的关键优势。

北美将成为利润丰厚的地区

2024年，北美助听器市场估值显着提升，这得益于其人口老化、强大的医疗基础设施以及广泛的认知度。美国引领了高端助听器和非处方助听器的普及。监管支持，例如美国食品药物管理局（FDA）对非处方设备的批准，正在推动助听器的普及，并扩大消费者的选择范围。

助听器市场的主要参与者有 Clariti Hearing、SOUNDWAVE HEARING、GN Store Nord、EARGO、Sonova、RION、Starkey、Audio Service、SeboTek Hearing Systems、Demant、Zounds Hearing、Ear Technology、WS Audiology、Audina Hearing Instruments 和 Nano Hearing Audiology

为了巩固品牌地位并赢得市场份额，助听器製造商正在整合产品创新、多通路分销和直接面向消费者的推广策略。许多製造商正在投资人工智慧声音处理、基于应用程式的控制和可充电技术，以满足现代用户的期望。与零售药局、眼镜连锁店和消费性电子产品商店建立策略合作伙伴关係，正在帮助品牌将业务范围拓展到传统听力诊所之外。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
  • 产业衝击力
    • 成长动力
      • 听力损失盛行率上升
      • 老年人口不断增加
      • 对治疗方案的认识不断提高
      • 政府的便利性倡议
    • 产业陷阱与挑战
      • 助听器价格高昂且缺乏报销
      • 发展中地区缺乏听力损失和助听器的知识
    • 市场机会
      • 助听器与智慧型手机和穿戴式科技的整合
      • 电子商务和远距听力学服务的兴起
  • 成长潜力分析
  • 报销场景
  • 监管格局
    • 北美洲
    • 欧洲
    • 亚太地区
  • 技术格局
    • 当前的技术趋势
    • 新兴技术
  • 非处方助听器立法
    • 需要非处方助听器
    • 立法和变化
    • 影响评估
  • 消费者途径
    • 传统途径
    • 需要新的途径
    • 混合途径
  • 消费者洞察
  • 政策格局
    • 美国预防治疗工作小组（USPSTF）
    • 医疗保险听力学家获取和服务法案（MAASA）
  • 投资者概览
  • 风险管理分析
    • 研究与开发
    • 营运
    • 行销和销售
    • 品质
    • 智慧财产
    • 监管
    • 资讯科技
    • 气候
    • 金融的
  • 定价分析
  • 差距分析
  • 波特的分析
  • PESTEL分析
  • 未来市场趋势

第四章：竞争格局

  • 介绍
  • 公司矩阵分析
  • 公司市占率分析
    • 全球的
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲和中东地区
  • 竞争定位矩阵
  • 主要市场参与者的竞争分析
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估计与预测：按产品，2021 - 2034 年

  • 主要趋势
  • 耳背式（BTE）
  • 耳内接收器/耳道接收器（RITE/RIC）
  • 完全耳道式/隐形耳道式（CIC/IIC）
  • 耳内式 (ITE)
  • 耳道内（ITC）

第六章：市场估计与预测：按患者，2021 - 2034 年

  • 主要趋势
  • 成人
  • 儿科

第七章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • 实体店面
  • 电子商务

第八章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第九章：公司简介

  • Audina Hearing Instruments
  • Audio Service
  • Clariti Hearing
  • Demant
  • Ear Technology
  • EARGO
  • GN Store Nord
  • Nano Hearing Aids
  • RION
  • SeboTek Hearing Systems
  • Sonova
  • SOUNDWAVE HEARING
  • Starkey
  • WS Audiology
  • Zounds Hearing
简介目录
Product Code: 5082

The Global Hearing Aids Market was valued at USD 8.3 billion in 2024 and is estimated to grow at a CAGR of 6.5% to reach USD 15.5 billion by 2034.

Hearing Aids Market - IMG1

The aging population is one of the most influential drivers of the hearing aids market, particularly in developed regions such as North America, Europe, and parts of Asia. As life expectancy continues to rise, so does the proportion of individuals aged 65 and older, an age group that is most susceptible to presbycusis, or age-related hearing loss.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$8.3 Billion
Forecast Value$15.5 Billion
CAGR6.5%

Rising Demand for Behind-the-Ear (BTE) Devices

The Behind-the-Ear (BTE) segment generated notable revenues in 2024 owing to its versatility, durability, and ability to accommodate a wide range of hearing loss levels. BTE devices are especially preferred for older adults and children because of their ease of use, longer battery life, and ability to integrate with assistive listening technologies. The growing preference for multifunctional devices that balance performance with comfort is helping BTE models maintain their competitive edge.

Increasing Adoption Among Adults

The adult segment held a sizeable share in 2024, driven by the rising prevalence of age-related hearing loss. As millions of adults enter their senior years, hearing impairment is becoming increasingly common, fueling demand for both prescription and over-the-counter solutions. Companies are tailoring their marketing strategies to appeal to tech-savvy older consumers who value features like rechargeable batteries, smartphone integration, and discreet aesthetics.

Brick-and-Mortar to Gain Traction

The brick-and-mortar will grow at a decent CAGR during 2025-2034, backed by the clinical nature of the product. In-person hearing assessments, professional fittings, and post-purchase support continue to make physical clinics and audiology centers the preferred point of sale, especially for first-time users. Personalized care and the ability to test products on-site remain key advantages that keep this channel relevant and resilient.

North America to Emerge as a Lucrative Region

North America hearing aids market garnered significant valuation in 2024, bolstered by its aging population, strong healthcare infrastructure, and widespread awareness. United States leads to the adoption of premium and over-the-counter hearing aids. Regulatory support, such as the FDA's approval of OTC devices, is driving accessibility and expanding consumer choice.

Major players in the hearing aids market are Clariti Hearing, SOUNDWAVE HEARING, GN Store Nord, EARGO, Sonova, RION, Starkey, Audio Service, SeboTek Hearing Systems, Demant, Zounds Hearing, Ear Technology, WS Audiology, Audina Hearing Instruments, and Nano Hearing Aids

To strengthen their presence and gain share, hearing aid manufacturers are deploying a combination of product innovation, multi-channel distribution, and direct-to-consumer outreach. Many are investing in AI-powered sound processing, app-based controls, and rechargeable technology to meet the expectations of modern users. Strategic partnerships with retail pharmacies, optical chains, and consumer electronics outlets are helping brands expand their reach beyond traditional audiology clinics.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional trends
    • 2.2.2 Product trends
    • 2.2.3 Patient trends
    • 2.2.4 Distribution channel trends
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increase in prevalence of hearing loss
      • 3.2.1.2 Rising geriatric population
      • 3.2.1.3 Growing awareness regarding treatment options
      • 3.2.1.4 Facilitative government initiatives
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 High cost of hearing aids and lack of reimbursement
      • 3.2.2.2 Lack of knowledge regarding hearing loss and hearing aids in developing regions
    • 3.2.3 Market opportunities
      • 3.2.3.1 Integration of hearing aids with smartphones and wearable tech
      • 3.2.3.2 Rising e-commerce and tele-audiology services
  • 3.3 Growth potential analysis
  • 3.4 Reimbursement scenario
  • 3.5 Regulatory landscape
    • 3.5.1 North America
    • 3.5.2 Europe
    • 3.5.3 Asia Pacific
  • 3.6 Technology landscape
    • 3.6.1 Current technological trends
    • 3.6.2 Emerging technologies
  • 3.7 OTC hearing aids legislation
    • 3.7.1 Need for OTC hearing aids
    • 3.7.2 Legislation and changes
    • 3.7.3 Impact assessment
  • 3.8 Consumer pathway
    • 3.8.1 Conventional pathway
    • 3.8.2 Need for new pathway
    • 3.8.3 Hybrid pathway
  • 3.9 Consumer insights
  • 3.10 Policy landscape
    • 3.10.1 U.S. preventive treatments task force (USPSTF)
    • 3.10.2 Medicare audiologist access and services act (MAASA)
  • 3.11 Investor overview
  • 3.12 Risk management analysis
    • 3.12.1 Research and development
    • 3.12.2 Operations
    • 3.12.3 Marketing and sales
    • 3.12.4 Quality
    • 3.12.5 Intellectual property rights
    • 3.12.6 Regulatory
    • 3.12.7 Information technology
    • 3.12.8 Climate
    • 3.12.9 Financial
  • 3.13 Pricing analysis
  • 3.14 Gap analysis
  • 3.15 Porter's analysis
  • 3.16 PESTEL analysis
  • 3.17 Future market trends

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company matrix analysis
  • 4.3 Company market share analysis
    • 4.3.1 Global
    • 4.3.2 North America
    • 4.3.3 Europe
    • 4.3.4 Asia Pacific
    • 4.3.5 LAMEA
  • 4.4 Competitive positioning matrix
  • 4.5 Competitive analysis of major market players
  • 4.6 Key developments
    • 4.6.1 Mergers and acquisitions
    • 4.6.2 Partnerships and collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2034 ($ Mn)

  • 5.1 Key trends
  • 5.2 Behind-the-ear (BTE)
  • 5.3 Receiver in the ear/receiver in canal (RITE/RIC)
  • 5.4 Completely-in-the-canal/invisible-in-canal (CIC/IIC)
  • 5.5 In-the-ear (ITE)
  • 5.6 In-the-canal (ITC)

Chapter 6 Market Estimates and Forecast, By Patient, 2021 - 2034 ($ Mn)

  • 6.1 Key trends
  • 6.2 Adult
  • 6.3 Pediatric

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

  • 7.1 Key trends
  • 7.2 Brick and mortar
  • 7.3 E-commerce

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 South Korea
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 Middle East and Africa
    • 8.6.1 South Africa
    • 8.6.2 Saudi Arabia
    • 8.6.3 UAE

Chapter 9 Company Profiles

  • 9.1 Audina Hearing Instruments
  • 9.2 Audio Service
  • 9.3 Clariti Hearing
  • 9.4 Demant
  • 9.5 Ear Technology
  • 9.6 EARGO
  • 9.7 GN Store Nord
  • 9.8 Nano Hearing Aids
  • 9.9 RION
  • 9.10 SeboTek Hearing Systems
  • 9.11 Sonova
  • 9.12 SOUNDWAVE HEARING
  • 9.13 Starkey
  • 9.14 WS Audiology
  • 9.15 Zounds Hearing