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市场调查报告书
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1854485

个人护理擦拭巾市场按产品类型、分销管道、最终用户、包装类型和材料划分－2025-2032年全球预测

Personal Care Wipes Market by Product Type, Distribution Channel, End User, Packaging Type, Material - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 198 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，个人护理擦拭巾市场规模将成长 242 亿美元，复合年增长率为 7.09%。

关键市场统计数据
基准年2024年 139.8亿美元
预计年份：2025年 149.6亿美元
预测年份 2032 242亿美元
复合年增长率 (%) 7.09%

对个人护理湿纸巾市场进行简要概述，重点在于影响策略决策的消费者、通路和供应链因素。

本执行摘要探讨了影响个人护理纸巾市场的竞争格局、监管环境和消费者需求。本行业涵盖了日常用于卫生、护肤、创伤护理和特殊失禁护理的各类产品。近年来，该品类已从以商品主导的零售模式发展成为配方零碎化、注重永续性声明和通路专属创新的成熟市场。因此，製造商、品牌所有者和零售商越来越需要整合讯息，将产品系列选择与消费行为、采购经济效益和供应链韧性联繫起来。

本文引言中提出了三个交织的主题。首先，消费者需求在功能性功效和环境责任之间呈现两极化，推动产品透过成分和配方实现差异化。其次，全通路策略正在重塑产品组合、定价和促销，改变分销格局。第三，贸易政策和采购的不确定性带来了新的成本和合规挑战。综上所述，这些趋势要求研发、采购和销售团队在对风险和机会达成通用的基础上，进行高层规划。本文余下部分将综合分析这些动态，揭示市场区隔的独特意义，并概述高阶主管可以采取哪些切实可行的措施，以确保在快速变化的品类中获得竞争优势。

不断变化的消费者期望、不断发展的管道以及永续性要求如何改变产品开发、采购和上市策略

消费者偏好、技术进步和日益严格的监管正在显着改变个人护理湿纸巾市场格局。消费者越来越倾向于选择兼具卓越性能和低环境足迹的多功能产品，这推动了对替代纤维、可生物降解配方和低化学防腐剂系统的投资。同时，产品创新也在配方层面加速发展，各大品牌纷纷探索对微生物友善的活性成分、温和的界面活性剂体係以及无香型产品，以满足敏感消费族群的需求。

同时，数位商务和直接面向消费者的模式正在改变产品的上市和规模化方式。品牌正利用数据主导行销和订阅机制来提升客户终身价值，而零售商则在重新定义产品组合策略，以平衡自有品牌成长与高端品牌供应。供应链现代化已成为重中之重，製造商正采用近岸外包、多通路采购和战略库存缓衝等方式来降低原材料短缺和供应中断的风险。法律规范和零售商的永续发展要求也提升了可追溯性和第三方认证作为商业性差异化因素的重要性。随着这些变革的融合，那些能够将产品创新、永续采购和通路专属的市场推广策略整合到一个连贯的蓝图中，从而兼顾短期韧性和长期品牌股权的企业，将成为未来的成功者。

评估持续的关税和贸易政策变化如何改变了擦拭巾价值链的采购选择、材料替代和供应链透明度。

美国关税及相关贸易政策发展在2025年前的累积效应，已对个人护理湿巾价值链造成了明显的压力，尤其是那些依赖跨境采购不织布、特种纤维和化学品的公司。先前实施的关税层级仍然是供应商选择和成本模型的重要考虑因素，迫使许多公司重新评估其筹资策略、供应商合约和到岸成本计算。为因应这些挑战，各公司加强了与供应商的沟通，寻找关税分类机会，从其他地区采购原料，并寻求透过合约途径转嫁或减轻成本影响。

除了采购策略之外，关税导致的成本转移也在影响包装决策和材料替代策略。品牌商和自有品牌製造商正在加快评估国产不织布、竹纤维和棉纤维等混纺材料，以及能够减少进口组件的创新包装形式。此外，法律和合规团队也越来越频繁地参与评估海关裁定、优惠贸易计划的合格以及相关文件，以确保产品标籤和原产地声明的有效性。虽然关税并非策略变革的唯一决定因素，但它引发了对供应链透明度和灵活性的更广泛重新评估，随着企业应对关税正常化和不断变化的贸易政策讯号，关税仍然是采购和商业规划的关键变数。

