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市场调查报告书
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1858839

个人护理湿纸巾市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

Personal Care Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 178 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球个人护理湿纸巾市场价值为 106 亿美元，预计到 2034 年将以 6.1% 的复合年增长率增长至 191 亿美元。

个人护理湿纸巾市场 - IMG1

市场成长轨迹受到消费者习惯转变以及对便捷便携型卫生解决方案日益增长的需求的影响。近期发生的全球健康事件显着提高了人们对卫生的意识，使个人护理湿纸巾成为保持卫生、减少接触有害细菌的必备工具。消费者现在对湿纸巾的期望已不再局限于清洁，这促使品牌不断改进配方，使其具备护肤功效和其他功能。随着生活方式的不断变化和时间的日益紧迫，湿纸巾已成为快速、便捷的个人护理首选方案。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 106亿美元
预测值 191亿美元
复合年增长率 6.1%

永续性在业界日益凸显，各公司积极采用可生物降解和植物性材料，并逐步转向无塑胶包装，以满足消费者需求和监管标准。市场也不断多元化，涌现出更多具有保湿和抗衰老等额外护肤功效的专业湿纸巾，拓展了其在日常生活中的作用。针对特定族群（例如男性、老年人和私密照护使用者）的产品数量显着增长，凸显了个人护理湿纸巾领域正朝着小众、高功能性产品方向发展的趋势。

2024年，湿纸巾市占率达到61%，预计到2034年将以6%的复合年增长率成长。湿纸巾之所以受欢迎，是因为它使用方便，无需额外用水或其他产​​品。这种便捷性使其成为快速清洁和需要便携使用的理想选择。湿纸巾的应用范围广泛，涵盖多个领域，而干巾的功能则较为有限，通常需要配合外部溶液使用，尤其是在医疗环境中。

2024年，一次性湿纸巾市占率达到70%，预计到2034年将以6.1%的复合年增长率成长。这些湿纸巾因其便利性和一次性使用的特点而备受青睐，尤其是在快节奏的现代生活中，用户寻求高效卫生的解决方案，无需额外维护。其广泛的供应和实惠的价格，以及针对不同肤质和用途的多种产品，巩固了其在消费品和医疗保健领域的地位。

2024年，美国个人护理湿纸巾市场规模预计将达25亿美元。北美地区占据了个人护理湿纸巾市场的大部分份额，这主要得益于强劲的消费支出、完善的零售网络以及人们日益增长的个人卫生意识。该地区对可生物降解和环保湿纸巾的需求持续成长，促使企业在永续原料和环保包装方面不断创新。

全球个人护理湿纸巾市场的主要参与者包括拜尔斯道夫股份公司 (Beiersdorf AG)、金佰利公司 (Kimberly-Clark Corporation)、强生消费品公司 (Johnson & Johnson Consumer Inc.)、宝洁公司 (The Procter & Gamble Company)、Nice-Pak Products, Inc.、Suomi), Inc.、Suomid. (The Clorox Company)、LG生活健康有限公司 (LG Household & Health Care Ltd.)、Ontex Group NV、Diamond Wipes International, Inc.、联合利华公司 (Unilever PLC) 和 Essity Aktiebolag。这些主要参与者正在实施有针对性的策略，以提升其市场份额和竞争优势。许多企业正大力投资研发，以开发具有保湿、舒缓和抗衰老等额外功效的湿纸巾，从而迎合不断变化的消费者偏好。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

