特种蘑菇市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球特种蘑菇市场价值 92 亿美元，预计到 2034 年将以 4.4% 的复合年增长率增长至 142 亿美元。

消费者对健康和保健日益增长的兴趣正显着推动市场扩张，特色蘑菇因其疗效和营养价值而广受认可。猴头菇、舞茸、灵芝和香菇等品种不仅因其烹饪用途广泛而备受关注，更因其在增强免疫力、改善大脑功能和减轻发炎方面的功效而备受推崇。功能性食品的流行、有机食品消费的兴起以及蘑菇被整合到膳食补充剂和天然保健品中，都促进了市场需求的激增。随着越来越多的消费者选择植物性生活方式并寻求可持续的食物来源，市场正转向有机种植的高价值蘑菇品种。这在食品饮料、营养保健品和健康产品等各个领域都产生了强劲的成长动能。消费者和食品生产商都在探索特色蘑菇，因为它们具有独特的风味、丰富的营养价值，并且能够提升烹饪和健康市场的产品檔次，最终推动了多个应用领域的市场持续增长。

2024年，木耳市占率为11.8%，预计到2034年将以4.5%的复合年增长率成长。全球融合菜餚的日益普及以及各种亚洲风味菜餚对木耳需求的增加，使其成为食品製造商的首选。

2024年，鲜蘑菇市占率达到60.3%，预计到2034年将以4.5%的复合年增长率成长。这凸显了消费者对新鲜、营养丰富的食材的偏好，而零售通路的日益普及、餐厅菜单上蘑菇用量的增加以及消费者对蘑菇功能特性的认知度提高，都进一步强化了这一趋势。此外，消费者对清洁标章和天然食品的需求不断增长，也持续推动鲜蘑菇市场的发展。

2024年，北美特种蘑菇市场占据了全球特种蘑菇市场29.1%的份额，预计在2025年至2034年间将以4.5%的复合年增长率（CAGR）保持区域最高增长。这一增长主要得益于消费者健康意识的提高、有机产品市场的不断扩大以及对高端和异国蘑菇品种的浓厚兴趣。美国市场展现出强劲的获利潜力，因为特种蘑菇的价格高于传统蘑菇，这为种植者和分销商都带来了巨大的商机。

塑造全球特种蘑菇市场的关键企业包括Highline Mushrooms、Smallhold、Bonduelle Group、Giorgio Foods Inc.、Monterey Mushrooms、Okechamp Global BV、Fungi Perfecti (Host Defense)、To-Jo Mushrooms、R&R Cultivation、Southoch Mills、Eurrooms。这些特种蘑菇企业正积极提升自身市场地位，优先发展有机种植、打造高端品牌并推动产品创新。许多企业正在拓展产品线，推出功能性蘑菇粉、营养补充品和即食新鲜蘑菇，以吸引註重健康的消费者。对永续农业技术和垂直种植的投资也有助于减少环境影响，同时提高产量和品质。各品牌正利用数位行销来宣传蘑菇的健康益处，并向消费者普及一些鲜为人知的蘑菇品种。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
  • 中断
• 产业影响因素
  • 成长驱动因素
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管环境
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL 分析
• 价格趋势
  • 按地区
  • 按产品类别
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 专利格局
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物策略
  • 生产中的能源效率
  • 环保倡议
• 碳足迹考量

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类型划分，2021-2034年

• 主要趋势
• 香菇
• 平菇
• 猴头菇
• 舞茸
• 金针菇
• 杏鲍菇
• 木耳
• 其他特色蘑菇

第六章：市场估算与预测：依应用领域划分，2021-2034年

• 主要趋势
• 新鲜消费
• 加工食品
  • 罐装和保藏产品
  • 干燥和脱水产品
  • 冷冻产品
  • 粉末和萃取物
• 营养保健品和膳食补充剂
  • 药用蘑菇产品
  • 功能性食品配料
  • 生物活性化合物
  • 临床应用
• 药妆品
  • 保养品
  • 抗衰老应用
  • 天然成分市场
• 工业应用

第七章：市场估算与预测：依最终用途产业划分，2021-2034年

• 主要趋势
• 食品饮料业
  • 餐厅及餐饮服务
  • 食品加工公司
  • 饮料製造商
  • 零售杂货店
• 製药业
  • 药物研发
  • 临床研究
  • 传统医学
• 营养保健品产业
  • 膳食补充剂生产商
  • 功能性食品公司
  • 健康与保健品牌
• 化妆品产业
  • 保养品製造商
  • 天然化妆品品牌
  • 抗衰老产品公司
• 农业与生物技术
  • 基材供应商
  • 繁殖者
  • 设备製造商

第八章：市场估算与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第九章：公司简介

• Bonduelle Group
• Eurochamp SAT
• Fungi Perfecti (Host Defense)
• Giorgio Foods Inc.
• Highline Mushrooms
• Monterey Mushrooms
• Okechamp Global BV
• Phillips Mushroom Farms
• Prochamp BV
• R&R Cultivation
• Smallhold
• South Mill Champs
• To-Jo Mushrooms

The Global Specialty Mushroom Market was valued at USD 9.2 billion in 2024 and is estimated to grow at a CAGR of 4.4% to reach USD 14.2 billion by 2034.