全面的細項分析揭示了产品、通路、终端用户、包装和材料之间的相互作用，有助于产品组合的优先排序和商业化。

透过对产品类型、通路、终端用户、包装形式和材料组合的細項分析，产品组合经理和商业领导者可以发现其中蕴含的微妙机会和挑战。依产品类型划分，此品类涵盖成人湿纸巾和婴儿湿纸巾，以及脸部护理湿纸巾、女性用纸巾、手部护理湿纸巾和创伤护理擦拭巾。在成人产品中，敏感型失禁护理产品与标准失禁护理产品并存；在婴儿产品中，则有有机配方、敏感配方和标准配方可供选择。面纸的用途更加多样化，包括清洁、卸妆、保湿和爽肤；女性私处护理产品则分为日常湿巾和可冲洗湿巾。手部擦拭巾分为保湿湿纸巾和消毒湿纸巾；创伤护理则提供消毒湿纸巾和湿润癒合湿纸巾。每个产品细分市场都有其特定的配方、法规和功效声明的考量，这些都会影响研发重点和标籤要求。

通路分析表明，便利商店、药局、专卖店和超级市场/大卖场等离线通路对于触达消费者和进行产品试用仍然至关重要，而包括D2C平台和电商零售商在内的线上通路则能够实现订阅模式、定向试用以及更丰富的消费者数据。终端使用者细分包括成人、儿童、老年人和婴儿群体，其中成人群体也按性别细分，儿童和老年人群体按年龄和照护状况细分，婴儿群体则按发展阶段细分。包装类型，从罐装和枕式包装到填充用、旅行装和管状包装，都会影响材料选择和商店行为。此外，竹纤维、棉、不织布和薄纸等材料的选择也会影响永续性讯息、成本结构和监管标籤。结合这些细分，可以建立一个框架，用于调整产品蓝图、通路组合和传播策略，以满足消费者需求，同时优化供应链的稳健性。

美洲、欧洲、中东和非洲以及亚太地区的区域动态和监管预期将决定产品定位和通路策略。

区域动态对全球擦拭巾生态系统的产品开发重点、监管应对措施和分销策略有显着影响。在美洲，需求模式强调便利性、广泛的零售覆盖面，以及对更清洁配方和永续材料的日益增长的需求。零售格局以大型超市和连锁药局为主，同时，为了满足消费者对便利性和补充装服务的偏好，电子商务和订阅模式蓬勃发展。

在欧洲、中东和非洲，监管的复杂性和永续性的期望尤其突出。在这些市场中运营的品牌面临严格的标籤法规、化学品限制以及不断变化的零售商永续性要求，这些都会影响原材料采购和包装设计。该地区新兴市场的消费者需求多样化，既有註重成本的消费者，也有追求天然和认证产品的高端小众群体。在亚太地区，快速的都市化、密集的零售网路和广泛的数位商务为大众市场创新和优质化功能性产品创造了机会。不同国家的消费者偏好也有显着差异，因此需要针对特定区域调整产品和行销策略。了解这些区域差异，有助于製造商和品牌根据区域法规环境和消费者期望，调整产品特性、认证重点和通路策略。

竞争格局和供应商格局分析，揭示品牌所有者、自有品牌和材料创新者如何创造差异化优势和市场进入优势。

个人护理湿纸巾市场的竞争格局错综复杂，既有跨国品牌拥有者，也有灵活的区域专业厂商，还有零售商自有品牌，它们各自遵循着不同的发展策略。同时，自有品牌项目正在对大众通路的价格和货架占有率施加压力。而那些拥有重要生产资产和邻近原料来源的区域性製造商，则正利用这些优势缩短产品上市时间，并为新兴品牌提供灵活的代工生产服务。

