个人护理擦拭巾市场规模、份额和成长分析（按产品类型、类型、分销管道和地区）- 产业预测 2025-2032

2023 年个人护理擦拭巾市场规模价值 185 亿美元，预计将从 2024 年的 195.2 亿美元成长到 2032 年的 299.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.5%。

个人护理擦拭巾市场正在蓬勃发展，这得益于人们卫生意识的不断增强以及对便携式解决方案的需求不断增加，尤其是在缺水的情况下。消费者越来越被具有预防感染功能的一次性产品所吸引。为了应对这种情况，主要企业正在进行创新，推出适合不同皮肤类型的专用擦拭巾。新冠肺炎疫情让消费者对卫生更加警惕，导致消毒产品尤其是湿纸巾的需求激增。它的便利性和易用性进一步增加了它对寻求有效个人护理和卫生解决方案的消费者的吸引力。毕竟，由于人们在日常卫生习惯中优先考虑清洁和易用性，市场正在经历强劲增长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 原料分析
• Start-Ups分析
• 专利分析

个人护理擦拭巾市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 婴儿擦拭巾
• 脸部及化妆湿擦拭巾
• 手部及身体擦拭巾

个人护理擦拭巾市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 传统的
• 有机的

个人护理擦拭巾市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 超级市场和大卖场
• 药局
• 专卖店
• 其他的

个人护理擦拭巾市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（USA）
• Kimberly-Clark Corporation（USA）
• Johnson & Johnson Services, Inc.（USA）
• Unilever Plc（UK）
• Unicharm Corporation（Japan）
• Edgewell Personal Care（USA）
• Rockline Industries（USA）
• Diamond Wipes International（USA）
• Nice-Pak Products, Inc.（USA）
• Albaad Massuot Yitzhak Ltd.（Israel）
• Essity AB（Sweden）
• The Clorox Company（USA）
• Pigeon Corporation（Japan）
• Hengan International Group Company Limited（China）
• SC Johnson & Son, Inc.（USA）
• ITC Limited（India）
• Suominen Corporation（Finland）
• Medline Industries, Inc.（USA）
• Vinda International Holdings Limited（China）

结论和建议

Personal Care Wipes Market size was valued at USD 18.5 billion in 2023 and is poised to grow from USD 19.52 billion in 2024 to USD 29.95 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The personal care wipes market is flourishing, fueled by rising hygiene awareness and the growing necessity for portable solutions, especially in water-scarce situations. Consumers are increasingly drawn to these disposable products for their infection prevention attributes. In response, leading companies are innovating to introduce specialized wipes tailored to diverse skin types. The COVID-19 pandemic has heightened consumer vigilance regarding hygiene, leading to a surge in the demand for disinfecting products, particularly wipes. Their convenience and ease of use further bolster their appeal among consumers seeking effective personal care and hygiene solutions. Ultimately, the market is experiencing robust growth as individuals prioritize cleanliness and accessibility in daily hygiene practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Wipes Market Segments Analysis

Global Personal Care Wipes Market is segmented by Product Type, Nature, Distribution Channel and region. Based on Product Type, the market is segmented into Baby Wipes, Facial & Cosmetic Wipes and Hand & Body Wipes. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Online, Supermarket and Hypermarket, Pharmacy, Specialty Store and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Wipes Market

The demand for personal care wipes, particularly in the category of baby wipes, is anticipated to grow due to their convenient, disposable nature and effectiveness as a cleansing agent for sensitive areas. As birth rates rise, the need for these products throughout an infant's early life is becoming more pronounced. Baby wipes not only offer practicality for daily hygiene routines but also help cater to the growing population of new parents seeking reliable and safe options for their children's care. This trend reinforces the importance of baby wipes in the personal care wipes market and highlights their continued relevance in consumer choices.

Restraints in the Personal Care Wipes Market

The Personal Care Wipes market face significant challenges due to concerns regarding bacterial transfer. When wet wipes are used across various surfaces, there is a risk that bacteria are spread rather than effectively removed. Research from Cardiff University highlights the inconsistency in the ability of wet wipes to eliminate bacteria, indicating that traditional cleaning methods, such as using soap and water, are much more effective. This variability can lead to consumer skepticism about the efficacy of wipes, potentially restraining market growth as individuals may opt for more reliable cleaning solutions to ensure better hygiene and safety.

Market Trends of the Personal Care Wipes Market

The personal care wipes market is experiencing a significant shift driven by a growing consumer preference for eco-friendly products. Leading manufacturers are increasingly focusing on the development of wipes made from plant-based and biodegradable materials, reflecting a broader trend toward sustainability in the personal care sector. This move not only caters to environmentally conscious consumers but also positions brands favorably amidst stringent regulations regarding plastic and waste management. Additionally, companies are actively reducing plastic packaging, contributing to a greener supply chain. As a result, the market is poised for robust growth, driven by innovation and a commitment to sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Personal Care Wipes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes

Global Personal Care Wipes Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Personal Care Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Supermarket and Hypermarket
• Pharmacy
• Specialty Store
• Other

Global Personal Care Wipes Market Size & CAGR (2025-2032)

• North America (Product Type, Nature, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Nature, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Nature, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Nature, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Nature, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad Massuot Yitzhak Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suominen Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinda International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations