2032 年适应原和益智饮料市场预测：按产品类型、关键功能、成分类型、分销管道、目标消费者和地区进行的全球分析

根据 Stratistics MRC 的数据，全球适应原益智饮料市场预计在 2025 年达到 24 亿美元，到 2032 年将达到 39 亿美元，预测期内的复合年增长率为 7.1%。

适应原益智饮料由适应原、益智药和植物萃取物混合而成，旨在增强抗压性、提升认知功能和能源平衡。消费者对心理健康、机能饮料以及传统兴奋剂的健康替代品日益增长的兴趣推动了该品牌的成长。各大品牌将科学讯号与风味配方和便利的包装形式结合，并利用数位行销和影响力人士来接触消费者。

消费者对健康饮料的需求不断增长

如今，消费者资讯越来越丰富，时间也越来越紧缺，他们积极寻求机能饮料，希望其带来的益处超越基本的补水功能。这种趋势不仅限于身体健康，还涵盖认知能力和心理健康，将适应原和益智饮料定位为便利的日常压力管理和提升注意力的解决方案。消费者对透过日常消费品获得全面、整体健康支持的日益增长的需求直接推动了这一市场的发展，从而确保了持续的需求。

消费者的怀疑态度

市场上充斥着各种大胆的宣传，缺乏一致的第三方检验和透明的标籤，许多潜在客户仍然持怀疑态度。此外，由于这些产品被归类为膳食补充剂而非药品，因此无需经过FDA等机构严格的上市前核准程序。这些监管漏洞可能会削弱消费者的信任，并减缓市场渗透。

与健康专家合作

与营养师、健身和健身达人的策略合作是市场成长的重要机会。与值得信赖的健康专家合作制定的建议和配方可以有效弥合阻碍市场发展的信任鸿沟。此类合作为产品宣传提供了科学依据，并让消费者了解适应原和益智药的具体功效和机制。这种策略不仅能验证产品，还能培养重视实证推荐的忠实客户群，进而推动试用和长期的品牌忠诚度。

生产成本高

市场持续面临采购高品质（通常是有机的）适应原草药和益智化合物成本上涨的威胁。此外，确保这些特殊成分供应链的完整性和永续性也增加了另一层成本。这些高昂的投入成本不可避免地转化为更高的零售价格，将潜在客户群限制在更富裕、更注重健康的消费者群体。这种价格压力限制了大众市场的吸引力，并使该类别容易受到来自价格更低、效力更低的替代品的竞争。

COVID-19的影响：

疫情标誌着一个关键的转捩点，显着加速了市场成长。封锁措施和日益加剧的健康担忧使消费者对增强免疫力、缓解疫情相关压力和认知疲劳的产品产生了浓厚的兴趣。在此期间，健康产品的线上搜寻和购买量显着增长，而适应原饮料和益智饮料恰好能够满足这一新需求。这场危机从根本上改变了消费者的行为，将这些机能饮料纳入更广泛的健康方案，并为市场规模奠定了新的基准值。

即饮饮料（RTD）市场预计将在预测期内占据最大份额

预计在预测期内，即饮 (RTD) 饮料将占据最大的市场份额。消费者始终注重便利性，而 RTD 饮料则提供了一种即饮即用的解决方案，省去了冲调粉末和补充剂的麻烦。无论是在健身房、办公室或通勤途中，RTD 饮料都能无缝融入繁忙的日常生活。此外，其熟悉易得的特性降低了新用户尝试机能饮料的门槛，使其成为市场上最具商业性可行性、分布最广的类别。

预计情绪增强领域在预测期内将以最高的复合年增长率成长。

受全球心理健康意识不断提升的推动，情绪增强类产品预计将在预测期内实现最高成长率。在这个压力和倦怠感日益加剧的时代，消费者正在积极寻求便利的非药物疗法来缓解焦虑并改善情绪状态。睡茄、L-茶氨酸和红景天等成分因其镇静和平衡功效正逐渐获得主流认可。该类产品是强劲的需求驱动力，预计将超越市场上其他功能性食品，因为它直接满足了消费者广泛且日益增长的需求。

