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市场调查报告书
商品编码
1880578
香菇市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032)Shiitake Mushroom Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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由于植物性食品消费趋势的不断增长、对功能性成分的强劲需求以及蘑菇在医药、营养补充剂和化妆品领域应用的日益广泛,全球香菇市场持续扩张。根据最新的市场评估,预计到2024年,香菇市场规模将达到73.4亿美元,主要得益于亚太地区的高消费量以及在健康意识产业中不断扩大的应用。此外,预计到2025年,市场规模将达到80.1亿美元,主要得益于食品业的创新不断推进以及消费者对天然成分日益增长的偏好。预计到2032年,市场规模将达到154.2亿美元,显示在整个预测期内,市场需求将持续强劲。
市场推动因素:加速转型为植物性饮食
推动市场成长的最有力因素之一是全球向植物性饮食的转变,这促使人们更多地食用营养丰富的蘑菇。香菇富含必需矿物质、B群维生素以及香菇多醣类和赤藻醣醇等生物活性化合物,这些成分具有抗肿瘤、保护心血管和增强免疫力的功效。随着人们对慢性疾病的日益关注,消费者越来越依赖植物性食品,而植物性食品已被证明可以降低肥胖、糖尿病和代谢紊乱的风险。出于对畜牧业的伦理和环境方面的考虑,香菇在食品和保健品中的应用也进一步推动了香菇的普及,显着促进了香菇市场在2024年达到73.4亿美元的估值,并预计在2025年和2032年继续增长。
市场阻碍因素:基础设施不足和认知度低
儘管市场需求旺盛,但基础设施不足构成了一大障碍。数位系统不发达、交通网络不稳定、电力供应不稳定等因素阻碍了香菇的高效加工、储存和分销,尤其是在发展中市场。这些阻碍因素导致营运成本更高、产品品质更低,并限制了香菇的全球扩张。此外,新兴地区的消费者认知度仍然较低,对香菇口味和安全性的误解以及文化差异也阻碍了香菇的广泛应用。这些挑战可能会减缓市场渗透速度,尤其是在冷链基础设施不完善的国家。
市场机会:栽培与萃取技术的进步
香菇栽培和萃取技术的创新带来了广泛的市场机会。机器学习、人工智慧、超音波提取 (UAE)、酶提取和压力提取等先进技术可以提高产量、改善生物活性成分的保留率并缩短加工时间。这些技术增强了产品的功能性,尤其是在製药、营养保健品和化妆品应用领域。专注于先进提取方法的公司将受益于不断增长的需求,预计到 2032 年,市场规模将达到 154.2 亿美元。
市场趋势:有机香菇的快速成长
受健康意识增强和消费者对清洁标籤食品偏好的推动,有机香菇的生产正在快速增长,这是一个日益增长的市场趋势。消费者越来越倾向于选择不含化学物质且可持续种植的原料,这正在推动有机蘑菇的销售。香菇广泛应用于纯素、素食、融合菜餚和功能性食品配方中。由于香菇在註重健康的饮食和以永续发展为导向的产品线中的重要性日益凸显,预计市场成长将进一步加速。
依产地
截至2024年,传统种植香菇仍占市场主导地位,这主要得益于合成投入品的成本效益和高产量。然而,由于消费者对天然和环保成分的需求不断增长,有机种植香菇市场正在快速成长。
依型态
2024年,粉状香菇因其保质期长、水分含量低、重量轻、易于运输以及生物活性化合物稳定性好等优点,成为市场领导者。由于对液体萃取物和浓缩饮品的需求不断增长,预计液体产品领域将呈现最快的成长速度。
依应用领域划分
2024年,医药领域占领先地位,主要得益于市场对香菇抗菌、抗病毒、抗肿瘤和免疫调节特性的强劲需求。由于人们对天然护肤成分的兴趣日益浓厚,预计个人护理和化妆品领域将实现最快的增长。
亚太地区-最大的区域市场(2024年达40亿美元)
预计到2024年,亚太地区将占全球市场的54.5%,即40亿美元,这主要得益于该地区悠久的香菇消费历史、强大的生产基地、先进的加工设施以及对功能性食品日益增长的需求。
北美
北美排名第二,主要得益于美食烹饪潮流、家庭烹饪的增长以及香菇提取物在保健品和护肤品中日益广泛的应用。
欧洲
欧洲排名第三,主要得益于素食主义的日益普及、可持续发展趋势以及蘑菇在化妆品中应用的不断增长。
南美洲、中东和非洲
这些地区正处于新兴阶段,人们的健康意识日益增强,新鲜蘑菇在烹饪和保健品中的消费量也在不断增长。
The global shiitake mushroom market continues to expand due to rising plant-based food trends, strong demand for functional ingredients, and the growing use of mushrooms across pharmaceuticals, dietary supplements, and cosmetics. As per the latest market assessment, the shiitake mushroom market size reached USD 7.34 billion in 2024, driven by high consumption in Asia Pacific and increasing applications in wellness-focused industries. The market is further projected to reach USD 8.01 billion in 2025, supported by expanding food innovation and growing consumer preference for natural ingredients. By 2032, the market is forecast to attain USD 15.42 billion, reflecting robust demand over the forecast period.
