燕麦片市场规模、份额、成长分析，按形式、类型、分销管道、地区 - 产业预测，2024-2031 年

2022 年全球燕麦市场规模为 38 亿美元，从 2023 年的 41 亿美元成长到 2031 年的 67 亿美元，预测期内（2024-2031 年）复合年增长率为 6.4%。

由于消费者对健康早餐选择的偏好不断增加，燕麦片市场正在经历显着成长。值得注意的趋势包括对优先考虑营养的即食、即食和便携式膳食选择的需求不断增长。随着消费者越来越意识到营养丰富的食品对健康的益处，即食燕麦片和其他燕麦产品的吸引力正在飙升。燕麦以其高纤维、蛋白质、铁和核黄素等必需维生素而闻名，使其成为健康的主食。为此，知名品牌正在推出创新的新型燕麦产品，以满足对方便、营养早餐解决方案的需求。消费行为的这些变化预计将在不久的将来进一步推动燕麦片的需求。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

燕麦片市场规模：依形式及复合年增长率（2024-2031）

• 市场概况
• 有机的
• 传统的

燕麦片市场规模：按类型和复合年增长率（2024-2031）

• 市场概况
• 即溶燕麦片
• 钢切/爱尔兰燕麦片
• 苏格兰燕麦片
• 燕麦粉

燕麦片市场规模：按分销管道和复合年增长率（2024-2031）

• 市场概况
• 超级市场
• 便利商店
• 网路零售
• 其他的

燕麦市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• PepsiCo, Inc.（Quaker Oats Company）（United States）
• The Kellogg Company（United States）
• Nestle SA（Carnation Company）（Switzerland）
• The Hain Celestial Group, Inc.（United States）
• Bob's Red Mill Natural Foods, Inc.（United States）
• Grain Millers, Inc.（United States）
• The Quaker Oats Company（The Quaker Oats Company Limited）（United Kingdom）
• POST CONSUMER BRANDS, LLC（United States）
• Hodgson Mill, Inc.（United States）
• Marico Limited（India）
• Dr. August Oetker KG（Germany）
• La Preferida, Inc.（United States）
• MOM Brands Company（India）
• Nature's Path Foods, Inc.（Canada）
• True Elements（India）
• Weetabix Limited（United Kingdom）
• Bagrrys India Limited（India）
• The Jordans & Ryvita Company Limited（United Kingdom）
• The Unilever Group（Pukka Herbs）（United Kingdom）
• The Kellogg Company（Kashi Company）（United States）

结论和建议

Global Oatmeal Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.1 billion in 2023 to USD 6.7 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The oatmeal market is experiencing impressive growth driven by the rising consumer preference for wholesome breakfast choices. Notable trends include the increasing demand for ready-to-eat, ready-to-cook, and on-the-go meal options that prioritize nutrition. As consumers become more aware of the health benefits associated with nutrient-rich foods, the appeal of instant oatmeal and other oat-based products has surged. Oats are recognized for their high fiber, protein, iron, and essential vitamins like riboflavin, positioning them as a healthy staple. In response, leading brands are innovating and launching new oat-based offerings to cater to the demand for convenient and nutritious breakfast solutions. This shift in consumer behavior is expected to further boost oatmeal demand in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oatmeal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oatmeal Market Segmental Analysis

Global Oatmeal Market is segmented by Form, Type, Distribution Channel and Region. Based on Form, the market is segmented into Organic, Conventional. Based on Type, the market is segmented into Quick/Instant Rolled Oats, Steel Cut/Irish Oatmeal, Scottish Oatmeal, oat Flour. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online Retail, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Oatmeal Market

The global oatmeal market is currently being propelled by several factors. Increased awareness regarding the health benefits of oats has resulted in a surge in their usage in a variety of products, including oatmeal, granola bars, and nutritious snacks. The rise of retail chains and online platforms has further facilitated the availability of high-quality oat-based items. Additionally, the busy lifestyles of the working population have heightened the demand for convenient, ready-to-eat oatmeal products. Manufacturers are also innovating by expanding their product lines to include oat-based beverages and unique flavors such as mint and masala. Key drivers of this market include rising disposable incomes, population growth, a heightened focus on health and wellness, and the introduction of diverse oat products, all contributing to a dynamic growth trajectory for the oatmeal industry.

Restraints in the Global Oatmeal Market

While the consumption of oatmeal has risen due to its numerous health benefits, the growth of the oatmeal market faces certain challenges. A key restraint is the availability of alternative grains such as quinoa, buckwheat, and brown rice, which offer similar nutritional profiles. Additionally, the relatively high price of oats compared to these alternatives could hinder market expansion. Quinoa and buckwheat are increasingly favored as gluten-free options that provide ample protein and fiber, contributing to a diverse range of nutritious breakfast choices. Furthermore, the extensive variety of substitutes available in stores and the longer cooking time associated with oats may further limit their appeal in the ready-to-eat food segment.

Market Trends of the Global Oatmeal Market

The global oatmeal market is experiencing a notable upward trend, driven by consumer preference for both savory and sweet flavored options. As oatmeal's versatility allows for extensive recipe experimentation, manufacturers are capitalizing on this by introducing an array of flavored products, targeting health-conscious consumers eager for tasty alternatives. Rebranding oatmeal as a snack or dessert rather than a traditional breakfast item is gaining traction, further expanding its appeal. This trend is prompting brands to innovate with unique flavors, thus enhancing product variety and satisfying diverse palates, ultimately positioning oatmeal as a versatile and desirable food choice in the contemporary market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Oatmeal Market Size by Form & CAGR (2024-2031)

• Market Overview
• Organic
• Conventional

Oatmeal Market Size by Type & CAGR (2024-2031)

• Market Overview
• Quick/Instant Rolled Oats
• Steel Cut/Irish Oatmeal
• Scottish Oatmeal
• Oat Flour

Oatmeal Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail
• Others

Oatmeal Market Size & CAGR (2024-2031)

• North America, (Form, Type, Distribution Channel)
  • US
  • Canada
• Europe, (Form, Type, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Form, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Form, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Form, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• PepsiCo, Inc. (Quaker Oats Company) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Carnation Company) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grain Millers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Quaker Oats Company (The Quaker Oats Company Limited) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• POST CONSUMER BRANDS, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hodgson Mill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Preferida, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MOM Brands Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Elements (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrrys India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Jordans & Ryvita Company Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Unilever Group (Pukka Herbs) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (Kashi Company) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation