燕麦片市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球燕麦市场价值为 104 亿美元，预计到 2034 年将以 5.4% 的复合年增长率增长至 175 亿美元。

消费者生活方式向更健康饮食选择的转变持续推动燕麦片的需求成长。燕麦片是一种营养丰富的全谷物食品，由磨碎的燕麦製成。随着人们越来越关注健康，燕麦片因其富含对心臟有益的膳食纤维、促进消化以及易于搭配各种餐食而备受青睐。注重健康的消费者开始选择全谷物作为日常营养来源，而燕麦片则因其成分天然、加工过程简单而成为首选。功能性食品的日益普及也提升了燕麦片的市场地位，尤其是添加了抗氧化剂和营养成分的强化燕麦片越来越受欢迎。人们对植物性营养和无过敏原食品的兴趣日益浓厚，使得燕麦片成为永续、无乳製品早餐的理想选择。政策层面支持植物性食品和环境友善食品体系，进一步巩固了燕麦片在消费者饮食中的地位。随着健康潮流在全球蔓延，燕麦片不再只是被视为早餐主食，而是一种灵活、健康的食品选择，适合各种生活方式和饮食习惯。

2024年，普通燕麦片创造了31亿美元的收入。这种燕麦片经过蒸煮和压扁，形成标誌性的片状质地，既保留了营养成分，又方便快速。其广受欢迎之处在于兼顾了便利性和营养价值，无论是煮成粥、加入烘焙食品，还是用于冷餐，都非常合适。消费者喜爱这款燕麦片，是因为它口感稳定，并且能够满足各种不同的饮食需求。

2024年，热早餐谷物市占率达到33.05%，预计到2034年将以5.3%的复合年增长率成长。这个细分市场之所以保持其重要性，得益于传统的消费习惯以及燕麦片作为温暖舒适早餐的悠久声誉。口味创新、便捷的冲泡方式以及符合消费者不断变化的生活方式的便携包装也推动了其受欢迎程度。在北美和欧洲等主要地区，早餐与谷物有着紧密的文化联繫，这也促进了该品类的持续成长。

预计2025年至2034年，北美燕麦市场将以5.5%的复合年增长率成长。人们对燕麦健康益处的认识不断提高，正在推动该地区燕麦产品的研发。越来越多的消费者寻求能够满足其饮食偏好的燕麦产品，例如无麸质、有机和添加超级食品的燕麦产品。这一趋势体现在消费者对创新燕麦配方日益增长的需求上，这些产品不仅要符合「清洁标籤」的要求，还要提供功能性的健康益处。

全球燕麦市场的主要品牌包括雀巢、泰莱、百事可乐、Shantis Oats、My Captain Oats、家乐氏、Nordic Oats、Post Consumer Brands、Fazer Mills、Bob's Red Mill、Grain Millers、通用磨坊和布勒。燕麦市场的企业正透过创新、以健康为中心的产品开发和永续采购来巩固其竞争优势。主要企业正在透过推出强化型、高纤维和高蛋白燕麦产品来丰富其产品线，以满足不断变化的饮食偏好。他们积极推出有机、无麸质和添加超级食品的产品，以吸引註重健康、追求功能性营养的消费者。许多品牌正在利用「清洁标籤」定位，专注于减少加工和使用天然成分。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
  • 中断
• 产业影响因素
  • 成长驱动因素
    • 健康意识的提高和功能性食品需求的增长
    • 植物性饮食趋势与乳製品替代品成长
    • 方便食品创新与即时产品需求
  • 产业陷阱与挑战
    • 主要市场燕麦种植面积下降
    • 原物料价格波动和供应链限制
  • 市场机会
    • 早餐以外的功能性成分应用
    • 新兴休閒食品应用
• 成长潜力分析
• 监管环境
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL 分析
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 副产品
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 专利格局
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物策略
  • 生产中的能源效率
  • 环保倡议
• 碳足迹考量

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品划分，2021-2034年

• 主要趋势
• 钢切燕麦
• 普通燕麦片
• 快熟燕麦片
• 即溶燕麦片
• 燕麦麸
• 燕麦粉

第六章：市场估算与预测：依加工方式划分，2021-2034年

• 主要趋势
• 传统石磨加工
• 辊磨加工
• 蒸汽处理工艺
• 酵素处理产品
• 冷冻干燥加工

第七章：市场估计与预测：依应用领域划分，2021-2034年

• 主要趋势
• 热早餐麦片
• 即食谷物
• 食品配料和添加剂
• 植物性饮料
• 点心
• 烘焙产品
• 运动营养
• 婴幼儿食品
• 动物饲料
• 製药

第八章：市场估算与预测：依最终用途产业划分，2021-2034年

• 主要趋势
• 零售消费者
• 餐饮服务业者
• 食品饮料製造商
• 工业加工公司
• 医疗保健和营养领域
• 儿童营养计划
• 运动健身产业

第九章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第十章：公司简介

• Bob's Red Mill
• Buhler
• Fazer Mills
• General Mills
• Grain Millers
• Kellogg
• My Captain Oats
• Nestle
• Nordic Oats
• PepsiCo
• Post Consumer Brands
• Shantis Oats
• Tate & Lyle

The Global Oatmeal Market was valued at USD 10.4 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 17.5 billion by 2034.