Market Drivers: Rising Shift Toward Plant-Based Diets
One of the strongest forces driving market growth is the global shift toward a plant-based diet, which has resulted in increased adoption of nutrient-rich mushrooms. Shiitake mushrooms provide essential minerals, B-complex vitamins, and bioactive compounds such as lentinan and eritadenine that offer antitumor, cardiovascular, and immunity-boosting benefits. With rising concerns around chronic diseases, consumers increasingly rely on plant-sourced foods proven to reduce risks associated with obesity, diabetes, and metabolic disorders. Ethical and environmental concerns regarding animal agriculture further enhance shiitake adoption in both foods and supplements, contributing significantly to the USD 7.34 billion market valuation in 2024 and growth expected into 2025 and 2032.
Market Restraints: Infrastructure Limitations and Low Awareness
Despite notable demand, infrastructure limitations act as a significant barrier. Poor digital systems, unreliable transport networks, and inconsistent power supply inhibit efficient mushroom processing, storage, and distribution-particularly in developing markets. These limitations raise operational costs, reduce product quality, and hinder global expansion. In addition, limited consumer awareness persists in emerging regions, where misconceptions about mushroom flavor, safety, and cultural unfamiliarity reduce adoption. Such challenges can slow market penetration, especially in countries with insufficient cold-chain infrastructure.
Market Opportunities: Technological Advancements in Cultivation & Extraction
Innovation in shiitake mushroom cultivation and extraction presents promising market opportunities. Advanced technologies such as machine learning, artificial intelligence, ultrasonic-assisted extraction (UAE), enzyme-assisted extraction, and pressure-assisted extraction enable higher yields, improved bioactive compound retention, and reduced processing time. These techniques enhance product functionality, particularly for pharmaceuticals, nutraceuticals, and cosmetic applications. Companies focusing on sophisticated extraction methods will benefit significantly as demand rises toward the projected USD 15.42 billion valuation by 2032.
Market Trends: Rapid Growth of Organic Shiitake Mushrooms
A growing trend in the market is the surge in organic shiitake production, fueled by rising health awareness and preference for clean-label foods. Consumers increasingly seek chemical-free and sustainably grown ingredients, boosting organic mushroom sales. Shiitake mushrooms are widely used in vegan, vegetarian, fusion, and functional food formulations. Their elevated prominence in wellness-driven diets and sustainability-oriented product lines is expected to further accelerate market growth.
By Nature
The conventional segment dominated the market in 2024 due to cost-effectiveness and higher yields supported by synthetic inputs. However, the organic segment is growing rapidly due to increasing preference for natural and environmentally friendly ingredients.
By Form
The powder form led the market in 2024, attributed to its longer shelf life, low moisture content, lighter weight, ease of transport, and superior stability of bioactive compounds. The liquid segment is projected to exhibit the fastest growth thanks to increasing demand for liquid extracts and shots.
By Application
The pharmaceuticals sector dominated in 2024, backed by strong demand for shiitake's antibacterial, antiviral, antitumor, and immunomodulatory properties. The personal care & cosmetics segment is the fastest growing, driven by rising interest in natural skincare ingredients.
Asia Pacific - Largest Regional Market (USD 4.00 Billion in 2024)
Asia Pacific held 54.5% of global market share in 2024, valued at USD 4.00 billion, due to its long history of shiitake consumption, strong production base, advanced processing facilities, and rising demand for functional foods.
North America
North America ranked second, driven by gourmet cooking trends, home-cooking growth, and rising use of shiitake extracts in supplements and skincare.
Europe
Europe ranked third, supported by increasing adoption of vegan diets, sustainability trends, and growing use of mushrooms in cosmetics.
South America & Middle East & Africa
These regions are at emerging stages, with increasing health consciousness and rising consumption of fresh mushrooms in culinary and supplement products.
Competitive Landscape
Key players include Nammex, Bonduelle Group, Pawse, M2 Ingredients, Monterey Mushrooms, Shii-Take Rioja, MIGU Adaptogen Bio-tech, and Lianfeng Food Co. Companies are focusing on innovative product launches, organic certifications, and advanced extraction technologies to strengthen market presence.
Segmentation By Nature
By Form
By Application
By Region