值得关注的策略性倡议包括：与材料创新者和品牌团队合作，加速推广替代纤维；与包装供应商和零售商合作，试点可重复使用和再填充系统；以及透过跨境合资企业，在确保产能的同时，降低关税的影响。创新方向优先考虑低影响化学品、使用者体验功能（例如触感座椅配置）以及支援行动使用的包装人体工学设计。同时，各公司正在投资可追溯性系统和第三方认证，以支持其永续性声明并满足零售商的合规要求。对于进入市场和已在市场上立足的公司而言，基于检验的永续性、临床证据或通路特定提案主张的清晰差异化优势，对于维持其在货架和线上市场的份额至关重要。

领导者可采取实际行动，确保供应链韧性，加速永续创新，并使通路策略与不断变化的消费行为保持一致。

为确保个人护理湿纸巾市场取得商业性成功，企业主管应着重采取一系列措施，以平衡短期韧性和中期差异化。优先制定材料策略，透过为关键纤维和不织布原料寻找多家供应商，并评估国内和区域采购方案，以降低跨境供应中断的风险，从而平衡永续性和供应安全。同时，投资可跨不同客户群（例如敏感肌肉、有机产品和功能性产品）的配方平台，使研发能够将成功的活性成分推广到相关的产品系列，而无需重复开发成本。

在商业性，我们将优化通路策略，使产品组合与消费者的购物行为相符。这意味着在高客流量零售场所提升店内产品发现率，同时充分利用直销管道，包括订阅模式、试用装计画和高利润的高阶产品线。我们将加强与包装供应商的伙伴关係，并试行符合零售商永续性标准和消费者日益增长的需求的填充用和低塑胶包装方案。在营运方面，我们将把海关和贸易合规方面的专业知识融入采购决策，以降低关税影响并提高到岸成本的透明度。最后，我们将对新产品声明和认证采用测试学习的迭代方法，透过快速的消费者回馈循环和必要的有针对性的临床和功效试验来支援产品上市，从而验证高端定位。

采用综合研究途径，结合第一层相关人员访谈、供应商咨询和第二层检验，以获得以风险为导向、可操作的洞察。

本摘要的研究结合了定性访谈、与一级供应商的咨询以及对二手资讯的综合分析，从而对品类动态进行了全面的观点。一手资讯包括与品牌经理、采购负责人、材料供应商和零售商品陈列员的结构化讨论，重点在于采购、认证和货架管理方面的实际挑战。此外，还对配方趋势、材料科学进展和包装创新进行了技术审查，以验证相关论点并确定新兴技术的应用路径。

我们利用二级资讯来源来佐证​​监管动态、贸易政策变化和分销管道转移，以确保行业趋势的检验。我们的分析强调三角验证：当一手资料揭示出策略转变，例如材料替代或全通路优先策略时，我们会将这些观察结果与公开的製造商揭露资讯、监管公告和交易文件进行交叉核对。在整个调查方法中，我们避免了对市场规模或成长率的估算，而是专注于模式识别、风险识别和可操作的情报，以支援经营团队决策。本研究的限制包括：取得专有采购合约条款的管道不固定，以及动态的经营团队政策环境需要持续监测以维持准确性。

总结性结论强调了以材料主导的差异化、灵活的供应策略和通路客製化的商品销售对于保持竞争优势的重要性。

总之，个人护理纸巾品类正处于曲折点，消费者期望、通路演变和供应端压力相互交织，需要企业采取更严谨的策略应对措施。产品差异化越来越依赖符合永续性和敏感肌肤需求的成分和配方选择，而全通路行销策略则成为企业追求规模和净利率最大化的一次豪赌。关税和贸易政策的动态持续提升了企业对采购弹性和海关合规能力的需求，促使企业考虑供应商多元化和尽可能地将生产外包到近岸地区。

展望未来，最有希望赢得市场的企业将是那些能够将经过验证的产品检验、强大的营运韧性和精通通路的商业化策略相结合的企业。这意味着要投资于适应性强的配方平台、拥有经检验的环保资质的原料伙伴关係，以及能够整合线下通路和线上订阅模式的数据驱动型分销策略。透过运用本文提出的市场区隔和区域差异作为策略选择的基础，企业领导者可以优先考虑那些能够为客户创造明确价值、同时降低执行风险并保障供应连续性的措施。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 为了减少对环境的影响，市场对采用植物来源纤维配製的可生物降解个人护理擦拭巾的需求日益增长。
  • 随着消费者对旅行卫生问题的日益关注，含有天然萃取物的抗菌擦拭巾激增。
  • 高端护肤领域可重复填充式个人护理擦拭巾系统的发展，旨在最大限度地减少一次性塑胶废弃物。
  • 扩大益生菌护肤湿纸巾擦拭巾，平衡肌肤微生物群，促进温和的日常去角质。
  • 正在研发含有冷压油的擦拭巾，以深层滋润和滋养干性肌肤。

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

8. 个人护理擦拭巾市场（依产品类型划分）

  • 成人擦拭巾
    • 适用于敏感肌肤的失禁擦拭巾
    • 标准型失禁擦拭巾
  • 婴儿擦拭巾
    • 有机婴儿擦拭巾
    • 婴儿敏感肌肤专用擦拭巾
    • 标准婴儿擦拭巾
  • 脸部湿擦拭巾
    • 清洁擦拭巾
    • 卸妆纸
    • 保湿湿擦拭巾
    • 爽肤擦拭巾
  • 擦拭巾湿纸巾
    • 每日生理洁舒巾
    • 可冲散的卫生擦拭巾
  • 擦拭巾
    • 保湿湿擦拭巾
    • 消毒擦拭巾
  • 伤口护理湿纸巾
    • 消毒伤口擦拭巾
    • 湿润创伤治疗癒合擦拭巾

9. 个人护理擦拭巾市场按分销管道划分

  • 离线
    • 便利商店
    • 药房和药品商店
    • 专卖店
    • 超级市场大卖场
  • 在线的
    • 消费者
    • 电子商务零售商

第十章 依最终用户分類的个人护理擦拭巾市场

  • 成人版
    • 女士
    • 男性
  • 孩子
    • 男生
    • 女孩
  • 老年人
    • 辅助生活设施
    • 独立
  • 婴儿
    • 1岁以下的婴儿
    • 1-3岁幼儿

第十一章 依包装类型分類的个人护理擦拭巾市场

  • 罐
  • 流动包装
  • 可重复填充包装
  • 旅行套装
  • 管装

第十二章：按材料分類的个人护理擦拭巾市场

  • 竹纤维
  • 棉布
  • 不织布
  • 棉纸

第十三章：各地区个人护理擦拭巾市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十四章 个人护理擦拭巾市场（依类别划分）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十五章 各国个人护理擦拭巾市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十六章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Kimberly-Clark Corporation
    • The Procter & Gamble Company
    • Unilever PLC
    • Johnson & Johnson
    • Edgewell Personal Care Company
    • Kao Corporation
    • Nice-Pak Products, LLC
    • Hengan International Group Company Limited
    • SC Johnson & Son, Inc.
    • L'Oreal SA
Product Code: MRR-205091A88459

The Personal Care Wipes Market is projected to grow by USD 24.20 billion at a CAGR of 7.09% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 13.98 billion
Estimated Year [2025] USD 14.96 billion
Forecast Year [2032] USD 24.20 billion
CAGR (%) 7.09%

A concise orientation to the personal care wipes landscape that highlights consumer, channel, and supply forces influencing strategic decision-making

This executive summary introduces the competitive, regulatory, and consumer landscape shaping personal care wipes. The sector spans a wide spectrum of products used daily in hygiene, skincare, wound care, and specialty incontinence management. Over recent years, the category has matured from commodity-driven retail offerings to a space characterized by segmentation in formulation, sustainability claims, and channel-specific innovation. As a result, manufacturers, brand owners, and retailers increasingly need integrated intelligence that connects product portfolio choices to consumer behavior, procurement economics, and supply chain resilience.