The shift in consumer lifestyle toward healthier food choices continues to drive the demand for oatmeal, a nutrient-dense whole grain product made from ground oats. With a growing focus on wellness, consumers are embracing oatmeal for its heart-healthy fiber content, digestive benefits, and adaptability across meals. Health-conscious individuals are turning to whole grains for daily nutrition, and oatmeal is at the forefront due to its clean-label appeal and minimal processing. Increasing adoption of functional foods has also boosted oatmeal's position in the market, especially as fortified variants containing antioxidants and added nutrients gain popularity. Rising interest in plant-based nutrition and allergen-free options has positioned oatmeal as a go-to solution for sustainable, dairy-free breakfasts. Policy-level support for plant-derived and environmentally friendly food systems is further reinforcing the role of oatmeal in consumers' diets. As the wellness trend spreads globally, oatmeal is no longer viewed solely as a breakfast staple but rather as a flexible, wholesome food choice suitable for varied lifestyles and eating habits.

In 2024, the regular rolled oats generated USD 3.1 billion. These oats are steamed and rolled flat to create a recognizable flaked texture that retains nutritional integrity while offering faster preparation. Their widespread appeal lies in the balance they strike between convenience and nutrition, making them suitable for cooking into porridge, blending into baked recipes, or using in cold meal options. Consumers favor these oats for their consistency and compatibility with various dietary preferences.

The hot breakfast cereals segment accounted for a 33.05% share in 2024, and is expected to grow at a CAGR of 5.3% through 2034. This segment maintains its relevance thanks to traditional consumption habits and the long-standing reputation of oatmeal as a warm, comforting breakfast. Its popularity is also supported by flavor innovations, instant preparation options, and on-the-go packaging that aligns with evolving consumer lifestyles. The strong cultural association with breakfast across key regions like North America and Europe contributes to this category's sustained growth.

North America Oatmeal Market is projected to grow at a CAGR of 5.5% from 2025 to 2034. Increasing awareness around the health-promoting properties of oats is shaping product development in the region. A growing number of consumers are seeking oat-based offerings that cater to dietary preferences such as gluten-free, organic, and superfood-enhanced varieties. This trend is reflected in the rising demand for innovative oatmeal formulations that meet clean-label expectations while delivering functional health benefits.

Leading brands active in the Global Oatmeal Market include Nestle, Tate & Lyle, PepsiCo, Shantis Oats, My Captain Oats, Kellogg, Nordic Oats, Post Consumer Brands, Fazer Mills, Bob's Red Mill, Grain Millers, General Mills, and Buhler. Companies in the oatmeal market are reinforcing their competitive edge by embracing innovation, health-centric product development, and sustainable sourcing. Key players are diversifying their offerings with fortified, high-fiber, and protein-enriched oat variants tailored to meet evolving dietary preferences. They are actively launching organic, gluten-free, and superfood-infused products that appeal to health-aware consumers seeking functional nutrition. Many brands are leveraging clean-label positioning, focusing on minimal processing and natural ingredients.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Product trends
  • 2.2.2 Processing method trends
  • 2.2.3 Application trends
  • 2.2.4 End use industry trends
  • 2.2.5 Regional trends
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising health consciousness & functional food demand
    • 3.2.1.2 Plant-based diet trends & dairy alternative growth
    • 3.2.1.3 Convenience food innovation & instant product demand
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Declining oat production acreage in key markets
    • 3.2.2.2 Raw material price volatility & supply chain constraints
  • 3.2.3 Market opportunities
    • 3.2.3.1 Functional ingredient applications beyond breakfast
    • 3.2.3.2 Emerging snack food applications
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and Innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Price trends
  • 3.8.1 By region
  • 3.8.2 By product
• 3.9 Future market trends
• 3.10 Technology and Innovation landscape
  • 3.10.1 Current technological trends
  • 3.10.2 Emerging technologies
• 3.11 Patent Landscape
• 3.12 Trade statistics (HS code) ( Note: the trade statistics will be provided for key countries only)
  • 3.12.1 Major importing countries
  • 3.12.2 Major exporting countries
• 3.13 Sustainability and environmental aspects
  • 3.13.1 Sustainable practices
  • 3.13.2 Waste reduction strategies
  • 3.13.3 Energy efficiency in production
  • 3.13.4 Eco-friendly initiatives
• 3.14 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Steel-cut oats
• 5.3 Regular rolled oats
• 5.4 Quick cooking oats
• 5.5 Instant oatmeal
• 5.6 Oat bran
• 5.7 Oat flour

Chapter 6 Market Estimates and Forecast, By Processing Method, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Traditional stone-ground processing
• 6.3 Roller-milled processing
• 6.4 Steam-treated processing
• 6.5 Enzyme-processed products
• 6.6 Freeze-dried processing

Chapter 7 Market Estimates and Forecast, By Application, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Hot breakfast cereals
• 7.3 Ready-to-eat cereals
• 7.4 Food ingredients & additives
• 7.5 Plant-based beverages
• 7.6 Snack foods
• 7.7 Bakery products
• 7.8 Sports nutrition
• 7.9 Infant & baby foods
• 7.10 Animal feed
• 7.11 Pharmaceutical

Chapter 8 Market Estimates and Forecast, By End Use Industry, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Retail consumer
• 8.3 Food service operators
• 8.4 Food & beverage manufacturers
• 8.5 Industrial processing companies
• 8.6 Healthcare & nutrition sector
• 8.7 Child nutrition programs
• 8.8 Sports & fitness industry

Chapter 9 Market Estimates and Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East and Africa

Chapter 10 Company Profiles

• 10.1 Bob's Red Mill
• 10.2 Buhler
• 10.3 Fazer Mills
• 10.4 General Mills
• 10.5 Grain Millers
• 10.6 Kellogg
• 10.7 My Captain Oats
• 10.8 Nestle
• 10.9 Nordic Oats
• 10.10 PepsiCo
• 10.11 Post Consumer Brands
• 10.12 Shantis Oats
• 10.13 Tate & Lyle