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市场调查报告书
商品编码
1798019
2032 年适应原饮料市场预测:按产品类型、饮料类型、分销管道、应用和地区进行的全球分析Adaptogenic Beverages Market Forecasts to 2032 - Global Analysis By Product Type (Ashwagandha, Mushrooms, Holy Basil, Maca, Lavender, Rhodiola Rosea, Schisandra, and Other Product Types), Beverage Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球适应原饮料市场预计在 2025 年达到 15.1 亿美元,到 2032 年将达到 26.8 亿美元,预测期内的复合年增长率为 8.5%。
适应原饮料是指添加适应原的饮料。适应原是指天然草药、根茎和蘑菇,能够帮助身体适应生理、心理和情绪压力。这些机能饮料旨在透过调节身体的压力反应来恢復平衡、增强适应力并促进整体健康。常见的适应原包括睡茄、人参和灵芝。适应原饮料有多种形式,包括茶、酏剂、冰沙和即饮产品,以满足注重健康的消费者的需求。
根据美国职业安全与健康管理局(OSHA)发布的一项研究,业务压力每年在美国造成约 12 万人死亡。
消费者对天然和功能性保健产品的兴趣日益浓厚
随着消费者对整体健康的认识不断提高,对天然植物来源健康解决方案的需求也不断增长。含有睡茄、红景天和灵芝等草药的适应原饮料作为合成补充剂和能量饮料的替代品越来越受欢迎。千禧世代和 Z 世代引领着这一机芯,他们寻求有助于缓解压力、提高头脑清晰度和支持免疫系统的日常滋补品。即饮 (RTD) 饮料因其便携性和便利性而特别有吸引力。各大品牌正在创造新的洁净标示产品和植物混合物,以适应以健康为导向的生活方式。这些产品在天然食品商店和直接面向消费者的订阅服务中也越来越多地可用。
缺乏关于适应原标籤的标准化规定
儘管适应原日益普及,但由于各地区法律规范不一致,市场发展仍面临许多障碍。 「适应原」一词缺乏普遍接受的定义,导致产品标籤和消费者理解上的模糊性。健康声明的科学检验仍在不断发展,限制了行销的灵活性和可信度。采购优质植物药并确保功效始终如一,也增加了生产的复杂性。高昂的製造成本和难以获得标准化测试通讯协定进一步加剧了这些挑战。
进军注重健康的新兴市场
新兴市场的健康意识和可支配收入正在激增,为适应原饮料创造了肥沃的土壤。亚太地区拥有丰富的草药文化,尤其青睐圣罗勒和睡茄等成分。机能饮料製造商正瞄准新的消费群体,包括运动员、远距工作者和健康爱好者。康普茶、浸泡水和草药滋补品等即饮饮料形式的创新正在扩大其吸引力。电子商务和专业保健品商店正在加速高端产品的普及。
来自其他机能饮料类别的竞争
适应原饮料面临邻近细分市场的竞争,包括精神活性饮料、CBD饮料和强化水。这些替代品通常承诺类似的功效,例如缓解压力或增强认知能力,导致产品重迭,令消费者感到困惑。大型饮料製造商正以激进的定价和广泛的分销管道进入该细分市场,为利基品牌带来挑战。快速的创新週期和细分市场的偏好使得维持品牌忠诚度变得困难。此外,混合配方正在模糊品类界限,使差异化变得更加复杂。
疫情显着提升了消费者对适应原饮料的兴趣,因为消费者更加重视心理健康和免疫力。封锁和远距工作环境增加了压力水平,促使人们转向自然疗法。睡茄和灵芝等成分因其舒缓和增强免疫力的功效而广受欢迎。各大品牌纷纷利用数宣传活动和与网红的伙伴关係,线上零售通路也蓬勃发展。即饮(RTD)形式因其便利性和卫生性而日益普及。疫情过后,市场持续受益于人们对预防性健康和功能性营养的持续关注。
预测期内,睡茄市场预计将占最大份额
预计在预测期内,睡茄)细分市场将占据最大市场占有率,这得益于消费者对自然压力管理和免疫支持日益增长的兴趣。南非睡茄的阿育吠陀传承和适应原益处正受到注重健康的消费者的青睐。其主要发展包括拓展冰沙和能量饮料等产品形态、补充剂和饮料品牌之间的合作以及线上销售的成长。睡茄被定位为机能饮料创新和整体健康趋势的关键成分。
预计在预测期内,压力缓解领域将以最高的复合年增长率成长
预计在预测期内,减压领域将迎来最高成长率,这得益于人们对压力和心理健康意识的不断提升。消费者正转向使用猴头菇、红景天和睡茄等天然成分来全面缓解压力。相较于传统饮品,年轻一代更青睐洁净标示、注重健康的饮品。新兴趋势包括草本气泡水、洋菇咖啡和功能性拿铁。即饮创新和道德采购正在重新定义饮品选择,在快速发展的健康产业中将便利性与疗效完美融合。
预计亚太地区将在预测期内占据最大市场占有率,这得益于其高收入水平、注重健康的生活方式以及人参和南非醉睡茄等草药的传统使用。印度、中国和日本的消费者正在寻求天然的缓解压力和增强免疫力的饮料。趋势包括蘑菇滋补品、功能性茶和高级即饮饮料。线上零售商和天然食品商店正在扩大其产品供应。区域品牌正在利用本土植物成分,而国际公司则正在合作,以利用根植于文化的健康偏好。
由于消费者寻求天然的减压和健康饮品,预计北美地区将在预测期内实现最高的复合年增长率。红景天、圣罗勒和睡茄等热门适应原正在推动需求成长。网红引领的健康潮流以及对洁净标示的普及。透明的采购和品牌联合品牌正在重新定义产品标准,推动机能饮料的发展动能。