In presenting the major forces at play, this introduction foregrounds three intersecting themes. First, consumer demand has bifurcated toward functional efficacy and environmental responsibility, driving product differentiation across materials and formulations. Second, distribution realities have shifted as omnichannel strategies reshape assortment, pricing, and promotional mechanics. Third, trade policy and material sourcing volatility have introduced new cost and compliance considerations. Taken together, these trends require executive-level planning that aligns R&D, procurement, and commercial teams around a shared view of risk and opportunity. The remainder of this document synthesizes those dynamics, highlights segmentation-specific implications, and outlines practical actions executives can take to secure competitive advantage in a rapidly evolving category.

How shifting consumer expectations, channel evolution, and sustainability mandates are reshaping product development, sourcing, and go-to-market playbooks

The landscape for personal care wipes is undergoing transformative shifts driven by consumer preferences, technological advances, and heightened regulatory scrutiny. Consumers are increasingly demanding multi-functional products that combine performance with a reduced environmental footprint, which has catalyzed investment in alternative fibers, biodegradable formulations, and lower-chemistry preservative systems. At the same time, product innovation is accelerating on the formulation axis, with brands exploring microbiome-friendly actives, gentle surfactant systems, and fragrance-free variants tailored for sensitive cohorts.

Concurrently, digital commerce and direct-to-consumer models are reshaping how products are launched and scaled. Brands are leveraging data-driven marketing and subscription mechanics to increase lifetime value, while retailers are redefining assortment strategies to balance private label growth with premium branded offerings. Supply chain modernization has become a priority: manufacturers are adopting nearshoring, multi-sourcing, and strategic inventory buffers to reduce exposure to material shortages and logistic disruptions. Regulatory frameworks and retailer sustainability requirements are also elevating traceability and third-party certification as commercial differentiators. As these shifts converge, successful players will be those that integrate product innovation, sustainable sourcing, and channel-specific go-to-market approaches into cohesive roadmaps that address both near-term resilience and long-term brand equity.

Assessing how sustained tariff measures and trade-policy shifts have reshaped procurement choices, material substitution, and supply chain transparency across the wipes value chain

The cumulative effects of United States tariff measures and related trade policy developments through 2025 have introduced observable pressures on the personal care wipes value chain, particularly for players reliant on cross-border sourcing of nonwoven fabrics, specialty fibers, and chemical inputs. Tariff layers implemented in prior years have persisted as a factor in supplier selection and cost modeling, prompting many organizations to reassess sourcing strategies, supplier contracts, and landed-cost calculations. In response, companies have increased dialogue with suppliers to identify tariff classification opportunities, originated materials from alternative geographies, and pursued contractual instruments that pass through or mitigate cost impacts.

Beyond procurement tactics, tariff-driven cost variability has influenced packaging decisions and material substitution strategies. Brands and private label manufacturers have accelerated evaluation of domestically produced nonwovens, fiber blends such as bamboo and cotton alternatives, and innovative pack formats that reduce imported components. Moreover, legal and compliance teams are now more frequently engaged in assessing customs rulings, preferential trade program eligibility, and documentation to ensure that product claims and country-of-origin declarations remain defensible. While tariffs have not been the sole determinant of strategic change, they have catalyzed a broader reassessment of supply chain transparency and agility, and they remain an important variable for procurement and commercial planning as firms navigate post-tariff normalization and evolving trade-policy signals.

Comprehensive segmentation analysis revealing product, channel, end-user, packaging, and material interactions that inform portfolio prioritization and commercialization

Segmentation insight across product types, channels, end users, packaging formats, and material composition reveals nuanced opportunities and constraints for portfolio managers and commercial leaders. When evaluated by product type, the category extends from adult and baby wipes to facial, feminine, hand, and wound care wipes; within adult offerings, sensitive incontinence solutions coexist with standard incontinence formats, while baby products span organic, sensitive, and standard formulations. Facial wipes diversify into cleansing, makeup removal, moisturizing, and toner applications, and feminine offerings distinguish between daily and flushable variants. Hand wipes are differentiated into moisturizing and sanitizing types, and wound care covers antiseptic and moist healing formats. Each product-level segment carries specific formulation, regulatory, and claims considerations that affect R&D priorities and labeling requirements.