  • 产业生态系分析
    • 供应商格局
    • 利润率
    • 每个阶段的价值增加
    • 影响价值链的因素
    • 中断
  • 产业影响因素
    • 成长驱动因素
      • 对便捷卫生解决方案的需求日益增长
      • 健康与健康意识不断提高
      • 产品创新与多元化
    • 产业陷阱与挑战
      • 一次性湿纸巾对环境的影响
      • 皮肤敏感和过敏反应
    • 机会
  • 成长潜力分析
  • 市场进入与定位策略
  • 监管环境
  • 主要市场趋势和颠覆性因素
    • 永续发展与无塑胶运动的兴起
    • 转向电子商务和直接面向消费者（DTC）模式
    • 更重视「清洁」、天然和低致敏配方
    • 对小众和专业湿纸巾（男士湿纸巾、宠物湿纸巾、私人照顾湿纸巾）的需求
    • 疫情后卫生与健康福利的整合
  • 原料分析
    • 棉布
    • 聚酯纤维
    • 黏胶纤维
    • 其他的
  • 2024年定价分析
    • 产品成本
      • 婴儿护理湿纸巾
      • 女性卫生湿纸巾
      • 成人/失禁护理湿纸巾
      • 脸部/卸妆湿纸巾
      • 免洗洗手湿纸巾
      • 身体清洁湿纸巾
    • 原料成本
      • 棉布
      • 聚酯纤维
      • 黏胶纤维
      • 其他的
  • 未来市场趋势
    • 人工智慧驱动的个人化与订阅式商业模式
    • 采用循环经济原则和可堆肥解决方案
  • 风险评估与缓解
    • 监理合规风险
    • 产能限制影响分析
    • 技术转型风险
    • 价格波动和成本上涨风险
  • 波特五力分析
  • PESTEL 分析
  • 消费者行为分析
    • 购买模式
    • 偏好分析
    • 消费者行为的区域差异
    • 电子商务对购买决策的影响

第四章：竞争格局

  • 介绍
  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • MEA
      • 拉丁美洲
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 合作伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估算与预测：依类型划分，2021-2034年

  • 主要趋势
  • 湿纸巾
  • 干湿纸巾

第六章：市场估算与预测：依材料分类，2021-2034年

  • 主要趋势
  • 棉布
  • 聚酯纤维
  • 黏胶纤维
  • 其他的

第七章：市场估算与预测：依可用性划分，2021-2034年

  • 主要趋势
  • 一次性的
  • 可重复使用的

第八章：市场估算与预测：依价格区间划分，2021-2034年

  • 主要趋势
  • 低的
  • 中
  • 高的

第九章：市场估计与预测：依应用领域划分，2021-2034年

  • 主要趋势
  • 婴儿护理湿纸巾
  • 女性卫生湿纸巾
  • 成人/失禁护理湿纸巾
  • 脸部/卸妆湿纸巾
  • 免洗洗手湿纸巾
  • 身体清洁湿纸巾

第十章：市场估计与预测：依最终用途划分，2021-2034年

  • 主要趋势
  • 消费者/零售
  • 医疗机构
  • 机构
  • 旅游与饭店

第十一章：市场估价与预测：依配销通路，2021-2034年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司自有网站
  • 离线
    • 大型超市和超市
    • 药局和药房
    • 其他零售店

第十二章：市场估计与预测：依地区划分，2021-2034年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十三章：公司简介

  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Johnson & Johnson Consumer Inc. / Kenvue Inc.
  • Unilever PLC / Unilever NV
  • The Clorox Company
  • Nice-Pak Products, Inc.
  • Rockline Industries Limited
  • Diamond Wipes International, Inc.
  • Albaad USA, Inc.
  • Suominen Corporation / Suominen Oyj
  • Ontex Group NV
  • Essity Aktiebolag (Publ) / Essity AB
  • Beiersdorf Aktiengesellschaft / Beiersdorf AG
  • Unicharm Corporation
  • LG Household & Health Care Ltd.
简介目录
Product Code: 3940

The Global Personal Care Wipes Market was valued at USD 10.6 billion in 2024 and is estimated to grow at a CAGR of 6.1% to reach USD 19.1 billion by 2034.

Personal Care Wipes Market - IMG1

The market growth trajectory is influenced by shifting consumer habits and the increasing preference for hygiene solutions that offer convenience and portability. Recent global health events have significantly heightened awareness around sanitation, positioning personal care wipes as essential tools in maintaining hygiene and minimizing exposure to harmful germs. Consumers now expect more than just cleaning from wipes, pushing brands to enhance their formulations to deliver skincare benefits and functional uses. As lifestyles continue to evolve and time becomes more constrained, wipes have emerged as a preferred solution for quick, mess-free personal care.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$10.6 Billion
Forecast Value$19.1 Billion
CAGR6.1%

Sustainability is taking center stage in the industry, with companies actively incorporating biodegradable and plant-based materials and transitioning toward plastic-free packaging to meet both consumer demand and regulatory standards. The market is also diversifying with specialized wipes that offer added skincare benefits like hydration and anti-aging properties, broadening their role in daily routines. There's a noticeable rise in products tailored to specific demographics such as men, seniors, and intimate care users, highlighting the shift toward niche, high-functionality offerings in the personal care wipes space.