According to Stratistics MRC, the Global Adaptogenic Beverages Market is accounted for $1.51 billion in 2025 and is expected to reach $2.68 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Adaptogenic beverages are drinks infused with adaptogens-natural herbs, roots, and mushrooms that help the body adapt to physical, mental, and emotional stress. These functional beverages aim to restore balance, enhance resilience, and support overall well-being by regulating the body's stress response. Common adaptogens include ashwagandha, ginseng, and reishi. Adaptogenic beverages are available in various forms, such as teas, elixirs, smoothies, and ready-to-drink products, catering to wellness-conscious consumers.
According to the report published by OSHA, that stress-related issues within the scope of work leads to approximately 120,000 deaths in the U.S. annually.
Rising consumer interest in natural and functional wellness products
Consumer demand for natural, plant-based wellness solutions is on the rise, fueled by a greater awareness of holistic health. Adaptogenic drinks, which contain herbs such as ashwagandha, rhodiola, and reishi, are becoming popular alternatives to synthetic supplements and energy drinks. Millennials and Gen Z are spearheading this movement, looking for daily tonics that can help with stress relief, mental clarity, and immune support. Ready-to-drink (RTD) options are particularly appealing because they're convenient and easy to carry. Brands are creating new clean-label products and botanical mixes that fit into a wellness-oriented lifestyle. Recently, these products have become more available in natural food stores and through direct-to-consumer subscription services.
Lack of standardized regulations for adaptogenic claims
Despite growing popularity, the market faces hurdles due to inconsistent regulatory frameworks across regions. The term "adaptogen" lacks a universally accepted definition, leading to ambiguity in product labeling and consumer understanding. Scientific validation of health claims is still evolving, which limits marketing flexibility and credibility. Sourcing high-quality botanicals and ensuring consistent potency adds complexity to manufacturing. These challenges are compounded by high production costs and limited access to standardized testing protocols.
Expansion into emerging health-focused markets
Emerging economies are witnessing a surge in health awareness and disposable income, creating fertile ground for adaptogenic beverages. Asia Pacific, with its cultural affinity for herbal remedies, is particularly receptive to ingredients like holy basil and ashwagandha. Functional beverage makers are targeting new consumer groups such as athletes, remote workers, and wellness enthusiasts. Innovations in RTD formats like kombucha, infused waters, and herbal tonics are broadening appeal. E-commerce and specialty health stores are accelerating access to premium offerings.