Distribution analysis shows that offline channels such as convenience stores, pharmacy and drug stores, specialty outlets, and supermarkets/hypermarkets remain essential for reach and trial, whereas online channels including direct-to-consumer platforms and e-commerce retailers enable subscription models, targeted sampling, and richer consumer data capture. End-user segmentation separates adult, children, elderly, and infant cohorts, with further granularity by gender for adults, age and care context for children and elderly populations, and narrow developmental bands for infants. Packaging type choices-ranging from canisters and flow packs to refillable, travel, and tube packs-interact with both material selection and point-of-sale behavior. Finally, material selection across bamboo fiber, cotton, nonwoven fabric, and tissue paper influences sustainability messaging, cost structure, and regulatory labeling. Combining these segmentation dimensions provides a framework for tailoring product roadmaps, channel-specific assortments, and communication strategies that address distinct consumer needs while optimizing supply chain robustness.

Regional dynamics and regulatory expectations across the Americas, Europe Middle East & Africa, and Asia-Pacific that determine product adaptation and channel strategies

Regional dynamics have a significant bearing on product development priorities, regulatory compliance, and distribution strategies across the global wipes ecosystem. In the Americas, demand patterns emphasize convenience, broad retail reach, and a rising interest in cleaner formulations and sustainable materials. The retail landscape is characterized by a balance between large-format grocery outlets and drugstore chains, with e-commerce and subscription models growing rapidly in response to consumer preference for convenience and replenishment services.

In Europe, Middle East & Africa, regulatory complexity and sustainability expectations are particularly salient. Brands operating in these markets face stringent labeling regimes, chemical restrictions, and increasingly explicit retailer sustainability requirements that impact material sourcing and packaging design. Emerging markets within this region present heterogeneous consumer needs, where cost-sensitive segments coexist with premium niches seeking natural or certified products. In the Asia-Pacific region, rapid urbanization, dense retail networks, and digital commerce penetration create opportunities for both mass-market innovations and premiumized, functional formats. Local manufacturing hubs and proximity to raw material suppliers make this region strategically important for global supply chains, while consumer preferences can vary substantially by country, requiring localized product adaptation and marketing strategies. Understanding these regional nuances enables manufacturers and brands to tailor product features, certification priorities, and channel strategies to regulatory environments and consumer expectations across geographies.

Competitive and supplier landscape insights showing how brand owners, private labels, and material innovators are shaping differentiation and go-to-market advantage

Competitive dynamics in the personal care wipes space reflect a mix of multinational brand owners, nimble regional specialists, and retailer private labels, each pursuing distinct playbooks. Leading product innovators emphasize formulation differentiation, sustainability credentials, and multi-channel marketing to capture premium segments, while private label programs exert pressure on pricing and shelf prominence in mass channels. Regional manufacturers that control critical manufacturing assets and proximate raw material sources have leveraged those advantages to offer faster time-to-market and responsive co-manufacturing arrangements for emerging brands.

Strategic activity that merits attention includes partnerships between material innovators and brand teams to accelerate adoption of alternative fibers, alliances between packaging suppliers and retailers to pilot refill and reusable systems, and cross-border joint ventures that secure capacity while mitigating tariff exposure. Innovation pipelines increasingly prioritize low-impact chemistries, user-experience features such as tactile sheet composition, and packaging ergonomics that support on-the-go usage. At the same time, companies are investing in traceability systems and third-party certifications to underpin sustainability claims and address retailer compliance requirements. For market entrants and established players alike, a clear point of differentiation rooted in verified sustainability, clinical evidence, or channel-specific value propositions will be essential to maintain shelf and digital prominence.

Action-oriented steps for leaders to secure supply resilience, accelerate sustainable innovation, and align channel strategies with evolving consumer behavior

Executives should pursue a focused set of actions that balance near-term resilience with medium-term differentiation to secure commercial traction in personal care wipes. Prioritize a materials strategy that balances sustainability credentials with supply security by qualifying multiple suppliers for key fibers and nonwoven inputs and by evaluating domestic and regional sourcing options to reduce exposure to cross-border disruptions. Concurrently, invest in formulation platforms that can be adapted across cohorts-sensitive, organic, and functional segments-so that R&D can scale successful actives across related SKUs without duplicative development costs.