占比最大的地区：

在预测期内，北美预计将占据最大的市场份额，这得益于其成熟的健康产业、强劲的消费者购买力以及对健康趋势的早期反应。该地区拥有成熟的机能饮料行销和分销基础设施，产品可透过主流零售管道轻鬆获得。此外，强大的自我优化和生物骇客文化（尤其是在美国）正在推动对认知和自适应解决方案的需求。众多总部位于该地区的关键市场参与者确保了持续的产品创新和行销投资，进一步巩固了其主导地位。

复合年增长率最高的地区：

预计亚太地区将在预测期内实现最高的复合年增长率，这得益于经济成长、都市化以及中阶不断扩大和可支配收入不断提高等诸多因素的共同推动。此外，该地区拥有数百年的草药传统，自然而然地形成了对睡茄和人参等适应原成分的文化接受度。这一历史背景，加上全球品牌的积极进军以及电子商务的爆炸式增长，使亚太地区成为吸引新客户的热土，并成为未来全球市场成长的驱动力。

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• 竞争基准化分析
  • 根据产品系列、地理分布和策略联盟对主要企业进行基准化分析

目录

第一章执行摘要

第二章 前言

• 概述
• 相关利益者
• 调查范围
• 调查方法
  • 资料探勘
  • 数据分析
  • 数据检验
  • 研究途径
• 研究材料
  • 主要研究资料
  • 二手研究资料
  • 先决条件

第三章市场走势分析

• 驱动程式
• 抑制因素
• 机会
• 威胁
• 产品分析
• 新兴市场
• COVID-19的影响

第四章 波特五力分析

• 供应商的议价能力
• 买方的议价能力
• 替代品的威胁
• 新进入者的威胁
• 竞争对手之间的竞争

5. 全球适应原和益智饮料市场（按产品类型）

• RTD（Ready-to-Drink）
• 注射/浓缩液
• 粉末混合物

6. 全球适应原和益智饮料市场（依关键功能划分）

• 提高认知能力和注意力
• 能量和耐力
• 减轻压力和焦虑
• 睡眠和放鬆
• 情绪改善

7. 全球适应原和益智饮料市场（按成分）

• 适应原
• 益智药物
• 补充成分

8. 全球适应原和益智饮料市场（按分销管道）

• 线上/电子商务
• 超级市场和大卖场
• 健康与保健商店
• 便利商店
• 专卖店和咖啡馆

9. 全球适应原和益智饮料市场（按目标消费者划分）

• 学生
• 在职专业人士
• 运动员和健身爱好者
• 注重健康的成年人

10. 全球适应原和益智饮料市场（按地区）

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳洲
  • 纽西兰
  • 韩国
  • 其他亚太地区
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 南美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 卡达
  • 南非
  • 其他中东和非洲地区

第十一章 重大进展

• 协议、伙伴关係、合作和合资企业
• 收购与合併
• 新产品发布
• 业务扩展
• 其他关键策略

第十二章 公司概况

• Sunwink
• Wylde One
• Goodmylk Co.
• Moon Juice
• Spacegoods
• London Nootropics
• Adapt Drinks
• Four Sigmatic
• Kin Euphorics
• Om Mushroom
• Peak and Valley
• Rasa
• REBBL
• Clevr Blends
• Laird Superfood
• Magic Mind
• Dram Apothecary
• Collider
• Three Spirit Drinks
• Hiyo

According to Stratistics MRC, the Global Adaptogenic and Nootropic Beverage Market is accounted for $2.4 billion in 2025 and is expected to reach $3.9 billion by 2032 growing at a CAGR of 7.1% during the forecast period. Adaptogenic and nootropic beverage comprises drinks infused with adaptogens, nootropics, and botanical extracts designed to support stress resilience, cognitive function, and energy balance. Growth is fueled by rising interest in mental wellness, functional beverages, and healthier alternatives to traditional stimulants. Brands combine scientific signaling with flavorful formulations and convenient formats, leveraging digital marketing and influencers to reach consumers.