In 2024, the wet wipes segment held a 61% share, and this segment is expected to grow at a CAGR of 6% through 2034. Their popularity stems from their all-in-one use, eliminating the need for additional water or products. This ease of use makes them ideal for quick clean-ups and situations requiring portability. Wet wipes have diversified usage applications across several categories, while dry wipes remain more limited in function and are typically dependent on external solutions, often in clinical settings.

The disposable wipes segment held a 70% share in 2024 and is projected to grow at a CAGR of 6.1% by 2034. These wipes are favored for their convenience and single-use appeal, especially in a fast-paced world where users seek efficient hygiene solutions without extra maintenance. Their broad availability and affordability, combined with a range of variants suited for different skin types and purposes, have solidified their position in both consumer and healthcare sectors.

United States Personal Care Wipes Market generated USD 2.5 billion in 2024. North America commands a large portion of the personal care wipes market, fueled by strong consumer spending, advanced retail networks, and widespread awareness regarding personal hygiene. The demand for biodegradable and eco-conscious wipes continues to grow in the region, encouraging companies to innovate with sustainable raw materials and environmentally friendly packaging.

Leading industry players in the Global Personal Care Wipes Market include Beiersdorf AG, Kimberly-Clark Corporation, Johnson & Johnson Consumer Inc., The Procter & Gamble Company, Nice-Pak Products, Inc., Suominen Corporation, Unicharm Corporation, Albaad USA, Inc., Rockline Industries Limited, The Clorox Company, LG Household & Health Care Ltd., Ontex Group NV, Diamond Wipes International, Inc., Unilever PLC, and Essity Aktiebolag. Major players in the Personal Care Wipes Market are implementing targeted strategies to boost their market presence and competitive edge. Many are investing heavily in R&D to develop wipes that offer additional benefits like skin hydration, soothing agents, and anti-aging ingredients, aligning with evolving consumer preferences.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Type
    • 2.2.3 Material
    • 2.2.4 Usability
    • 2.2.5 Price range
    • 2.2.6 Application
    • 2.2.7 End use
    • 2.2.8 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future Outlook and Strategic Recommendations
  • 2.5 Strategic recommendations
    • 2.5.1 Supply chain diversification strategy
    • 2.5.2 Product portfolio enhancement
    • 2.5.3 Partnership and alliance opportunities
    • 2.5.4 Cost management and pricing strategy
  • 2.6 Decision framework
    • 2.6.1 Investment priority matrix
    • 2.6.2 Risk-adjusted ROI analysis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier Landscape
    • 3.1.2 Profit Margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing demand for convenient hygiene solutions
      • 3.2.1.2 Rising health and hygiene awareness
      • 3.2.1.3 Product innovation and diversification
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Environmental impact of disposable wipes
      • 3.2.2.2 Skin sensitivity and allergic reactions
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Market entry and positioning strategy
  • 3.5 Regulatory landscape
    • 3.5.1 North America
    • 3.5.2 Europe
    • 3.5.3 Asia Pacific
    • 3.5.4 Latin America
    • 3.5.5 MEA
  • 3.6 Major market trends and disruptions
    • 3.6.1 Rise of sustainability and the plastic-free movement
    • 3.6.2 Shift to e-commerce and direct-to-consumer (DTC) models
    • 3.6.3 Increased focus on "clean," natural, and hypoallergenic formulations
    • 3.6.4 Demand for niche and specialized wipes (men's, pet, intimate care)
    • 3.6.5 Integration of hygiene and wellness benefits post-pandemic
  • 3.7 Raw material analysis
    • 3.7.1 Cotton
    • 3.7.2 Polyester
    • 3.7.3 Viscose
    • 3.7.4 Others
  • 3.8 Pricing analysis, 2024
    • 3.8.1 Product cost
      • 3.8.1.1 Baby care wipes
      • 3.8.1.2 Feminine hygiene wipes
      • 3.8.1.3 Adult/incontinence care wipes
      • 3.8.1.4 Facial/makeup removal wipes
      • 3.8.1.5 Hand sanitizing wipes
      • 3.8.1.6 Body cleansing wipes
    • 3.8.2 Raw material cost
      • 3.8.2.1 Cotton
      • 3.8.2.2 Polyester
      • 3.8.2.3 Viscose
      • 3.8.2.4 Others
  • 3.9 Future market trends
    • 3.9.1 AI-driven personalization and subscription-based business models
    • 3.9.2 Adoption of circular economy principles and compostable solutions
  • 3.10 Risk assessment and mitigation
    • 3.10.1 Regulatory compliance risks
    • 3.10.2 Capacity constraint impact analysis
    • 3.10.3 Technology transition risks
    • 3.10.4 Pricing volatility and cost escalation risks
  • 3.11 Porter's five forces analysis
  • 3.12 PESTEL analysis
  • 3.13 Consumer behaviour analysis
    • 3.13.1 Purchasing patterns
    • 3.13.2 Preference analysis
    • 3.13.3 Regional variations in consumer behaviour
    • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Introduction
  • 4.3 Company market share analysis
    • 4.3.1 By region
      • 4.3.1.1 North America
      • 4.3.1.2 Europe
      • 4.3.1.3 Asia Pacific
      • 4.3.1.4 MEA
      • 4.3.1.5 LATAM
  • 4.4 Company matrix analysis
  • 4.5 Competitive analysis of major market players
  • 4.6 Competitive positioning matrix
  • 4.7 Key developments
    • 4.7.1 Mergers & acquisitions
    • 4.7.2 Partnerships & collaborations
    • 4.7.3 New Product Launches
    • 4.7.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Cotton
  • 6.3 Polyester
  • 6.4 Viscose
  • 6.5 Others