Commercially, refine channel strategies to align assortment with purchase behaviors: enhance in-store discovery in high-traffic retail formats while leveraging direct-to-consumer channels for subscription models, sampling programs, and higher-margin premium lines. Strengthen partnerships with packaging suppliers to pilot refill and low-plastic options that respond to retailer sustainability criteria and growing consumer interest. On the operational front, integrate customs and trade-compliance expertise into procurement decision-making to mitigate tariff exposure and improve landed-cost transparency. Finally, adopt a test-and-learn cadence for new claims and certifications, supporting launch learning with rapid consumer feedback loops and targeted clinical or efficacy studies where necessary to substantiate premium positioning.

An integrated research approach using primary stakeholder interviews, supplier consultations, and secondary validation to produce practical, risk-focused insights

The research underpinning this summary combines qualitative interviews, primary supplier consultations, and secondary-source synthesis to generate a rounded perspective on category dynamics. Primary inputs included structured discussions with brand managers, procurement leads, material suppliers, and retail merchandisers to surface practical challenges in sourcing, certification, and shelf management. These conversations were complemented by technical reviews of formulation trends, material science advances, and packaging innovations to validate claims and identify emerging technology adoption pathways.

Secondary sources were used to corroborate regulatory developments, trade policy changes, and distribution shifts, ensuring the narrative reflects verifiable industry movements. Analysis emphasized triangulation: where primary insights suggested strategic shifts-such as material substitution or omnichannel prioritization-these observations were cross-checked against publicly available manufacturer disclosures, regulatory announcements, and trade documentation. Throughout, care was taken to avoid extrapolating market size or forecasting growth rates; instead, the methodology focuses on pattern recognition, risk identification, and actionable intelligence that supports executive decision-making. Limitations include variable access to proprietary procurement contract terms and a dynamic trade-policy environment that requires ongoing monitoring to maintain situational accuracy.

A conclusive synthesis emphasizing the need for material-led differentiation, supply resilience, and channel-aligned commercialization to maintain competitive advantage

In conclusion, the personal care wipes category is at an inflection point where consumer expectations, channel evolution, and supply-side pressures converge to demand more disciplined strategic responses. Product differentiation is increasingly driven by materials and formulation choices that align with sustainability and sensitive-skin claims, while omnichannel commercialization approaches are becoming table stakes for scale and margin optimization. Tariff and trade-policy dynamics have introduced a persistent need for procurement agility and stronger customs compliance capabilities, prompting companies to diversify suppliers and explore nearshoring where feasible.

Looking ahead, the organizations best positioned to win will be those that combine validated product claims with operational resilience and channel-savvy commercialization. This means investing in adaptable formulation platforms, material partnerships that provide verified environmental credentials, and data-enabled distribution strategies that integrate offline reach with online subscription economics. By grounding strategic choices in the segmentation and regional nuances laid out here, leaders can reduce execution risk and prioritize initiatives that deliver clear customer value while safeguarding supply continuity.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rising demand for biodegradable personal care wipes formulated with plant-based fibers to reduce environmental footprint
  • 5.2. Surge in antimicrobial wipes infused with natural extracts to address consumer concerns about hygiene during travel
  • 5.3. Introduction of alcohol-free cleansing wipes for sensitive skin targeting consumers with eczema and rosacea
  • 5.4. Growth of refillable personal care wipe systems in premium skincare to minimize single-use plastic waste
  • 5.5. Expansion of probiotic skincare wipe offerings promoting microbiome balance and gentle daily exfoliation
  • 5.6. Development of cold-pressed oil-infused wipes delivering deep hydration and nourishment for dry skin types

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Personal Care Wipes Market, by Product Type