Market Dynamics:

Driver:

Rising Consumer Demand for Wellness Beverages

Modern consumers increasingly informed and time-poor, are actively seeking functional beverages that offer tangible benefits beyond basic hydration. This trend moves beyond mere physical wellness to encompass cognitive performance and mental well-being, positioning adaptogenic and nootropic drinks as a convenient, daily solution for managing stress and enhancing focus. The market is directly fueled by this growing desire for integrated, holistic health support through everyday consumables, ensuring sustained demand.

Restraint:

Consumer Skepticism

The market is saturated with bold claims, and without consistent, third-party validation or transparent labeling, many potential customers remain doubtful. Furthermore, the classification of these products as dietary supplements, rather than pharmaceuticals, means they are not subject to the same rigorous pre-market approval processes by bodies like the FDA. This regulatory gap can erode consumer trust and slow down market penetration, as individuals hesitate to incorporate these beverages into their routines.

Opportunity:

Collaborations with Health Experts

A substantial opportunity for market growth lies in strategic collaborations with nutritionists, neuroscientists, and fitness influencers. Endorsements and formulations developed in partnership with credible health professionals can effectively bridge the trust gap that restrains the market. Such collaborations lend scientific authority to product claims, educating consumers on the specific benefits and mechanisms of adaptogens and nootropics. This strategy not only validates the products but also cultivates a loyal customer base that values evidence-based recommendations, thereby driving both trial and long-term brand loyalty.

Threat:

High Production Costs

The market faces a persistent threat from the elevated costs associated with sourcing high-quality, often organic, adaptogenic herbs and nootropic compounds. Furthermore, ensuring supply chain integrity and sustainability for these specialized ingredients adds another layer of expense. These high input costs inevitably translate to premium retail prices, which can limit the potential customer base to a more affluent, health-conscious demographic. This pricing pressure restricts mass-market appeal and makes the category vulnerable to competition from lower-priced, albeit less potent, alternatives.

Covid-19 Impact:

The pandemic served as a critical inflection point, significantly accelerating market growth. Lockdowns and heightened health anxieties prompted a massive consumer pivot towards products that could support immunity and alleviate pandemic-related stress and cognitive fatigue. This period saw a notable surge in online research and purchasing of wellness-oriented goods, with adaptogenic and nootropic beverages perfectly positioned to meet this new demand. The crisis fundamentally altered consumer behavior, embedding these functional drinks into the health regimens of a much broader audience and establishing a new baseline for market size.

The ready-to-drink (RTD) segment is expected to be the largest during the forecast period

The ready-to-drink (RTD) segment is expected to account for the largest market share during the forecast period. Consumers consistently prioritize convenience, and RTD beverages eliminate the preparation time associated with powders or supplements, offering an immediate, grab-and-go solution. This format seamlessly integrates into busy daily routines, whether at the gym, office, or during commutes. Moreover, its familiar and accessible nature lowers the barrier to entry for new users experimenting with functional beverages, making it the most commercially viable and widely distributed category within the market.

The mood enhancement segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mood enhancement segment is predicted to witness the highest growth rate driven by a rising global awareness of mental wellness. In an era marked by increasing stress and burnout, consumers are proactively seeking non-pharmaceutical, accessible ways to manage anxiety and improve their emotional state. Ingredients like ashwagandha, L-theanine, and rhodiola are gaining mainstream recognition for their calming and balancing properties. This segment directly addresses a pervasive and growing consumer need, creating a powerful demand driver that is expected to outpace other functional claims in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share underpinned by its well-established wellness industry, high consumer purchasing power, and early adoption of health trends. The region has a mature infrastructure for marketing and distributing functional beverages, with products readily available in mainstream retail channels. Additionally, a strong culture of self-optimization and biohacking, particularly in the United States, fuels demand for cognitive and adaptogenic solutions. The presence of numerous key market players headquartered in the region further consolidates its dominant position, ensuring a continuous flow of product innovation and marketing investment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by a powerful combination of economic growth, urbanization, and a growing middle class with increasing disposable income. Furthermore, the region has a deep-rooted, centuries-old tradition of using herbal medicine, which creates a natural cultural receptivity to adaptogenic ingredients like ashwagandha and ginseng. This historical context, combined with aggressive market entry by global brands and the explosive growth of e-commerce, makes Asia Pacific a hotbed for new customer acquisition and the future engine of global market growth.