Competition from other functional beverage categories
Adaptogenic drinks face competition from adjacent segments like nootropics, CBD-infused beverages, and fortified waters. These alternatives often promise similar benefits, such as stress relief and cognitive enhancement, creating overlap and consumer confusion. Large beverage companies are entering the space with aggressive pricing and broader distribution, challenging niche brands. Rapid innovation cycles and fragmented preferences make it difficult to maintain brand loyalty. Additionally, hybrid formulations are blurring category boundaries, making differentiation more complex.
The pandemic significantly boosted interest in adaptogenic beverages as consumer prioritized mental health and immunity. Lockdowns and remote work environments heightened stress levels, prompting a shift toward natural remedies. Ingredients like ashwagandha and reishi gained traction for their perceived calming and immune-boosting effects. Online retail channels flourished, with brands leveraging digital campaigns and influencer partnerships. RTD formats became more popular due to their convenience and hygienic appeal. Post-pandemic, the market continues to benefit from sustained interest in preventive wellness and functional nutrition.
The ashwagandha segment is expected to be the largest during the forecast period
The ashwagandha segment is expected to account for the largest market share during the forecast period, fueled by growing interest in natural stress management and immune support. Its Ayurvedic heritage and adaptogenic benefits resonate with wellness-focused consumers. Key developments include expanded product formats like smoothies and energy drinks, collaborations between supplement and beverage brands, and rising online sales. Demand for clean-label, plant-based options continue to surge, positioning ashwagandha as a cornerstone ingredient in functional beverage innovation and holistic health trends.
The stress relief segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the stress relief segment is predicted to witness the highest growth rate, due to increasing stress and mental health awareness. Consumers are turning to natural ingredients like Lion's Mane, Rhodiola, and ashwagandha for holistic stress relief. Younger demographics favor clean-label, wellness-focused drinks over traditional options. Emerging trends include herb-infused sparkling waters, mushroom coffees, and functional lattes. Ready-to-drink innovations and ethical sourcing practices are redefining beverage choices, blending convenience with therapeutic benefits in a rapidly evolving wellness landscape.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by higher income levels, wellness-focused lifestyles, and traditional use of herbs like ginseng and ashwagandha. Consumers in India, China, and Japan are seeking natural stress-relief and immune-boosting drinks. Trends include mushroom-infused tonics, functional teas, and premium ready-to-drink options. Online retail and natural food stores are expanding product reach. Regional brands are leveraging indigenous botanicals, while international companies are forming alliances to tap into culturally rooted health preferences.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as consumers seek natural stress-relief and wellness-enhancing drinks. Popular adaptogens like rhodiola, holy basil, and ashwagandha are fueling demand. Influencer-driven wellness trends and clean-label preferences are accelerating growth. Innovations include functional mushroom coffees, herbal sparkling waters, and upscale ready-to-drink options. Increased visibility through online platforms and health-focused retail is boosting adoption. Transparent sourcing and brand partnerships are redefining product standards and driving momentum across the functional beverage landscape
Key players in the market
Some of the key players in Adaptogenic Beverages Market include Sunwink, Renude, Wylde One, Peak and Valley, Goodmylk Co., Rasa, Moon Juice, Om Mushroom, Spacegoods, Kin Euphorics, London Nootropics, Clevr Blends, Adapt Drinks, REBBL, and Four Sigmatic.
In March 2025, Four Sigmatic, the #1 functional coffee brands, announced the debut of The Last Of Us High Caffeine Organic Ground Coffee in collaboration with Sony Pictures Consumer Products. Four Sigmatic's The Last of Us coffee is crafted with organic Arabica coffee, cordyceps and lion's mane mushrooms, vitamin B12, and coffee bean extract for infectious focus and energy without the jitters. The dark roast coffee has a smooth, full bodied taste with notes of dark chocolate.
In January 2025, WYLDE unveiled its new HQ, the National Esports Centre. Strategic partners have been announced recently as the HQ establishes itself as the island's home of esports and gaming. AOC and Philips are the official gaming monitor and professional display partners. Providing high performance, unique design and cutting-edge technology to provide ultimate gaming performance.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.