Rising consumer interest in health and wellness is significantly influencing market expansion, with specialty mushrooms now widely recognized for their therapeutic and nutritional properties. Varieties such as lion's mane, maitake, reishi, and shiitake are gaining attention not only for their culinary versatility but also for their roles in supporting immunity, brain function, and reducing inflammation. The surge in demand is supported by functional food trends, organic food consumption, and the integration of mushrooms into dietary supplements and natural health products. With more consumers adopting plant-based lifestyles and seeking sustainable food sources, the market is shifting toward organically cultivated and high-value mushroom varieties. This has created strong traction across various sectors, including food and beverage, nutraceuticals, and wellness-focused product lines. Consumers and food producers alike are exploring specialty mushrooms for their distinctive taste profiles, nutritional content, and their ability to elevate product offerings in both culinary and wellness markets, ultimately driving consistent market growth across multiple application segments.

The wood ear mushroom segment held an 11.8% share in 2024 and is forecasted to grow at a CAGR of 4.5% through 2034. The rising influence of global fusion cuisine and increased demand for this mushroom in various Asian-inspired dishes have made it a preferred choice among food manufacturers.

The fresh mushrooms segment held 60.3% share in 2024, with a CAGR of 4.5% expected through 2034. This highlights consumer preference for fresh, nutrient-rich ingredients and is reinforced by growing retail availability, increased menu adoption by restaurants, and heightened awareness of mushrooms' functional properties. The segment continues to benefit from shifting consumer habits favoring clean-label and natural food products.

North America Specialty Mushroom Market held a 29.1% share of the specialty mushroom market in 2024 and is projected to grow at the highest regional CAGR of 4.5% between 2025 and 2034. This expansion is driven by rising health awareness, a growing organic product base, and strong consumer interest in high-end and exotic mushroom varieties. The U.S. market shows strong profitability potential as specialty mushrooms command premium pricing over traditional types, leading to robust opportunities for both cultivators and distributors.

Key companies shaping the Global Specialty Mushroom Market include Highline Mushrooms, Smallhold, Bonduelle Group, Giorgio Foods Inc., Monterey Mushrooms, Okechamp Global B.V., Fungi Perfecti (Host Defense), To-Jo Mushrooms, R&R Cultivation, South Mill Champs, Eurochamp S.A.T., Phillips Mushroom Farms, and Prochamp B.V. Companies in the specialty mushroom market are actively enhancing their position by prioritizing organic cultivation, premium branding, and product innovation. Many are expanding their product portfolios to include functional mushroom powders, supplements, and ready-to-use fresh varieties that appeal to wellness-focused consumers. Investments in sustainable farming techniques and vertical cultivation are also helping reduce environmental impact while increasing yield quality. Brands are leveraging digital marketing to highlight health benefits and educate consumers on lesser-known mushroom types.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Application
  • 2.2.4 End use industry
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product category
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code)( Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021-2034 (USD Billion & Tons)

• 5.1 Key trends
• 5.2 Shiitake mushrooms
• 5.3 Oyster mushrooms
• 5.4 Lion's mane mushrooms
• 5.5 Maitake mushrooms
• 5.6 Enoki mushrooms
• 5.7 King oyster mushrooms
• 5.8 Wood ear mushrooms
• 5.9 Other specialty mushrooms

Chapter 6 Market Estimates and Forecast, By Application, 2021-2034 (USD Billion & Tons)

• 6.1 Key trends
• 6.2 Fresh consumption
• 6.3 Processed foods
  • 6.3.1 Canned & preserved products
  • 6.3.2 Dried & dehydrated products
  • 6.3.3 Frozen products
  • 6.3.4 Powders & extracts
• 6.4 Nutraceuticals & dietary supplements
  • 6.4.1 Medicinal mushroom products
  • 6.4.2 Functional food ingredients
  • 6.4.3 Bioactive compounds
  • 6.4.4 Clinical applications
• 6.5 Cosmeceuticals
  • 6.5.1 Skincare products
  • 6.5.2 Anti-aging applications
  • 6.5.3 Natural ingredients market
• 6.6 Industrial applications

Chapter 7 Market Estimates and Forecast, By End Use Industry, 2021-2034 (USD Billion & Tons)

• 7.1 Key trends
• 7.2 Food & beverage industry
  • 7.2.1 Restaurants & foodservice
  • 7.2.2 Food processing companies
  • 7.2.3 Beverage manufacturers
  • 7.2.4 Retail grocery
• 7.3 Pharmaceutical industry
  • 7.3.1 Drug development
  • 7.3.2 Clinical research
  • 7.3.3 Traditional medicine
• 7.4 Nutraceutical industry
  • 7.4.1 Dietary supplement manufacturers
  • 7.4.2 Functional food companies
  • 7.4.3 Health & wellness brands
• 7.5 Cosmetics industry
  • 7.5.1 Skincare manufacturers
  • 7.5.2 Natural cosmetics brands
  • 7.5.3 Anti-aging product companies
• 7.6 Agriculture & biotechnology
  • 7.6.1 Substrate suppliers
  • 7.6.2 Spawn producers
  • 7.6.3 Equipment manufacturers

Chapter 8 Market Estimates and Forecast, By Region, 2021-2034 (USD Billion & Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Bonduelle Group
• 9.2 Eurochamp S.A.T.
• 9.3 Fungi Perfecti (Host Defense)
• 9.4 Giorgio Foods Inc.
• 9.5 Highline Mushrooms
• 9.6 Monterey Mushrooms
• 9.7 Okechamp Global B.V.
• 9.8 Phillips Mushroom Farms
• 9.9 Prochamp B.V.
• 9.10 R&R Cultivation
• 9.11 Smallhold
• 9.12 South Mill Champs
• 9.13 To-Jo Mushrooms