Key players in the market

Some of the key players in Adaptogenic and Nootropic Beverage Market include Sunwink, Wylde One, Goodmylk Co., Moon Juice, Spacegoods, London Nootropics, Adapt Drinks, Four Sigmatic, Kin Euphorics, Om Mushroom, Peak and Valley, Rasa, REBBL, Clevr Blends, Laird Superfood, Magic Mind, Dram Apothecary, Collider, Three Spirit Drinks, and Hiyo.

Key Developments:

In August 2025, Four Sigmatic is set to launch 11 new products by summer 2025, expanding beyond mushroom coffee into instant teas, protein powders, and elixirs infused with lion's mane, reishi, chaga, ashwagandha, and botanicals for focus, calm, mood, immune support, and gut health.

In August 2025, Adapt Drinks (UK) launched a new line of functional mushroom-infused cans under FOCUS (lion's mane + ginger/lemon) and RELAX (reishi + elderflower/pomegranate), science-designed to support mental performance and stress resilience with natural, sugar-free ingredients.

Product Types Covered:

• Ready-to-Drink (RTD)
• Shots & Concentrates
• Powdered Mixes

Primary Functions Covered:

• Cognitive Enhancement & Focus
• Energy & Endurance
• Stress & Anxiety Reduction
• Sleep & Relaxation
• Mood Enhancement

Ingredient Types Covered:

• Adaptogens
• Nootropics
• Supporting Ingredients

Distribution Channels Covered:

• Online/E-commerce
• Supermarkets & Hypermarkets
• Health & Wellness Stores
• Convenience Stores
• Specialty Stores & Cafes

Target Consumers Covered:

• Students
• Working Professionals
• Athletes & Fitness Enthusiasts
• General Health-Conscious Adults

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Adaptogenic and Nootropic Beverage Market, By Product Type

• 5.1 Introduction
• 5.2 Ready-to-Drink (RTD)
• 5.3 Shots & Concentrates
• 5.4 Powdered Mixes

6 Global Adaptogenic and Nootropic Beverage Market, By Primary Function

• 6.1 Introduction
• 6.2 Cognitive Enhancement & Focus
• 6.3 Energy & Endurance
• 6.4 Stress & Anxiety Reduction
• 6.5 Sleep & Relaxation
• 6.6 Mood Enhancement

7 Global Adaptogenic and Nootropic Beverage Market, By Ingredient Type

• 7.1 Introduction
• 7.2 Adaptogens
• 7.3 Nootropics
• 7.4 Supporting Ingredients

8 Global Adaptogenic and Nootropic Beverage Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Online/E-commerce
• 8.3 Supermarkets & Hypermarkets
• 8.4 Health & Wellness Stores
• 8.5 Convenience Stores
• 8.6 Specialty Stores & Cafes

9 Global Adaptogenic and Nootropic Beverage Market, By Target Consumer

• 9.1 Introduction
• 9.2 Students
• 9.3 Working Professionals
• 9.4 Athletes & Fitness Enthusiasts
• 9.5 General Health-Conscious Adults