  • 8.1. Adult Wipes
    • 8.1.1. Sensitive Incontinence Wipes
    • 8.1.2. Standard Incontinence Wipes
  • 8.2. Baby Wipes
    • 8.2.1. Organic Baby Wipes
    • 8.2.2. Sensitive Baby Wipes
    • 8.2.3. Standard Baby Wipes
  • 8.3. Facial Wipes
    • 8.3.1. Cleansing Wipes
    • 8.3.2. Makeup Remover Wipes
    • 8.3.3. Moisturizing Wipes
    • 8.3.4. Toner Wipes
  • 8.4. Feminine Wipes
    • 8.4.1. Daily Feminine Wipes
    • 8.4.2. Flushable Feminine Wipes
  • 8.5. Hand Wipes
    • 8.5.1. Moisturizing Hand Wipes
    • 8.5.2. Sanitizing Hand Wipes
  • 8.6. Wound Care Wipes
    • 8.6.1. Antiseptic Wound Wipes
    • 8.6.2. Moist Wound Healing Wipes

9. Personal Care Wipes Market, by Distribution Channel

  • 9.1. Offline
    • 9.1.1. Convenience Store
    • 9.1.2. Pharmacy & Drug Store
    • 9.1.3. Specialty Store
    • 9.1.4. Supermarket Hypermarket
  • 9.2. Online
    • 9.2.1. Direct To Consumer
    • 9.2.2. E-Commerce Retailer

10. Personal Care Wipes Market, by End User

  • 10.1. Adult
    • 10.1.1. Female
    • 10.1.2. Male
  • 10.2. Children
    • 10.2.1. Boys
    • 10.2.2. Girls
  • 10.3. Elderly
    • 10.3.1. Assisted Living
    • 10.3.2. Independent
  • 10.4. Infant
    • 10.4.1. Babies Under 1 Year
    • 10.4.2. Toddlers 1 To 3

11. Personal Care Wipes Market, by Packaging Type

  • 11.1. Canisters
  • 11.2. Flow Packs
  • 11.3. Refillable Packs
  • 11.4. Travel Packs
  • 11.5. Tube Packs

12. Personal Care Wipes Market, by Material

  • 12.1. Bamboo Fiber
  • 12.2. Cotton
  • 12.3. Nonwoven Fabric
  • 12.4. Tissue Paper

13. Personal Care Wipes Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Personal Care Wipes Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Personal Care Wipes Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Kimberly-Clark Corporation
    • 16.3.2. The Procter & Gamble Company
    • 16.3.3. Unilever PLC
    • 16.3.4. Johnson & Johnson
    • 16.3.5. Edgewell Personal Care Company
    • 16.3.6. Kao Corporation
    • 16.3.7. Nice-Pak Products, LLC
    • 16.3.8. Hengan International Group Company Limited
    • 16.3.9. S.C. Johnson & Son, Inc.
    • 16.3.10. L'Oreal S.A.

LIST OF FIGURES

  • FIGURE 1. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS PERSONAL CARE WIPES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE WIPES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. PERSONAL CARE WIPES MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. PERSONAL CARE WIPES MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. PERSONAL CARE WIPES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL PERSONAL CARE WIPES MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE INCONTINENCE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD INCONTINENCE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ORGANIC BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SENSITIVE BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY STANDARD BABY WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FACIAL WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CLEANSING WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MAKEUP REMOVER WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TONER WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMININE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DAILY FEMININE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLUSHABLE FEMININE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY HAND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOISTURIZING HAND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SANITIZING HAND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY WOUND CARE WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ANTISEPTIC WOUND WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MOIST WOUND HEALING WIPES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY OFFLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PHARMACY & DRUG STORE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SPECIALTY STORE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY SUPERMARKET HYPERMARKET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY DIRECT TO CONSUMER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY E-COMMERCE RETAILER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ADULT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FEMALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CHILDREN, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY GIRLS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ELDERLY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY ASSISTED LIVING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INDEPENDENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY INFANT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BABIES UNDER 1 YEAR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TODDLERS 1 TO 3, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY PACKAGING TYPE, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY CANISTERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY FLOW PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY REFILLABLE PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 305. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 306. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TRAVEL PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 307. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 308. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 309. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 310. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 311. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 312. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY TUBE PACKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 313. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 314. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 315. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 316. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 317. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 318. GLOBAL PERSONAL CARE WIPES MARKET SIZE, BY BAMBOO FIBER, BY GROUP, 20