Chapter 7 Market Estimates & Forecast, By Usability, 2021 - 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Disposable
  • 7.3 Reusable

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Mid
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Baby care wipes
  • 9.3 Feminine hygiene wipes
  • 9.4 Adult/incontinence care wipes
  • 9.5 Facial/makeup removal wipes
  • 9.6 Hand sanitizing wipes
  • 9.7 Body cleansing wipes

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 consumer/retail
  • 10.3 healthcare facilities
  • 10.4 institutional
  • 10.5 travel & hospitality

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 Online
    • 11.2.1 E-commerce websites
    • 11.2.2 Company-owned websites
  • 11.3 Offline
    • 11.3.1 Hypermarkets and supermarkets
    • 11.3.2 Pharmaceutical and drug store
    • 11.3.3 Other retail stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

  • 12.1 Key trends
  • 12.2 North America
    • 12.2.1 U.S.
    • 12.2.2 Canada
  • 12.3 Europe
    • 12.3.1 UK
    • 12.3.2 Germany
    • 12.3.3 France
    • 12.3.4 Italy
    • 12.3.5 Spain
    • 12.3.6 Russia
  • 12.4 Asia Pacific
    • 12.4.1 China
    • 12.4.2 India
    • 12.4.3 Japan
    • 12.4.4 South Korea
    • 12.4.5 Australia
  • 12.5 Latin America
    • 12.5.1 Brazil
    • 12.5.2 Mexico
  • 12.6 MEA
    • 12.6.1 South Africa
    • 12.6.2 Saudi Arabia
    • 12.6.3 UAE

Chapter 13 Company Profiles

  • 13.1 The Procter & Gamble Company
  • 13.2 Kimberly-Clark Corporation
  • 13.3 Johnson & Johnson Consumer Inc. / Kenvue Inc.
  • 13.4 Unilever PLC / Unilever NV
  • 13.5 The Clorox Company
  • 13.6 Nice-Pak Products, Inc.
  • 13.7 Rockline Industries Limited
  • 13.8 Diamond Wipes International, Inc.
  • 13.9 Albaad USA, Inc.
  • 13.10 Suominen Corporation / Suominen Oyj
  • 13.11 Ontex Group NV
  • 13.12 Essity Aktiebolag (Publ) / Essity AB
  • 13.13 Beiersdorf Aktiengesellschaft / Beiersdorf AG
  • 13.14 Unicharm Corporation
  • 13.15 LG Household & Health Care Ltd.