10 Global Adaptogenic and Nootropic Beverage Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Sunwink
• 12.2 Wylde One
• 12.3 Goodmylk Co.
• 12.4 Moon Juice
• 12.5 Spacegoods
• 12.6 London Nootropics
• 12.7 Adapt Drinks
• 12.8 Four Sigmatic
• 12.9 Kin Euphorics
• 12.10 Om Mushroom
• 12.11 Peak and Valley
• 12.12 Rasa
• 12.13 REBBL
• 12.14 Clevr Blends
• 12.15 Laird Superfood
• 12.16 Magic Mind
• 12.17 Dram Apothecary
• 12.18 Collider
• 12.19 Three Spirit Drinks
• 12.20 Hiyo

List of Tables

• Table 1 Global Adaptogenic and Nootropic Beverage Market Outlook, By Region (2024-2032) ($MN)
• Table 2 Global Adaptogenic and Nootropic Beverage Market Outlook, By Product Type (2024-2032) ($MN)
• Table 3 Global Adaptogenic and Nootropic Beverage Market Outlook, By Ready-to-Drink (RTD) (2024-2032) ($MN)
• Table 4 Global Adaptogenic and Nootropic Beverage Market Outlook, By Shots & Concentrates (2024-2032) ($MN)
• Table 5 Global Adaptogenic and Nootropic Beverage Market Outlook, By Powdered Mixes (2024-2032) ($MN)
• Table 6 Global Adaptogenic and Nootropic Beverage Market Outlook, By Primary Function (2024-2032) ($MN)
• Table 7 Global Adaptogenic and Nootropic Beverage Market Outlook, By Cognitive Enhancement & Focus (2024-2032) ($MN)
• Table 8 Global Adaptogenic and Nootropic Beverage Market Outlook, By Energy & Endurance (2024-2032) ($MN)
• Table 9 Global Adaptogenic and Nootropic Beverage Market Outlook, By Stress & Anxiety Reduction (2024-2032) ($MN)
• Table 10 Global Adaptogenic and Nootropic Beverage Market Outlook, By Sleep & Relaxation (2024-2032) ($MN)
• Table 11 Global Adaptogenic and Nootropic Beverage Market Outlook, By Mood Enhancement (2024-2032) ($MN)
• Table 12 Global Adaptogenic and Nootropic Beverage Market Outlook, By Ingredient Type (2024-2032) ($MN)
• Table 13 Global Adaptogenic and Nootropic Beverage Market Outlook, By Adaptogens (2024-2032) ($MN)
• Table 14 Global Adaptogenic and Nootropic Beverage Market Outlook, By Nootropics (2024-2032) ($MN)
• Table 15 Global Adaptogenic and Nootropic Beverage Market Outlook, By Supporting Ingredients (2024-2032) ($MN)
• Table 16 Global Adaptogenic and Nootropic Beverage Market Outlook, By Distribution Channel (2024-2032) ($MN)
• Table 17 Global Adaptogenic and Nootropic Beverage Market Outlook, By Online/E-commerce (2024-2032) ($MN)
• Table 18 Global Adaptogenic and Nootropic Beverage Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
• Table 19 Global Adaptogenic and Nootropic Beverage Market Outlook, By Health & Wellness Stores (2024-2032) ($MN)
• Table 20 Global Adaptogenic and Nootropic Beverage Market Outlook, By Convenience Stores (2024-2032) ($MN)
• Table 21 Global Adaptogenic and Nootropic Beverage Market Outlook, By Specialty Stores & Cafes (2024-2032) ($MN)
• Table 22 Global Adaptogenic and Nootropic Beverage Market Outlook, By Target Consumer (2024-2032) ($MN)
• Table 23 Global Adaptogenic and Nootropic Beverage Market Outlook, By Students (2024-2032) ($MN)
• Table 24 Global Adaptogenic and Nootropic Beverage Market Outlook, By Working Professionals (2024-2032) ($MN)
• Table 25 Global Adaptogenic and Nootropic Beverage Market Outlook, By Athletes & Fitness Enthusiasts (2024-2032) ($MN)
• Table 26 Global Adaptogenic and Nootropic Beverage Market Outlook, By General Health-Conscious Adults (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.